North America Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2024-2032
The North America diaper market size reached US$ 75.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 91.4 Billion by 2032, exhibiting a growth rate (CAGR) of 2.1% during 2024-2032.
A diaper is a type of underwear which allows the wearer to defecate or urinate without utilizing a toilet. It is largely worn by toddlers, infants and children who aren’t, yet toilet trained. Moreover, a variant of diaper is also used by adult patients with health conditions like mobility impairment, incontinence or severe diarrhea. A diaper prevents the outer cloth from being soiled by absorbing or containing the waste products. The outer lining of a diaper is usually made of polyethylene while the inner lining is made of polypropylene. In order to enhance the quality, generally the inner lining of diaper is now infused with skin-friendly compounds such as aloe-vera or vitamin E.
North America diaper market is currently being driven by several factors. The high literacy rates and widespread awareness of personal hygiene have catalyzed the baby diaper market in the region. Moreover, the surging geriatric population coupled with the increasing obesity levels have induced adult incontinence among consumers, thus, driving the adult diaper market. Apart from this, the high per capita incomes and extensive product diversity have also stimulated the market growth in the region. In addition to this, the rapid demand for biodegradable products supported by the increasing environmental concerns are projected to improve the growth prospects of the overall diaper market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America diaper market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Key Regions Analysed
United States
Canada
Analysis for Each Country
Market by Product Type
Baby Diaper Market by Product Type
Disposable Diapers
Training Diapers
Cloth Diapers
Swim Pants
Biodegradable Diapers
Adult Diaper Market by Product Type
Pad Type
Flat Type
Pant Type
Market by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles
Key Questions Answered in This Report:
How has the North America diaper market performed so far and how will it perform in the coming years?
What are the key regions in the North America diaper market?
What has been the impact of COVID-19 on the North America diaper market?
What is the breakup of the North America diaper market on the basis of product type?
What is the breakup of the North America baby diaper market on the basis of product type?
What is the breakup of the North America adult diaper market on the basis of product type?
What is the breakup of the North America diaper market on the basis of distribution channel?
What are the various stages in the value chain of the North America diaper industry?
What are the key driving factors and challenges in the North America diaper industry?
What is the structure of the North America diaper industry and who are the key players?
What is the degree of competition in the North America diaper industry?
What are the profit margins in the North America diaper industry?
A diaper is a type of underwear which allows the wearer to defecate or urinate without utilizing a toilet. It is largely worn by toddlers, infants and children who aren’t, yet toilet trained. Moreover, a variant of diaper is also used by adult patients with health conditions like mobility impairment, incontinence or severe diarrhea. A diaper prevents the outer cloth from being soiled by absorbing or containing the waste products. The outer lining of a diaper is usually made of polyethylene while the inner lining is made of polypropylene. In order to enhance the quality, generally the inner lining of diaper is now infused with skin-friendly compounds such as aloe-vera or vitamin E.
North America diaper market is currently being driven by several factors. The high literacy rates and widespread awareness of personal hygiene have catalyzed the baby diaper market in the region. Moreover, the surging geriatric population coupled with the increasing obesity levels have induced adult incontinence among consumers, thus, driving the adult diaper market. Apart from this, the high per capita incomes and extensive product diversity have also stimulated the market growth in the region. In addition to this, the rapid demand for biodegradable products supported by the increasing environmental concerns are projected to improve the growth prospects of the overall diaper market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America diaper market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Key Regions Analysed
United States
Canada
Analysis for Each Country
Market by Product Type
Baby Diaper Market by Product Type
Disposable Diapers
Training Diapers
Cloth Diapers
Swim Pants
Biodegradable Diapers
Adult Diaper Market by Product Type
Pad Type
Flat Type
Pant Type
Market by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles
Key Questions Answered in This Report:
How has the North America diaper market performed so far and how will it perform in the coming years?
What are the key regions in the North America diaper market?
What has been the impact of COVID-19 on the North America diaper market?
What is the breakup of the North America diaper market on the basis of product type?
What is the breakup of the North America baby diaper market on the basis of product type?
What is the breakup of the North America adult diaper market on the basis of product type?
What is the breakup of the North America diaper market on the basis of distribution channel?
What are the various stages in the value chain of the North America diaper industry?
What are the key driving factors and challenges in the North America diaper industry?
What is the structure of the North America diaper industry and who are the key players?
What is the degree of competition in the North America diaper industry?
