Middle East & Africa Housewares Market Forecast to 2030 - Regional Analysis - by Product Type (Cookware and Bakeware, Tableware, Kitchen Appliances, Bathroom Essentials, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Middle East & Africa housewares market was valued at US$ 27,422.30 million in 2022 and is expected to reach US$ 37,358.06 million by 2030; it is estimated to record a CAGR of 3.9% from 2022 to 2030.
Development of Smart Appliances Fuel Middle East & Africa Housewares Market
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near-field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
Middle East & Africa Housewares Market Overview
The housewares market in the Middle East & Africa is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. As more people move to urban areas and work toward improved living standards, the demand for quality and aesthetically pleasing housewares is on the rise in Middle Eastern countries. Additionally, changing lifestyles and evolving consumer preferences play a significant role in shaping the housewares market in the region. Modern consumers are more inclined toward convenient and time-saving solutions, especially kitchen appliances, which save time and effort, along with enhancing the overall cooking and dining experience. The rising awareness about health and wellness further propels the demand for particular cookware and bakeware items designed to promote healthier cooking methods that align with the changing dietary preferences of consumers. However, consumer spending on nonessential housewares has decreased due to low-wage growth in the Middle East & Africa. According to the International Labour Organization (ILO), Africa experienced a -1.4% total wage growth rate in 2021, which further dropped to -0.5% in the first half of 2022. In the UAE, wage trends are uncertain, but low-wage growth of 0.5% in 2021 and 1.2% in 2022 were reported.
E-commerce and digital platforms have revolutionized consumers' shopping behavior for housewares. The ease of online shopping, the availability of a wide variety of products, and competitive pricing further boost the sales of houseware on online platforms. With a vast range of options available for buying, people can make informed choices based on product specifications, reviews, and prices. E-commerce platforms have bridged the gap between consumers and suppliers, expanding the market reach and driving the sales of cookware and bakeware, tableware, kitchen appliances, and bathroom essentials in the Middle East & Africa.
Middle East & Africa Housewares Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Housewares Market Segmentation
The Middle East & Africa housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Middle East & Africa housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Middle East & Africa housewares market is segmented into supermarkets and hypermarkets, speciality stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Middle East & Africa housewares market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa housewares market share in 2022.
Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Middle East & Africa housewares market.
Development of Smart Appliances Fuel Middle East & Africa Housewares Market
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near-field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
Middle East & Africa Housewares Market Overview
The housewares market in the Middle East & Africa is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. As more people move to urban areas and work toward improved living standards, the demand for quality and aesthetically pleasing housewares is on the rise in Middle Eastern countries. Additionally, changing lifestyles and evolving consumer preferences play a significant role in shaping the housewares market in the region. Modern consumers are more inclined toward convenient and time-saving solutions, especially kitchen appliances, which save time and effort, along with enhancing the overall cooking and dining experience. The rising awareness about health and wellness further propels the demand for particular cookware and bakeware items designed to promote healthier cooking methods that align with the changing dietary preferences of consumers. However, consumer spending on nonessential housewares has decreased due to low-wage growth in the Middle East & Africa. According to the International Labour Organization (ILO), Africa experienced a -1.4% total wage growth rate in 2021, which further dropped to -0.5% in the first half of 2022. In the UAE, wage trends are uncertain, but low-wage growth of 0.5% in 2021 and 1.2% in 2022 were reported.
E-commerce and digital platforms have revolutionized consumers' shopping behavior for housewares. The ease of online shopping, the availability of a wide variety of products, and competitive pricing further boost the sales of houseware on online platforms. With a vast range of options available for buying, people can make informed choices based on product specifications, reviews, and prices. E-commerce platforms have bridged the gap between consumers and suppliers, expanding the market reach and driving the sales of cookware and bakeware, tableware, kitchen appliances, and bathroom essentials in the Middle East & Africa.
Middle East & Africa Housewares Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Housewares Market Segmentation
The Middle East & Africa housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Middle East & Africa housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Middle East & Africa housewares market is segmented into supermarkets and hypermarkets, speciality stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Middle East & Africa housewares market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa housewares market share in 2022.
Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Middle East & Africa housewares market.
