Mobile Value-Added Services Market Size, Share, and Analysis, By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Money, Mobile Infotainment, and Others), By End User (SMB and Large Enterprises), By Vertical (BFSI, Healthcare, Education, Government, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2023-2032
Mobile Value-Added Services Market Size, Share, and Analysis, By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Money, Mobile Infotainment, and Others), By End User (SMB and Large Enterprises), By Vertical (BFSI, Healthcare, Education, Government, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2023-2032
PRODUCT OVERVIEW
Mobile Value-Added Services Market is projected t%li%grow at a CAGR of 14.5% in the forecast period (2023-2032), with the market size valued at USD 758.91 billion in 2022 and projected t%li%reach USD 2931.2 billion by 2032.
Mobile Value-Added Services (VAS) consist of an extensive range of enhancements and offerings offered by mobile network operators, improving the mobile user experience with features like content services, entertainment, messaging, location-based services, mobile banking, and more. These services provide benefits such as improved user experiences, revenue generation, differentiation, and enhanced engagement, though they als%li%come with challenges related t%li%technology, content licensing, and regulatory compliance. As technology continues t%li%advance, Mobile VAS remains a dynamic and integral part of the mobile ecosystem, adapting t%li%evolving user preferences and harnessing new technologies t%li%deliver innovative services.
MARKET HIGHLIGHTS
Mobile Value-Added Services Market is anticipated t%li%reach USD 2931.2 billion, growing at a CAGR of 14.5%, owing t%li%the expanding mobile phone adoption, the continuous expansion of 4G and 5G networks, and the surging demand for personalized and convenient mobile services. VAS solutions involve content, entertainment, mobile banking, and enterprise applications, and they are benefiting from the growing number of smartphones and the increase in data consumption. Mobile service providers and content developers are taking advantage of this trend t%li%provide a diverse range of VAS t%li%meet the unique needs of users. Additionally, the ongoing integration of emerging technologies such as AI and IoT is driving the market's expansion, creating new opportunities for innovative VAS offerings and improved user experiences.
Mobile Value-Added Services Market Segments:
Growth Drivers
Rising Mobile Phone Penetration Will Fuel Market Expansion
Advancements in Technology t%li%Support Market Growth
Restraint
Data Privacy and Security Concerns can Hinder Market Expansion
Key Players
PRODUCT OVERVIEW
Mobile Value-Added Services Market is projected t%li%grow at a CAGR of 14.5% in the forecast period (2023-2032), with the market size valued at USD 758.91 billion in 2022 and projected t%li%reach USD 2931.2 billion by 2032.
Mobile Value-Added Services (VAS) consist of an extensive range of enhancements and offerings offered by mobile network operators, improving the mobile user experience with features like content services, entertainment, messaging, location-based services, mobile banking, and more. These services provide benefits such as improved user experiences, revenue generation, differentiation, and enhanced engagement, though they als%li%come with challenges related t%li%technology, content licensing, and regulatory compliance. As technology continues t%li%advance, Mobile VAS remains a dynamic and integral part of the mobile ecosystem, adapting t%li%evolving user preferences and harnessing new technologies t%li%deliver innovative services.
MARKET HIGHLIGHTS
Mobile Value-Added Services Market is anticipated t%li%reach USD 2931.2 billion, growing at a CAGR of 14.5%, owing t%li%the expanding mobile phone adoption, the continuous expansion of 4G and 5G networks, and the surging demand for personalized and convenient mobile services. VAS solutions involve content, entertainment, mobile banking, and enterprise applications, and they are benefiting from the growing number of smartphones and the increase in data consumption. Mobile service providers and content developers are taking advantage of this trend t%li%provide a diverse range of VAS t%li%meet the unique needs of users. Additionally, the ongoing integration of emerging technologies such as AI and IoT is driving the market's expansion, creating new opportunities for innovative VAS offerings and improved user experiences.
Mobile Value-Added Services Market Segments:
- By Solution
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Money
- Mobile Infotainment
- Others
- By End User
- SMB
- Large Enterprises
- By Vertical
- BFSI
- Healthcare
- Education
- Government
- Others
- Others
Growth Drivers
Rising Mobile Phone Penetration Will Fuel Market Expansion
Advancements in Technology t%li%Support Market Growth
Restraint
Data Privacy and Security Concerns can Hinder Market Expansion
Key Players
- Telefonica
- AT&T
- Verizon Communications
- Vodafone Group
- Airtel
- T-Mobile
- Orange
- Reliance Jio
- Ericsson
- Apple
- Amazon
- Samsung
- China Mobile
- Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)
- North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAG.R – United States and Canada
- Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
- Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
- Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC
- Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected t%li%witness the fastest growth as well as t%li%dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry with respect t%li%recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight int%li%the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years t%li%come
- 3-month post-sales analyst support.
