OTT Media Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Revenue Model (SVOD, AVOD), By Device Type ((Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices)), By Region, By Company
The Global OTT Media Services Market is mainly driven by ease of viewing through different devices and platforms, a variety of content for streaming, and technological advancements. The OTT media services market can be segregated based on revenue model into (AVOD and SVOD).
The expansion of the OTT industry has been fueled by the availability of a wide range of streaming content and the simplicity of viewing through various devices and platforms. Furthermore, the content is now available in local languages, significantly influencing customers' choice to use OTT services.
During the forecast period, the demand for OTT media services is expected to rise due to the rising disposable income. This signifies a rise in consumer spending power. With that, the consumer prefers to buy different subscriptions for streaming OTT services on various devices such as television, smartphones, etc. Moreover, according to the data provided by the business standard, more than 665 million households have smart tv in their homes, significantly fueling the demand for OTT media services in the country.
The pandemic caused widespread harm around the world. People were forced to stay indoors and consume entertainment and other media through over-the-top (OTT) services such as sporting events, theatres, and other public places were shut down. Furthermore, the innovative pricing strategy and customization of content selection are based on the comfort and flexibility of the consumer. Thus, it allowed the existing and new OTT media service providers to grab the opportunity.
Broadband usage and the adoption of smart devices are driving market expansion Currently, there are more than six billion active smartphone subscribers globally. Viewers can watch content whenever, wherever, and on their preferred device by simply connecting their smart devices to the subscribed OTT services. However, the popularity of smart gadgets like TV sticks and smart TVs is accelerating market expansion.
The expansion of over-the-top (OTT) services is primarily being driven by an increase in broadband penetration. An growth in internet users and their access to over-the-top (OTT) material like video, music streaming, and VoIP was brought on by high speed broadband internet access. This will increase the demand for over-the-top (OTT) content and lead the global OTT market to grow.
.
Availability of OTT content in different local languages fueling the market growth
OTT services are becoming increasingly popular because of the availability of content dubbed in many local languages, allowing consumers to understand the content more readily and helping them engage with the story. Furthermore, OTT streaming media firms are attempting to provide subtitles in additional languages so that any consumer anywhere in the world can access and enjoy the content. Additionally, Netflix, Inc. acquired Animal Logic Group of Companies, an animation studio, in 2022; with this acquisition, the company looks forward to strengthening its market in the animation business.
Pandemic accelerated the market growth
COVID-19 boosted OTT media providers because people were stuck at home, and OTT streaming content provided them with some entertainment. For instance, The Walt Disney Company launched it streaming services in Europe and gained more than 22 million subscribers, which almost doubled the company’s global subscribers, as quoted by the Guardian. Furthermore, OTT pricing is quite reasonable, as it is provided over the cheap internet without the need for a traditional broadcast or cable video infrastructure. The market for OTT media services has also benefited from increased broadband penetration.
Rising Market Competition Hindering the Market Growth
The OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which might become a disadvantage because the web series or movie may fail, and their money would be wasted.
Additionally, the absence of technological specialists and qualified professionals in both developed and undeveloped nations would hinder the market's expansion. The high expenses associated with using and obtaining the services will slow down the market's expansion. Strong infrastructure facilities and poor internet service, which affect image and audio quality depending on the internet connection, are additional factors that have an impact on market growth. Additionally, the presence of cheaper alternatives like satellite or cable-based programming is projected to have a negative impact on the expansion of the trade during the forecast period.
Market Segmentation
The Global OTT Media Services Market is segmented based on revenue model, device type, region, and company. Based on revenue model, the market is further segmented into SVOD and AVOD. Based on device type, the Global OTT Media Services Market is segmented into Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices.
Company Profiles
Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc. Rakuten, Inc., Roku, Inc., Kakao Corp., Sling TV and others. etc. are among the top players operating in the global OTT media services market.
Report Scope:
In this report, Global OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in Global OTT Media Services Market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
The expansion of the OTT industry has been fueled by the availability of a wide range of streaming content and the simplicity of viewing through various devices and platforms. Furthermore, the content is now available in local languages, significantly influencing customers' choice to use OTT services.
