North America Automotive Collision Repair Market Size, Share & Trends Analysis Report By Vehicle (Light-duty Vehicle, Heavy-duty Vehicle), By Product (Consumables, Spare Parts), By Service Channels, By Country, And Segment Forecasts, 2024 - 2030
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North America Automotive Collision Repair Market Growth & Trends
The North America automotive collision repair market size is anticipated to reach USD 49.04 billion by 2030 and is projected to grow at a CAGR of 1.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing subscription of vehicle insurance services is driving market growth. Technological innovation and digitalization are driving transformative changes in the North American market. Advancements such as computer-aided diagnostics, digital estimating software, and augmented reality applications are revolutionizing repair processes and customer experiences. These technologies streamline workflow, improve accuracy in damage assessment and estimation, and enhance communication between repair shops, insurers, and customers.
Furthermore, innovations in materials science, such as the development of lightweight and durable composite materials, are influencing repair techniques and material selection. Collision repair businesses that embrace technological innovation can gain a competitive edge by offering faster, more precise, and customer-centric repair services, ultimately driving growth and differentiation in the North American market.
North America Automotive Collision Repair Market Report Highlights
North America Automotive Collision Repair Market Growth & Trends
The North America automotive collision repair market size is anticipated to reach USD 49.04 billion by 2030 and is projected to grow at a CAGR of 1.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing subscription of vehicle insurance services is driving market growth. Technological innovation and digitalization are driving transformative changes in the North American market. Advancements such as computer-aided diagnostics, digital estimating software, and augmented reality applications are revolutionizing repair processes and customer experiences. These technologies streamline workflow, improve accuracy in damage assessment and estimation, and enhance communication between repair shops, insurers, and customers.
Furthermore, innovations in materials science, such as the development of lightweight and durable composite materials, are influencing repair techniques and material selection. Collision repair businesses that embrace technological innovation can gain a competitive edge by offering faster, more precise, and customer-centric repair services, ultimately driving growth and differentiation in the North American market.
North America Automotive Collision Repair Market Report Highlights
- Based on vehicles, the light-duty vehicle segment dominated the market in 2023 with a revenue share of 56.8%. Increasing demand for electric vehicles in the region is expected to foster the segment’s growth.
- Based on product, the paints & coating segment is expected to witness the fastest CAGR during the forecast period. A high incidence rate of road accidents and increased purchase of used cars contribute to the demand for spare parts.
