Mobile E-Commerce (Goods) in Georgia

April 2022 | 28 pages | ID: MA4612682369EN
Euromonitor International Ltd

Abstracts

While value sales are still low, mobile e-commerce again registered the highest current value of any retailer channel in 2021. This was largely driven by online third party food delivery companies such as Glovo and Wolt. While online grocery sales remained high in 2021, it was not through mobile e-commerce, as most grocery retailers do have mobile-friendly websites. Sales of pet care through mobile e-commerce, however, portrayed noticeable growth, even if growing from a low base.

Euromonitor International's Mobile E-Commerce (Goods) in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile E-Commerce (Goods) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MOBILE E-COMMERCE (GOODS) IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online food delivery companies drive value sales in mobile e-commerce
Mobile e-commerce remains in a nascent stage in 2021
Growing number of players expected to launch mobile retail apps over the forecast period
PROSPECTS AND OPPORTUNITIES
More affordable mobile date packages will drive value sales
Older people becoming more open to mobile e-commerce
Expanding coverage by mobile operators to further support the development of mobile e-commerce
CHANNEL DATA
Table 1 Mobile E-Commerce (Goods): Value 2016-2021
Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN GEORGIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce sales continue to grow
Devaluation of lari leads to general price increases, dampening sales growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 7 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 9 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 19 Retailing GBO Company Shares: % Value 2017-2021
Table 20 Retailing GBN Brand Shares: % Value 2018-2021
Table 21 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 22 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 24 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources