The New Face of Private Label: Global Market Trends to 2018
Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new approaches to the development of private label fmcgs in the face of an increasingly competitive grocery landscape. It also looks at the exciting prospects for this sector, as the frugal mindset persists and emerging markets remain virtually untapped.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Executive Summary
Demand Factors
Attitudes To Private Label
the Private Label Market
Chart 1 Private Label Shares by Fmcg Market 2012
Private Label Strategy
Outlook
Summary 1 Opportunities and Challenges in Private Label Fmcgs
Introduction
Advantages of Private Label
An Evolving Concept
Types of Private Label
Importance of Private Label Within the Product Mix
Summary 2 Types of Private Label 2013
Market Drivers
Economic Uncertainty
Chart 2 Per Household Annual Gross Income by Country 2007/2012
Chart 3 Per Household Annual Gross Income by Country: % Growth 2007/2012
Table 1 Store-based Retail Sales by Market 2007/2012
the Modernisation of the Grocery Network
Chart 4 Grocery Retailer Sales by Type 2008/2013
Supermarkets/hypermarkets
Table 2 Penetration of Supermarkets/Hypermarkets by Country 2008/2013
the Rise of the Discounters
Table 3 Penetration of Discounters by Country 2008/2013
Convenience Stores
Table 4 Penetration of Convenience Stores by Country 2008/2013
Leading Grocery Retailers
Chart 5 Top 20 Grocery Retailers by Market Share 2013
Retailer Consolidation
Summary 3 Mergers and Acquisitions Among Grocery Retailers 2012-2013
International Expansion
Summary 4 International Grocery Retailers 2013
the Private Label Consumer
Purchasing Habits
Chart 6 Purchasing of Private Label in the Last 12 Months, by Country 2013
Chart 7 Purchasing of Private Label in the Last 12 Months, by Country 2011/2013
Chart 8 Purchasing of Private Label in the Last 12 Months, by Age Group 2013
Chart 9 Purchasing of Private Label in the Next 12 Months, by Country 2013
Polarisation of Demand
Perception of Private Labels
Attitudes Towards Price/quality Ratio
Chart 10 Attitudes Towards Private Label by Region 2010
Private Label Market Overview
the Global Picture
Chart 11 Global GDP V Fmcg Private Label Growth 2008-2012
Broad Sector Trends
Table 5 Global Private Label Sales by Market 2007-2012
Chart 12 Global Private Label Shares by Market 2007-2012
National Trends
Table 6 Leading Markets for Private Label 2007/2012
Table 7 Penetration of Private Label by Country 2007/2012
Category Trends
Packaged Food, Hot Drinks and Pet Food
Table 8 Global Packaged Food: Private Label Shares by Category 2007/2012
Soft Drinks
Table 9 Global Soft Drinks: Private Label Shares by Category 2007/2012
Beauty and Personal Care
Table 10 Global Beauty and Personal Care: Private Label Shares by Category 2007/2012
Home Care
Table 11 Global Home Care: Private Label Shares by Category 2007/2012
Tissue and Hygiene
Table 12 Global Retail Tissue and Hygiene: Private Label Shares by Category 2007/2012
Key Market Trends
France
Chart 13 France: Grocery Retail Structure 2012
Table 13 France: Private Label Shares by Market/Category 2007/2012
Germany
Chart 14 Germany: Grocery Retail Structure 2012
Table 14 Germany: Private Label Shares by Market/Category 2007/2012
Japan
Chart 15 Japan: Grocery Retail Structure 2012
Chart 16 Japan: Number of Private Label Packaged Food Launches by Major Retailers 2008-2012
Table 15 Japan: Private Label Shares in Selected Markets/Categories 2007/2012
Poland
Chart 17 Poland: Grocery Retail Structure 2012
Table 16 Poland: Private Label Shares by Market/Category 2007/2012
Spain
Chart 18 Spain: Grocery Retail Structure 2012
Table 17 Spain: Private Label Shares by Market/Category 2007/2012
UK
Chart 19 UK: Grocery Retail Structure 2012
Chart 20 UK: Ready Meals Brand Shares 2012
Table 18 UK: Private Label Shares by Market/Category 2007/2012
US
Chart 21 US: Grocery Retail Structure 2012
Table 19 US: Private Label Shares by Market/Category 2007/2012
Retailer Strategies
Expanding Private Label Ranges
Summary 5 Importance of Private Labels to selected Grocery Retailers 2013
Building on the Three-tier Offer
Summary 6 Leading Grocery Retailers - Private Label Ranges by Tier 2013
the Development of Specialised Lines
Summary 7 Leading Grocery Retailers: Specialised Private Label Ranges 2013
Revamping Private Label Lines
the Rise of the Venture Brand
Summary 8 Leading Grocery Retailers: Venture/Fantasy Brands 2013
Taking Private Labels Into New Markets
Advertising and Promotion
Licensing and Partnerships
Emphasis on Sustainability
Packaging Developments
Pricing Strategies
Supplier Selection
Supplier Trends
Key Suppliers by Sector
Industry Consolidation
Summary 9 Mergers and Acquisitions among Private Label suppliers, 2013
Future Outlook
Trends To Watch
Chart 22 Forecast Global Real GDP Growth 2013-2017
