Maternity Wear Market Size, Share & Trends Analysis Report By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online), By Region, And Segment Forecasts, 2025 - 2030
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Maternity Wear Market Growth & Trends
The global maternity wear market size is expected treach USD 30.87 billion by 2030, according ta new report by Grand View Research, Inc., expanding at a CAGR of 4.7% from 2025 t2030. Growing focus on pregnancy fashion and rising number of pregnant working women in developing and emerging countries are likely tcreate robust demand for the market over the anticipated years.
Maternity clothing had been used in olden times, thide the baby bump, regardless of the fit. But recently, women have become aware regarding the fitting of the clothes even when they are gestating. Augmenting fashion consciousness among new mothers has led tthe boost in demand for outerwear under both the casual and office wear segments. Hence, companies such as Lifestyle and Fabindia have a reserved section for maternity wear that provides t-shirts, kurtis, palazzos, camis, jeans, and sweatpants with the classic, clean lines for women of all sizes.
Maternity wear is generally intended using a loose, suitable cut that could expand as the stomach of the woman grows. Most designs include elastic, tabs, stretchable fabric such as elastane, and spandex that allows the consumer extra-comfort in her gestating days. After pregnancy, many women alswear maternity clothes until they have lost the weight of pregnancy and can fit back intnormal clothing. This is a major reason why the demand for such segment is prominent for a mother even after her maternity period.
The outerwear category held the largest share of 35.9% in 2024 owing ta wide variety of sub-segments such as tops, tunics, overalls, jeans, and dresses available under various brands. Additionally, the innerwear segment in the maternity section has been growing substantially over the years as it caters tthe needs of pregnant women undergoing several bodily changes during and also, after their pregnancy. Night shirts are a popular product under the innerwear category apart from lingerie. Clothing such as pajamas and night shirts from brands like Zara and Mom Store have been a popular choice amongst new moms and women whare telecommuting after a month or twof their deliveries.
Online shops and applications such as Myntra and Ebay are anticipated texpand at a CAGR of 5.3% from 2025 t2030. Increasing amount of web customers, 24/7 accessibility, discounts and accessible deals, and easy access are the main variables influencing online business revenues. For example, Asos offers a variety of trendy and sensible maternity garments that addresses fresh moms' modern requirements.In addition, it provides boutique brands such as Mamalicious and New Look Maternity. The concept behind this partnership is tpresent its own in-house label for both small and large moms-to-be with specialty size ranges.
North America held the largest share of 27.42% in 2024 and is anticipated twitness significant growth over the expected years. This growth is attributed tincreasing celebrity influence over social media such as Instagram and Facebook, along with the presence of big labels, such as Seraphine and Thyme Maternity, operating exclusively tcater tthe needs of pregnant women across this region. Hence, an increase in the demand for plus sizes in formal wear under the outerwear section is a major factor contributing tthe market growth.
Additionally, growing popularity of fashionable maternity apparels due tKate Middleton’s pregnancy is expected tboost the maternity sales, especially in European countries such as France and U.K. Additionally, many celebrities and bloggers such as Kayla Itsines are documenting their pregnancies through workout videos and posts via social media tmarket a specific brand of maternity wear.
A number of key players such as Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, Mothercare, and Isabella Oliver, are operating in this market.For instance, Marks and Spencer launched their Spring Collection 2019, catering tthe demands of the millennial mothers across the globe.
Maternity Wear Market Report Highlights
Maternity Wear Market Growth & Trends
The global maternity wear market size is expected treach USD 30.87 billion by 2030, according ta new report by Grand View Research, Inc., expanding at a CAGR of 4.7% from 2025 t2030. Growing focus on pregnancy fashion and rising number of pregnant working women in developing and emerging countries are likely tcreate robust demand for the market over the anticipated years.
Maternity clothing had been used in olden times, thide the baby bump, regardless of the fit. But recently, women have become aware regarding the fitting of the clothes even when they are gestating. Augmenting fashion consciousness among new mothers has led tthe boost in demand for outerwear under both the casual and office wear segments. Hence, companies such as Lifestyle and Fabindia have a reserved section for maternity wear that provides t-shirts, kurtis, palazzos, camis, jeans, and sweatpants with the classic, clean lines for women of all sizes.
