Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2029
The loyalty management market is estimated to be USD 11.4 billion to USD 25.4 billion at a CAGR of 17.3% from 2024 to 2029. With the proliferation of digital channels and touchpoints, businesses must deliver seamless and consistent experiences across online and offline channels. Loyalty management solutions enable omnichannel engagement, allowing customers to earn and redeem rewards across multiple platforms and interactions. Therefore, the increasing adoption of digital channels drives the growth of the loyalty management market globally.
“The customer retention solution segment will contribute the largest market share in the loyalty management market during the forecast period.”
Customer retention helps companies cultivate long-lasting relationships with their customers, encouraging them to become repeat buyers and ensuring their continued loyalty to the brand. It encompasses the efforts and strategies businesses undertake to minimize customer defections and prevent them from switching to competitors. Customer retention indicates how well a company's products and services meet the needs and expectations of its existing customer base. For subscription-based companies and service providers, customer retention is particularly crucial as it serves as the lifeblood of their business model, sustaining recurring revenue streams over time. Customer retention initiatives involve various activities and actions designed to foster customer loyalty and satisfaction. These may include implementing customer loyalty programs, offering personalized experiences, providing exceptional customer service, and continuously improving product quality.
“The B2C operator segment is expected to register the highest CAGR in the loyalty management market during the forecast period.”
B2C operators directly engage with consumers or end users of their products or services. B2C loyalty programs are made for general customers and are usually not specialized or personalized to each one. These programs help engage, enhance, reward, and retain customers and grow a large customer base. B2C markets have adopted an emotion-centric approach, and these loyalty programs have emotional commercials, billboard campaigns, and other techniques to grab the customers' attention. B2C loyalty management solutions help B2C brands identify, understand, and discover their most valuable customers based on multiple parameters, ranging from customer behavior to spending to the frequency of purchase, thus leading to enhanced customer loyalty. These solutions also enable B2Cs to monetize customer engagements by creating personalized, interactive, and revenue-generating digital experiences for end consumers.
'Asia Pacific will register the highest growth rate during the forecast period.”
The Asia Pacific region is set to undergo significant growth opportunities in the coming years, with countries like India, China, Australia, and New Zealand expected to experience high growth rates. As countries in Asia Pacific continue to undergo rapid industrialization and urbanization, there is a growing recognition of loyalty management programs. The growth of SMEs in the region has led to increased spending on advanced technologies, such as AI and data analytics, to compete in the market and capture further opportunities. Implementing digital loyalty management solutions has become more plausible for these businesses. Cloud computing is also adopted on a large scale by organizations in the region’s developed economies, such as Japan, Australia, and Singapore. Since cloud technology is used as a repository of data for further analysis, its increased adoption drives the market.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
Research Coverage
The market study covers the loyalty management market size across different segments. It aims to estimate the market size and the growth potential across various segments, including offering, solutions, services, operators, verticals, and regions. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global loyalty management market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, and demand for advanced solutions to monitor customer scores and enhance customer engagement), restraints (fragmentation of customer data across various systems and platforms, and stringent government regulations), opportunities (increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning) and challenges (exponential rise in marketing technology, rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market. Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the loyalty management market. Market Development: Comprehensive information about lucrative markets – the report analyses various regions' loyalty management markets. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).
“The customer retention solution segment will contribute the largest market share in the loyalty management market during the forecast period.”
Customer retention helps companies cultivate long-lasting relationships with their customers, encouraging them to become repeat buyers and ensuring their continued loyalty to the brand. It encompasses the efforts and strategies businesses undertake to minimize customer defections and prevent them from switching to competitors. Customer retention indicates how well a company's products and services meet the needs and expectations of its existing customer base. For subscription-based companies and service providers, customer retention is particularly crucial as it serves as the lifeblood of their business model, sustaining recurring revenue streams over time. Customer retention initiatives involve various activities and actions designed to foster customer loyalty and satisfaction. These may include implementing customer loyalty programs, offering personalized experiences, providing exceptional customer service, and continuously improving product quality.
“The B2C operator segment is expected to register the highest CAGR in the loyalty management market during the forecast period.”
B2C operators directly engage with consumers or end users of their products or services. B2C loyalty programs are made for general customers and are usually not specialized or personalized to each one. These programs help engage, enhance, reward, and retain customers and grow a large customer base. B2C markets have adopted an emotion-centric approach, and these loyalty programs have emotional commercials, billboard campaigns, and other techniques to grab the customers' attention. B2C loyalty management solutions help B2C brands identify, understand, and discover their most valuable customers based on multiple parameters, ranging from customer behavior to spending to the frequency of purchase, thus leading to enhanced customer loyalty. These solutions also enable B2Cs to monetize customer engagements by creating personalized, interactive, and revenue-generating digital experiences for end consumers.
'Asia Pacific will register the highest growth rate during the forecast period.”
The Asia Pacific region is set to undergo significant growth opportunities in the coming years, with countries like India, China, Australia, and New Zealand expected to experience high growth rates. As countries in Asia Pacific continue to undergo rapid industrialization and urbanization, there is a growing recognition of loyalty management programs. The growth of SMEs in the region has led to increased spending on advanced technologies, such as AI and data analytics, to compete in the market and capture further opportunities. Implementing digital loyalty management solutions has become more plausible for these businesses. Cloud computing is also adopted on a large scale by organizations in the region’s developed economies, such as Japan, Australia, and Singapore. Since cloud technology is used as a repository of data for further analysis, its increased adoption drives the market.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
- By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
- By Designation: C-level –35%, D-level – 30%, and Managers – 35%
- By Region: North America – 40%, Europe – 20%, Asia Pacific – 30%, Middle East & Africa- 5%, and Latin America- 5%.
Research Coverage
The market study covers the loyalty management market size across different segments. It aims to estimate the market size and the growth potential across various segments, including offering, solutions, services, operators, verticals, and regions. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global loyalty management market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, and demand for advanced solutions to monitor customer scores and enhance customer engagement), restraints (fragmentation of customer data across various systems and platforms, and stringent government regulations), opportunities (increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning) and challenges (exponential rise in marketing technology, rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market. Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the loyalty management market. Market Development: Comprehensive information about lucrative markets – the report analyses various regions' loyalty management markets. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION
1.3.2 REGIONS COVERED
FIGURE 2 LOYALTY MANAGEMENT MARKET: REGIONAL SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES, 2021–2023
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
1.6.1 IMPACT OF RECESSION
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 List of key primary interview participants
TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS
2.1.2.2 Breakup of primary profiles
FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.3 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 TOP-DOWN APPROACH
2.2.2 BOTTOM-UP APPROACH
FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
2.3 DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RISK ASSESSMENT
TABLE 3 RISK ASSESSMENT
2.5 RESEARCH ASSUMPTIONS
TABLE 4 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS
2.7 IMPLICATION OF RECESSION
3 EXECUTIVE SUMMARY
FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022–2029 (USD MILLION)
FIGURE 9 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET
FIGURE 10 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET
FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING
FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024
4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION
FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024
4.4 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR
FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024
4.5 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL
FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
4.6 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY
FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 17 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Growing focus on reducing customer churn rates
5.2.1.2 Integration of gamification into loyalty programs
5.2.1.3 Companies’ strategic investment in loyalty programs amid recession and inflation
5.2.1.4 Emergence of loyalty management mobile applications
5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement
5.2.1.6 Rising adoption of omnichannel customer loyalty strategies
5.2.2 RESTRAINTS
5.2.2.1 Fragmentation of customer data across various systems and platforms
5.2.2.2 Stringent government regulations
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing investments in loyalty system technologies
5.2.3.2 Surging investments in customer success startup platforms
5.2.3.3 Rising applications of big data and machine learning
5.2.4 CHALLENGES
5.2.4.1 Exponential rise in marketing technology
5.2.4.2 Rapidly changing trends and diverse consumer preferences
5.2.4.3 Low awareness of loyalty program benefits
5.2.4.4 Data security and privacy issues
5.2.4.5 Unappealing rewards
5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY
FIGURE 18 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET
5.4 VALUE CHAIN ANALYSIS
FIGURE 19 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
5.5 ECOSYSTEM ANALYSIS
FIGURE 20 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM
TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
5.6 CASE STUDIES
5.6.1 EPSILON HELPED BP STRUCTURE ITS CRM
5.6.2 MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE
5.6.3 NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE
5.6.4 BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
5.6.5 COLLINSON’S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA
5.7 PORTER’S FIVE FORCES MODEL
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS
TABLE 6 IMPACT OF EACH FORCE ON LOYALTY MANAGEMENT MARKET
5.7.1 THREAT OF NEW ENTRANTS
5.7.2 THREAT OF SUBSTITUTES
5.7.3 BARGAINING POWER OF BUYERS
5.7.4 BARGAINING POWER OF SUPPLIERS
5.7.5 INTENSITY OF COMPETITIVE RIVALRY
5.8 PATENT ANALYSIS
5.8.1 METHODOLOGY
FIGURE 22 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET
TABLE 7 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2023
5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET
FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION (USD PER MONTH)
FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH)
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY SOLUTION & SERVICE
TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
5.11.2 BUYING CRITERIA
FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS
5.12 TECHNOLOGY ANALYSIS
5.12.1 KEY TECHNOLOGY
5.12.1.1 Artificial intelligence and machine learning
5.12.1.2 Blockchain technology
5.12.1.3 Mobile wallets and apps
5.12.1.4 Customer data platforms
5.12.2 COMPLEMENTARY TECHNOLOGIES
5.12.2.1 Marketing automation
5.12.2.2 Customer relationship management
5.12.3 ADJACENT TECHNOLOGIES
5.12.3.1 Sustainability Internet of Things (IoT)
5.12.3.2 Augmented Reality (AR) & Virtual Reality (VR)
5.12.3.3 Biometrics
5.13 REGULATORY LANDSCAPE
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.13.1 NORTH AMERICA
5.13.1.1 US
5.13.1.2 Canada
5.13.2 EUROPE
5.13.3 ASIA PACIFIC
5.13.3.1 South Korea
5.13.3.2 China
5.13.3.3 India
5.13.3.4 Middle East & Africa
5.13.3.5 UAE
5.13.3.6 KSA
5.13.4 LATIN AMERICA
5.13.4.1 Brazil
5.13.4.2 Mexico
5.14 KEY CONFERENCES & EVENTS
TABLE 16 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES & EVENTS, 2024–2025
5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET
5.15.1 SHORT-TERM ROADMAP (2023–2025)
5.15.2 MID-TERM ROADMAP (2026–2028)
5.15.3 LONG-TERM ROADMAP (2029–2030)
5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
5.16.1 MEETING CUSTOMER NEEDS
5.16.2 OFFERING CHOICES
5.16.3 DEFINING CLEAR GOALS
5.16.4 UTILIZING CUSTOMER DATA
5.17 CURRENT AND EMERGING BUSINESS MODELS
5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
5.19 INVESTMENT AND FUNDING SCENARIO
FIGURE 28 INVESTMENT AND FUNDING SCENARIO
6 LOYALTY MANAGEMENT MARKET, BY OFFERING
6.1 INTRODUCTION
FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 17 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 18 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
6.2 SOLUTIONS
6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
TABLE 19 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 20 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
6.3 SERVICES
6.3.1 ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE TO PROMOTE MARKET GROWTH
TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 22 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7 LOYALTY MANAGEMENT MARKET, BY SOLUTION
7.1 INTRODUCTION
FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
7.1.1 SOLUTION: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 23 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 24 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
7.2 CUSTOMER RETENTION
7.2.1 CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH
TABLE 25 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 26 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.2.2 SUBSCRIPTION MANAGEMENT SOFTWARE
7.2.3 CAMPAIGN MANAGEMENT TOOLS
7.2.4 PREDICTIVE ANALYTICS PLATFORMS
7.2.5 CUSTOMER ENGAGEMENT PLATFORMS (CEPS)
7.3 CUSTOMER LOYALTY
7.3.1 SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET
TABLE 27 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 28 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.3.2 TIERED LOYALTY PROGRAM MANAGEMENT
7.3.3 LOYALTY PROGRAM MANAGEMENT
7.3.4 PERSONALIZED REWARD ENGINES
7.4 CHANNEL LOYALTY
7.4.1 NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH
TABLE 29 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 30 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.4.2 OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS
7.4.3 MOBILE APP DEVELOPMENT TOOLS
7.4.4 PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS
7.4.5 POINT-OF-SALE (POS) INTEGRATION
8 LOYALTY MANAGEMENT MARKET, BY SERVICE
8.1 INTRODUCTION
FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
8.1.1 SERVICE: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 31 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 32 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
8.2 PROFESSIONAL SERVICES
FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 33 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 34 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 35 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.1 CONSULTING
8.2.1.1 Need to enhance strategic outlook and performance of organizations to boost market
TABLE 37 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.2 IMPLEMENTATION
8.2.2.1 Seamless integration of loyalty management solutions and systems to propel market
TABLE 39 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 40 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.3 SUPPORT & MAINTENANCE
8.2.3.1 Ability to improve operations and gain control over existing systems to drive market
TABLE 41 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 42 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.3 MANAGED SERVICES
8.3.1 MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION’S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH
TABLE 43 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR
9.1 INTRODUCTION
FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
9.1.1 OPERATOR: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 45 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 46 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
9.2 BUSINESS-TO-BUSINESS
9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
TABLE 47 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 48 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
9.3 BUSINESS-TO-CUSTOMER
9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
TABLE 49 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 50 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL
10.1 INTRODUCTION
FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 51 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES
10.2.2.1 Credit card rewards programs
10.2.2.2 Premium banking services
10.2.2.3 Insurance loyalty programs
10.2.2.4 Personalized financial planning
TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.3 AVIATION
10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES
10.3.2.1 Frequent flyer programs
10.3.2.2 Airport lounge access
10.3.2.3 Co-branded credit cards
TABLE 55 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.4 AUTOMOTIVE
10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
10.4.2.1 Service maintenance rewards
10.4.2.2 Vehicle purchase incentives
10.4.2.3 Referral programs
10.4.2.4 Exclusive events and experiences
TABLE 57 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.5 MEDIA & ENTERTAINMENT
10.5.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
10.5.2.1 Subscription loyalty programs
10.5.2.2 Content personalization
10.5.2.3 Partnership programs
10.5.2.4 Event-based rewards
TABLE 59 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 60 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.6 RETAIL & CONSUMER GOODS
10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
10.6.2 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
10.6.2.1 Personalized offers
10.6.2.2 Omni-channel integration
10.6.2.3 Customer feedback and engagement
10.6.2.4 Social responsibility initiatives
TABLE 61 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 62 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.7 HOSPITALITY
10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES
10.7.2.1 Restaurant loyalty programs
10.7.2.2 Tourism and travel loyalty programs
10.7.2.3 Entertainment loyalty programs
10.7.2.4 Corporate loyalty programs
TABLE 63 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.8 TELECOM
10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES
10.8.2.1 Rewards for usage
10.8.2.2 Referral programs
10.8.2.3 Tiered loyalty programs
10.8.2.4 Gamification
TABLE 65 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 66 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.9 HEALTHCARE
10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES
10.9.2.1 Patient retention programs
10.9.2.2 Medication adherence initiatives
10.9.2.3 Wellness programs
10.9.2.4 Referral programs
TABLE 67 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 68 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.10 OIL & GAS
10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES
10.10.2.1 Fleet loyalty programs
10.10.2.2 Sustainable fuel adoption rewards
10.10.2.3 Premium service membership
10.10.2.4 Mobile app integration
TABLE 69 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 70 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.11 OTHER VERTICALS
TABLE 71 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 72 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
11 LOYALTY MANAGEMENT MARKET, BY REGION
11.1 INTRODUCTION
FIGURE 35 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN 2024
TABLE 73 LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 74 LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
11.2 NORTH AMERICA
11.2.1 NORTH AMERICA: MARKET DRIVERS
11.2.2 NORTH AMERICA: IMPACT OF RECESSION
