Market Analysis of KTV Industry in China 2015-2020Proposal
INTRODUCTION
By far, there are over 90,000 public entertainment places in China with gross revenue of over RMB100 billion. By May 2015, the number of KTV in some big cities exceeds 1000 in number, such as Shanghai, Beijing, Suzhou, Shenzhen, which have 2433, 2080, 1396 and1310 KTV respectively.
As KTV industry becomes more diversified in business model and employs new entertainment methods, management skills and value-added business, it has great opportunity in China in the future. Middle and West China demonstrate great market potential to grow.
In this report, AskCI will further disclose market potential and commercial opportunities for KTV industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
By far, there are over 90,000 public entertainment places in China with gross revenue of over RMB100 billion. By May 2015, the number of KTV in some big cities exceeds 1000 in number, such as Shanghai, Beijing, Suzhou, Shenzhen, which have 2433, 2080, 1396 and1310 KTV respectively.
As KTV industry becomes more diversified in business model and employs new entertainment methods, management skills and value-added business, it has great opportunity in China in the future. Middle and West China demonstrate great market potential to grow.
In this report, AskCI will further disclose market potential and commercial opportunities for KTV industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
I Overview of KT V Industry in China
I-1 Current Development
I-2 Regulation and Policy
II Market Analysis of KT V Industry by Region
II-1 KT V Market in Beijing
II-2 KT V Market in Shanghai
II-3 KT V Market in Guangzhou
III Consumer Research Analysis
III-1 Consumption Pattern
III-2 Characteristics
III-3 Consumer Behavior
III-4 Factors Influencing Consumer Behavior
IV KT V Location Choosing
IV-1 Geographical Factor
IV-2 Economic Factor
IV-3 Market Factor
V Royalty Fee for KT V Industry
V-1 Royalty Fee and Standard in Global KTY Industry
V-2 Royalty Fee and Standard in Chinese KTY Industry
VI Development Analysis of KT V Industry
VI-1 Song Ordering System
VI-2 Main Equipment
VI-3 Video Equipment
VII Chain Businesses of KT V Industry in China
VII-1 Holiday Co., Ltd.
VII-1.1 Introduction
VII-1.2 Business Network
VII-1.3 Competitive Advantage
VII-1.4 Discount
VII-2 Cashbox Partyworld Co., Ltd.
VII-3 EASTERN MELODY
VII-4 Baoledi Co., Ltd.
VIII Prospect of Overseas Medical Services Agency Industry in China
IX Conclusion and Recommendations
I-1 Current Development
I-2 Regulation and Policy
II Market Analysis of KT V Industry by Region
II-1 KT V Market in Beijing
II-2 KT V Market in Shanghai
II-3 KT V Market in Guangzhou
III Consumer Research Analysis
III-1 Consumption Pattern
III-2 Characteristics
III-3 Consumer Behavior
III-4 Factors Influencing Consumer Behavior
IV KT V Location Choosing
IV-1 Geographical Factor
IV-2 Economic Factor
IV-3 Market Factor
V Royalty Fee for KT V Industry
V-1 Royalty Fee and Standard in Global KTY Industry
V-2 Royalty Fee and Standard in Chinese KTY Industry
VI Development Analysis of KT V Industry
VI-1 Song Ordering System
VI-2 Main Equipment
VI-3 Video Equipment
VII Chain Businesses of KT V Industry in China
VII-1 Holiday Co., Ltd.
VII-1.1 Introduction
VII-1.2 Business Network
VII-1.3 Competitive Advantage
VII-1.4 Discount
VII-2 Cashbox Partyworld Co., Ltd.
VII-3 EASTERN MELODY
VII-4 Baoledi Co., Ltd.
VIII Prospect of Overseas Medical Services Agency Industry in China
IX Conclusion and Recommendations
LIST OF TABLES
Table 1 Number of KT V stores in major cities in China, 2015
Table 2 Top 10 popular KT V stores in Beijing, 2015
Table 3 Major KT V in Beijing and their locations, 2015
Table 1 Number of KT V stores in major cities in China, 2015
Table 2 Top 10 popular KT V stores in Beijing, 2015
Table 3 Major KT V in Beijing and their locations, 2015
LIST OF FIGURES
Figure 3 Distribution of KT V in Beijing by region, 2015
Figure 4 Average spending on entertainment for Beijing residents, 2009-2014
Figure 6 Average spending on entertainment for Shanghai residents, 2009-2014
Figure 3 Distribution of KT V in Beijing by region, 2015
Figure 4 Average spending on entertainment for Beijing residents, 2009-2014
Figure 6 Average spending on entertainment for Shanghai residents, 2009-2014
