Online Retail in Hungary

September 2024 | 40 pages | ID: O2DB8E3C3A19EN
MarketLine

Abstracts

Online Retail in Hungary

Summary

Online Retail in Hungary industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
• The Hungarian online retail sector recorded revenues of $3.5 billion in 2023, representing a compound annual growth rate (CAGR) of 17% between 2018 and 2023.
• The food & grocery retail segment accounted for the sector's largest proportion in 2023, with total revenues of $1.3 billion, equivalent to 35.8% of the sector's overall value.
• Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Hungary reached 99.02 in August 2023, up from 97.68 in August 2022.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Hungary
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Hungary
• Leading company profiles reveal details of key online retail market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Hungary online retail market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Hungary online retail market by value in 2023?
• What will be the size of the Hungary online retail market in 2028?
• What factors are affecting the strength of competition in the Hungary online retail market?
• How has the market performed over the last five years?
• Who are the top competitors in Hungary's online retail market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Alza.cz AS
8.2. Amazon.com Inc
8.3. arukereso.hu, Kft.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Hungary online retail sector value: $ million, 2018-23
Table 2: Hungary online retail sector category segmentation: % share, by value, 2018-2023
Table 3: Hungary online retail sector category segmentation: $ million, 2018-2023
Table 4: Hungary online retail sector geography segmentation: $ million, 2023
Table 5: Hungary online retail sector distribution: % share, by value, 2023
Table 6: Hungary online retail sector value forecast: $ million, 2023-28
Table 7: Alza.cz AS: key facts
Table 8: Alza.cz AS: Key Employees
Table 9: AliExpress.com: key facts
Table 10: Amazon.com Inc: key facts
Table 11: Amazon.com Inc: Annual Financial Ratios
Table 12: Amazon.com Inc: Key Employees
Table 13: Amazon.com Inc: Key Employees Continued
Table 14: arukereso.hu, Kft.: key facts
Table 15: Hungary size of population (million), 2019-23
Table 16: Hungary real gdp (constant 2010 prices, $ billion), 2019-23
Table 17: Hungary gdp (current prices, $ billion), 2019-23
Table 18: Hungary inflation, 2019-23
Table 19: Hungary consumer price index (absolute), 2019-23
Table 20: Hungary exchange rate, 2018-23

List Of Figures

LIST OF FIGURES

Figure 1: Hungary online retail sector value: $ million, 2018-23
Figure 2: Hungary online retail sector category segmentation: $ million, 2018-2023
Figure 3: Hungary online retail sector geography segmentation: % share, by value, 2023
Figure 4: Hungary online retail sector distribution: % share, by value, 2023
Figure 5: Hungary online retail sector value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the online retail sector in Hungary, 2023
Figure 7: Drivers of buyer power in the online retail sector in Hungary, 2023
Figure 8: Drivers of supplier power in the online retail sector in Hungary, 2023
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Hungary, 2023
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Hungary, 2023
Figure 11: Drivers of degree of rivalry in the online retail sector in Hungary, 2023