1. INTRODUCTION
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Market Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. MIDDLE EAST & AFRICA HOUSEWARES MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers:
4.3.4 Distribution Channels:
4.3.5 End Consumers
4.4 List of Vendors
5. MIDDLE EAST & AFRICA HOUSEWARES MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Purchase of Housewares with Rising Number of Households
5.1.2 Strategic Development Initiatives by Key Players
5.2 Market Restraints
5.2.1 Lack of Uniformity in Operations and Regulations
5.3 Market Opportunities
5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
5.4.1 Development of Smart Appliances
5.5 Impact Analysis of Drivers and Restraints
6. HOUSEWARES MARKET - MIDDLE EAST & AFRICA MARKET ANALYSIS
6.1 Middle East & Africa Housewares Market Revenue (US$ Billion), 2020 - 2030
6.2 Housewares Market Forecast and Analysis
7. MIDDLE EAST & AFRICA HOUSEWARES MARKET ANALYSIS - PRODUCT TYPE
7.1 Cookware and Bakeware
7.1.1 Overview
7.1.2 Cookware and Bakeware Market Revenue and Forecast to 2030 (US$ Billion)
7.2 Tableware
7.2.1 Overview
7.2.2 Tableware Market Revenue and Forecast to 2030 (US$ Billion)
7.3 Kitchen Appliances
7.3.1 Overview
7.3.2 Kitchen Appliances Market Revenue, and Forecast to 2030 (US$ Billion)
7.4 Bathroom Essentials
7.4.1 Overview
7.4.2 Bathroom Essentials Market Revenue, and Forecast to 2030 (US$ Billion)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
8. MIDDLE EAST & AFRICA HOUSEWARES MARKET ANALYSIS - DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Billion)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Billion)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Billion)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
9. MIDDLE EAST & AFRICA HOUSEWARES MARKET - COUNTRY ANALYSIS
9.1 Middle East & Africa
9.1.1 Middle East & Africa Housewares Market Overview
9.1.2 Middle East & Africa Housewares Market Revenue and Forecasts and Analysis - By Countries
9.1.2.1 Middle East & Africa Housewares Market Breakdown by Country
9.1.2.2 South Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.2.1 South Africa Housewares Market Breakdown by Product Type
9.1.2.2.2 South Africa Housewares Market Breakdown by Distribution Channel
9.1.2.3 Saudi Arabia Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.3.1 Saudi Arabia Housewares Market Breakdown by Product Type
9.1.2.3.2 Saudi Arabia Housewares Market Breakdown by Distribution Channel
9.1.2.4 UAE Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.4.1 UAE Housewares Market Breakdown by Product Type
9.1.2.4.2 UAE Housewares Market Breakdown by Distribution Channel
9.1.2.5 Rest of Middle East & Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.5.1 Rest of Middle East & Africa Housewares Market Breakdown by Product Type
9.1.2.5.2 Rest of Middle East & Africa Housewares Market Breakdown by Distribution Channel
10. COMPETITIVE LANDSCAPE
10.1 Heat Map Analysis By Key Players
11. COMPANY PROFILES
11.1 Inter IKEA Holding BV
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Newell Brands Inc
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BSH Hausgerate GmbH
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Kohler Co
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
12. APPENDIX
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Market Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. MIDDLE EAST & AFRICA HOUSEWARES MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers:
4.3.4 Distribution Channels:
4.3.5 End Consumers
4.4 List of Vendors
5. MIDDLE EAST & AFRICA HOUSEWARES MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Purchase of Housewares with Rising Number of Households
5.1.2 Strategic Development Initiatives by Key Players
5.2 Market Restraints
5.2.1 Lack of Uniformity in Operations and Regulations
5.3 Market Opportunities
5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
5.4.1 Development of Smart Appliances
5.5 Impact Analysis of Drivers and Restraints
6. HOUSEWARES MARKET - MIDDLE EAST & AFRICA MARKET ANALYSIS
6.1 Middle East & Africa Housewares Market Revenue (US$ Billion), 2020 - 2030
6.2 Housewares Market Forecast and Analysis
7. MIDDLE EAST & AFRICA HOUSEWARES MARKET ANALYSIS - PRODUCT TYPE
7.1 Cookware and Bakeware
7.1.1 Overview
7.1.2 Cookware and Bakeware Market Revenue and Forecast to 2030 (US$ Billion)
7.2 Tableware
7.2.1 Overview
7.2.2 Tableware Market Revenue and Forecast to 2030 (US$ Billion)
7.3 Kitchen Appliances
7.3.1 Overview
7.3.2 Kitchen Appliances Market Revenue, and Forecast to 2030 (US$ Billion)
7.4 Bathroom Essentials
7.4.1 Overview
7.4.2 Bathroom Essentials Market Revenue, and Forecast to 2030 (US$ Billion)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
8. MIDDLE EAST & AFRICA HOUSEWARES MARKET ANALYSIS - DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Billion)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Billion)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Billion)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
9. MIDDLE EAST & AFRICA HOUSEWARES MARKET - COUNTRY ANALYSIS
9.1 Middle East & Africa
9.1.1 Middle East & Africa Housewares Market Overview
9.1.2 Middle East & Africa Housewares Market Revenue and Forecasts and Analysis - By Countries
9.1.2.1 Middle East & Africa Housewares Market Breakdown by Country
9.1.2.2 South Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.2.1 South Africa Housewares Market Breakdown by Product Type
9.1.2.2.2 South Africa Housewares Market Breakdown by Distribution Channel
9.1.2.3 Saudi Arabia Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.3.1 Saudi Arabia Housewares Market Breakdown by Product Type
9.1.2.3.2 Saudi Arabia Housewares Market Breakdown by Distribution Channel
9.1.2.4 UAE Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.4.1 UAE Housewares Market Breakdown by Product Type
9.1.2.4.2 UAE Housewares Market Breakdown by Distribution Channel
9.1.2.5 Rest of Middle East & Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.5.1 Rest of Middle East & Africa Housewares Market Breakdown by Product Type
9.1.2.5.2 Rest of Middle East & Africa Housewares Market Breakdown by Distribution Channel
10. COMPETITIVE LANDSCAPE
10.1 Heat Map Analysis By Key Players
11. COMPANY PROFILES
11.1 Inter IKEA Holding BV
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Newell Brands Inc
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BSH Hausgerate GmbH
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Kohler Co
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
12. APPENDIX
LIST OF TABLES
Table 1. Housewares Market Segmentation
Table 2. List of Raw Material Suppliers, Manufacturers, and Retailers in Value Chain
Table 3. Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Table 4. Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - Product Type
Table 5. Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - Distribution Channel
Table 6. South Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 7. South Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 8. Saudi Arabia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 9. Saudi Arabia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 10. UAE Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 11. UAE Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 12. Rest of Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 13. Rest of Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 1. Housewares Market Segmentation
Table 2. List of Raw Material Suppliers, Manufacturers, and Retailers in Value Chain
Table 3. Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Table 4. Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - Product Type
Table 5. Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - Distribution Channel
Table 6. South Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 7. South Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 8. Saudi Arabia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 9. Saudi Arabia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 10. UAE Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 11. UAE Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
Table 12. Rest of Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Product Type
Table 13. Rest of Middle East & Africa Housewares Market Revenue and Forecasts To 2030 (US$ Billion) - By Distribution Channel
