Opportunities for Foreign Vehicle OEMS in South Korea

June 2012 | 33 pages | ID: O3F96FBF753EN
Euromonitor International Ltd

Abstracts

Given the implementation of the free trade agreements between South Korea and the EU, and subsequently between South Korea and the US, what do the economic and demographic fundamentals mean for the South Korean vehicle market? And, in particular, where are the best opportunities for import brands?

Euromonitor International’s new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad ‘pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor’s coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism.



Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• et a detailed picture of the Automotive products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
The Outlook for the South Korean Auto Market
Socio-demographic Drivers
Opportunities for Foreign Brands