New Zealand On-Demand Home Services Market By Type (Home Cleaning (Car Wash, Maid, Pest Control, Others), Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others), Health & Wellness (Beauty/Salon Services, Fitness Coach, Others), Others), By Payment Mode (Pre-Availing Online Payment, Cash Payment, Post-Availing Online Payment), By Booking Mode (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Overview
The New Zealand On-Demand Home Services Market was valued at USD 12.56 Million in 2024 and is projected t%li%reach USD 25.78 Million by 2030, growing at a CAGR of 12.73% during the forecast period. The market is witnessing notable growth as consumers increasingly prioritize convenience and efficiency in managing household tasks. As modern lifestyles become more fast-paced, on-demand home services—ranging from cleaning and repairs t%li%wellness and maintenance—offer accessible solutions through digital platforms. The widespread use of smartphones and internet connectivity has played a crucial role in enabling this shift, providing consumers with streamlined, real-time access t%li%a range of home services. Urbanization is als%li%accelerating demand, as densely populated regions require scalable and time-saving service delivery models. This digital transformation, supported by flexible booking and payment options, is fueling the rapid expansion of the on-demand home services market across New Zealand.
Key Market Drivers
Growing Working Population Across the Region
The expanding working-age population in New Zealand is significantly contributing t%li%the growth of the on-demand home services market. As reported, the seasonally adjusted working-age population reached 4.2 million in the September 2023 quarter, marking a notable increase. With more people engaged in full-time employment, time constraints have become a central concern, leading consumers t%li%seek outsourced solutions for household tasks such as cleaning, repairs, and wellness services. On-demand platforms meet this demand by offering flexibility, ease of booking, and fast service delivery. These solutions are especially popular in urban settings, where busy professionals value convenience and efficiency. The growing workforce is expected t%li%remain a key driver of market expansion, as the demand for accessible, digitally enabled services continues t%li%rise.
Key Market Challenges
Intense Competition Among Key Players
The New Zealand on-demand home services market faces substantial challenges due t%li%heightened competition among service providers. The rise of digital platforms has lowered market entry barriers, resulting in a crowded marketplace where multiple companies offer overlapping services. This saturation intensifies price wars, leading t%li%reduced profit margins and pressuring providers t%li%distinguish themselves through pricing, service quality, or niche offerings. Maintaining consistent service quality becomes a major concern, as negative customer experiences can quickly erode brand trust in a highly competitive environment. Additionally, operational investments in technology, service training, and customer support place financial strain on smaller players. The absence of industry-wide pricing standards or quality benchmarks als%li%complicates consumer decision-making and makes it difficult for businesses t%li%develop consistent pricing strategies, further intensifying market complexity.
Key Market Trends
Flexible Payment Options
Flexible payment solutions have emerged as a key trend in the New Zealand on-demand home services market, enhancing user accessibility and satisfaction. With the proliferation of digital payment systems, consumers now expect a variety of options, including credit/debit cards, digital wallets, and installment payment plans. According t%li%recent data, the total value of digital payments in New Zealand is on the rise, projected t%li%reach USD 23.3 billion by 2028. Service providers are leveraging this trend by integrating multiple payment gateways, facilitating seamless and secure transactions. These payment models are particularly appealing t%li%consumers seeking contactless, convenient, and flexible financial solutions. The growing adoption of digital payment infrastructure is helping providers attract a broader customer base, optimize cash flow, and build brand loyalty, ultimately contributing t%li%the market’s sustained growth.
Key Market Players
In this report, the New Zealand On-Demand Home Services Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
Company Profiles: Detailed analysis of the major companies present in the New Zealand On-Demand Home Services Market.
Available Customizations:
New Zealand On-Demand Home Services Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
The New Zealand On-Demand Home Services Market was valued at USD 12.56 Million in 2024 and is projected t%li%reach USD 25.78 Million by 2030, growing at a CAGR of 12.73% during the forecast period. The market is witnessing notable growth as consumers increasingly prioritize convenience and efficiency in managing household tasks. As modern lifestyles become more fast-paced, on-demand home services—ranging from cleaning and repairs t%li%wellness and maintenance—offer accessible solutions through digital platforms. The widespread use of smartphones and internet connectivity has played a crucial role in enabling this shift, providing consumers with streamlined, real-time access t%li%a range of home services. Urbanization is als%li%accelerating demand, as densely populated regions require scalable and time-saving service delivery models. This digital transformation, supported by flexible booking and payment options, is fueling the rapid expansion of the on-demand home services market across New Zealand.
Key Market Drivers
Growing Working Population Across the Region
The expanding working-age population in New Zealand is significantly contributing t%li%the growth of the on-demand home services market. As reported, the seasonally adjusted working-age population reached 4.2 million in the September 2023 quarter, marking a notable increase. With more people engaged in full-time employment, time constraints have become a central concern, leading consumers t%li%seek outsourced solutions for household tasks such as cleaning, repairs, and wellness services. On-demand platforms meet this demand by offering flexibility, ease of booking, and fast service delivery. These solutions are especially popular in urban settings, where busy professionals value convenience and efficiency. The growing workforce is expected t%li%remain a key driver of market expansion, as the demand for accessible, digitally enabled services continues t%li%rise.