During the forecast period, the demand for OTT media services is expected to rise due to the rising disposable income. This signifies a rise in consumer spending power. With that, the consumer prefers to buy different subscriptions for streaming OTT services on various devices such as television, smartphones, etc. Moreover, according to the data provided by the business standard, more than 665 million households have smart tv in their homes, significantly fueling the demand for OTT media services in the country.
The pandemic caused widespread harm around the world. People were forced to stay indoors and consume entertainment and other media through over-the-top (OTT) services such as sporting events, theatres, and other public places were shut down. Furthermore, the innovative pricing strategy and customization of content selection are based on the comfort and flexibility of the consumer. Thus, it allowed the existing and new OTT media service providers to grab the opportunity.
Broadband usage and the adoption of smart devices are driving market expansion Currently, there are more than six billion active smartphone subscribers globally. Viewers can watch content whenever, wherever, and on their preferred device by simply connecting their smart devices to the subscribed OTT services. However, the popularity of smart gadgets like TV sticks and smart TVs is accelerating market expansion.
The expansion of over-the-top (OTT) services is primarily being driven by an increase in broadband penetration. An growth in internet users and their access to over-the-top (OTT) material like video, music streaming, and VoIP was brought on by high speed broadband internet access. This will increase the demand for over-the-top (OTT) content and lead the global OTT market to grow.
.
Availability of OTT content in different local languages fueling the market growth
OTT services are becoming increasingly popular because of the availability of content dubbed in many local languages, allowing consumers to understand the content more readily and helping them engage with the story. Furthermore, OTT streaming media firms are attempting to provide subtitles in additional languages so that any consumer anywhere in the world can access and enjoy the content. Additionally, Netflix, Inc. acquired Animal Logic Group of Companies, an animation studio, in 2022; with this acquisition, the company looks forward to strengthening its market in the animation business.
Pandemic accelerated the market growth
COVID-19 boosted OTT media providers because people were stuck at home, and OTT streaming content provided them with some entertainment. For instance, The Walt Disney Company launched it streaming services in Europe and gained more than 22 million subscribers, which almost doubled the company’s global subscribers, as quoted by the Guardian. Furthermore, OTT pricing is quite reasonable, as it is provided over the cheap internet without the need for a traditional broadcast or cable video infrastructure. The market for OTT media services has also benefited from increased broadband penetration.
Rising Market Competition Hindering the Market Growth
The OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which might become a disadvantage because the web series or movie may fail, and their money would be wasted.
Additionally, the absence of technological specialists and qualified professionals in both developed and undeveloped nations would hinder the market's expansion. The high expenses associated with using and obtaining the services will slow down the market's expansion. Strong infrastructure facilities and poor internet service, which affect image and audio quality depending on the internet connection, are additional factors that have an impact on market growth. Additionally, the presence of cheaper alternatives like satellite or cable-based programming is projected to have a negative impact on the expansion of the trade during the forecast period.
Market Segmentation
The Global OTT Media Services Market is segmented based on revenue model, device type, region, and company. Based on revenue model, the market is further segmented into SVOD and AVOD. Based on device type, the Global OTT Media Services Market is segmented into Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices.
Company Profiles
Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc. Rakuten, Inc., Roku, Inc., Kakao Corp., Sling TV and others. etc. are among the top players operating in the global OTT media services market.