1. EXECUTIVE SUMMARY
1.1.Regional Market Share
1.2. Business Trends
1.3.Mobile Value-Added Services Market: COVID-19 Outbreak
1.4.Regional Trends
1.5. Segmentation Snapshot
2. RESEARCH METHODOLOGY
2.1. Research Objective
2.2.Research Approach
2.3.Data Sourcing and Methodology
2.4. Primary Research
2.5. Secondary Research
2.5.1. Paid Sources
2.5.2.Public Sources
2.6.Market Size Estimation and Data Triangulation
3. MARKET CHARACTERISTICS
3.1. Market Definition
3.2.Mobile Value-Added Services Market: COVID-19 Impact
3.3.Key Segmentations
3.4. Key Developments
3.5. Allied Industry Data
4. MOBILE VALUE-ADDED SERVICES MARKET – INDUSTRY INSIGHTS
4.1.Industry Segmentation
4.2. COVID-19 overview on world economy
4.3. Industry ecosystem Channel analysis
4.4. Innovation & Sustainability
5. MACROECONOMIC INDICATORS
6. RECENT DEVELOPMENTS
7.MARKET DYNAMICS
7.1. Introduction
7.2.Growth Drivers
7.3.Market Opportunities
7.4. Market Restraints
7.5.Market Trends
8. RISK ANALYSIS
9. MARKET ANALYSIS
9.1. Porters Five Forces
9.2.PEST Analysis
9.2.1. Political
9.2.2.Economic
9.2.3.Social
9.2.4.Technological
10. MOBILE VALUE-ADDED SERVICES MARKET
10.1.Overview
10.2. Historical Analysis (2019-2021)
10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
11.MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
11.1.Overview
11.2. Key Findings
11.3. Market Segmentation
11.3.1.By Solution
11.3.1.1.Short Messaging Services (SMS)
11.3.1.1.1. By Value (USD Million) 2022-2032F
11.3.1.1.2.Market Share (%) 2022-2032F
11.3.1.1.3.Y-o-Y Growth (%) 2022-2032F
11.3.1.2. Multimedia Messaging Services (MMS)
11.3.1.2.1.By Value (USD Million) 2022-2032F
11.3.1.2.2. Market Share (%) 2022-2032F
11.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.3.Location Based Service
11.3.1.3.1.By Value (USD Million) 2022-2032F
11.3.1.3.2. Market Share (%) 2022-2032F
11.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.4.Mobile Money
11.3.1.4.1.By Value (USD Million) 2022-2032F
11.3.1.4.2. Market Share (%) 2022-2032F
11.3.1.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.5.Money Infotainment
11.3.1.5.1.By Value (USD Million) 2022-2032F
11.3.1.5.2. Market Share (%) 2022-2032F
11.3.1.5.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.6.Others
11.3.1.6.1.By Value (USD Million) 2022-2032F
11.3.1.6.2. Market Share (%) 2022-2032F
11.3.1.6.3. Y-o-Y Growth (%) 2022-2032F
11.3.2. By End User
11.3.2.1.SMB
11.3.2.1.1.By Value (USD Million) 2022-2032F
11.3.2.1.2. Market Share (%) 2022-2032F
11.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.2. Large Enterprise
11.3.2.2.1. By Value (USD Million) 2022-2032F
11.3.2.2.2.Market Share (%) 2022-2032F
11.3.2.2.3.Y-o-Y Growth (%) 2022-2032F
11.3.3. By Vertical
11.3.3.1.BFSI
11.3.3.1.1.By Value (USD Million) 2022-2032F
11.3.3.1.2. Market Share (%) 2022-2032F
11.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.2. Healthcare
11.3.3.2.1. By Value (USD Million) 2022-2032F
11.3.3.2.2.Market Share (%) 2022-2032F
11.3.3.2.3.Y-o-Y Growth (%) 2022-2032F
11.3.3.3. Education
11.3.3.3.1. By Value (USD Million) 2022-2032F
11.3.3.3.2.Market Share (%) 2022-2032F
11.3.3.3.3.Y-o-Y Growth (%) 2022-2032F
11.3.3.4. Government
11.3.3.4.1. By Value (USD Million) 2022-2032F
11.3.3.4.2. Market Share (%) 2022-2032F
11.3.3.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.5. Others
11.3.3.5.1. By Value (USD Million) 2022-2032F
11.3.3.5.2.Market Share (%) 2022-2032F
11.3.3.5.3.Y-o-Y Growth (%) 2022-2032F
12. NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
12.1. Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Solution
12.3.2.By End User
12.3.3.By Vertical
12.4. Country
12.4.1. United States
12.4.2.Canada
