North America Kombucha Market By Flavor (Non-Flavored and Flavored) By Distribution Channel (Supermarket, Health Stores, Online Stores and Others) By Country, Industry Analysis and Forecast, 2019 - 2025
The North America Kombucha Market would witness market growth of 17.9% CAGR during the forecast period (2019-2025).
Increasing consumer preference for functional beverages over carbonated drinks and juices is anticipated to drive growth along with awareness of the product's implicit nutritional benefits. Kombucha has also been found to be effective in the treatment of arthritis, cancer, and other degenerative diseases, as well as to be useful for body detoxification, improved metabolism, connective tissue reconstruction, and headaches. Companies invest extensively in new product development to cater for the growing inclination of consumers towards healthy drinks and new flavors.
Kombucha is widely available in two forms, the original raw flavor, and the infused flavor. In addition to the original raw form, many brewers offer a range of flavors. Increasing R&D investment to formulate new exotic flavors should increase the size of the product market over the forecast period. Furthermore, companies are also progressively investing in kombucha marketing through social media platforms. This has led to increased traction towards their product offerings through determining consumer interest. Innovative packaging along with the development of kombucha, which integrates flavors and ingredients such as ginger, lemon, coffee, berries, and other fruits, is also expected to boost demand over the forecast period.
The USA is the leading market in the overall North America region because of the involvement of industry leaders and the accelerated prevalence of health benefits of Kombucha among individuals. The US is also expected to have a fast growth fastest due to its rising disposable income, growing government programs to manufacture Kombucha and increasing adoption rates. Due to its cost benefits and ease of handling, yeast fermented Kombucha recorded the major market share of the market whereas bacterial Kombucha is expected to grow at higher CAGR due to its growing acceptance and applications.
Based on Flavor, the market is segmented into Non-Flavored and Flavored. Based on Distribution Channel, the market is segmented into Supermarket, Health Stores, Online Stores and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Health-Ade, LLC, Humm Kombucha LLC, Kosmic Kombucha, Cell-Nique Corporation (Physicians Capital Corporation), Revive Kombucha (Peet's Coffee), and Townshend's Tea Company.
Scope of the Study
Market Segmentation:
By Flavor
Increasing consumer preference for functional beverages over carbonated drinks and juices is anticipated to drive growth along with awareness of the product's implicit nutritional benefits. Kombucha has also been found to be effective in the treatment of arthritis, cancer, and other degenerative diseases, as well as to be useful for body detoxification, improved metabolism, connective tissue reconstruction, and headaches. Companies invest extensively in new product development to cater for the growing inclination of consumers towards healthy drinks and new flavors.
Kombucha is widely available in two forms, the original raw flavor, and the infused flavor. In addition to the original raw form, many brewers offer a range of flavors. Increasing R&D investment to formulate new exotic flavors should increase the size of the product market over the forecast period. Furthermore, companies are also progressively investing in kombucha marketing through social media platforms. This has led to increased traction towards their product offerings through determining consumer interest. Innovative packaging along with the development of kombucha, which integrates flavors and ingredients such as ginger, lemon, coffee, berries, and other fruits, is also expected to boost demand over the forecast period.
The USA is the leading market in the overall North America region because of the involvement of industry leaders and the accelerated prevalence of health benefits of Kombucha among individuals. The US is also expected to have a fast growth fastest due to its rising disposable income, growing government programs to manufacture Kombucha and increasing adoption rates. Due to its cost benefits and ease of handling, yeast fermented Kombucha recorded the major market share of the market whereas bacterial Kombucha is expected to grow at higher CAGR due to its growing acceptance and applications.
Based on Flavor, the market is segmented into Non-Flavored and Flavored. Based on Distribution Channel, the market is segmented into Supermarket, Health Stores, Online Stores and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Health-Ade, LLC, Humm Kombucha LLC, Kosmic Kombucha, Cell-Nique Corporation (Physicians Capital Corporation), Revive Kombucha (Peet's Coffee), and Townshend's Tea Company.
Scope of the Study
Market Segmentation:
By Flavor
- Non-Flavored
- Flavored
- Supermarket
- Health Stores
- Online Stores
- Others
- US
- Canada
- Mexico
- Rest of North America
- The Hain Celestial Group, Inc.