- Based on service channels, the OE (handled by OEMs) held the majority of the market share in 2023. Customer preference for branded parts and maintenance of car health is one of the primary factors boosting this segment’s growth.
- In October 2023, Gerber Collision & Glass, a company specializing in collision repair and glass replacement, partnered with Opus IVS. This collaboration enables Gerber Collision & Glass to streamline its diagnostic services by utilizing Opus IVS's advanced DriveSafe platform. Through this strategic alliance, Gerber Collision & Glass gains access to cutting-edge remote and direct-on-tool diagnostic capabilities, which will be implemented across its nationwide network of locations.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Vehicle
1.2.2. Product
1.2.3. Service channels
1.2.4. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Information procurement
1.4.2. Information or data analysis
1.4.3. Market formulation & data visualization
1.4.4. Data validation & publishing
1.5. Research Scope and Assumptions
1.5.1. List of data sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Vehicle outlook
2.2.2. Product outlook
2.2.3. Service channels outlook
2.3. Competitive Insights
CHAPTER 3. AUTOMOTIVE COLLISION REPAIR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.1.1. Stringent government regulations and safety standards
3.3.1.2. Growing number of vehicles on the road
3.3.2. Market restraint analysis
3.3.2.1. Road safety regulations
3.3.3. Market opportunity analysis
3.3.3.1. Increasing emphasis on electric vehicles
3.4. Automotive Collision Repair Market Analysis Tools
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier power
3.4.1.2. Buyer power
3.4.1.3. Substitution threat
3.4.1.4. Threat of new entrant
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic landscape
3.4.2.3. Social landscape
3.4.2.4. Technological landscape
3.4.2.5. Environmental landscape
3.4.2.6. Legal landscape
CHAPTER 4. AUTOMOTIVE COLLISION REPAIR MARKET: VEHICLE ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. Automotive Collision Repair Market: Vehicle Movement Analysis, 2023 & 2030 (USD Billion)
4.2.1. Light-duty vehicle
4.2.1.1. Light-duty vehicle market estimates and forecasts 2018 to 2030 (USD Billion)
4.2.2. Heavy-duty vehicle
4.2.2.1. Heavy-duty vehicle market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 5. AUTOMOTIVE COLLISION REPAIR MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. Automotive Collision Repair Market: Product Movement Analysis, 2023 & 2030 (USD Billion)
5.2.1. Paints & coatings
5.2.1.1. Paints & coatings market estimates and forecasts 2018 to 2030 (USD Billion)
5.2.2. Consumables
5.2.2.1. Consumables market estimates and forecasts 2018 to 2030 (USD Billion)
5.2.3. Spare Parts
5.2.3.1. Spare parts market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 6. AUTOMOTIVE COLLISION REPAIR MARKET: SERVICE CHANNELS ESTIMATES & TREND ANALYSIS
6.1. Segment Dashboard
6.2. Automotive Collision Repair Market: Service Channels Movement Analysis, 2023 & 2030 (USD Billion)
6.2.1. DIY (Do it yourself)
6.2.1.1. DIY (Do it yourself) market estimates and forecasts 2018 to 2030 (USD Billion)
6.2.2. DIFM (Do it for me)
6.2.2.1. DIFM (Do it for me) market estimates and forecasts 2018 to 2030 (USD Billion)
6.2.3. OE (handled by OEM)
6.2.3.1. OE (handled by OEM’S) market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 7. AUTOMOTIVE COLLISION REPAIR MARKET: COUNTRY ESTIMATES & TREND ANALYSIS