13. EUROPE MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
13.1. Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1. By Solution
13.3.2.By End User
13.3.3.By Vertical
13.4. Country
13.4.1.Germany
13.4.2.United Kingdom
13.4.3.France
13.4.4. Italy
13.4.5.Spain
13.4.6.Russia
13.4.7.Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
14. ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
14.1.Overview
14.2. Key Findings
14.3. Market Segmentation
14.3.1. By Solution
14.3.2.By End User
14.3.3.By Vertical
14.4. Country
14.4.1. India
14.4.2.China
14.4.3. South Korea
14.4.4. Japan
14.4.5. Rest of APAC
15. MIDDLE EAST AND AFRICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
15.1.Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1. By Solution
15.3.2.By End User
15.3.3.By Vertical
15.4. Country
15.4.1. Israel
15.4.2.GCC
15.4.3.North Africa
15.4.4. South Africa
15.4.5.Rest of Middle East and Africa
16. LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
16.1. Overview
16.2. Key Findings
16.3. Market Segmentation
16.3.1. By Solution
16.3.2.By End User
16.3.3.By Vertical
16.4. Country
16.4.1. Mexico
16.4.2.Brazil
16.4.3.Rest of Latin America
17. COMPETITIVE LANDSCAPE
17.1. Company market share, 2021
17.2.Key player overview
17.3. Key stakeholders
18. COMPANY PROFILES
18.1.Google
18.1.1.Company Overview
18.1.2.Financial Overview
18.1.3.Key Product; Analysis
18.1.4.Company Assessment
18.1.4.1.Product Portfolio
18.1.4.2. Key Clients
18.1.4.3. Market Share
18.1.4.4. Recent News & Development (Last 3 Yrs.)
18.1.4.5. Executive Team
18.2.Apple
18.3.Amazon
18.4.Facebook
18.5.Samsung
18.6.AT&T
18.7.Verizon Communications
18.8.Vodafone Group
18.9.China Mobile
18.10.Airtel
18.11. T-Mobile
18.12.Telefonica
18.13.Orange
18.14.Reliance Jio
18.15.Ericsson
18.16.Other Prominent Players
19. APPENDIX
20.CONSULTANT RECOMMENDATION
1.1.Regional Market Share
1.2. Business Trends
1.3.Mobile Value-Added Services Market: COVID-19 Outbreak
1.4.Regional Trends
1.5. Segmentation Snapshot
2. RESEARCH METHODOLOGY
2.1. Research Objective
2.2.Research Approach
2.3.Data Sourcing and Methodology
2.4. Primary Research
2.5. Secondary Research
2.5.1. Paid Sources
2.5.2.Public Sources
2.6.Market Size Estimation and Data Triangulation
3. MARKET CHARACTERISTICS
3.1. Market Definition
3.2.Mobile Value-Added Services Market: COVID-19 Impact
3.3.Key Segmentations
3.4. Key Developments
3.5. Allied Industry Data
4. MOBILE VALUE-ADDED SERVICES MARKET – INDUSTRY INSIGHTS
4.1.Industry Segmentation
4.2. COVID-19 overview on world economy
4.3. Industry ecosystem Channel analysis
4.4. Innovation & Sustainability
5. MACROECONOMIC INDICATORS
6. RECENT DEVELOPMENTS
7.MARKET DYNAMICS
7.1. Introduction
7.2.Growth Drivers
7.3.Market Opportunities
7.4. Market Restraints
7.5.Market Trends
8. RISK ANALYSIS
9. MARKET ANALYSIS
9.1. Porters Five Forces
9.2.PEST Analysis
9.2.1. Political
9.2.2.Economic
9.2.3.Social
9.2.4.Technological
10. MOBILE VALUE-ADDED SERVICES MARKET
10.1.Overview
10.2. Historical Analysis (2019-2021)
10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
11.MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
11.1.Overview
11.2. Key Findings
11.3. Market Segmentation
11.3.1.By Solution
11.3.1.1.Short Messaging Services (SMS)
11.3.1.1.1. By Value (USD Million) 2022-2032F
11.3.1.1.2.Market Share (%) 2022-2032F
11.3.1.1.3.Y-o-Y Growth (%) 2022-2032F
11.3.1.2. Multimedia Messaging Services (MMS)
11.3.1.2.1.By Value (USD Million) 2022-2032F
11.3.1.2.2. Market Share (%) 2022-2032F
11.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.3.Location Based Service
11.3.1.3.1.By Value (USD Million) 2022-2032F
11.3.1.3.2. Market Share (%) 2022-2032F