- PepsiCo, Inc. (KeVita)
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Health-Ade, LLC
- Humm Kombucha LLC
- Kosmic Kombucha
- Cell-Nique Corporation (Physicians Capital Corporation)
- Revive Kombucha (Peet's Coffee)
- Townshend's Tea Company
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CHAPTER 1. MARKET SCOPE & METHODOLOGY
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Kombucha Market, by Flavor
1.4.2 North America Kombucha Market, by Distribution Channel
1.4.3 North America Kombucha Market, by Country
1.5 Methodology for the research
CHAPTER 2. MARKET OVERVIEW
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
CHAPTER 3. NORTH AMERICA KOMBUCHA MARKET BY FLAVOR
3.1 North America Non-Flavored Market by Country
3.2 North America Flavored Market by Country
CHAPTER 4. NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL
4.1 North America Supermarket Market by Country
4.2 North America Health Stores Market by Country
4.3 North America Online Stores Market by Country
4.4 North America Other Distribution Channels Market by Country
CHAPTER 5. NORTH AMERICA KOMBUCHA MARKET BY COUNTRY
5.1 US Kombucha Market
5.1.1 US Kombucha Market by Flavor
5.1.2 US Kombucha Market by Distribution Channel
5.2 Canada Kombucha Market
5.2.1 Canada Kombucha Market by Flavor
5.2.2 Canada Kombucha Market by Distribution Channel
5.3 Mexico Kombucha Market
5.3.1 Mexico Kombucha Market by Flavor
5.3.2 Mexico Kombucha Market by Distribution Channel
5.4 Rest of North America Kombucha Market
5.4.1 Rest of North America Kombucha Market by Flavor
5.4.2 Rest of North America Kombucha Market by Distribution Channel
CHAPTER 6. COMPANY PROFILES
6.1 The Hain Celestial Group, Inc.
6.1.1 Company overview
6.1.1 Financial Analysis
6.1.2 Regional Analysis
6.1.3 Research & Development Expense
6.1.4 Recent strategies and developments:
6.1.4.1 Product Launches and Product Expansions:
6.2 PepsiCo, Inc. (KeVita)
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Regional Analysis
6.2.4 Research & Development Expense
6.2.5 Recent strategies and developments:
6.2.5.1 Product Launches and Product Expansions:
6.3 GT’s Living Foods LLC
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.3.2.2 Product Launches and Product Expansions:
6.4 LIVE Soda, LLC
6.4.1 Company Overview
6.5 Health-Ade, LLC
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Humm Kombucha LLC
6.6.1 Company Overview
6.6.2 Recent strategies and developments:
6.6.2.1 Product Launches and Product Expansions:
6.6.2.2 Geographical Expansions:
6.7 Kosmic Kombucha
6.7.1 Company Overview
6.8 Cell-Nique Corporation (Physicians Capital Corporation)
6.8.1 Company Overview
6.9 Revive Kombucha (Peet's Coffee)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.1 Townshend's Tea Company
6.10.1 Company Overview
6.10.2 Recent strategies and developments:
6.10.2.1 Partnerships, Collaborations, and Agreements:
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Kombucha Market, by Flavor
1.4.2 North America Kombucha Market, by Distribution Channel
1.4.3 North America Kombucha Market, by Country
1.5 Methodology for the research
CHAPTER 2. MARKET OVERVIEW
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
CHAPTER 3. NORTH AMERICA KOMBUCHA MARKET BY FLAVOR
3.1 North America Non-Flavored Market by Country
3.2 North America Flavored Market by Country
CHAPTER 4. NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL
4.1 North America Supermarket Market by Country
4.2 North America Health Stores Market by Country
4.3 North America Online Stores Market by Country
4.4 North America Other Distribution Channels Market by Country
CHAPTER 5. NORTH AMERICA KOMBUCHA MARKET BY COUNTRY
5.1 US Kombucha Market
5.1.1 US Kombucha Market by Flavor
5.1.2 US Kombucha Market by Distribution Channel
5.2 Canada Kombucha Market
5.2.1 Canada Kombucha Market by Flavor
5.2.2 Canada Kombucha Market by Distribution Channel
5.3 Mexico Kombucha Market
5.3.1 Mexico Kombucha Market by Flavor
5.3.2 Mexico Kombucha Market by Distribution Channel
5.4 Rest of North America Kombucha Market
5.4.1 Rest of North America Kombucha Market by Flavor
5.4.2 Rest of North America Kombucha Market by Distribution Channel
CHAPTER 6. COMPANY PROFILES
6.1 The Hain Celestial Group, Inc.
6.1.1 Company overview
6.1.1 Financial Analysis
6.1.2 Regional Analysis
6.1.3 Research & Development Expense
6.1.4 Recent strategies and developments:
6.1.4.1 Product Launches and Product Expansions:
6.2 PepsiCo, Inc. (KeVita)
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Regional Analysis
6.2.4 Research & Development Expense
6.2.5 Recent strategies and developments:
6.2.5.1 Product Launches and Product Expansions:
6.3 GT’s Living Foods LLC
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.3.2.2 Product Launches and Product Expansions:
6.4 LIVE Soda, LLC
6.4.1 Company Overview
6.5 Health-Ade, LLC
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Humm Kombucha LLC
6.6.1 Company Overview
6.6.2 Recent strategies and developments:
6.6.2.1 Product Launches and Product Expansions:
6.6.2.2 Geographical Expansions:
6.7 Kosmic Kombucha
6.7.1 Company Overview
6.8 Cell-Nique Corporation (Physicians Capital Corporation)
6.8.1 Company Overview
6.9 Revive Kombucha (Peet's Coffee)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.1 Townshend's Tea Company
6.10.1 Company Overview
6.10.2 Recent strategies and developments:
6.10.2.1 Partnerships, Collaborations, and Agreements:
LIST OF TABLES
TABLE 1 NORTH AMERICA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 2 NORTH AMERICA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 3 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 4 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 5 NORTH AMERICA NON-FLAVORED MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 6 NORTH AMERICA NON-FLAVORED MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 7 NORTH AMERICA FLAVORED MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 8 NORTH AMERICA FLAVORED MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 9 NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 10 NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 11 NORTH AMERICA SUPERMARKET MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 12 NORTH AMERICA SUPERMARKET MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 13 NORTH AMERICA HEALTH STORES MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 14 NORTH AMERICA HEALTH STORES MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 15 NORTH AMERICA ONLINE STORES MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 16 NORTH AMERICA ONLINE STORES MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 17 NORTH AMERICA OTHER DISTRIBUTION CHANNELS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 18 NORTH AMERICA OTHER DISTRIBUTION CHANNELS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 19 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 20 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 21 US KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 22 US KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 23 US KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 24 US KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 25 US KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 26 US KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 27 CANADA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 28 CANADA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 29 CANADA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 30 CANADA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 31 CANADA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 32 CANADA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 33 MEXICO KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 34 MEXICO KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 35 MEXICO KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 36 MEXICO KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 37 MEXICO KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 38 MEXICO KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 39 REST OF NORTH AMERICA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 40 REST OF NORTH AMERICA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 41 REST OF NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 42 REST OF NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 43 REST OF NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 44 REST OF NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 45 KEY INFORMATION – THE HAIN CELESTIAL GROUP, INC.
TABLE 46 KEY INFORMATION – PEPSICO, INC.
TABLE 47 KEY INFORMATION – GT’S LIVING FOODS LLC
TABLE 48 KEY INFORMATION – LIVE SODA, LLC
TABLE 49 KEY INFORMATION – HEALTH-ADE, LLC
TABLE 50 KEY INFORMATION – HUMM KOMBUCHA LLC
TABLE 51 KEY INFORMATION – KOSMIC KOMBUCHA
TABLE 52 KEY INFORMATION – CELL-NIQUE CORPORATION
TABLE 53 KEY INFORMATION – REVIVE KOMBUCHA
TABLE 54 KEY INFORMATION – TOWNSHEND'S TEA COMPANY
TABLE 1 NORTH AMERICA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 2 NORTH AMERICA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 3 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 4 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 5 NORTH AMERICA NON-FLAVORED MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 6 NORTH AMERICA NON-FLAVORED MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 7 NORTH AMERICA FLAVORED MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 8 NORTH AMERICA FLAVORED MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 9 NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 10 NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 11 NORTH AMERICA SUPERMARKET MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 12 NORTH AMERICA SUPERMARKET MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 13 NORTH AMERICA HEALTH STORES MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 14 NORTH AMERICA HEALTH STORES MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 15 NORTH AMERICA ONLINE STORES MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 16 NORTH AMERICA ONLINE STORES MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 17 NORTH AMERICA OTHER DISTRIBUTION CHANNELS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 18 NORTH AMERICA OTHER DISTRIBUTION CHANNELS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 19 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 20 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 21 US KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 22 US KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 23 US KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 24 US KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 25 US KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 26 US KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 27 CANADA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 28 CANADA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 29 CANADA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 30 CANADA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 31 CANADA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 32 CANADA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 33 MEXICO KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 34 MEXICO KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 35 MEXICO KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 36 MEXICO KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 37 MEXICO KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 38 MEXICO KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 39 REST OF NORTH AMERICA KOMBUCHA MARKET, 2015 - 2018, USD MILLION
TABLE 40 REST OF NORTH AMERICA KOMBUCHA MARKET, 2019 - 2025, USD MILLION
TABLE 41 REST OF NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2015 - 2018, USD MILLION
TABLE 42 REST OF NORTH AMERICA KOMBUCHA MARKET BY FLAVOR, 2019 - 2025, USD MILLION
TABLE 43 REST OF NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2015 - 2018, USD MILLION
TABLE 44 REST OF NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL, 2019 - 2025, USD MILLION
TABLE 45 KEY INFORMATION – THE HAIN CELESTIAL GROUP, INC.
TABLE 46 KEY INFORMATION – PEPSICO, INC.
TABLE 47 KEY INFORMATION – GT’S LIVING FOODS LLC
TABLE 48 KEY INFORMATION – LIVE SODA, LLC
TABLE 49 KEY INFORMATION – HEALTH-ADE, LLC
TABLE 50 KEY INFORMATION – HUMM KOMBUCHA LLC
TABLE 51 KEY INFORMATION – KOSMIC KOMBUCHA
TABLE 52 KEY INFORMATION – CELL-NIQUE CORPORATION
TABLE 53 KEY INFORMATION – REVIVE KOMBUCHA
TABLE 54 KEY INFORMATION – TOWNSHEND'S TEA COMPANY
LIST OF FIGURES
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 1 METHODOLOGY FOR THE RESEARCH