7.1. Automotive Collision Repair Market Share, By Country, 2023 & 2030 (USD Billion)
7.2. U.S.
7.2.1. U.S. automotive collision repair market estimates and forecasts, 2018 - 2030 (USD Billion)
7.2.2. Canada
7.2.2.1. Canada automotive collision repair market estimates and forecasts 2017 to 2030 (USD Billion)
7.2.3. Mexico
7.2.3.1. Mexico automotive collision repair market estimates and forecasts 2017 to 2030 (USD Billion)
CHAPTER 8. COMPETITIVE LANDSCAPE
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.5.1. Expansion
8.5.2. Mergers & acquisition
8.5.3. Partnerships & collaborations
8.5.4. New product launches
8.5.5. Research and development
8.6. Company Profiles
8.6.1. Tenneco Inc.
8.6.1.1. Company overview
8.6.1.2. Financial performance
8.6.1.3. Product benchmarking
8.6.1.4. Strategic initiatives
8.6.2. Magna International
8.6.2.1. Company overview
8.6.2.2. Financial performance
8.6.2.3. Product benchmarking
8.6.2.4. Strategic initiatives
8.6.3. Martinrea International Inc.
8.6.3.1. Company overview
8.6.3.2. Financial performance
8.6.3.3. Product benchmarking
8.6.3.4. Strategic initiatives
8.6.4. Dorman Products.
8.6.4.1. Company overview
8.6.4.2. Financial performance
8.6.4.3. Product benchmarking
8.6.4.4. Strategic initiatives
8.6.5. Meritor Inc. (Cummins Inc.)
8.6.5.1. Company overview
8.6.5.2. Financial performance
8.6.5.3. Product benchmarking
8.6.5.4. Strategic initiatives
8.6.6. BorgWarner Inc.
8.6.6.1. Company overview
8.6.6.2. Financial performance
8.6.6.3. Product benchmarking
8.6.6.4. Strategic initiatives
8.6.7. THE TIMKEN COMPANY
8.6.7.1. Company overview
8.6.7.2. Financial performance
8.6.7.3. Product benchmarking
8.6.7.4. Strategic initiatives
8.6.8. Arnott Inc.
8.6.8.1. Company overview
8.6.8.2. Financial performance
8.6.8.3. Product benchmarking
8.6.8.4. Strategic initiatives
8.6.9. AP Emissions Technologies.
8.6.9.1. Company overview
8.6.9.2. Financial performance
8.6.9.3. Product benchmarking
8.6.9.4. Strategic initiatives
8.6.10. LODI Group
8.6.10.1. Company overview
8.6.10.2. Financial performance
8.6.10.3. Product benchmarking
8.6.10.4. Strategic initiatives
8.6.11. 3M
8.6.11.1. Company overview
8.6.11.2. Financial performance
8.6.11.3. Product benchmarking
8.6.11.4. Strategic initiatives
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Vehicle
1.2.2. Product
1.2.3. Service channels
1.2.4. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Information procurement
1.4.2. Information or data analysis
1.4.3. Market formulation & data visualization
1.4.4. Data validation & publishing
1.5. Research Scope and Assumptions
1.5.1. List of data sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Vehicle outlook
2.2.2. Product outlook
2.2.3. Service channels outlook
2.3. Competitive Insights
CHAPTER 3. AUTOMOTIVE COLLISION REPAIR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.1.1. Stringent government regulations and safety standards
3.3.1.2. Growing number of vehicles on the road
3.3.2. Market restraint analysis
3.3.2.1. Road safety regulations
3.3.3. Market opportunity analysis
3.3.3.1. Increasing emphasis on electric vehicles
3.4. Automotive Collision Repair Market Analysis Tools
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier power
3.4.1.2. Buyer power
3.4.1.3. Substitution threat
3.4.1.4. Threat of new entrant
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic landscape
3.4.2.3. Social landscape
3.4.2.4. Technological landscape
3.4.2.5. Environmental landscape
3.4.2.6. Legal landscape
CHAPTER 4. AUTOMOTIVE COLLISION REPAIR MARKET: VEHICLE ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. Automotive Collision Repair Market: Vehicle Movement Analysis, 2023 & 2030 (USD Billion)
4.2.1. Light-duty vehicle
4.2.1.1. Light-duty vehicle market estimates and forecasts 2018 to 2030 (USD Billion)
4.2.2. Heavy-duty vehicle
4.2.2.1. Heavy-duty vehicle market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 5. AUTOMOTIVE COLLISION REPAIR MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. Automotive Collision Repair Market: Product Movement Analysis, 2023 & 2030 (USD Billion)
5.2.1. Paints & coatings
5.2.1.1. Paints & coatings market estimates and forecasts 2018 to 2030 (USD Billion)
5.2.2. Consumables
5.2.2.1. Consumables market estimates and forecasts 2018 to 2030 (USD Billion)
5.2.3. Spare Parts
5.2.3.1. Spare parts market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 6. AUTOMOTIVE COLLISION REPAIR MARKET: SERVICE CHANNELS ESTIMATES & TREND ANALYSIS
