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Market Analysis and Development Prospect of Exhibition Industry in China2015-2020Proposal

June 2015 | | ID: M91C1C8F2E7EN
ASKCI Consulting Co., Ltd

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1. INTRODUCTION

Exhibition industry is an important part of modern service market. It drives the development of related and supporting industries and contributes to the communication and cooperation among different sectors and regions.

In 2014, exhibition industry continued the growing trend in the past few years, but the growth has slowed down. It was estimated that 2423 economic and trade exhibitions were held in 30 provinces or municipalities in China in 2014, increased by 4.2% compared with 2013. Meanwhile, the gap among Eastern, Middle and Western regions in the exhibition market is narrowing down. China has become the fastest-growing exhibition market in the world, and the direct output value of exhibition industry is expected to reach RMB680 billion in 2020.

In this report, AskCI will further disclose market potential and commercial opportunities for exhibition industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
1 OVERVIEW OF GLOBAL EXHIBITION INDUSTRY

1.1 Current Situation
1.2 Development Pattern
1.3 Development Trend

2 OVERVIEW OF CHINESE EXHIBITION INDUSTRY

2.1 Current Situation
2.2 Development Scale
2.3 Overseas Project Scale
2.4 Exhibition Market Analysis
2.5 Brand Development
2.6 Comparison of Global and Chinese Exhibition Industry
2.7 PEST Analysis of Exhibition Industry
2.8 Service Analysis of Exhibition Industry

3 MARKETING STRATEGY FOR EXHIBITION INDUSTRY IN CHINA

3.1 Sales Channel
3.2 Innovative Marketing Strategy
3.3 Integrated Marketing Strategy
3.4 Marketing Strategy at Different Phase

4 MARKET ANALYSIS OF EXHIBITION INDUSTRY BY SEGMENT

4.1 Light Industry Exhibition
4.2 Heavy Industry Exhibition
4.3 Service Industry Exhibition
4.4 Primary Industry Exhibition
4.5 Energy Industry Exhibition

5 MARKET ANALYSIS OF EXHIBITION INDUSTRY BY REGION

5.1 Exhibition Economic Zone
  5.1.1 Bohai Economic Rim
  5.1.2 Yangtze River Delta Economic Zone
  5.1.3 Pearl River Delta Economic Zone
  5.1.4 Northeast China Economic Zone
  5.1.5 Middle West China Economic Zone
5.2 Major Region
  5.2.1 North China
  5.2.2 Northeast China
  5.2.3 East China
  5.2.4 Middle China
  5.2.5 South China
  5.2.6 Southwest China
  5.2.7 Northwest China

6 CASE STUDY OF EXHIBITION INDUSTRY

6.1 Case Study of Exhibition Hall
  6.1.1 China International Exhibition Center New Hall
  6.1.2 Shanghai New International Expo Centre
  6.1.3 China Import and Export Fair Pazhou Complex
6.2 Case Study of Major Exhibition Project
  6.2.1 China Import and Export Fair (Canton Fair)
  6.2.2 China Hi-Tech Fair
  6.2.3 East China Fair
  6.2.4 Western China Convention & Exhibition

6 KEY PLAYERS IN EXHIBITION INDUSTRY

6.1 Shanghai Eastbest & Lansheng International (Group) Co., Ltd.
6.2 Shanghai Technology Convention & Exhibition Co., Ltd.
6.3 Ningbo International Convention & Exhibition Co., Ltd.
6.4 Dalian Northern International Exhibition Co., Ltd.
6.5 China International Exhibition Center Group Corporation
6.6 Shanghai New International Expo Centre Co., Ltd.
6.7 Shanghai International Exhibition Co., Ltd.
6.8 Guangzhou Y1.WU International Exhibition Co., LTD.
6.9 Xiamen International Conference and Exhibition Group Inc.
6.10 Jing Mu International Exhibition Co., Ltd.
6.11 China Great Wall International Exhibition Co., Ltd.
6.12 Reed Exhibitions (China) Ltd.
6.13 Tianjin International Exhibition Centre Co., Ltd.
6.14 Northern Exhibition
6.15 North International Exhibition Co., Ltd.
6.16 Sichuan Xinzhonglian Exhibition Service Co., Ltd

7 PROSPECT OF EXHIBITION INDUSTRY IN CHINA

8 CONCLUSION AND RECOMMENDATIONS

LIST OF TABLE

Table 3 Output scale of exhibition industry in China, 2010-2014
Table 4 Income of exhibition organizers in China, 2010-2014
Table 5 Number of exhibition in China, 2010-2014

LIST OF FIGURE

Figure 1 Average price of each booth in exhibition in 2014
Figure 4 Trend of exhibition organizers income in China, 2015-2020
Figure 5 Trend of exhibition output scale, 2015-2020


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