Mars Inc in Pet Care (World)

Date: August 9, 2016
Pages: 39
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Having gained the global top spot in pet care through the acquisition of Procter & Gamble’s operations outside Europe in the previous year, Mars saw its lead cut significantly in 2015 as it continued to face major challenges. This profile examines the company’s weak response to the increasingly entrenched and widespread natural pet food trend in developed markets and considers the growing threat to its established strength in emerging markets.

Euromonitor International’s Mars Inc in Pet Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Pet Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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Pet Care: Global Industry Guide US$ 1,196.00 Oct, 2015 · 263 pages

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