Maternity wear is generally intended using a loose, suitable cut that could expand as the stomach of the woman grows. Most designs include elastic, tabs, stretchable fabric such as elastane, and spandex that allows the consumer extra-comfort in her gestating days. After pregnancy, many women alswear maternity clothes until they have lost the weight of pregnancy and can fit back intnormal clothing. This is a major reason why the demand for such segment is prominent for a mother even after her maternity period.
The outerwear category held the largest share of 35.9% in 2024 owing ta wide variety of sub-segments such as tops, tunics, overalls, jeans, and dresses available under various brands. Additionally, the innerwear segment in the maternity section has been growing substantially over the years as it caters tthe needs of pregnant women undergoing several bodily changes during and also, after their pregnancy. Night shirts are a popular product under the innerwear category apart from lingerie. Clothing such as pajamas and night shirts from brands like Zara and Mom Store have been a popular choice amongst new moms and women whare telecommuting after a month or twof their deliveries.
Online shops and applications such as Myntra and Ebay are anticipated texpand at a CAGR of 5.3% from 2025 t2030. Increasing amount of web customers, 24/7 accessibility, discounts and accessible deals, and easy access are the main variables influencing online business revenues. For example, Asos offers a variety of trendy and sensible maternity garments that addresses fresh moms' modern requirements.In addition, it provides boutique brands such as Mamalicious and New Look Maternity. The concept behind this partnership is tpresent its own in-house label for both small and large moms-to-be with specialty size ranges.
North America held the largest share of 27.42% in 2024 and is anticipated twitness significant growth over the expected years. This growth is attributed tincreasing celebrity influence over social media such as Instagram and Facebook, along with the presence of big labels, such as Seraphine and Thyme Maternity, operating exclusively tcater tthe needs of pregnant women across this region. Hence, an increase in the demand for plus sizes in formal wear under the outerwear section is a major factor contributing tthe market growth.
Additionally, growing popularity of fashionable maternity apparels due tKate Middleton’s pregnancy is expected tboost the maternity sales, especially in European countries such as France and U.K. Additionally, many celebrities and bloggers such as Kayla Itsines are documenting their pregnancies through workout videos and posts via social media tmarket a specific brand of maternity wear.
A number of key players such as Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, Mothercare, and Isabella Oliver, are operating in this market.For instance, Marks and Spencer launched their Spring Collection 2019, catering tthe demands of the millennial mothers across the globe.
Maternity Wear Market Report Highlights
- The innerwear product segment accounted for 33.93% share of the total revenue in 2024 and is projected texhibit a significant increase over the coming years
- North America led the maternity wear market and held the largest share of 27.42% in 2024
- APAC is the fastest growing region, expanding at a CAGR of 5.5% over the forecast period
- Countries such as China, India, and Brazil have observed over the past few years due tfashion consciousness among new mothers, along with rising purchasing power parity of consumers
- The industry is highly competitive in nature with the major players including Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, and Mothercare.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. MATERNITY WEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. MATERNITY WEAR MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Maternity Wear Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Outerwear
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Innerwear
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Nightwear
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. MATERNITY WEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Maternity Wear Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Store-based
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. MATERNITY WEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Maternity Wear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Ireland
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. Saudi Arabia
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. MATERNITY WEAR MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Seraphine
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. FirstCry
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. H&M Group
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. ASOS
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Mamacouture
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. House of Napius
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. The Gap, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Hotmilk Lingerie
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Pinkblush Maternity
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Belabumbum
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. MATERNITY WEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. MATERNITY WEAR MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Maternity Wear Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Outerwear
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Innerwear
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Nightwear
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. MATERNITY WEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Maternity Wear Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Store-based
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. MATERNITY WEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Maternity Wear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Ireland
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. Saudi Arabia
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. MATERNITY WEAR MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Seraphine
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. FirstCry
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. H&M Group
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. ASOS
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Mamacouture
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. House of Napius
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. The Gap, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Hotmilk Lingerie
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Pinkblush Maternity
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Belabumbum
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