Table 20 Forecast Share of Modern Grocery Retailers by Country 2013/2018
Chart 23 Forecast Global Modern Grocery Retailers by Type 2013/2018
Forecasts
Table 21 Forecast Penetration of Private Label by Country 2012/2017
Recommendations
Demand Factors
Attitudes To Private Label
the Private Label Market
Chart 1 Private Label Shares by Fmcg Market 2012
Private Label Strategy
Outlook
Summary 1 Opportunities and Challenges in Private Label Fmcgs
Introduction
Advantages of Private Label
An Evolving Concept
Types of Private Label
Importance of Private Label Within the Product Mix
Summary 2 Types of Private Label 2013
Market Drivers
Economic Uncertainty
Chart 2 Per Household Annual Gross Income by Country 2007/2012
Chart 3 Per Household Annual Gross Income by Country: % Growth 2007/2012
Table 1 Store-based Retail Sales by Market 2007/2012
the Modernisation of the Grocery Network
Chart 4 Grocery Retailer Sales by Type 2008/2013
Supermarkets/hypermarkets
Table 2 Penetration of Supermarkets/Hypermarkets by Country 2008/2013
the Rise of the Discounters
Table 3 Penetration of Discounters by Country 2008/2013
Convenience Stores
Table 4 Penetration of Convenience Stores by Country 2008/2013
Leading Grocery Retailers
Chart 5 Top 20 Grocery Retailers by Market Share 2013
Retailer Consolidation
Summary 3 Mergers and Acquisitions Among Grocery Retailers 2012-2013
International Expansion
Summary 4 International Grocery Retailers 2013
the Private Label Consumer
Purchasing Habits
Chart 6 Purchasing of Private Label in the Last 12 Months, by Country 2013
Chart 7 Purchasing of Private Label in the Last 12 Months, by Country 2011/2013
Chart 8 Purchasing of Private Label in the Last 12 Months, by Age Group 2013
Chart 9 Purchasing of Private Label in the Next 12 Months, by Country 2013
Polarisation of Demand
Perception of Private Labels
Attitudes Towards Price/quality Ratio
Chart 10 Attitudes Towards Private Label by Region 2010
Private Label Market Overview
the Global Picture
Chart 11 Global GDP V Fmcg Private Label Growth 2008-2012
Broad Sector Trends
Table 5 Global Private Label Sales by Market 2007-2012
Chart 12 Global Private Label Shares by Market 2007-2012
National Trends
Table 6 Leading Markets for Private Label 2007/2012
Table 7 Penetration of Private Label by Country 2007/2012
Category Trends
Packaged Food, Hot Drinks and Pet Food
Table 8 Global Packaged Food: Private Label Shares by Category 2007/2012
Soft Drinks
Table 9 Global Soft Drinks: Private Label Shares by Category 2007/2012
Beauty and Personal Care
Table 10 Global Beauty and Personal Care: Private Label Shares by Category 2007/2012
Home Care
Table 11 Global Home Care: Private Label Shares by Category 2007/2012
Tissue and Hygiene
Table 12 Global Retail Tissue and Hygiene: Private Label Shares by Category 2007/2012
Key Market Trends
France
Chart 13 France: Grocery Retail Structure 2012
Table 13 France: Private Label Shares by Market/Category 2007/2012
Germany
Chart 14 Germany: Grocery Retail Structure 2012
Table 14 Germany: Private Label Shares by Market/Category 2007/2012
Japan
Chart 15 Japan: Grocery Retail Structure 2012
Chart 16 Japan: Number of Private Label Packaged Food Launches by Major Retailers 2008-2012
Table 15 Japan: Private Label Shares in Selected Markets/Categories 2007/2012
Poland
Chart 17 Poland: Grocery Retail Structure 2012
Table 16 Poland: Private Label Shares by Market/Category 2007/2012
Spain
Chart 18 Spain: Grocery Retail Structure 2012
Table 17 Spain: Private Label Shares by Market/Category 2007/2012
UK
Chart 19 UK: Grocery Retail Structure 2012
Chart 20 UK: Ready Meals Brand Shares 2012
Table 18 UK: Private Label Shares by Market/Category 2007/2012
US
Chart 21 US: Grocery Retail Structure 2012
Table 19 US: Private Label Shares by Market/Category 2007/2012
Retailer Strategies
Expanding Private Label Ranges
Summary 5 Importance of Private Labels to selected Grocery Retailers 2013
Building on the Three-tier Offer
Summary 6 Leading Grocery Retailers - Private Label Ranges by Tier 2013
the Development of Specialised Lines
Summary 7 Leading Grocery Retailers: Specialised Private Label Ranges 2013
Revamping Private Label Lines
the Rise of the Venture Brand
Summary 8 Leading Grocery Retailers: Venture/Fantasy Brands 2013
Taking Private Labels Into New Markets
Advertising and Promotion
Licensing and Partnerships
Emphasis on Sustainability
Packaging Developments
Pricing Strategies
Supplier Selection
Supplier Trends
Key Suppliers by Sector
Industry Consolidation
Summary 9 Mergers and Acquisitions among Private Label suppliers, 2013
Future Outlook
Trends To Watch
Chart 22 Forecast Global Real GDP Growth 2013-2017
Table 20 Forecast Share of Modern Grocery Retailers by Country 2013/2018
Chart 23 Forecast Global Modern Grocery Retailers by Type 2013/2018
Forecasts
Table 21 Forecast Penetration of Private Label by Country 2012/2017
Recommendations