11.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.4.Mobile Money
11.3.1.4.1.By Value (USD Million) 2022-2032F
11.3.1.4.2. Market Share (%) 2022-2032F
11.3.1.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.5.Money Infotainment
11.3.1.5.1.By Value (USD Million) 2022-2032F
11.3.1.5.2. Market Share (%) 2022-2032F
11.3.1.5.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.6.Others
11.3.1.6.1.By Value (USD Million) 2022-2032F
11.3.1.6.2. Market Share (%) 2022-2032F
11.3.1.6.3. Y-o-Y Growth (%) 2022-2032F
11.3.2. By End User
11.3.2.1.SMB
11.3.2.1.1.By Value (USD Million) 2022-2032F
11.3.2.1.2. Market Share (%) 2022-2032F
11.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.2. Large Enterprise
11.3.2.2.1. By Value (USD Million) 2022-2032F
11.3.2.2.2.Market Share (%) 2022-2032F
11.3.2.2.3.Y-o-Y Growth (%) 2022-2032F
11.3.3. By Vertical
11.3.3.1.BFSI
11.3.3.1.1.By Value (USD Million) 2022-2032F
11.3.3.1.2. Market Share (%) 2022-2032F
11.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.2. Healthcare
11.3.3.2.1. By Value (USD Million) 2022-2032F
11.3.3.2.2.Market Share (%) 2022-2032F
11.3.3.2.3.Y-o-Y Growth (%) 2022-2032F
11.3.3.3. Education
11.3.3.3.1. By Value (USD Million) 2022-2032F
11.3.3.3.2.Market Share (%) 2022-2032F
11.3.3.3.3.Y-o-Y Growth (%) 2022-2032F
11.3.3.4. Government
11.3.3.4.1. By Value (USD Million) 2022-2032F
11.3.3.4.2. Market Share (%) 2022-2032F
11.3.3.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.5. Others
11.3.3.5.1. By Value (USD Million) 2022-2032F
11.3.3.5.2.Market Share (%) 2022-2032F
11.3.3.5.3.Y-o-Y Growth (%) 2022-2032F
12. NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
12.1. Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Solution
12.3.2.By End User
12.3.3.By Vertical
12.4. Country
12.4.1. United States
12.4.2.Canada
13. EUROPE MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
13.1. Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1. By Solution
13.3.2.By End User
13.3.3.By Vertical
13.4. Country
13.4.1.Germany
13.4.2.United Kingdom
13.4.3.France
13.4.4. Italy
13.4.5.Spain
13.4.6.Russia
13.4.7.Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
14. ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
14.1.Overview
14.2. Key Findings
14.3. Market Segmentation
14.3.1. By Solution
14.3.2.By End User
14.3.3.By Vertical
14.4. Country
14.4.1. India
14.4.2.China
14.4.3. South Korea
14.4.4. Japan
14.4.5. Rest of APAC
15. MIDDLE EAST AND AFRICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
15.1.Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1. By Solution
15.3.2.By End User
15.3.3.By Vertical
15.4. Country
15.4.1. Israel
15.4.2.GCC
15.4.3.North Africa
15.4.4. South Africa
15.4.5.Rest of Middle East and Africa
16. LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET SIZE & FORECAST 2022A-2032F
16.1. Overview
16.2. Key Findings
16.3. Market Segmentation
16.3.1. By Solution
16.3.2.By End User
16.3.3.By Vertical
16.4. Country
16.4.1. Mexico
16.4.2.Brazil
16.4.3.Rest of Latin America
17. COMPETITIVE LANDSCAPE
17.1. Company market share, 2021
17.2.Key player overview
17.3. Key stakeholders
18. COMPANY PROFILES
18.1.Google
18.1.1.Company Overview
18.1.2.Financial Overview
18.1.3.Key Product; Analysis
18.1.4.Company Assessment
18.1.4.1.Product Portfolio
18.1.4.2. Key Clients
18.1.4.3. Market Share
18.1.4.4. Recent News & Development (Last 3 Yrs.)
18.1.4.5. Executive Team
18.2.Apple
18.3.Amazon
18.4.Facebook
18.5.Samsung
18.6.AT&T
18.7.Verizon Communications
18.8.Vodafone Group
18.9.China Mobile
18.10.Airtel
18.11. T-Mobile
18.12.Telefonica
18.13.Orange
18.14.Reliance Jio
18.15.Ericsson
18.16.Other Prominent Players
19. APPENDIX
20.CONSULTANT RECOMMENDATION
