Oat Milk Market - Forecasts from 2019 to 2024
The oat milk market is projected to be of worth US$1,694.667 million in 2024. Oat milk is made from steel cut or rolled oats that are soaked, blended and strained to get a thick and creamy liquid. Oat milk is a type of plant-based milk that has become popular in the past few years as people are increasingly looking out for alternatives to cow milk. Rising prevalence of lactose intolerance couple with growing health concerns is expected to drive the growth of the oat milk market during the forecast period. In addition, due to rising health awareness, there is an increasing adoption of oat milk around the globe as they provide more fiber as compared to other plant-based milk and are packed with vitamins and minerals.
There are limited numbers of companies in the oat milk market while demand exceeds supply. So there is a huge opportunity for other players to enter the market and experience growth. The market is characterized by the entry of big players, mergers, and expansion.
By type, the unflavored segment is expected to hold significant market share. Companies are coming up with several flavored variants which are expected to have a good growth rate. Furthermore, companies are also focusing on attractive packaging to enhance the appeal of oat drinks. By geography, North America and Europe are anticipated to hold noteworthy shares in the market owing to the increasing number of product launches and growing consumer awareness.
DRIVERS
Growing attention to health
The entry of big players in the market
RESTRAINT
Availability of substitutes
INDUSTRY UPDATE
In April 2019, Oatly Inc. began its operations in its new plant in Millville, New Jersey which can increase the production volume ten times and reduce the shortage of oat milk in the market.
Quaker Oats Company, owned by PepsiCo launched Oat Beverage in February 2019
In February 2019, Danone’s Silk brand launched Oat Yeah, an oat-based beverage in multiple flavors
SEGMENTATION
The global oat milk market has been analyzed through the following segments:
By Source
Organic
Conventional
By type
Flavoured
Unflavoured
Others
By packaging
Carton
Bottle
Others
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
China
Japan
South Korea
India
Others
There are limited numbers of companies in the oat milk market while demand exceeds supply. So there is a huge opportunity for other players to enter the market and experience growth. The market is characterized by the entry of big players, mergers, and expansion.
By type, the unflavored segment is expected to hold significant market share. Companies are coming up with several flavored variants which are expected to have a good growth rate. Furthermore, companies are also focusing on attractive packaging to enhance the appeal of oat drinks. By geography, North America and Europe are anticipated to hold noteworthy shares in the market owing to the increasing number of product launches and growing consumer awareness.
DRIVERS
Growing attention to health
The entry of big players in the market
RESTRAINT
Availability of substitutes
INDUSTRY UPDATE
In April 2019, Oatly Inc. began its operations in its new plant in Millville, New Jersey which can increase the production volume ten times and reduce the shortage of oat milk in the market.
Quaker Oats Company, owned by PepsiCo launched Oat Beverage in February 2019
In February 2019, Danone’s Silk brand launched Oat Yeah, an oat-based beverage in multiple flavors