What are the profit margins in the North America diaper industry?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIAPER MARKET
5.1 Market Performance
5.2 Market Breakup by Baby Diaper Product Type
5.3 Market Breakup by Adult Diaper Product Type
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Region
5.6 Market Forecast
6 NORTH AMERICA DIAPER MARKET
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 NORTH AMERICA DIAPER MARKET: BABY DIAPER BREAKUP BY PRODUCT TYPE
7.1 Disposable Diapers
7.2 Training Diapers
7.3 Cloth Diapers
7.4 Swim Pants
7.5 Biodegradable Diapers
8 NORTH AMERICA DIAPER MARKET: ADULT DIAPER BREAKUP BY PRODUCT TYPE
8.1 Pad Type
8.2 Flat Type
8.3 Pant Type
9 NORTH AMERICA DIAPER MARKET: BREAKUP BY DISTRIBUTION CHANNEL
9.1 Supermarkets and Hypermarkets
9.2 Pharmacies
9.3 Convenience Stores
9.4 Online Stores
9.5 Others
10 NORTH AMERICA DIAPER MARKET: BREAKUP BY COUNTRY
10.1 United States
10.1.1 Historical market Trends
10.1.2 Market Breakup by Baby Diaper Product Type
10.1.3 Market Breakup by Adult Diaper Product Type
10.1.4 Market Breakup by Distribution Channel
10.1.5 Market Forecast
10.2 Canada
10.2.1 Historical market Trends
10.2.2 Market Breakup by Baby Diaper Product Type
10.2.3 Market Breakup by Adult Diaper Product Type
10.2.4 Market Breakup by Distribution Channel
10.2.5 Market Forecast
11 SWOT ANALYSIS
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 VALUE CHAIN ANALYSIS
12.1 Overview
12.2 Raw Material Suppliers
12.3 Diaper Manufacturers
12.4 Distributors
12.5 Hospitals
12.6 Retailers
12.7 Exporters
12.8 End-Users
13 PORTER’S FIVE FORCES ANALYSIS
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Rivalry
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 PRICE ANALYSIS
15 COMPETITIVE LANDSCAPE
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIAPER MARKET
5.1 Market Performance
5.2 Market Breakup by Baby Diaper Product Type
5.3 Market Breakup by Adult Diaper Product Type
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Region
5.6 Market Forecast
6 NORTH AMERICA DIAPER MARKET
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 NORTH AMERICA DIAPER MARKET: BABY DIAPER BREAKUP BY PRODUCT TYPE
7.1 Disposable Diapers
7.2 Training Diapers
7.3 Cloth Diapers
7.4 Swim Pants
7.5 Biodegradable Diapers
8 NORTH AMERICA DIAPER MARKET: ADULT DIAPER BREAKUP BY PRODUCT TYPE
8.1 Pad Type
8.2 Flat Type
8.3 Pant Type
9 NORTH AMERICA DIAPER MARKET: BREAKUP BY DISTRIBUTION CHANNEL
9.1 Supermarkets and Hypermarkets
9.2 Pharmacies
9.3 Convenience Stores
9.4 Online Stores
9.5 Others
10 NORTH AMERICA DIAPER MARKET: BREAKUP BY COUNTRY
10.1 United States
10.1.1 Historical market Trends
10.1.2 Market Breakup by Baby Diaper Product Type
10.1.3 Market Breakup by Adult Diaper Product Type
10.1.4 Market Breakup by Distribution Channel
10.1.5 Market Forecast
10.2 Canada
10.2.1 Historical market Trends
10.2.2 Market Breakup by Baby Diaper Product Type
10.2.3 Market Breakup by Adult Diaper Product Type
10.2.4 Market Breakup by Distribution Channel
10.2.5 Market Forecast
11 SWOT ANALYSIS
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 VALUE CHAIN ANALYSIS
12.1 Overview
12.2 Raw Material Suppliers
12.3 Diaper Manufacturers
12.4 Distributors
12.5 Hospitals
12.6 Retailers
12.7 Exporters
12.8 End-Users
13 PORTER’S FIVE FORCES ANALYSIS
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Rivalry
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 PRICE ANALYSIS
15 COMPETITIVE LANDSCAPE
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
LIST OF TABLES
Table 1: North America: Diaper Market: Key Industry Highlights, 2023 and 2032
Table 2: North America: Diaper Market Forecast: Baby Diaper Breakup by Product Type (in Million US$), 2024-2032
Table 3: North America: Diaper Market Forecast: Adult Diaper Breakup by Product Type (in Million US$), 2024-2032
Table 4: North America: Diaper Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: North America: Diaper Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 6: North America: Diaper Market: Competitive Structure
Table 7: North America: Diaper Market: Key Players
Table 1: North America: Diaper Market: Key Industry Highlights, 2023 and 2032
Table 2: North America: Diaper Market Forecast: Baby Diaper Breakup by Product Type (in Million US$), 2024-2032
Table 3: North America: Diaper Market Forecast: Adult Diaper Breakup by Product Type (in Million US$), 2024-2032
Table 4: North America: Diaper Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: North America: Diaper Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 6: North America: Diaper Market: Competitive Structure
Table 7: North America: Diaper Market: Key Players
LIST OF FIGURES
Figure 1: North America: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 4: Global: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 5: Global: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Diaper Market: Breakup by Region (in %), 2023
Figure 7: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: North America: Diaper Market: Sales Value (in Billion US$), 2018-2023
Figure 9: North America: Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 10: North America: Diaper Market: Breakup by Product Type (Baby Diaper) (in %), 2023
Figure 11: North America: Diaper (Disposable Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: North America: Diaper (Disposable Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: North America: Diaper (Training Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: North America: Diaper (Training Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: North America: Diaper (Cloth Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: North America: Diaper (Cloth Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: North America: Diaper (Swim Pants) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: North America: Diaper (Swim Pants) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: North America: Diaper (Biodegradable Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: North America: Diaper (Biodegradable Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: North America: Diaper Market: Breakup by Product Type (Adult Diaper) (in %), 2023