Key Market Challenges
Intense Competition Among Key Players
The New Zealand on-demand home services market faces substantial challenges due t%li%heightened competition among service providers. The rise of digital platforms has lowered market entry barriers, resulting in a crowded marketplace where multiple companies offer overlapping services. This saturation intensifies price wars, leading t%li%reduced profit margins and pressuring providers t%li%distinguish themselves through pricing, service quality, or niche offerings. Maintaining consistent service quality becomes a major concern, as negative customer experiences can quickly erode brand trust in a highly competitive environment. Additionally, operational investments in technology, service training, and customer support place financial strain on smaller players. The absence of industry-wide pricing standards or quality benchmarks als%li%complicates consumer decision-making and makes it difficult for businesses t%li%develop consistent pricing strategies, further intensifying market complexity.
Key Market Trends
Flexible Payment Options
Flexible payment solutions have emerged as a key trend in the New Zealand on-demand home services market, enhancing user accessibility and satisfaction. With the proliferation of digital payment systems, consumers now expect a variety of options, including credit/debit cards, digital wallets, and installment payment plans. According t%li%recent data, the total value of digital payments in New Zealand is on the rise, projected t%li%reach USD 23.3 billion by 2028. Service providers are leveraging this trend by integrating multiple payment gateways, facilitating seamless and secure transactions. These payment models are particularly appealing t%li%consumers seeking contactless, convenient, and flexible financial solutions. The growing adoption of digital payment infrastructure is helping providers attract a broader customer base, optimize cash flow, and build brand loyalty, ultimately contributing t%li%the market’s sustained growth.
Key Market Players
- Jim’s Group Pty Ltd
- Premium Clean
- Clean Planet
- Restoration Experts Limited
- Green Acres Franchise Group Limited
- Kia Ora Sunshine Cleaning Limited
- Urbanclap Technologies India Private Limited
- Balaji Nursery
- Angi Inc.
- Lawn Starter Inc.
In this report, the New Zealand On-Demand Home Services Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
- New Zealand On-Demand Home Services Market, By Type:
- Home Cleaning (Car Wash, Maid, Pest Control, Others)
- Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others)
- Health & Wellness (Beauty/Salon Services, Fitness Coach, Others)
- Others
- New Zealand On-Demand Home Services Market, By Payment Mode:
- Pre-Availing Online Payment
- Cash Payment
- Post-Availing Online Payment
- New Zealand On-Demand Home Services Market, By Booking Mode:
- Online
- Offline
- New Zealand On-Demand Home Services Market, By Region:
- North Island
- South Island
Company Profiles: Detailed analysis of the major companies present in the New Zealand On-Demand Home Services Market.
Available Customizations:
New Zealand On-Demand Home Services Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up t%li%five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Booking Mode Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. NEW ZEALAND ON-DEMAND HOME SERVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Home Cleaning (Car Wash, Maid, Pest Control, Others), Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others), Health & Wellness (Beauty/Salon Services, Fitness Coach, Others), Others)
5.2.2. By Payment Mode (Pre-Availing Online Payment, Cash Payment, Post-Availing Online Payment)
5.2.3. By Booking Mode (Online, Offline)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. NEW ZEALAND ONLINE ON-DEMAND HOME SERVICES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Payment Mode
6.2.2. By Type
7. NEW ZEALAND OFFLINE ON-DEMAND HOME SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Payment Mode
7.2.2. By Type
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. NEW ZEALAND ECONOMIC PROFILE
12. POLICY & REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Jim’s Group Pty Ltd
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Premium Clean
13.1.3. Clean Planet
13.1.4. Restoration Experts Limited
13.1.5. Green Acres Franchise Group Limited
13.1.6. Kia Ora Sunshine Cleaning Limited
13.1.7. Urbanclap Technologies India Private Limited
13.1.8. Balaji Nursery
13.1.9. Angi Inc.,
13.1.10. Lawn Starter Inc.
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Booking Mode Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. NEW ZEALAND ON-DEMAND HOME SERVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Home Cleaning (Car Wash, Maid, Pest Control, Others), Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others), Health & Wellness (Beauty/Salon Services, Fitness Coach, Others), Others)
5.2.2. By Payment Mode (Pre-Availing Online Payment, Cash Payment, Post-Availing Online Payment)
5.2.3. By Booking Mode (Online, Offline)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. NEW ZEALAND ONLINE ON-DEMAND HOME SERVICES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Payment Mode
6.2.2. By Type
7. NEW ZEALAND OFFLINE ON-DEMAND HOME SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Payment Mode
7.2.2. By Type
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. NEW ZEALAND ECONOMIC PROFILE
12. POLICY & REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Jim’s Group Pty Ltd
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Premium Clean
13.1.3. Clean Planet
13.1.4. Restoration Experts Limited
13.1.5. Green Acres Franchise Group Limited
13.1.6. Kia Ora Sunshine Cleaning Limited
13.1.7. Urbanclap Technologies India Private Limited
13.1.8. Balaji Nursery
13.1.9. Angi Inc.,
13.1.10. Lawn Starter Inc.
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