6.1. Segment Dashboard
6.2. Automotive Collision Repair Market: Service Channels Movement Analysis, 2023 & 2030 (USD Billion)
6.2.1. DIY (Do it yourself)
6.2.1.1. DIY (Do it yourself) market estimates and forecasts 2018 to 2030 (USD Billion)
6.2.2. DIFM (Do it for me)
6.2.2.1. DIFM (Do it for me) market estimates and forecasts 2018 to 2030 (USD Billion)
6.2.3. OE (handled by OEM)
6.2.3.1. OE (handled by OEM’S) market estimates and forecasts 2018 to 2030 (USD Billion)
CHAPTER 7. AUTOMOTIVE COLLISION REPAIR MARKET: COUNTRY ESTIMATES & TREND ANALYSIS
7.1. Automotive Collision Repair Market Share, By Country, 2023 & 2030 (USD Billion)
7.2. U.S.
7.2.1. U.S. automotive collision repair market estimates and forecasts, 2018 - 2030 (USD Billion)
7.2.2. Canada
7.2.2.1. Canada automotive collision repair market estimates and forecasts 2017 to 2030 (USD Billion)
7.2.3. Mexico
7.2.3.1. Mexico automotive collision repair market estimates and forecasts 2017 to 2030 (USD Billion)
CHAPTER 8. COMPETITIVE LANDSCAPE
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.5.1. Expansion
8.5.2. Mergers & acquisition
8.5.3. Partnerships & collaborations
8.5.4. New product launches
8.5.5. Research and development
8.6. Company Profiles
8.6.1. Tenneco Inc.
8.6.1.1. Company overview
8.6.1.2. Financial performance
8.6.1.3. Product benchmarking
8.6.1.4. Strategic initiatives
8.6.2. Magna International
8.6.2.1. Company overview
8.6.2.2. Financial performance
8.6.2.3. Product benchmarking
8.6.2.4. Strategic initiatives
8.6.3. Martinrea International Inc.
8.6.3.1. Company overview
8.6.3.2. Financial performance
8.6.3.3. Product benchmarking
8.6.3.4. Strategic initiatives
8.6.4. Dorman Products.
8.6.4.1. Company overview
8.6.4.2. Financial performance
8.6.4.3. Product benchmarking
8.6.4.4. Strategic initiatives
8.6.5. Meritor Inc. (Cummins Inc.)
8.6.5.1. Company overview
8.6.5.2. Financial performance
8.6.5.3. Product benchmarking
8.6.5.4. Strategic initiatives
8.6.6. BorgWarner Inc.
8.6.6.1. Company overview
8.6.6.2. Financial performance
8.6.6.3. Product benchmarking
8.6.6.4. Strategic initiatives
8.6.7. THE TIMKEN COMPANY
8.6.7.1. Company overview
8.6.7.2. Financial performance
8.6.7.3. Product benchmarking
8.6.7.4. Strategic initiatives
8.6.8. Arnott Inc.
8.6.8.1. Company overview
8.6.8.2. Financial performance
8.6.8.3. Product benchmarking
8.6.8.4. Strategic initiatives
8.6.9. AP Emissions Technologies.
8.6.9.1. Company overview
8.6.9.2. Financial performance
8.6.9.3. Product benchmarking
8.6.9.4. Strategic initiatives
8.6.10. LODI Group
8.6.10.1. Company overview
8.6.10.2. Financial performance
8.6.10.3. Product benchmarking
8.6.10.4. Strategic initiatives
8.6.11. 3M
8.6.11.1. Company overview
8.6.11.2. Financial performance
8.6.11.3. Product benchmarking
8.6.11.4. Strategic initiatives
LIST OF TABLES
Table 1 List of abbreviations
Table 2 North America automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 3 North America automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 4 North America automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 5 North America automotive collision repair market by service Channels, 2018 - 2030 (Revenue, USD Billion)
Table 6 U.S. automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 7 U.S. automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 8 U.S. automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 9 U.S. automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
Table 10 Canada automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 11 Canada automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 12 Canada automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 13 Canada automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
Table 14 Mexico automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 15 Mexico automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 16 Mexico automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 17 Mexico automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
Table 1 List of abbreviations
Table 2 North America automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 3 North America automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 4 North America automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 5 North America automotive collision repair market by service Channels, 2018 - 2030 (Revenue, USD Billion)
Table 6 U.S. automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 7 U.S. automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 8 U.S. automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 9 U.S. automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
Table 10 Canada automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 11 Canada automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 12 Canada automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 13 Canada automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
