Megatrends in Germany
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Germany.
Euromonitor's Megatrends in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Megatrends in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
DODO enters Germany with tech-powered same-day delivery
Germans are using tech to make life easier
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Young people see cooking as a chore
Digital living
BVG Jelbi integrating mobility into a one-stop shop for Berliners
Video gaming is a favourite pastime among Germany’s youth
Consumers are protective of their personal data
Young people are concerned about preserving their online anonymity
Friends and family are still the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Lufthansa’s #TheWorldSaysYestoYou campaign celebrates queer-friendly travel
Baby Boomers are keen to support charitable causes
Gen Z want to change the world for the better
Most Germans feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Kia offers customers an immersive experience through its first metaverse dealership
Germans enjoy socialising both online and offline
Relaxation and safety are key priorities on holiday
Consumers still prefer real world over online experiences
Personalisation
Lykon provides DNA-based personalised nutrition
Gen Z are the most enthusiastic about virtual activities
Millennials are the most individualistic cohort
Premiumisation
Hurrado launches gourmet dry dog food with free-range, grain-free ingredients
Consumers want more simplicity
Millennials have the most confidence in their investments
Free range and high quality are prized attributes
Pursuit of value
Mycashbacks offers a good way to engage with German consumers
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living - especially the elderly
Germans embrace the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Rewe opens its first fully autonomous store following hybrid pilots
Trust in brands is most important to Gen Z
Online shopping is now the preferred channel in most categories
S-commerce starts to gain traction among the young
Gen Z interact most with brands online
Sustainable living
Aldi sets goals to improve animal welfare
Germans are less concerned about global warming than the world at large
Mindful consumption is on the rise
Reducing plastics use tops the list of green activities
Germans are keen to make their votes count
Refillable or reusable packaging is considered the most sustainable
Wellness
DMK Group adds to its plant-free portfolio with vegan cheeses and baby foods
Massage and herbal remedies are the main antidotes to stress
Gen Z are the most likely to regularly exercise
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
DODO enters Germany with tech-powered same-day delivery
Germans are using tech to make life easier
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Young people see cooking as a chore
Digital living
BVG Jelbi integrating mobility into a one-stop shop for Berliners
Video gaming is a favourite pastime among Germany’s youth
Consumers are protective of their personal data
Young people are concerned about preserving their online anonymity
Friends and family are still the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Lufthansa’s #TheWorldSaysYestoYou campaign celebrates queer-friendly travel
Baby Boomers are keen to support charitable causes
Gen Z want to change the world for the better
Most Germans feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Kia offers customers an immersive experience through its first metaverse dealership
Germans enjoy socialising both online and offline
Relaxation and safety are key priorities on holiday
Consumers still prefer real world over online experiences
Personalisation
Lykon provides DNA-based personalised nutrition
Gen Z are the most enthusiastic about virtual activities
Millennials are the most individualistic cohort
Premiumisation
Hurrado launches gourmet dry dog food with free-range, grain-free ingredients
Consumers want more simplicity
Millennials have the most confidence in their investments
Free range and high quality are prized attributes
Pursuit of value
Mycashbacks offers a good way to engage with German consumers
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living - especially the elderly
Germans embrace the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Rewe opens its first fully autonomous store following hybrid pilots
Trust in brands is most important to Gen Z
Online shopping is now the preferred channel in most categories
S-commerce starts to gain traction among the young
Gen Z interact most with brands online
Sustainable living
Aldi sets goals to improve animal welfare
Germans are less concerned about global warming than the world at large
Mindful consumption is on the rise
Reducing plastics use tops the list of green activities
Germans are keen to make their votes count
Refillable or reusable packaging is considered the most sustainable
Wellness
DMK Group adds to its plant-free portfolio with vegan cheeses and baby foods
Massage and herbal remedies are the main antidotes to stress
Gen Z are the most likely to regularly exercise
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