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 86 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 87 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 88 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.2.3 US
11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience
TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 93 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.2.4 CANADA
11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3 EUROPE
11.3.1 EUROPE: MARKET DRIVERS
11.3.2 EUROPE: IMPACT OF RECESSION
TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.3.3 UK
11.3.3.1 Customer loyalty schemes and government initiatives to propel market
TABLE 123 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 124 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 125 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 126 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 127 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 128 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 129 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3.4 GERMANY
11.3.4.1 Increasing investments in digital customer experience to propel market growth
TABLE 133 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 134 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 135 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 136 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 137 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 138 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 139 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 140 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 141 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 142 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3.5 ITALY
11.3.5.1 Increased value on customer relationships with brands to propel market
11.3.6 FRANCE
11.3.6.1 Incorporation of digital loyalty management to augment market
11.3.7 SPAIN
11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth
11.3.8 NORDIC COUNTRIES
11.3.8.1 Increasing adoption of 5G and digital banking to drive market
11.3.9 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 ASIA PACIFIC: MARKET DRIVERS
11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 143 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 144 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 145 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 146 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 147 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 148 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 150 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.4.3 CHINA
11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth
TABLE 157 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 158 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 159 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 160 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 161 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 162 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 163 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 164 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 165 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 166 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.4.4 JAPAN
11.4.4.1 Growing demand for loyalty management solutions to boost market
TABLE 167 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 168 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 169 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 170 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 171 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 172 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 173 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 174 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 175 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 176 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.4.5 INDIA
11.4.5.1 Increasing demand for loyalty programs to propel market
11.4.6 AUSTRALIA AND NEW ZEALAND
11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth
11.4.7 SOUTH KOREA
11.4.7.1 Digital transformation and government initiatives to drive market
11.4.8 SOUTHEAST ASIA
11.4.8.1 Adoption of digital loyalty programs to bolster market growth
11.4.9 REST OF ASIA PACIFIC
11.5 MIDDLE EAST & AFRICA
11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
TABLE 177 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 178 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 179 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 180 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 181 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 182 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 183 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 184 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 185 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 186 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 187 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 188 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 189 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2018–2023 (USD MILLION)
TABLE 190 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
11.5.3 GCC COUNTRIES
TABLE 191 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 192 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.5.4 KSA
11.5.4.1 Increasing adoption of digital technologies to foster market growth
TABLE 193 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 194 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 195 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 196 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 197 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 198 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 199 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 200 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 201 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 202 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.5.5 UAE
11.5.5.1 Increased customer loyalty for brands and products to propel market growth
TABLE 203 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 204 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 205 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 206 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 207 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 208 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 209 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 210 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 211 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 212 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.5.5.2 REST OF GCC COUNTRIES
11.5.6 SOUTH AFRICA
11.5.6.1 Greater need for consumer engagement and retention to boost market
11.5.7 REST OF MIDDLE EAST & AFRICA
11.6 LATIN AMERICA
11.6.1 LATIN AMERICA: MARKET DRIVERS
11.6.2 LATIN AMERICA: IMPACT OF RECESSION
TABLE 213 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 214 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 215 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 216 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 217 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 218 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 219 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 220 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 221 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 222 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 223 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 224 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 225 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 226 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.6.3 BRAZIL
11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth
TABLE 227 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 228 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 229 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 230 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 231 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 232 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 233 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 234 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 235 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 236 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.6.4 MEXICO
11.6.4.1 Increased adoption of cloud technology to boost market
TABLE 237 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 238 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 239 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 240 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 241 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 242 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 243 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 244 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 245 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 246 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.6.5 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
TABLE 247 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS
12.3 REVENUE ANALYSIS
FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS
12.4 MARKET SHARE ANALYSIS
TABLE 248 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES
12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
12.5.1 STARS
12.5.2 EMERGING LEADERS
12.5.3 PERVASIVE PLAYERS
12.5.4 PARTICIPANTS
FIGURE 40 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
12.5.5 COMPANY FOOTPRINT: KEY PLAYERS
FIGURE 41 OVERALL COMPANY FOOTPRINT
TABLE 249 COMPANY OPERATOR FOOTPRINT
TABLE 250 COMPANY VERTICAL FOOTPRINT
TABLE 251 COMPANY REGION FOOTPRINT
12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES
12.6.1 PROGRESSIVE COMPANIES
12.6.2 RESPONSIVE COMPANIES
12.6.3 DYNAMIC COMPANIES
12.6.4 STARTING BLOCKS
FIGURE 42 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
12.6.5 COMPETITIVE BENCHMARKING, 2023
TABLE 252 LIST OF KEY STARTUPS/SMES
TABLE 253 STARTUPS/SMES: COMPANY FOOTPRINT
TABLE 254 STARTUPS/SMES: OPERATOR FOOTPRINT
TABLE 255 STARTUPS/SMES: VERTICAL FOOTPRINT
TABLE 256 STARTUPS/SMES: REGION FOOTPRINT
12.7 COMPETITIVE SCENARIO
12.7.1 PRODUCT LAUNCHES
TABLE 257 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, MARCH 2020–MARCH 2024
12.7.2 DEALS
TABLE 258 LOYALTY MANAGEMENT MARKET: DEALS, JUNE 2021–AUGUST 2023
12.8 BRAND/PRODUCT COMPARISON
FIGURE 43 BRAND/PRODUCT COMPARISON
12.9 COMPANY VALUATION AND FINANCIAL METRICS
FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS
13 COMPANY PROFILES
13.1 MAJOR PLAYERS
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
13.1.1 EPSILON
TABLE 259 EPSILON: BUSINESS OVERVIEW
TABLE 260 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 261 EPSILON: PRODUCT LAUNCHES
TABLE 262 EPSILON: DEALS
13.1.2 ORACLE
TABLE 263 ORACLE: BUSINESS OVERVIEW
FIGURE 45 ORACLE: COMPANY SNAPSHOT
TABLE 264 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 265 ORACLE: PRODUCT LAUNCHES
TABLE 266 ORACLE: DEALS
13.1.3 ICF NEXT
TABLE 267 ICF NEXT: BUSINESS OVERVIEW
FIGURE 46 ICF NEXT: COMPANY SNAPSHOT
TABLE 268 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 269 ICF NEXT: DEALS
13.1.4 COMARCH
TABLE 270 COMARCH: BUSINESS OVERVIEW
FIGURE 47 COMARCH: COMPANY SNAPSHOT
TABLE 271 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 272 COMARCH: PRODUCT LAUNCHES
TABLE 273 COMARCH: DEALS
13.1.5 BOND BRAND LOYALTY
TABLE 274 BOND BRAND LOYALTY: BUSINESS OVERVIEW
TABLE 275 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 276 BOND BRAND LOYALTY: PRODUCT LAUNCHES
TABLE 277 BOND BRAND LOYALTY: DEALS
13.1.6 MERKLE
TABLE 278 MERKLE: BUSINESS OVERVIEW
TABLE 279 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 280 MERKLE: PRODUCT LAUNCHES
13.1.7 CAPILLARY
TABLE 281 CAPILLARY: BUSINESS OVERVIEW
TABLE 282 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 283 CAPILLARY: PRODUCT LAUNCHES
TABLE 284 CAPILLARY: DEALS
13.1.8 JAKALA
TABLE 285 JAKALA: BUSINESS OVERVIEW
TABLE 286 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 287 JAKALA: DEALS
13.1.9 KOBIE
TABLE 288 KOBIE: BUSINESS OVERVIEW
TABLE 289 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 290 KOBIE: DEALS
13.1.10 GIIFT MANAGEMENT
TABLE 291 GIIFT MANAGEMENT: BUSINESS OVERVIEW
TABLE 292 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 293 GIIFT MANAGEMENT: PRODUCT LAUNCHES
TABLE 294 GIIFT MANAGEMENT: DEALS
13.1.11 MARITZ MOTIVATION
TABLE 295 MARITZ MOTIVATION: BUSINESS OVERVIEW
TABLE 296 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 297 MARITZ MOTIVATION: DEALS
13.1.12 CHEETAH DIGITAL
TABLE 298 CHEETAH DIGITAL: BUSINESS OVERVIEW
TABLE 299 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 300 CHEETAH DIGITAL: DEALS
13.1.13 COLLINSON
TABLE 301 COLLINSON: BUSINESS OVERVIEW
TABLE 302 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 303 COLLINSON: DEALS
13.1.14 LOYALTY ONE
TABLE 304 LOYALTYONE: BUSINESS OVERVIEW
TABLE 305 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 306 LOYALTYONE: DEALS
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.2 STARTUP/SME PLAYERS
13.2.1 PUNCHH
13.2.2 EBBO
13.2.3 PREFERRED PATRON
13.2.4 LOOPYLOYALTY
13.2.5 PAYSTONE
13.2.6 LOYLOGIC
13.2.7 ASCENDA
13.2.8 LOYALTY JUGGERNAUT
13.2.9 GRATIFII
13.2.10 ANNEX CLOUD
13.2.11 APEX LOYALTY
13.2.12 SUMUP
13.2.13 KANGAROO
13.2.14 SMILE.IO
13.2.15 SESSIONM
13.2.16 LOYALTYLION
13.2.17 SAILPLAY
13.2.18 YOTPO
13.2.19 ZINRELO
13.2.20 SALESFORCE
14 ADJACENT/RELATED MARKETS
14.1 INTRODUCTION
14.2 LIMITATIONS
14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET
14.3.1 MARKET DEFINITION
14.3.2 MARKET OVERVIEW
14.3.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
14.3.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
TABLE 310 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
14.3.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
TABLE 311 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
TABLE 312 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
14.3.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
TABLE 313 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 314 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
14.3.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
TABLE 315 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 316 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
14.4 SOCIAL MEDIA ANALYTICS MARKET
14.4.1 MARKET DEFINITION
14.4.2 MARKET OVERVIEW
14.4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
TABLE 317 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 318 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
14.4.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
TABLE 319 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
TABLE 320 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
14.4.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
TABLE 321 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
TABLE 322 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
14.4.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
TABLE 323 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
TABLE 324 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
14.4.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