SEGMENTATION
The global oat milk market has been analyzed through the following segments:
By Source
Organic
Conventional
By type
Flavoured
Unflavoured
Others
By packaging
Carton
Bottle
Others
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
China
Japan
South Korea
India
Others
1. INTRODUCTION
1.1. MARKET OVERVIEW
1.2. MARKET DEFINITION
1.3. SCOPE OF THE STUDY
1.4. CURRENCY
1.5. ASSUMPTIONS
1.6. BASE, AND FORECAST YEARS TIMELINE
2. RESEARCH METHODOLOGY
2.1. RESEARCH DESIGN
2.2. SECONDARY SOURCES
3. KEY FINDINGS
4. MARKET DYNAMICS
4.1. MARKET SEGMENTATION
4.2. MARKET DRIVERS
4.3. MARKET RESTRAINTS
4.4. MARKET OPPORTUNITIES
4.5. PORTER'S FIVE FORCES ANALYSIS
4.5.1. BARGAINING POWER OF SUPPLIERS
4.5.2. BARGAINING POWER OF BUYERS
4.5.3. THREAT OF NEW ENTRANTS
4.5.4. THREAT OF SUBSTITUTES
4.5.5. COMPETITIVE RIVALRY IN THE INDUSTRY
4.6. LIFE CYCLE ANALYSIS - REGIONAL SNAPSHOT
4.7. MARKET ATTRACTIVENESS
5. OAT MILK MARKET BY SOURCE
5.1. ORGANIC
5.2. CONVENTIONAL
6. OAT MILK MARKET BY TYPE
6.1. FLAVOURED
6.2. UNFLAVOURED
6.3. OTHERS
7. OAT MILK MARKET BY PACKAGING
7.1. CARTON
7.2. BOTTLE
7.3. OTHERS
8. OAT MILK MARKET BY GEOGRAPHY
8.1. NORTH AMERICA
8.1.1. USA
8.1.2. CANADA
8.1.3. MEXICO
8.2. SOUTH AMERICA
8.2.1. BRAZIL
8.2.2. ARGENTINA
8.2.3. OTHERS
8.3. EUROPE
8.3.1. GERMANY
8.3.2. FRANCE
8.3.3. UNITED KINGDOM
8.3.4. SPAIN
8.3.5. OTHERS
8.4. MIDDLE EAST AND AFRICA
8.4.1. SAUDI ARABIA
8.4.2. ISRAEL
8.4.3. OTHERS
8.5. ASIA PACIFIC
8.5.1. CHINA
8.5.2. JAPAN
8.5.3. SOUTH KOREA
8.5.4. INDIA
8.5.5. OTHERS
9. COMPETITIVE INTELLIGENCE
9.1. Competitive Benchmarking and Analysis
9.2. RECENT Investments AND DEALS
9.3. STRATEGIES OF KEY PLAYERS
10. COMPANY PROFILES
10.1. PACIFIC FOODS
10.2. OATLY
10.3. ELMHURST
10.4. CALIFIA FARMS
10.5. DANONE
10.6. HP HOOD
10.7. PEPSICO
10.8. THRIVE MARKET
10.9. HAPPY PLANET FOODS
LIST OF FIGURES
LIST OF TABLES
1.1. MARKET OVERVIEW
1.2. MARKET DEFINITION
1.3. SCOPE OF THE STUDY
1.4. CURRENCY
1.5. ASSUMPTIONS
1.6. BASE, AND FORECAST YEARS TIMELINE
2. RESEARCH METHODOLOGY
2.1. RESEARCH DESIGN
2.2. SECONDARY SOURCES
3. KEY FINDINGS
4. MARKET DYNAMICS
4.1. MARKET SEGMENTATION
4.2. MARKET DRIVERS
4.3. MARKET RESTRAINTS
4.4. MARKET OPPORTUNITIES
4.5. PORTER'S FIVE FORCES ANALYSIS
4.5.1. BARGAINING POWER OF SUPPLIERS
4.5.2. BARGAINING POWER OF BUYERS
4.5.3. THREAT OF NEW ENTRANTS
4.5.4. THREAT OF SUBSTITUTES
4.5.5. COMPETITIVE RIVALRY IN THE INDUSTRY
4.6. LIFE CYCLE ANALYSIS - REGIONAL SNAPSHOT
4.7. MARKET ATTRACTIVENESS
5. OAT MILK MARKET BY SOURCE
5.1. ORGANIC
5.2. CONVENTIONAL
6. OAT MILK MARKET BY TYPE
6.1. FLAVOURED
6.2. UNFLAVOURED
6.3. OTHERS
7. OAT MILK MARKET BY PACKAGING
7.1. CARTON
7.2. BOTTLE
7.3. OTHERS
8. OAT MILK MARKET BY GEOGRAPHY
8.1. NORTH AMERICA
8.1.1. USA
8.1.2. CANADA
8.1.3. MEXICO
8.2. SOUTH AMERICA
8.2.1. BRAZIL
8.2.2. ARGENTINA
8.2.3. OTHERS
8.3. EUROPE
8.3.1. GERMANY
8.3.2. FRANCE
8.3.3. UNITED KINGDOM
8.3.4. SPAIN
8.3.5. OTHERS
8.4. MIDDLE EAST AND AFRICA
8.4.1. SAUDI ARABIA
8.4.2. ISRAEL
8.4.3. OTHERS
8.5. ASIA PACIFIC
8.5.1. CHINA
8.5.2. JAPAN
8.5.3. SOUTH KOREA
8.5.4. INDIA
8.5.5. OTHERS
9. COMPETITIVE INTELLIGENCE
9.1. Competitive Benchmarking and Analysis
9.2. RECENT Investments AND DEALS
9.3. STRATEGIES OF KEY PLAYERS
10. COMPANY PROFILES
10.1. PACIFIC FOODS
10.2. OATLY
10.3. ELMHURST
10.4. CALIFIA FARMS
10.5. DANONE
10.6. HP HOOD
10.7. PEPSICO
10.8. THRIVE MARKET
10.9. HAPPY PLANET FOODS
LIST OF FIGURES
LIST OF TABLES