Report Scope:
In this report, Global OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- Global OTT Media Services Market, By Revenue Model:
- AVOD
- SVOD
- Global OTT Media Services Market, By Device Type:
- Mobile Devices & Computers
- Smart TVs & Set-Top Box
- Gaming Consoles & Fire Tv Devices
- Global OTT Media Services Market, By Region:
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Company Profiles: Detailed analysis of the major companies present in Global OTT Media Services Market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.1.1. Respondent Demographics
4.1.2. By Gender
4.1.3. By Age
4.1.4. By Occupation
4.2. Brand Awareness
4.3. Frequency of Usage
4.4. Factors Influencing Purchase Decision
4.5. Brand Satisfaction
4.6. Customer Satisfaction
4.7. Challenges Faced Post Purchase
5. GLOBAL OTT MEDIA SERVICE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue Model Market Share Analysis (AVOD, SVOD)
5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers, Gaming Consoles & Fire Tv Devices)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Analysis
5.2.3.2. South America Market Analysis
5.2.3.3. Middle East & Africa Market Analysis
5.2.3.4. Europe Market Analysis
5.2.3.5. Asia -Pacific Market Analysis
5.3. Global OTT Media Services Market Mapping & Opportunity Assessment
5.3.1. By Revenue Model Market Share Analysis
5.3.2. By Device Type Market Share Analysis
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. NORTH AMERICA OTT MEDIA SERVICE MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Revenue Model Market Share Analysis
6.2.2. By Device Type Market Share Analysis
6.2.3. By Country
6.2.3.1. United States OTT Media Service Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Revenue Model Market Share Analysis
6.2.3.1.2.2. By Device Type Market Share Analysis
6.2.3.2. Canada OTT Media Service Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Revenue Model Market Share Analysis
6.2.3.2.2.2. By Device Type Market Share Analysis
6.2.3.3. Mexico OTT Media Service Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Revenue Model Market Share Analysis
6.2.3.3.2.2. By Device Type Market Share Analysis
7. ASIA-PACIFIC OTT MEDIA SERVICE MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Revenue Model Market Share Analysis
7.2.2. By Device Type Market Share Analysis
7.2.3. By Country
7.2.3.1. China OTT Media Service Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Revenue Model Market Share Analysis
7.2.3.1.2.2. By Device Type Market Share Analysis
7.2.3.2. India OTT Media Service Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Revenue Model Market Share Analysis
7.2.3.2.2.2. By Device Type Market Share Analysis
7.2.3.3. Japan OTT Media Service Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Revenue Model Market Share Analysis
7.2.3.3.2.2. By Device Type Market Share Analysis
7.2.3.4. South Korea OTT Media Service Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Revenue Model Market Share Analysis
7.2.3.4.2.2. By Device Type Market Share Analysis
7.2.3.5. Indonesia OTT Media Service Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Revenue Model Market Share Analysis
7.2.3.5.2.2. By Device Type Market Share Analysis
7.2.3.6. Australia OTT Media Service Market Outlook
7.2.3.6.1. Market Size & Forecast
7.2.3.6.1.1. By Value
7.2.3.6.2. Market Share & Forecast
7.2.3.6.2.1. By Revenue Model Market Share Analysis
7.2.3.6.2.2. By Device Type Market Share Analysis
7.2.3.7. Vietnam OTT Media Service Market Outlook
7.2.3.7.1. Market Size & Forecast
7.2.3.7.1.1. By Value
7.2.3.7.2. Market Share & Forecast
7.2.3.7.2.1. By Revenue Model Market Share Analysis
7.2.3.7.2.2. By Device Type Market Share Analysis
8. EUROPE OTT MEDIA SERVICE MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Revenue Model Market Share Analysis
8.2.2. By Device Type Market Share Analysis
8.2.3. By Country
8.2.3.1. United Kingdom OTT Media Service Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Revenue Model Market Share Analysis
