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Loyalty Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

September 2022 | 145 pages | ID: LDAC29C2DCBFEN
IMARC Group

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The global loyalty management market size reached US$ 2.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2027, exhibiting a growth rate (CAGR) of 21.47% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Loyalty management is an innovative data-driven tool that assists in acquiring, engaging, and retaining customers. It is integrated with the campaign management system that sends automated emails and short message services (SMSs). Besides this, it also aids in improving the customer experience, raising brand awareness, and providing relevant offers, such as revenue, points, miles, discounts, coupons, or cash back. As it is reliable, convenient, easy to use, and allows the operator to collect, manage, and leverage customer data, its demand is escalating around the world.

Loyalty Management Market Trends:
At present, there is a rise in the need for client retention and building sustainable customer relationships among various industries. This represents one of the key factors positively influencing sales of loyalty management systems across the globe. These systems enable customer service managers (CSMs) to gain real-time visibility into customer behavior and initiate campaigns and make strategies to increase the overall revenue. As a result, they are increasingly being employed in business-to-customer (B2C) companies to predict and influence the behavior of potential customers. Moreover, they find extensive applications in the retail, hospitality, manufacturing, transportation, and banking, financial services, and insurance (BFSI) sectors worldwide. Furthermore, leading players are incorporating blockchain and artificial intelligence (AI) in loyalty management systems to provide deep learning experiences and allow recording and auto-analyzing of accurate information. They are also developing enhanced smartphone-oriented programs, which is creating a favorable market outlook. Other factors, including the innovations in the tool to offer specific deals to loyal customers during festive seasons or special days and flourishing information and technology (IT) and telecom industry, are anticipated to foster the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global loyalty management market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.

Breakup by Type:

Customer Retention
Customer Loyalty
Channel Loyalty

Breakup by Organization Size:

Large Enterprises
Small and Medium Enterprises

Breakup by Deployment Mode:

On-premises
Cloud-based

Breakup by Industry Vertical:

BFSI
Retail
Travel and Hospitality
Manufacturing
IT and Telecom
Media and Entertainment
Healthcare
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.

Key Questions Answered in This Report:
How has the global loyalty management market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global loyalty management market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global loyalty management market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL LOYALTY MANAGEMENT MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Customer Retention
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Customer Loyalty
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Channel Loyalty
  6.3.1 Market Trends
  6.3.2 Market Forecast

7 MARKET BREAKUP BY ORGANIZATION SIZE

7.1 Large Enterprises
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Small and Medium Enterprises
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY DEPLOYMENT MODE

8.1 On-premises
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Cloud-based
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY INDUSTRY VERTICAL

9.1 BFSI
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Retail
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Travel and Hospitality
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Manufacturing
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 IT and Telecom
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Media and Entertainment
  9.6.1 Market Trends
  9.6.2 Market Forecast
9.7 Healthcare
  9.7.1 Market Trends
  9.7.2 Market Forecast
9.8 Others
  9.8.1 Market Trends
  9.8.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Annex Cloud
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Bond Brand Loyalty Inc.
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Comarch SA
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
    15.3.3.3 Financials
  15.3.4 Epsilon Data Management LLC
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Fidelity Information Services Inc.
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
    15.3.5.3 Financials
    15.3.5.4 SWOT Analysis
  15.3.6 ICF International Inc.
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
    15.3.6.4 SWOT Analysis
  15.3.7 Kobie Marketing Inc.
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
  15.3.8 LoyaltyLion
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 Oracle Corporation
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
    15.3.9.4 SWOT Analysis
  15.3.10 Paystone Inc.
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 SAP SE
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
    15.3.11.3 Financials
    15.3.11.4 SWOT Analysis
  15.3.12 TIBCO Software Inc.
    15.3.12.1 Company Overview
    15.3.12.2 Product Portfolio
    15.3.12.3 SWOT Analysis

LIST OF TABLES

Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Loyalty Management Market: Competitive Structure
Table 8: Global: Loyalty Management Market: Key Players

LIST OF FIGURES

Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2021
Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2021
Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2021
Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2021
Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2021
Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2021
Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Global: Loyalty Management Industry: SWOT Analysis
Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis


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