Table 14 Mexico automotive collision repair market, 2018 - 2030 (Revenue, USD Billion)
Table 15 Mexico automotive collision repair market by vehicle, 2018 - 2030 (Revenue, USD Billion)
Table 16 Mexico automotive collision repair market by product, 2018 - 2030 (Revenue, USD Billion)
Table 17 Mexico automotive collision repair market by service channels, 2018 - 2030 (Revenue, USD Billion)
LIST OF FIGURES
Fig. 1 Market research process
Fig. 2 North America automotive collision repair market segmentation
Fig. 3 Automotive collision repair landscape
Fig. 4 Information Procurement
Fig. 5 Data analysis models
Fig. 6 Market formulation and validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market snapshot
Fig. 9 Segment Snapshot (1/2)
Fig. 10 Segment Snapshot (1/2)
Fig. 11 Competitive landscape snapshot
Fig. 12 Parent market outlook
Fig. 13 North America automotive collision repair market: Industry value chain analysis
Fig. 14 North America automotive collision repair market: Market dynamics
Fig. 15 North America automotive collision repair market: PORTER’s analysis
Fig. 16 North America automotive collision repair market: PESTEL analysis
Fig. 17 North America automotive collision repair market: Vehicle movement analysis
Fig. 18 North America automotive collision repair market: Vehicle outlook and key takeaways
Fig. 19 Light-duty vehicle market estimates and forecast, 2018 - 2030
Fig. 20 Heavy-duty vehicle estimates and forecast, 2018 - 2030
Fig. 21 North America automotive collision repair market: Product movement Analysis
Fig. 22 North America automotive collision repair market: Product outlook and key takeaways
Fig. 23 Paints & coatings market estimates and forecasts, 2018 - 2030
Fig. 24 Consumables market estimates and forecasts, 2018 - 2030
Fig. 25 Spare parts market estimates and forecasts, 2018 - 2030
Fig. 26 North America automotive collision repair market: Service channels movement analysis
Fig. 27 North America automotive collision repair market: Service channels outlook and key takeaways
Fig. 28 DIY (Do it yourself) market estimates and forecasts, 2018 - 2030
Fig. 29 DIFM (Do it for me) estimates and forecasts, 2018 - 2030
Fig. 30 OE (handled by OEM) estimates and forecasts, 2018 - 2030
Fig. 31 U.S. automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 32 Canada automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 33 Mexico automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 34 Key company categorization
Fig. 35 Company market positioning
Fig. 36 Strategic framework
Fig. 1 Market research process
Fig. 2 North America automotive collision repair market segmentation
Fig. 3 Automotive collision repair landscape
Fig. 4 Information Procurement
Fig. 5 Data analysis models
Fig. 6 Market formulation and validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market snapshot
Fig. 9 Segment Snapshot (1/2)
Fig. 10 Segment Snapshot (1/2)
Fig. 11 Competitive landscape snapshot
Fig. 12 Parent market outlook
Fig. 13 North America automotive collision repair market: Industry value chain analysis
Fig. 14 North America automotive collision repair market: Market dynamics
Fig. 15 North America automotive collision repair market: PORTER’s analysis
Fig. 16 North America automotive collision repair market: PESTEL analysis
Fig. 17 North America automotive collision repair market: Vehicle movement analysis
Fig. 18 North America automotive collision repair market: Vehicle outlook and key takeaways
Fig. 19 Light-duty vehicle market estimates and forecast, 2018 - 2030
Fig. 20 Heavy-duty vehicle estimates and forecast, 2018 - 2030
Fig. 21 North America automotive collision repair market: Product movement Analysis
Fig. 22 North America automotive collision repair market: Product outlook and key takeaways
Fig. 23 Paints & coatings market estimates and forecasts, 2018 - 2030
Fig. 24 Consumables market estimates and forecasts, 2018 - 2030
Fig. 25 Spare parts market estimates and forecasts, 2018 - 2030
Fig. 26 North America automotive collision repair market: Service channels movement analysis
Fig. 27 North America automotive collision repair market: Service channels outlook and key takeaways
Fig. 28 DIY (Do it yourself) market estimates and forecasts, 2018 - 2030
Fig. 29 DIFM (Do it for me) estimates and forecasts, 2018 - 2030
Fig. 30 OE (handled by OEM) estimates and forecasts, 2018 - 2030
Fig. 31 U.S. automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 32 Canada automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 33 Mexico automotive collision repair market estimates and forecasts, 2018 - 2030
Fig. 34 Key company categorization
Fig. 35 Company market positioning
Fig. 36 Strategic framework