8.2.3.1.2.2. By Device Type Market Share Analysis
8.2.3.2. Germany OTT Media Service Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Revenue Model Market Share Analysis
8.2.3.2.2.2. By Device Type Market Share Analysis
8.2.3.3. France OTT Media Service Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Revenue Model Market Share Analysis
8.2.3.3.2.2. By Device Type Market Share Analysis
8.2.3.4. Italy OTT Media Service Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Revenue Model Market Share Analysis
8.2.3.4.2.2. By Device Type Market Share Analysis
8.2.3.5. Spain OTT Media Service Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Revenue Model Market Share Analysis
8.2.3.5.2.2. By Device Type Market Share Analysis
8.2.3.6. Netherlands OTT Media Service Market Outlook
8.2.3.6.1. Market Size & Forecast
8.2.3.6.1.1. By Value
8.2.3.6.2. Market Share & Forecast
8.2.3.6.2.1. By Revenue Model Market Share Analysis
8.2.3.6.2.2. By Device Type Market Share Analysis
9. SOUTH AMERICA OTT MEDIA SERVICE MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Revenue Model Market Share Analysis
9.2.2. By Device Type Market Share Analysis
9.2.3. By Country
9.2.3.1. Argentina OTT Media Service Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Revenue Model Market Share Analysis
9.2.3.1.2.2. By Device Type Market Share Analysis
9.2.3.2. Brazil OTT Media Service Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Revenue Model Market Share Analysis
9.2.3.2.2.2. By Device Type Market Share Analysis
9.2.3.3. Colombia OTT Media Service Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Revenue Model Market Share Analysis
9.2.3.3.2.2. By Device Type Market Share Analysis
10. MIDDLE EAST & AFRICA OTT MEDIA SERVICE MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Revenue Model Market Share Analysis
10.2.2. By Device Type Market Share Analysis
10.2.3. By Country
10.2.3.1. South Africa OTT Media Service Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Revenue Model Market Share Analysis
10.2.3.1.2.2. By Device Type Market Share Analysis
10.2.3.2. Egypt OTT Media Service Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Revenue Model Market Share Analysis
10.2.3.2.2.2. By Device Type Market Share Analysis
10.2.3.3. Saudi Arabia OTT Media Service Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Revenue Model Market Share Analysis
10.2.3.3.2.2. By Device Type Market Share Analysis
10.2.3.4. UAE OTT Media Service Market Outlook
10.2.3.4.1. Market Size & Forecast
10.2.3.4.1.1. By Value
10.2.3.4.2. Market Share & Forecast
10.2.3.4.2.1. By Revenue Model Market Share Analysis
10.2.3.4.2.2. By Device Type Market Share Analysis
10.2.3.5. Turkey OTT Media Service Market Outlook
10.2.3.5.1. Market Size & Forecast
10.2.3.5.1.1. By Value
10.2.3.5.2. Market Share & Forecast
10.2.3.5.2.1. By Revenue Model Market Share Analysis
10.2.3.5.2.2. By Device Type Market Share Analysis
11. MARKET DYNAMICS
11.1. Drivers
11.1.1.1. Availability of streaming services on different devices is driving the market growth
11.1.1.2. Availability of OTT content in different local languages fueling the market growth
11.1.1.3. Availability of high-speed internet, increasing adoption of digital payments is driving the market growth
11.2. Challenges
11.2.1. Rising Market Competition Hindering the Market Growth
11.2.2. Changing Preference Among Users due to development of new OTT platforms
12. IMPACT OF COVID-19 ON GLOBAL AIR CONDITIONERS MARKET
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. MARKET TRENDS & DEVELOPMENTS
13.1. The Interactive and Engaging Era
13.2. Multi-View and Shared Viewing
13.3. OTT for Sporting Events
13.4. Advertisement Based Model
13.5. Interactive User Interface
14. SWOT ANALYSIS
14.1. Strength
14.2. Weakness
14.3. Opportunities
14.4. Threats
15. PORTER’S FIVE FORCES MODEL
15.1. Competition Landscape
15.2. Buyer Power
15.3. Supplier Power
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. COMPETITIVE LANDSCAPE
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Netflix, Inc.
