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Media Monitoring Tools Market Size, Share, and Analysis, By Component (Software and Service), By Type (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, and Others), By Deployment (On Premise and Cloud), By Enterprise Type (Large Enterprises and SMEs), By Industry (BFSI, Healthcare, Media and Entertainment, Retail and E Commerce, IT and Telecom, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

May 2024 | 366 pages | ID: ME46F7118BD0EN
Fatpos Global

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Media Monitoring Tools Market Size, Share, and Analysis, By Component (Software and Service), By Type (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, and Others), By Deployment (On Premise and Cloud), By Enterprise Type (Large Enterprises and SMEs), By Industry (BFSI, Healthcare, Media and Entertainment, Retail and E Commerce, IT and Telecom, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

PRODUCT OVERVIEW

Media Monitoring Tools Market is anticipated t%li%exhibit a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast span from 2024 t%li%2034. In 2023, the market size was assessed at USD 4.2 billion and is projected t%li%reach USD 21.1 billion by the completion of 2034.

Media monitoring tools are software tools that systematically evaluate and report on various media channels t%li%gather important information about a brand, product, or a topic. These programs utilize algorithms and keyword searches t%li%scan traditional and online media sources, such as news websites, social media platforms, blogs, and forums. They analyze and collect mentions, sentiment, and trends relating t%li%a certain query, giving businesses real-time visibility int%li%their online presence, public perception, and market trends. This information helps organizations and individuals t%li%make informed decisions, along with managing their reputations and remain updated on industry trends. Therefore, media monitoring tools are essential for modern communication strategies as they provide a comprehensive perspective on how companies are portrayed and discussed across several media platforms.

MARKET HIGHLIGHTS

Media Monitoring Tools Market is projected t%li%reach USD 21.1 billion over the forecast period, due t%li%the growing need for real-time data regarding brand perception, industry trends, and competitor activity. Organizations across various industries are heavily investing in media monitoring technologies in the current age of growing digital presence in order t%li%watch and analyze information from several sources, including news websites, social media, blogs, and forums. Additionally, the market is driven by the increasing need for sentiment analysis, along with crisis management and intelligence solutions. Furthermore, the rise of influencer marketing and the focus on data-based decision-making are pushing the adoption of media monitoring tools. Leading media monitoring companies are utilizing advanced analytics, artificial intelligence, and machine learning t%li%give more complete and actionable insights. Therefore, as firms prioritise online presence and reputation management, the media monitoring industry is expected t%li%grow steadily and provides crucial tools for strategic decision-making and brand integrity.

Media Monitoring Tools Market Segments:
  • By Component
  • Software
  • Service
  • By Type
  • Print Media Monitoring
  • Social Media Monitoring
  • Broadcast Media Monitoring
  • Online Media Monitoring
  • Others
  • By Deployment
  • On Premise
  • Cloud
  • By Enterprise Type
  • Large Enterprises
  • SME
  • By Industry
  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail and E Commerce
  • IT and Telecom
  • Others
MARKET DYNAMICS

Growth Drivers

Increasing Digital Presence Generates Growth Opportunities

Growing Importance of Brand Reputation Management will Result in Market Expansion

Restraint

Privacy Concerns and Regulatory Challenges t%li%Prevent Industry Growth

Key Players
  • Meltwater
  • Cision AB
  • Brandwatch
  • Mention
  • Talkwalker
  • Isentia Group Limited
  • Zignal Labs
  • Critical Mention
  • TVEyes
  • BurrellesLuce
  • Sysomos
  • Onclusive
  • Signal AI
  • Nuvi
  • MediaQube
  • Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)
Global Laboratory Temperature Control Units Market is further segmented by region into:
  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAG.R – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA
Reasons t%li%Purchase this Report
  • Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
  • Provision of market value (USD Billion) data for each segment and sub-segment
      • Indicates the region and segment that is expected t%li%witness the fastest growth as well as t%li%dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
    • The current as well as the future market outlook of the industry with respect t%li%recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
    • Provides insight int%li%the market through Value Chain
    • Market dynamics scenario, along with growth opportunities of the market in the years t%li%come
  • 3-month post-sales analyst support.
1.EXECUTIVE SUMMARY

1.1. Regional Market Share
1.2.Business Trends
1.3. Media Monitoring Tools Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot

2. RESEARCH METHODOLOGY

2.1.Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4.Primary Research
2.5.Secondary Research
  2.5.1.Paid Sources
  2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation

3. MARKET CHARACTERISTICS

3.1.Market Definition
3.2.Media Monitoring Tools Market: COVID-19 Impact
3.3. Key Segmentations
3.4.Key Developments
3.5.Allied Industry Data

4.MEDIA MONITORING TOOLS MARKET – INDUSTRY INSIGHTS

4.1. Industry Segmentation
4.2.COVID-19 overview on world economy
4.3.Industry ecosystem Channel analysis
4.4.Innovation & Sustainability

5. MACROECONOMIC INDICATORS

6. RECENT DEVELOPMENTS

7. MARKET DYNAMICS

7.1.Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4.Market Restraints
7.5. Market Trends

8.RISK ANALYSIS

9. MARKET ANALYSIS

9.1.Porters Five Forces
9.2. PEST Analysis
  9.2.1.Political
  9.2.2. Economic
  9.2.3. Social
  9.2.4. Technological

10.MEDIA MONITORING TOOLS MARKET

10.1.Overview
10.2. Historical Analysis (2019-2022)
  10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast

11. MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

11.1. Overview
11.2.Key Findings
11.3.Market Segmentation
  11.3.1.By Component
    11.3.1.1. Software
      11.3.1.1.1.By Value (USD Million) 2024-2034F
      11.3.1.1.2. Market Share (%) 2024-2034F
      11.3.1.1.3. Y-o-Y Growth (%) 2024-2034F
    11.3.1.2.Services
      11.3.1.2.1. By Value (USD Million) 2024-2034F
      11.3.1.2.2.Market Share (%) 2024-2034F
      11.3.1.2.3.Y-o-Y Growth (%) 2024-2034F
  11.3.2. By Type
    11.3.2.1.Print Media Monitoring
      11.3.2.1.1. By Value (USD Million) 2024-2034F
      11.3.2.1.2.Market Share (%) 2024-2034F
      11.3.2.1.3.Y-o-Y Growth (%) 2024-2034F
    11.3.2.2. Social Media Monitoring
      11.3.2.2.1.By Value (USD Million) 2024-2034F
      11.3.2.2.2. Market Share (%) 2024-2034F
      11.3.2.2.3. Y-o-Y Growth (%) 2024-2034F
    11.3.2.3. Broadcast Media Monitoring
      11.3.2.3.1.By Value (USD Million) 2024-2034F
      11.3.2.3.2. Market Share (%) 2024-2034F
      11.3.2.3.3. Y-o-Y Growth (%) 2024-2034F
    11.3.2.4. Online Media Monitoring
      11.3.2.4.1.By Value (USD Million) 2024-2034F
      11.3.2.4.2. Market Share (%) 2024-2034F
      11.3.2.4.3. Y-o-Y Growth (%) 2024-2034F
    11.3.2.5. Others
      11.3.2.5.1.By Value (USD Million) 2024-2034F
      11.3.2.5.2. Market Share (%) 2024-2034F
      11.3.2.5.3. Y-o-Y Growth (%) 2024-2034F
  11.3.3.By Deployment
    11.3.3.1.On-Premise
      11.3.3.1.1. By Value (USD Million) 2024-2034F
      11.3.3.1.2.Market Share (%) 2024-2034F
      11.3.3.1.3.Y-o-Y Growth (%) 2024-2034F
    11.3.3.2. Cloud
      11.3.3.2.1.By Value (USD Million) 2024-2034F
      11.3.3.2.2. Market Share (%) 2024-2034F
      11.3.3.2.3. Y-o-Y Growth (%) 2024-2034F
  11.3.4.By Enterprise Type
    11.3.4.1.Large
      11.3.4.1.1. By Value (USD Million) 2024-2034F
      11.3.4.1.2.Market Share (%) 2024-2034F
      11.3.4.1.3.Y-o-Y Growth (%) 2024-2034F
    11.3.4.2. SMEs
      11.3.4.2.1.By Value (USD Million) 2024-2034F
      11.3.4.2.2. Market Share (%) 2024-2034F
      11.3.4.2.3. Y-o-Y Growth (%) 2024-2034F
  11.3.5.By Industry
    11.3.5.1.BFSI
      11.3.5.1.1. By Value (USD Million) 2024-2034F
      11.3.5.1.2.Market Share (%) 2024-2034F
      11.3.5.1.3.Y-o-Y Growth (%) 2024-2034F
    11.3.5.2. Healthcare
      11.3.5.2.1.By Value (USD Million) 2024-2034F
      11.3.5.2.2. Market Share (%) 2024-2034F
      11.3.5.2.3. Y-o-Y Growth (%) 2024-2034F
    11.3.5.3. Media and Entertainment
      11.3.5.3.1.By Value (USD Million) 2024-2034F
      11.3.5.3.2. Market Share (%) 2024-2034F
      11.3.5.3.3. Y-o-Y Growth (%) 2024-2034F
    11.3.5.4. Retail and E Commerce
      11.3.5.4.1.By Value (USD Million) 2024-2034F
      11.3.5.4.2. Market Share (%) 2024-2034F
      11.3.5.4.3. Y-o-Y Growth (%) 2024-2034F
    11.3.5.5. IT and Telecom
      11.3.5.5.1.By Value (USD Million) 2024-2034F
      11.3.5.5.2. Market Share (%) 2024-2034F
      11.3.5.5.3. Y-o-Y Growth (%) 2024-2034F
    11.3.5.6. Others
      11.3.5.6.1.By Value (USD Million) 2024-2034F
      11.3.5.6.2. Market Share (%) 2024-2034F
      11.3.5.6.3. Y-o-Y Growth (%) 2024-2034F

12.NORTH AMERICA MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

12.1.Overview
12.2. Key Findings
12.3. Market Segmentation
  12.3.1.By Component
  12.3.2. By Type
  12.3.3. By Deployment
  12.3.4. By Enterprise Type
  12.3.5. By Industry
12.4. Country
  12.4.1. United States
  12.4.2. Canada

13.EUROPE MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

13.1.Overview
13.2. Key Findings
13.3. Market Segmentation
  13.3.1.By Component
  13.3.2. By Type
  13.3.3. By Deployment
  13.3.4. By Enterprise Type
  13.3.5. By Industry
13.4.Country
  13.4.1.Germany
  13.4.2. United Kingdom
  13.4.3. France
  13.4.4. Italy
  13.4.5. Spain
  13.4.6. Russia
  13.4.7. Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)

14.ASIA-PACIFIC MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

14.1. Overview
14.2. Key Findings
14.3.Market Segmentation
  14.3.1.By Component
  14.3.2. By Type
  14.3.3. By Deployment
  14.3.4. By Enterprise Type
  14.3.5. By Industry
14.4. Country
  14.4.1.India
  14.4.2. China
  14.4.3. South Korea
  14.4.4.Japan
  14.4.5.Rest of APAC

15.MIDDLE EAST AND AFRICA MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

15.1.Overview
15.2. Key Findings
15.3. Market Segmentation
  15.3.1.By Component
  15.3.2. By Type
  15.3.3. By Deployment
  15.3.4. By Enterprise Type
  15.3.5. By Industry
15.4.Country
  15.4.1. Israel
  15.4.2. GCC
  15.4.3. North Africa
  15.4.4.South Africa
  15.4.5. Rest of Middle East and Africa

16. LATIN AMERICA MEDIA MONITORING TOOLS MARKET SIZE & FORECAST 2024A-2034F

16.1.Overview
16.2. Key Findings
16.3. Market Segmentation
  16.3.1.By Component
  16.3.2. By Type
  16.3.3. By Deployment
  16.3.4. By Enterprise Type
  16.3.5. By Industry
16.4.Country
  16.4.1. Mexico
  16.4.2. Brazil
  16.4.3. Rest of Latin America

17. COMPETITIVE LANDSCAPE

17.1.Company market share, 2023
17.2. Key player overview
17.3. Key stakeholders

18. COMPANY PROFILES

18.1. Meltwater
  18.1.1.Company Overview
  18.1.2.Financial Overview
  18.1.3.Key Product; Analysis
  18.1.4.Company Assessment
    18.1.4.1.Product Portfolio
    18.1.4.2.Key Clients
    18.1.4.3. Market Share
    18.1.4.4. Recent News & Development (Last 3 Yrs.)
    18.1.4.5. Executive Team
18.2. Cision AB
18.3. Brandwatch
18.4. Mention
18.5. Talkwalker
18.6. Isentia Group Limited
18.7. Zignal Labs
18.8. Critical Mention
18.9. TVEyes
18.10.BurrellesLuce
18.11.Sysomos
18.12. Onclusive
18.13. Signal AI
18.14.Nuvi
18.15. MediaQube
18.16. Other Prominent Players

19. APPENDIX

20.CONSULTANT RECOMMENDATION



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