Mobile Value Added Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), By End User (SMB, Large Enterprises), By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others), By Region, and By Competition, 2020-2030F

December 2025 | 185 pages | ID: MA03544C4550EN
TechSci Research

Abstracts

The Global Mobile Value Added Services Market, valued at USD 673.00 Billion in 2024, is projected to experience a CAGR of 15.70% to reach USD 1614.42 Billion by 2030. Mobile Value Added Services (MVAS) are non-core offerings from mobile network operators that enhance device utility beyond basic voice and messaging, including digital content, financial transactions, and location-based functionalities. Market growth is driven by increasing global smartphone penetration, expanding mobile internet accessibility, and consumer demand for diverse digital experiences.

Key Market Drivers

Widespread smartphone adoption profoundly impacts the Global Mobile Value Added Services Market by providing the essential user interface for consuming digital offerings. As smartphones become ubiquitous, they directly expand the addressable market for various MVAS, including mobile applications, digital content streaming, and social networking platforms.

Key Market Challenges

Regulatory complexities, particularly those pertaining to data privacy and security, present a substantial impediment to the growth of the Global Mobile Value Added Services Market. The fragmented and evolving nature of regulations across different jurisdictions creates significant compliance challenges for service providers, leading to increased operational costs and potential delays in service deployment. Such an environment can stifle innovation as companies prioritize navigating complex legal landscapes over developing new offerings.

Key Market Trends

AI-driven personalization and service automation revolutionizes MVAS by offering tailored experiences and streamlining operational processes. Artificial intelligence enables platforms to understand user behavior, delivering highly relevant content and proactive customer support. According to GSMA Intelligence in Q1 2025, 63% of operators prioritized AI investment in upskilling, indicating a strong industry focus on integrating advanced intelligent capabilities.

Key Market Players

• AT&T Inc
• Vodafone Group Plc
• Bharti Airtel Limited
• China Mobile Limited
• Alphabet Inc.
• Apple Inc.
• Tencent Holdings Limited
• Netflix Inc.
• Spotify Technology S.A.
• OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value Added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobile Value Added Services Market, By Solution:
• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Others
• Mobile Value Added Services Market, By End User:
• SMB
• Large Enterprises
• Mobile Value Added Services Market, By Vertical:
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• Others
• Mobile Value Added Services Market, By Region:
• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mobile Value Added Services Market.

Available Customizations:

Global Mobile Value Added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. PRODUCT OVERVIEW

1.1. Market Definition
1.2. Scope of the Market
  1.2.1. Markets Covered
  1.2.2. Years Considered for Study
  1.2.3. Key Market Segmentations

2. RESEARCH METHODOLOGY

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. EXECUTIVE SUMMARY

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. VOICE OF CUSTOMER

5. GLOBAL MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
  5.2.2. By End User (SMB, Large Enterprises)
  5.2.3. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others)
  5.2.4. By Region
  5.2.5. By Company (2024)
5.3. Market Map

6. NORTH AMERICA MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Solution
  6.2.2. By End User
  6.2.3. By Vertical
  6.2.4. By Country
6.3. North America: Country Analysis
  6.3.1. United States Mobile Value Added Services Market Outlook
    6.3.1.1. Market Size & Forecast
      6.3.1.1.1. By Value
    6.3.1.2. Market Share & Forecast
      6.3.1.2.1. By Solution
      6.3.1.2.2. By End User
      6.3.1.2.3. By Vertical
  6.3.2. Canada Mobile Value Added Services Market Outlook
    6.3.2.1. Market Size & Forecast
      6.3.2.1.1. By Value
    6.3.2.2. Market Share & Forecast
      6.3.2.2.1. By Solution
      6.3.2.2.2. By End User
      6.3.2.2.3. By Vertical
  6.3.3. Mexico Mobile Value Added Services Market Outlook
    6.3.3.1. Market Size & Forecast
      6.3.3.1.1. By Value
    6.3.3.2. Market Share & Forecast
      6.3.3.2.1. By Solution
      6.3.3.2.2. By End User
      6.3.3.2.3. By Vertical

7. EUROPE MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Solution
  7.2.2. By End User
  7.2.3. By Vertical
  7.2.4. By Country
7.3. Europe: Country Analysis
  7.3.1. Germany Mobile Value Added Services Market Outlook
    7.3.1.1. Market Size & Forecast
      7.3.1.1.1. By Value
    7.3.1.2. Market Share & Forecast
      7.3.1.2.1. By Solution
      7.3.1.2.2. By End User
      7.3.1.2.3. By Vertical
  7.3.2. France Mobile Value Added Services Market Outlook
    7.3.2.1. Market Size & Forecast
      7.3.2.1.1. By Value
    7.3.2.2. Market Share & Forecast
      7.3.2.2.1. By Solution
      7.3.2.2.2. By End User
      7.3.2.2.3. By Vertical
  7.3.3. United Kingdom Mobile Value Added Services Market Outlook
    7.3.3.1. Market Size & Forecast
      7.3.3.1.1. By Value
    7.3.3.2. Market Share & Forecast
      7.3.3.2.1. By Solution
      7.3.3.2.2. By End User
      7.3.3.2.3. By Vertical
  7.3.4. Italy Mobile Value Added Services Market Outlook
    7.3.4.1. Market Size & Forecast
      7.3.4.1.1. By Value
    7.3.4.2. Market Share & Forecast
      7.3.4.2.1. By Solution
      7.3.4.2.2. By End User
      7.3.4.2.3. By Vertical
  7.3.5. Spain Mobile Value Added Services Market Outlook
    7.3.5.1. Market Size & Forecast
      7.3.5.1.1. By Value
    7.3.5.2. Market Share & Forecast
      7.3.5.2.1. By Solution
      7.3.5.2.2. By End User
      7.3.5.2.3. By Vertical

8. ASIA PACIFIC MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Solution
  8.2.2. By End User
  8.2.3. By Vertical
  8.2.4. By Country
8.3. Asia Pacific: Country Analysis
  8.3.1. China Mobile Value Added Services Market Outlook
    8.3.1.1. Market Size & Forecast
      8.3.1.1.1. By Value
    8.3.1.2. Market Share & Forecast
      8.3.1.2.1. By Solution
      8.3.1.2.2. By End User
      8.3.1.2.3. By Vertical
  8.3.2. India Mobile Value Added Services Market Outlook
    8.3.2.1. Market Size & Forecast
      8.3.2.1.1. By Value
    8.3.2.2. Market Share & Forecast
      8.3.2.2.1. By Solution
      8.3.2.2.2. By End User
      8.3.2.2.3. By Vertical
  8.3.3. Japan Mobile Value Added Services Market Outlook
    8.3.3.1. Market Size & Forecast
      8.3.3.1.1. By Value
    8.3.3.2. Market Share & Forecast
      8.3.3.2.1. By Solution
      8.3.3.2.2. By End User
      8.3.3.2.3. By Vertical
  8.3.4. South Korea Mobile Value Added Services Market Outlook
    8.3.4.1. Market Size & Forecast
      8.3.4.1.1. By Value
    8.3.4.2. Market Share & Forecast
      8.3.4.2.1. By Solution
      8.3.4.2.2. By End User
      8.3.4.2.3. By Vertical
  8.3.5. Australia Mobile Value Added Services Market Outlook
    8.3.5.1. Market Size & Forecast
      8.3.5.1.1. By Value
    8.3.5.2. Market Share & Forecast
      8.3.5.2.1. By Solution
      8.3.5.2.2. By End User
      8.3.5.2.3. By Vertical

9. MIDDLE EAST & AFRICA MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Solution
  9.2.2. By End User
  9.2.3. By Vertical
  9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
  9.3.1. Saudi Arabia Mobile Value Added Services Market Outlook
    9.3.1.1. Market Size & Forecast
      9.3.1.1.1. By Value
    9.3.1.2. Market Share & Forecast
      9.3.1.2.1. By Solution
      9.3.1.2.2. By End User
      9.3.1.2.3. By Vertical
  9.3.2. UAE Mobile Value Added Services Market Outlook
    9.3.2.1. Market Size & Forecast
      9.3.2.1.1. By Value
    9.3.2.2. Market Share & Forecast
      9.3.2.2.1. By Solution
      9.3.2.2.2. By End User
      9.3.2.2.3. By Vertical
  9.3.3. South Africa Mobile Value Added Services Market Outlook
    9.3.3.1. Market Size & Forecast
      9.3.3.1.1. By Value
    9.3.3.2. Market Share & Forecast
      9.3.3.2.1. By Solution
      9.3.3.2.2. By End User
      9.3.3.2.3. By Vertical

10. SOUTH AMERICA MOBILE VALUE ADDED SERVICES MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Solution
  10.2.2. By End User
  10.2.3. By Vertical
  10.2.4. By Country
10.3. South America: Country Analysis
  10.3.1. Brazil Mobile Value Added Services Market Outlook
    10.3.1.1. Market Size & Forecast
      10.3.1.1.1. By Value
    10.3.1.2. Market Share & Forecast
      10.3.1.2.1. By Solution
      10.3.1.2.2. By End User
      10.3.1.2.3. By Vertical
  10.3.2. Colombia Mobile Value Added Services Market Outlook
    10.3.2.1. Market Size & Forecast
      10.3.2.1.1. By Value
    10.3.2.2. Market Share & Forecast
      10.3.2.2.1. By Solution
      10.3.2.2.2. By End User
      10.3.2.2.3. By Vertical
  10.3.3. Argentina Mobile Value Added Services Market Outlook
    10.3.3.1. Market Size & Forecast
      10.3.3.1.1. By Value
    10.3.3.2. Market Share & Forecast
      10.3.3.2.1. By Solution
      10.3.3.2.2. By End User
      10.3.3.2.3. By Vertical

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS & DEVELOPMENTS

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: SWOT ANALYSIS

14. PORTER'S FIVE FORCES ANALYSIS

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. COMPETITIVE LANDSCAPE

15.1. AT&T Inc
  15.1.1. Business Overview
  15.1.2. Products & Services
  15.1.3. Recent Developments
  15.1.4. Key Personnel
  15.1.5. SWOT Analysis
15.2. Vodafone Group Plc
15.3. Bharti Airtel Limited
15.4. China Mobile Limited
15.5. Alphabet Inc.
15.6. Apple Inc.
15.7. Tencent Holdings Limited
15.8. Netflix Inc.
15.9. Spotify Technology S.A.
15.10. OnMobile Global Limited

16. STRATEGIC RECOMMENDATIONS

17. ABOUT US & DISCLAIMER