16.2.1.1. Company Details
16.2.1.2. Products & Services
16.2.1.3. Financial (As Reported)
16.2.1.4. Key Market Focus & Geographical Presence
16.2.1.5. Recent Development
16.2.1.6. Key Management Personnel
16.2.2. Amazon.com, Inc
16.2.2.1. Company Details
16.2.2.2. Products & Services
16.2.2.3. Financial (As Reported)
16.2.2.4. Key Market Focus & Geographical Presence
16.2.2.5. Recent Development
16.2.2.6. Key Management Personnel
16.2.3. Alphabet Inc.
16.2.3.1. Company Details
16.2.3.2. Products & Services
16.2.3.3. Financial (As Reported)
16.2.3.4. Key Market Focus & Geographical Presence
16.2.3.5. Recent Development
16.2.3.6. Key Management Personnel
16.2.4. The Walt Disney Company
16.2.4.1. Company Details
16.2.4.2. Products & Services
16.2.4.3. Financial (As Reported)
16.2.4.4. Key Market Focus & Geographical Presence
16.2.4.5. Recent Development
16.2.4.6. Key Management Personnel
16.2.5. Hulu, LLC
16.2.5.1. Company Details
16.2.5.2. Products & Services
16.2.5.3. Financial (As Reported)
16.2.5.4. Key Market Focus & Geographical Presence
16.2.5.5. Recent Development
16.2.5.6. Key Management Personnel
16.2.6. Apple, Inc.
16.2.6.1. Company Details
16.2.6.2. Products & Services
16.2.6.3. Financial (As Reported)
16.2.6.4. Key Market Focus & Geographical Presence
16.2.6.5. Recent Development
16.2.6.6. Key Management Personnel
16.2.7. Rakuten, Inc.
16.2.7.1. Company Details
16.2.7.2. Products & Services
16.2.7.3. Financial (As Reported)
16.2.7.4. Key Market Focus & Geographical Presence
16.2.7.5. Recent Development
16.2.7.6. Key Management Personnel
16.2.8. Roku, Inc.
16.2.8.1. Company Details
16.2.8.2. Products & Services
16.2.8.3. Financial (As Reported)
16.2.8.4. Key Market Focus & Geographical Presence
16.2.8.5. Recent Development
16.2.8.6. Key Management Personnel
16.2.9. Kakao Corp.
16.2.9.1. Company Details
16.2.9.2. Products & Services
16.2.9.3. Financial (As Reported)
16.2.9.4. Key Market Focus & Geographical Presence
16.2.9.5. Recent Development
16.2.9.6. Key Management Personnel
16.2.10. Sling TV
16.2.10.1. Company Details
16.2.10.2. Products & Services
16.2.10.3. Financial (As Reported)
16.2.10.4. Key Market Focus & Geographical Presence
16.2.10.5. Recent Development
16.2.10.6. Key Management Personnel
17. STRATEGIC RECOMMENDATIONS/ACTION PLAN
17.1. Key Focus Areas
17.2. Target Regions & Countries
17.3. Target Revenue Model
17.4. Target Device Type
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.1.1. Respondent Demographics
4.1.2. By Gender
4.1.3. By Age
4.1.4. By Occupation
4.2. Brand Awareness
4.3. Frequency of Usage
4.4. Factors Influencing Purchase Decision
4.5. Brand Satisfaction
4.6. Customer Satisfaction
4.7. Challenges Faced Post Purchase
5. GLOBAL OTT MEDIA SERVICE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue Model Market Share Analysis (AVOD, SVOD)
5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers, Gaming Consoles & Fire Tv Devices)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Analysis
5.2.3.2. South America Market Analysis
5.2.3.3. Middle East & Africa Market Analysis
5.2.3.4. Europe Market Analysis
5.2.3.5. Asia -Pacific Market Analysis
5.3. Global OTT Media Services Market Mapping & Opportunity Assessment
5.3.1. By Revenue Model Market Share Analysis
5.3.2. By Device Type Market Share Analysis
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. NORTH AMERICA OTT MEDIA SERVICE MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Revenue Model Market Share Analysis
6.2.2. By Device Type Market Share Analysis
6.2.3. By Country
6.2.3.1. United States OTT Media Service Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Revenue Model Market Share Analysis
6.2.3.1.2.2. By Device Type Market Share Analysis
6.2.3.2. Canada OTT Media Service Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Revenue Model Market Share Analysis
6.2.3.2.2.2. By Device Type Market Share Analysis
6.2.3.3. Mexico OTT Media Service Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Revenue Model Market Share Analysis
6.2.3.3.2.2. By Device Type Market Share Analysis
7. ASIA-PACIFIC OTT MEDIA SERVICE MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Revenue Model Market Share Analysis
7.2.2. By Device Type Market Share Analysis
7.2.3. By Country
7.2.3.1. China OTT Media Service Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Revenue Model Market Share Analysis
7.2.3.1.2.2. By Device Type Market Share Analysis
7.2.3.2. India OTT Media Service Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Revenue Model Market Share Analysis
7.2.3.2.2.2. By Device Type Market Share Analysis
7.2.3.3. Japan OTT Media Service Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Revenue Model Market Share Analysis
7.2.3.3.2.2. By Device Type Market Share Analysis
7.2.3.4. South Korea OTT Media Service Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Revenue Model Market Share Analysis
7.2.3.4.2.2. By Device Type Market Share Analysis