TABLE 325 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 326 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 CUSTOMIZATION OPTIONS
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION
1.3.2 REGIONS COVERED
FIGURE 2 LOYALTY MANAGEMENT MARKET: REGIONAL SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES, 2021–2023
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
1.6.1 IMPACT OF RECESSION
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 List of key primary interview participants
TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS
2.1.2.2 Breakup of primary profiles
FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.3 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 TOP-DOWN APPROACH
2.2.2 BOTTOM-UP APPROACH
FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
2.3 DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RISK ASSESSMENT
TABLE 3 RISK ASSESSMENT
2.5 RESEARCH ASSUMPTIONS
TABLE 4 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS
2.7 IMPLICATION OF RECESSION
3 EXECUTIVE SUMMARY
FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022–2029 (USD MILLION)
FIGURE 9 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET
FIGURE 10 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET
FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING
FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024
4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION
FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024
4.4 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR
FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024
4.5 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL
FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
4.6 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY
FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 17 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Growing focus on reducing customer churn rates
5.2.1.2 Integration of gamification into loyalty programs
5.2.1.3 Companies’ strategic investment in loyalty programs amid recession and inflation
5.2.1.4 Emergence of loyalty management mobile applications
5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement
5.2.1.6 Rising adoption of omnichannel customer loyalty strategies
5.2.2 RESTRAINTS
5.2.2.1 Fragmentation of customer data across various systems and platforms
5.2.2.2 Stringent government regulations
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing investments in loyalty system technologies
5.2.3.2 Surging investments in customer success startup platforms
5.2.3.3 Rising applications of big data and machine learning
5.2.4 CHALLENGES
5.2.4.1 Exponential rise in marketing technology
5.2.4.2 Rapidly changing trends and diverse consumer preferences
5.2.4.3 Low awareness of loyalty program benefits
5.2.4.4 Data security and privacy issues
5.2.4.5 Unappealing rewards
5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY
FIGURE 18 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET
5.4 VALUE CHAIN ANALYSIS
FIGURE 19 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
5.5 ECOSYSTEM ANALYSIS
FIGURE 20 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM
TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
5.6 CASE STUDIES
5.6.1 EPSILON HELPED BP STRUCTURE ITS CRM
5.6.2 MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE
5.6.3 NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE
5.6.4 BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
5.6.5 COLLINSON’S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA
5.7 PORTER’S FIVE FORCES MODEL
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS
TABLE 6 IMPACT OF EACH FORCE ON LOYALTY MANAGEMENT MARKET
5.7.1 THREAT OF NEW ENTRANTS
5.7.2 THREAT OF SUBSTITUTES
5.7.3 BARGAINING POWER OF BUYERS
5.7.4 BARGAINING POWER OF SUPPLIERS
5.7.5 INTENSITY OF COMPETITIVE RIVALRY
5.8 PATENT ANALYSIS
5.8.1 METHODOLOGY
FIGURE 22 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET
TABLE 7 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2023
5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET
FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION (USD PER MONTH)
FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH)
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY SOLUTION & SERVICE
TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
5.11.2 BUYING CRITERIA
FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS
5.12 TECHNOLOGY ANALYSIS
5.12.1 KEY TECHNOLOGY
5.12.1.1 Artificial intelligence and machine learning
5.12.1.2 Blockchain technology
5.12.1.3 Mobile wallets and apps
5.12.1.4 Customer data platforms
5.12.2 COMPLEMENTARY TECHNOLOGIES
5.12.2.1 Marketing automation
5.12.2.2 Customer relationship management
5.12.3 ADJACENT TECHNOLOGIES
5.12.3.1 Sustainability Internet of Things (IoT)
5.12.3.2 Augmented Reality (AR) & Virtual Reality (VR)
5.12.3.3 Biometrics
5.13 REGULATORY LANDSCAPE
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.13.1 NORTH AMERICA
5.13.1.1 US
5.13.1.2 Canada
5.13.2 EUROPE
5.13.3 ASIA PACIFIC
5.13.3.1 South Korea
5.13.3.2 China
5.13.3.3 India
5.13.3.4 Middle East & Africa
5.13.3.5 UAE
5.13.3.6 KSA
5.13.4 LATIN AMERICA
5.13.4.1 Brazil
5.13.4.2 Mexico
5.14 KEY CONFERENCES & EVENTS
TABLE 16 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES & EVENTS, 2024–2025
5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET
5.15.1 SHORT-TERM ROADMAP (2023–2025)
5.15.2 MID-TERM ROADMAP (2026–2028)
5.15.3 LONG-TERM ROADMAP (2029–2030)
5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
5.16.1 MEETING CUSTOMER NEEDS
5.16.2 OFFERING CHOICES
5.16.3 DEFINING CLEAR GOALS
5.16.4 UTILIZING CUSTOMER DATA
5.17 CURRENT AND EMERGING BUSINESS MODELS
5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
5.19 INVESTMENT AND FUNDING SCENARIO
FIGURE 28 INVESTMENT AND FUNDING SCENARIO
6 LOYALTY MANAGEMENT MARKET, BY OFFERING
6.1 INTRODUCTION
FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 17 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 18 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
6.2 SOLUTIONS
6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
TABLE 19 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 20 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
6.3 SERVICES
6.3.1 ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE TO PROMOTE MARKET GROWTH
TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 22 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7 LOYALTY MANAGEMENT MARKET, BY SOLUTION
7.1 INTRODUCTION
FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
7.1.1 SOLUTION: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 23 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 24 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
7.2 CUSTOMER RETENTION
7.2.1 CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH
TABLE 25 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 26 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.2.2 SUBSCRIPTION MANAGEMENT SOFTWARE
7.2.3 CAMPAIGN MANAGEMENT TOOLS
7.2.4 PREDICTIVE ANALYTICS PLATFORMS
7.2.5 CUSTOMER ENGAGEMENT PLATFORMS (CEPS)
7.3 CUSTOMER LOYALTY
7.3.1 SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET
TABLE 27 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 28 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.3.2 TIERED LOYALTY PROGRAM MANAGEMENT
7.3.3 LOYALTY PROGRAM MANAGEMENT
7.3.4 PERSONALIZED REWARD ENGINES
7.4 CHANNEL LOYALTY
7.4.1 NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH
TABLE 29 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 30 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
7.4.2 OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS
7.4.3 MOBILE APP DEVELOPMENT TOOLS
7.4.4 PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS
7.4.5 POINT-OF-SALE (POS) INTEGRATION
8 LOYALTY MANAGEMENT MARKET, BY SERVICE
8.1 INTRODUCTION
FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
8.1.1 SERVICE: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 31 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 32 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
8.2 PROFESSIONAL SERVICES
FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 33 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 34 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 35 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.1 CONSULTING
8.2.1.1 Need to enhance strategic outlook and performance of organizations to boost market
TABLE 37 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.2 IMPLEMENTATION
8.2.2.1 Seamless integration of loyalty management solutions and systems to propel market
TABLE 39 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 40 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.2.3 SUPPORT & MAINTENANCE
8.2.3.1 Ability to improve operations and gain control over existing systems to drive market
TABLE 41 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 42 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
8.3 MANAGED SERVICES
8.3.1 MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION’S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH
TABLE 43 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR
9.1 INTRODUCTION
FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
9.1.1 OPERATOR: LOYALTY MANAGEMENT MARKET DRIVERS
TABLE 45 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 46 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
9.2 BUSINESS-TO-BUSINESS
9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
TABLE 47 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 48 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
9.3 BUSINESS-TO-CUSTOMER
9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
TABLE 49 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 50 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL
10.1 INTRODUCTION
FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 51 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES
10.2.2.1 Credit card rewards programs
10.2.2.2 Premium banking services
10.2.2.3 Insurance loyalty programs
10.2.2.4 Personalized financial planning
TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.3 AVIATION
10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES
10.3.2.1 Frequent flyer programs
10.3.2.2 Airport lounge access
10.3.2.3 Co-branded credit cards
TABLE 55 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.4 AUTOMOTIVE
10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
10.4.2.1 Service maintenance rewards
10.4.2.2 Vehicle purchase incentives
10.4.2.3 Referral programs
10.4.2.4 Exclusive events and experiences
TABLE 57 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.5 MEDIA & ENTERTAINMENT
10.5.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
10.5.2.1 Subscription loyalty programs
10.5.2.2 Content personalization
10.5.2.3 Partnership programs
10.5.2.4 Event-based rewards
TABLE 59 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 60 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.6 RETAIL & CONSUMER GOODS
10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
10.6.2 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
10.6.2.1 Personalized offers
10.6.2.2 Omni-channel integration
10.6.2.3 Customer feedback and engagement
10.6.2.4 Social responsibility initiatives
TABLE 61 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 62 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.7 HOSPITALITY
10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES
10.7.2.1 Restaurant loyalty programs
10.7.2.2 Tourism and travel loyalty programs
10.7.2.3 Entertainment loyalty programs
10.7.2.4 Corporate loyalty programs
TABLE 63 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.8 TELECOM
10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES
10.8.2.1 Rewards for usage
10.8.2.2 Referral programs
10.8.2.3 Tiered loyalty programs
10.8.2.4 Gamification
TABLE 65 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 66 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.9 HEALTHCARE
10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES
10.9.2.1 Patient retention programs
10.9.2.2 Medication adherence initiatives
10.9.2.3 Wellness programs
10.9.2.4 Referral programs
TABLE 67 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 68 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.10 OIL & GAS
10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES
10.10.2.1 Fleet loyalty programs
10.10.2.2 Sustainable fuel adoption rewards
10.10.2.3 Premium service membership
10.10.2.4 Mobile app integration
TABLE 69 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 70 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
10.11 OTHER VERTICALS
TABLE 71 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 72 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
11 LOYALTY MANAGEMENT MARKET, BY REGION
11.1 INTRODUCTION
FIGURE 35 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN 2024
TABLE 73 LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
TABLE 74 LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)
11.2 NORTH AMERICA
11.2.1 NORTH AMERICA: MARKET DRIVERS
11.2.2 NORTH AMERICA: IMPACT OF RECESSION
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 86 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 87 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 88 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.2.3 US
11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience
TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 93 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.2.4 CANADA
11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3 EUROPE
11.3.1 EUROPE: MARKET DRIVERS
11.3.2 EUROPE: IMPACT OF RECESSION
TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.3.3 UK
11.3.3.1 Customer loyalty schemes and government initiatives to propel market
TABLE 123 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 124 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 125 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 126 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 127 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 128 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 129 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3.4 GERMANY
11.3.4.1 Increasing investments in digital customer experience to propel market growth
TABLE 133 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 134 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 135 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 136 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 137 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 138 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 139 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 140 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 141 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 142 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.3.5 ITALY
11.3.5.1 Increased value on customer relationships with brands to propel market
11.3.6 FRANCE
11.3.6.1 Incorporation of digital loyalty management to augment market
11.3.7 SPAIN
11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth
11.3.8 NORDIC COUNTRIES
11.3.8.1 Increasing adoption of 5G and digital banking to drive market
11.3.9 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 ASIA PACIFIC: MARKET DRIVERS
