Mobile E-Commerce (Goods) in Ecuador

April 2022 | 33 pages | ID: M93A9FE1E09EEN
Euromonitor International Ltd

Abstracts

While Ecuadorians have been using smartphones and other types of mobile devices to browse e-commerce websites and compare prices for several years, they have traditionally tended to use desktop PCs to make online purchases. However, since the outbreak of COVID-19 consumers have become much more likely to buy goods directly on mobile devices, to the extent that after surging in 2020, such transactions claimed the largest share of total e-commerce current value sales for the first time in 2021. Th...

Euromonitor International's Mobile E-Commerce (Goods) in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile E-Commerce (Goods) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MOBILE E-COMMERCE (GOODS) IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce thrives during the pandemic
Social media is a key driver of the mobile e-commerce boom
Retailers struggle to overcome early mover advantage of third party delivery apps
PROSPECTS AND OPPORTUNITIES
Share of e-commerce sales generated by mobile purchases will continue to rise
Social media use set to remain highly influential in stimulating mobile sales
Price promotions and technological advances will boost appeal of mobile shopping
CHANNEL DATA
Table 1 Mobile E-Commerce (Goods): Value 2016-2021
Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN ECUADOR
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
COVID-19 fallout drives e-commerce boom in Ecuador
Retailers adjust their assortments as consumer demands shift during the pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2016-2021
Seasonality
Mother’s/Father’s Day
Summer Sales
Back to School
Christmas
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 8 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 10 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 20 Retailing GBO Company Shares: % Value 2017-2021
Table 21 Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 23 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources