Megatrends in Hong Kong, China
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China.
Euromonitor's Megatrends in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Megatrends in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Autonomous convenience store opens at Hong Kong International Airport
Hong Kongers are prepared to spend money to save time
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Millennials see cooking as a chore
Digital living
GoGoX and Rice Robotics set to trial autonomous robots for last-mile delivery
Video gaming is a favourite pastime
Residents are protective of their personal data
Generation Z want to preserve their online anonymity
Product labels are the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Aesop stages its Queer Library initiative in Hong Kong store
Generation Z voice their support for social issues
Hong Kongers have a strong sense of community
Most feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Toys “R” Us Asia introduces new store concept to enhance shopping experience
Friends now socialising more often online than in person
Safety and relaxation are key priorities in a holiday destination
Consumers still prefer real world over online experiences
Personalisation
AS Watson introduces AI-powered skin analysis tool at Hong Kong store
Generation Z are the most enthusiastic about virtual activities
Consumers place importance on individualism
Premiumisation
Hyatt hotel launches luxury boarding service and dim sum experience for dogs
Consumers want more simplicity
Millennials have the most confidence in their long-term investments
Health, quality and comfort are prized attributes
Pursuit of value
Japanese discounter Don Don Donki opens its fourth and biggest store in Hong Kong
Generation Z are the keenest to find bargains
Shoppers are worried about the cost-of-living crisis
Mindful consumption is on the rise
Consumers seek ways to make their money go further
Shopper reinvented
Foodpanda debuts its pandamart O2O concept in Hong Kong
Consumers want tailored experiences
In-store shopping still the preferred channel for most categories
S-commerce gains traction due to burgeoning social media use
Generation Z interact most with brands online
Sustainable living
L’Orйal launches joint incentive to recycle beauty product packaging
Most are concerned about the impact of global warming
Hong Kong lags behind the world average in terms of recycling activity
Reducing food waste tops the list of green activities
Consumers are keen to make their voices heard
Recyclable packaging is considered the most sustainable
Wellness
Japanese drugstore Matsumoto Kiyoshi expands across Hong Kong
Massage and meditation are the main antidotes to stress
Health supplements are very popular
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Autonomous convenience store opens at Hong Kong International Airport
Hong Kongers are prepared to spend money to save time
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Millennials see cooking as a chore
Digital living
GoGoX and Rice Robotics set to trial autonomous robots for last-mile delivery
Video gaming is a favourite pastime
Residents are protective of their personal data
Generation Z want to preserve their online anonymity
Product labels are the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Aesop stages its Queer Library initiative in Hong Kong store
Generation Z voice their support for social issues
Hong Kongers have a strong sense of community
Most feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Toys “R” Us Asia introduces new store concept to enhance shopping experience
Friends now socialising more often online than in person
Safety and relaxation are key priorities in a holiday destination
Consumers still prefer real world over online experiences
Personalisation
AS Watson introduces AI-powered skin analysis tool at Hong Kong store
Generation Z are the most enthusiastic about virtual activities
Consumers place importance on individualism
Premiumisation
Hyatt hotel launches luxury boarding service and dim sum experience for dogs
Consumers want more simplicity
Millennials have the most confidence in their long-term investments
Health, quality and comfort are prized attributes
Pursuit of value
Japanese discounter Don Don Donki opens its fourth and biggest store in Hong Kong
Generation Z are the keenest to find bargains
Shoppers are worried about the cost-of-living crisis
Mindful consumption is on the rise
Consumers seek ways to make their money go further
Shopper reinvented
Foodpanda debuts its pandamart O2O concept in Hong Kong
Consumers want tailored experiences
In-store shopping still the preferred channel for most categories
S-commerce gains traction due to burgeoning social media use
Generation Z interact most with brands online
Sustainable living
L’Orйal launches joint incentive to recycle beauty product packaging
Most are concerned about the impact of global warming
Hong Kong lags behind the world average in terms of recycling activity
Reducing food waste tops the list of green activities
Consumers are keen to make their voices heard
Recyclable packaging is considered the most sustainable
Wellness
Japanese drugstore Matsumoto Kiyoshi expands across Hong Kong
Massage and meditation are the main antidotes to stress
Health supplements are very popular
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
