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Megatrends in Peru

November 2022 | 58 pages | ID: M7E77F60B1B2EN
Euromonitor International Ltd

US$ 1,325.00

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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Peru.

Euromonitor's Megatrends in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Pinta Libre’s new subscription app links Lima citizens to nearby coffee shops
Millennials are the most tech-orientated cohort
Consumers are keen to protect their online privacy
Gen X are the most likely to manage their data settings
Friends and family remain the most trusted source of information
A shift to face-to-face activities is expected post-pandemic
Experience more
Falabella promotes the launch of its new virtual mall with an immersive experience
Peruvians are still more interested in real world than online experiences
Online socialising has become more common than in-person post-pandemic
Relaxation and nature are top priorities for travel
All cohorts expect to resume face-to-face activities
Middle class reset
Zafiro Store supports the circular economy with sales platform for used luxury items
Consumers seek bargains amid belt tightening
Stigma still attached to second-hand items
Gen Z is the most price-sensitive cohort
Premiumisation
Local brand D?rcher Bier plans to open a series of new craft beer locations
Peruvians enjoy tailored experiences
Most consumers are confident in their investments
Quality is a key consideration for shoppers
Shifting market frontiers
Motiv empowers Peru’s unbanked communities with circular Bitcoin economies
Peruvians take an interest in international products and cultures
Baby Boomers are most focused on supporting local businesses
Shopping reinvented
Freshmart opens Peru’s first hybrid supermarket
Consumers prefer in-store shopping despite e-commerce boom
Mobile users are eager to interact with brands on social media
Millennials are most likely to engage with brands online
Sustainable living
Fast delivery platform JOKR aims to reduce food waste with “surprise bag” initiative
Peruvians are keen to play a part in protecting the environment
Reducing plastics use is the top environmental concern
Consumers are keen to make their voices heard
Biodegradable packaging is considered the most sustainable
Wellness
Dolche Fruta opens first mall-based juice bar
Peruvians are in search of healthier ingredients
Massage and meditation are the most common antidotes to stress
Millennials are showing a greater interest in health tech
Health and safety concerns are still paramount post-pandemic


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