7.2.3.5. Indonesia OTT Media Service Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Revenue Model Market Share Analysis
7.2.3.5.2.2. By Device Type Market Share Analysis
7.2.3.6. Australia OTT Media Service Market Outlook
7.2.3.6.1. Market Size & Forecast
7.2.3.6.1.1. By Value
7.2.3.6.2. Market Share & Forecast
7.2.3.6.2.1. By Revenue Model Market Share Analysis
7.2.3.6.2.2. By Device Type Market Share Analysis
7.2.3.7. Vietnam OTT Media Service Market Outlook
7.2.3.7.1. Market Size & Forecast
7.2.3.7.1.1. By Value
7.2.3.7.2. Market Share & Forecast
7.2.3.7.2.1. By Revenue Model Market Share Analysis
7.2.3.7.2.2. By Device Type Market Share Analysis
8. EUROPE OTT MEDIA SERVICE MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Revenue Model Market Share Analysis
8.2.2. By Device Type Market Share Analysis
8.2.3. By Country
8.2.3.1. United Kingdom OTT Media Service Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Revenue Model Market Share Analysis
8.2.3.1.2.2. By Device Type Market Share Analysis
8.2.3.2. Germany OTT Media Service Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Revenue Model Market Share Analysis
8.2.3.2.2.2. By Device Type Market Share Analysis
8.2.3.3. France OTT Media Service Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Revenue Model Market Share Analysis
8.2.3.3.2.2. By Device Type Market Share Analysis
8.2.3.4. Italy OTT Media Service Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Revenue Model Market Share Analysis
8.2.3.4.2.2. By Device Type Market Share Analysis
8.2.3.5. Spain OTT Media Service Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Revenue Model Market Share Analysis
8.2.3.5.2.2. By Device Type Market Share Analysis
8.2.3.6. Netherlands OTT Media Service Market Outlook
8.2.3.6.1. Market Size & Forecast
8.2.3.6.1.1. By Value
8.2.3.6.2. Market Share & Forecast
8.2.3.6.2.1. By Revenue Model Market Share Analysis
8.2.3.6.2.2. By Device Type Market Share Analysis
9. SOUTH AMERICA OTT MEDIA SERVICE MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Revenue Model Market Share Analysis
9.2.2. By Device Type Market Share Analysis
9.2.3. By Country
9.2.3.1. Argentina OTT Media Service Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Revenue Model Market Share Analysis
9.2.3.1.2.2. By Device Type Market Share Analysis
9.2.3.2. Brazil OTT Media Service Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Revenue Model Market Share Analysis
9.2.3.2.2.2. By Device Type Market Share Analysis
9.2.3.3. Colombia OTT Media Service Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Revenue Model Market Share Analysis
9.2.3.3.2.2. By Device Type Market Share Analysis
10. MIDDLE EAST & AFRICA OTT MEDIA SERVICE MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Revenue Model Market Share Analysis
10.2.2. By Device Type Market Share Analysis
10.2.3. By Country
10.2.3.1. South Africa OTT Media Service Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Revenue Model Market Share Analysis
10.2.3.1.2.2. By Device Type Market Share Analysis
10.2.3.2. Egypt OTT Media Service Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Revenue Model Market Share Analysis
10.2.3.2.2.2. By Device Type Market Share Analysis
10.2.3.3. Saudi Arabia OTT Media Service Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Revenue Model Market Share Analysis
10.2.3.3.2.2. By Device Type Market Share Analysis
10.2.3.4. UAE OTT Media Service Market Outlook
10.2.3.4.1. Market Size & Forecast
10.2.3.4.1.1. By Value
10.2.3.4.2. Market Share & Forecast
10.2.3.4.2.1. By Revenue Model Market Share Analysis
10.2.3.4.2.2. By Device Type Market Share Analysis
10.2.3.5. Turkey OTT Media Service Market Outlook
10.2.3.5.1. Market Size & Forecast
10.2.3.5.1.1. By Value
10.2.3.5.2. Market Share & Forecast
10.2.3.5.2.1. By Revenue Model Market Share Analysis
10.2.3.5.2.2. By Device Type Market Share Analysis
11. MARKET DYNAMICS
11.1. Drivers
11.1.1.1. Availability of streaming services on different devices is driving the market growth
11.1.1.2. Availability of OTT content in different local languages fueling the market growth
11.1.1.3. Availability of high-speed internet, increasing adoption of digital payments is driving the market growth
11.2. Challenges
11.2.1. Rising Market Competition Hindering the Market Growth
11.2.2. Changing Preference Among Users due to development of new OTT platforms
12. IMPACT OF COVID-19 ON GLOBAL AIR CONDITIONERS MARKET
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. MARKET TRENDS & DEVELOPMENTS
13.1. The Interactive and Engaging Era
13.2. Multi-View and Shared Viewing
13.3. OTT for Sporting Events
13.4. Advertisement Based Model
13.5. Interactive User Interface
14. SWOT ANALYSIS
14.1. Strength
14.2. Weakness
14.3. Opportunities
14.4. Threats
15. PORTER’S FIVE FORCES MODEL
15.1. Competition Landscape
15.2. Buyer Power
15.3. Supplier Power
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. COMPETITIVE LANDSCAPE
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Netflix, Inc.