Figure 22: North America: Diaper (Pad Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: North America: Diaper (Pad Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: North America: Diaper (Flat Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: North America: Diaper (Flat Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: North America: Diaper (Pant Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: North America: Diaper (Pant Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: North America: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 29: North America: Diaper Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
Figure 30: North America: Diaper Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2024-2032
Figure 31: North America: Diaper Market: Sales Through Pharmacies (in Million US$), 2018 & 2023
Figure 32: North America: Diaper Market Forecast: Sales Through Pharmacies (in Million US$), 2024-2032
Figure 33: North America: Diaper Market: Sales Through Convenience Stores (in Million US$), 2018 & 2023
Figure 34: North America: Diaper Market Forecast: Sales Through Convenience Stores (in Million US$), 2024-2032
Figure 35: North America: Diaper Market: Sales Through Online Stores (in Million US$), 2018 & 2023
Figure 36: North America: Diaper Market Forecast: Sales Through Online Stores (in Million US$), 2024-2032
Figure 37: North America: Diaper Market: Sales Through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 38: North America: Diaper Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2024-2032
Figure 39: North America: Diaper Market: Breakup by Country (in %), 2023
Figure 40: United States: Diaper Market: Sales Value (in Million US$), 2018-2023
Figure 41: United States: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 42: United States: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 43: United States: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 44: United States: Diaper Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Canada: Diaper Market: Sales Value (in Million US$), 2018-2023
Figure 46: Canada: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 47: Canada: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 48: Canada: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 49: Canada: Diaper Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: North America: Diaper Industry: SWOT Analysis
Figure 51: North America: Diaper Industry: Value Chain Analysis
Figure 52: North America: Diaper Industry: Porter’s Five Forces Analysis
Figure 1: North America: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 4: Global: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 5: Global: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Diaper Market: Breakup by Region (in %), 2023
Figure 7: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: North America: Diaper Market: Sales Value (in Billion US$), 2018-2023
Figure 9: North America: Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 10: North America: Diaper Market: Breakup by Product Type (Baby Diaper) (in %), 2023
Figure 11: North America: Diaper (Disposable Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: North America: Diaper (Disposable Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: North America: Diaper (Training Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: North America: Diaper (Training Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: North America: Diaper (Cloth Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: North America: Diaper (Cloth Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: North America: Diaper (Swim Pants) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: North America: Diaper (Swim Pants) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: North America: Diaper (Biodegradable Diapers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: North America: Diaper (Biodegradable Diapers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: North America: Diaper Market: Breakup by Product Type (Adult Diaper) (in %), 2023
Figure 22: North America: Diaper (Pad Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: North America: Diaper (Pad Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: North America: Diaper (Flat Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: North America: Diaper (Flat Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: North America: Diaper (Pant Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: North America: Diaper (Pant Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: North America: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 29: North America: Diaper Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
Figure 30: North America: Diaper Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2024-2032
Figure 31: North America: Diaper Market: Sales Through Pharmacies (in Million US$), 2018 & 2023
Figure 32: North America: Diaper Market Forecast: Sales Through Pharmacies (in Million US$), 2024-2032
Figure 33: North America: Diaper Market: Sales Through Convenience Stores (in Million US$), 2018 & 2023
Figure 34: North America: Diaper Market Forecast: Sales Through Convenience Stores (in Million US$), 2024-2032
Figure 35: North America: Diaper Market: Sales Through Online Stores (in Million US$), 2018 & 2023
Figure 36: North America: Diaper Market Forecast: Sales Through Online Stores (in Million US$), 2024-2032
Figure 37: North America: Diaper Market: Sales Through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 38: North America: Diaper Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2024-2032
Figure 39: North America: Diaper Market: Breakup by Country (in %), 2023
Figure 40: United States: Diaper Market: Sales Value (in Million US$), 2018-2023
Figure 41: United States: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 42: United States: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 43: United States: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 44: United States: Diaper Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Canada: Diaper Market: Sales Value (in Million US$), 2018-2023
Figure 46: Canada: Diaper Market: Baby Diaper Breakup by Product Type (in %), 2023
Figure 47: Canada: Diaper Market: Adult Diaper Breakup by Product Type (in %), 2023
Figure 48: Canada: Diaper Market: Breakup by Distribution Channel (in %), 2023
Figure 49: Canada: Diaper Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: North America: Diaper Industry: SWOT Analysis
Figure 51: North America: Diaper Industry: Value Chain Analysis
Figure 52: North America: Diaper Industry: Porter’s Five Forces Analysis