16.2.1.1. Company Details
16.2.1.2. Products & Services
16.2.1.3. Financial (As Reported)
16.2.1.4. Key Market Focus & Geographical Presence
16.2.1.5. Recent Development
16.2.1.6. Key Management Personnel
16.2.2. Amazon.com, Inc
16.2.2.1. Company Details
16.2.2.2. Products & Services
16.2.2.3. Financial (As Reported)
16.2.2.4. Key Market Focus & Geographical Presence
16.2.2.5. Recent Development
16.2.2.6. Key Management Personnel
16.2.3. Alphabet Inc.
16.2.3.1. Company Details
16.2.3.2. Products & Services
16.2.3.3. Financial (As Reported)
16.2.3.4. Key Market Focus & Geographical Presence
16.2.3.5. Recent Development
16.2.3.6. Key Management Personnel
16.2.4. The Walt Disney Company
16.2.4.1. Company Details
16.2.4.2. Products & Services
16.2.4.3. Financial (As Reported)
16.2.4.4. Key Market Focus & Geographical Presence
16.2.4.5. Recent Development
16.2.4.6. Key Management Personnel
16.2.5. Hulu, LLC
16.2.5.1. Company Details
16.2.5.2. Products & Services
16.2.5.3. Financial (As Reported)
16.2.5.4. Key Market Focus & Geographical Presence
16.2.5.5. Recent Development
16.2.5.6. Key Management Personnel
16.2.6. Apple, Inc.
16.2.6.1. Company Details
16.2.6.2. Products & Services
16.2.6.3. Financial (As Reported)
16.2.6.4. Key Market Focus & Geographical Presence
16.2.6.5. Recent Development
16.2.6.6. Key Management Personnel
16.2.7. Rakuten, Inc.
16.2.7.1. Company Details
16.2.7.2. Products & Services
16.2.7.3. Financial (As Reported)
16.2.7.4. Key Market Focus & Geographical Presence
16.2.7.5. Recent Development
16.2.7.6. Key Management Personnel
16.2.8. Roku, Inc.
16.2.8.1. Company Details
16.2.8.2. Products & Services
16.2.8.3. Financial (As Reported)
16.2.8.4. Key Market Focus & Geographical Presence
16.2.8.5. Recent Development
16.2.8.6. Key Management Personnel
16.2.9. Kakao Corp.
16.2.9.1. Company Details
16.2.9.2. Products & Services
16.2.9.3. Financial (As Reported)
16.2.9.4. Key Market Focus & Geographical Presence
16.2.9.5. Recent Development
16.2.9.6. Key Management Personnel
16.2.10. Sling TV
16.2.10.1. Company Details
16.2.10.2. Products & Services
16.2.10.3. Financial (As Reported)
16.2.10.4. Key Market Focus & Geographical Presence
16.2.10.5. Recent Development
16.2.10.6. Key Management Personnel
17. STRATEGIC RECOMMENDATIONS/ACTION PLAN
17.1. Key Focus Areas
17.2. Target Regions & Countries
17.3. Target Revenue Model
17.4. Target Device Type