11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 143 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 144 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 145 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 146 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 147 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 148 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 150 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.4.3 CHINA
11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth
TABLE 157 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 158 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 159 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 160 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 161 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 162 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 163 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 164 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 165 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 166 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.4.4 JAPAN
11.4.4.1 Growing demand for loyalty management solutions to boost market
TABLE 167 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 168 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 169 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 170 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 171 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 172 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 173 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 174 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 175 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 176 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.4.5 INDIA
11.4.5.1 Increasing demand for loyalty programs to propel market
11.4.6 AUSTRALIA AND NEW ZEALAND
11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth
11.4.7 SOUTH KOREA
11.4.7.1 Digital transformation and government initiatives to drive market
11.4.8 SOUTHEAST ASIA
11.4.8.1 Adoption of digital loyalty programs to bolster market growth
11.4.9 REST OF ASIA PACIFIC
11.5 MIDDLE EAST & AFRICA
11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
TABLE 177 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 178 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 179 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 180 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 181 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 182 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 183 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 184 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 185 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 186 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 187 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 188 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 189 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2018–2023 (USD MILLION)
TABLE 190 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
11.5.3 GCC COUNTRIES
TABLE 191 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 192 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.5.4 KSA
11.5.4.1 Increasing adoption of digital technologies to foster market growth
TABLE 193 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 194 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 195 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 196 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 197 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 198 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 199 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 200 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 201 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 202 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.5.5 UAE
11.5.5.1 Increased customer loyalty for brands and products to propel market growth
TABLE 203 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 204 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 205 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 206 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 207 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 208 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 209 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 210 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 211 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 212 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.5.5.2 REST OF GCC COUNTRIES
11.5.6 SOUTH AFRICA
11.5.6.1 Greater need for consumer engagement and retention to boost market
11.5.7 REST OF MIDDLE EAST & AFRICA
11.6 LATIN AMERICA
11.6.1 LATIN AMERICA: MARKET DRIVERS
11.6.2 LATIN AMERICA: IMPACT OF RECESSION
TABLE 213 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 214 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 215 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 216 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 217 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 218 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 219 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 220 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 221 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 222 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
TABLE 223 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
TABLE 224 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 225 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
TABLE 226 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
11.6.3 BRAZIL
11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth
TABLE 227 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 228 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 229 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 230 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 231 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 232 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 233 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 234 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 235 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 236 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.6.4 MEXICO
11.6.4.1 Increased adoption of cloud technology to boost market
TABLE 237 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
TABLE 238 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 239 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
TABLE 240 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 241 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
TABLE 242 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 243 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
TABLE 244 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
TABLE 245 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
TABLE 246 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
11.6.5 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
TABLE 247 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS
12.3 REVENUE ANALYSIS
FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS
12.4 MARKET SHARE ANALYSIS
TABLE 248 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES
12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
12.5.1 STARS
12.5.2 EMERGING LEADERS
12.5.3 PERVASIVE PLAYERS
12.5.4 PARTICIPANTS
FIGURE 40 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
12.5.5 COMPANY FOOTPRINT: KEY PLAYERS
FIGURE 41 OVERALL COMPANY FOOTPRINT
TABLE 249 COMPANY OPERATOR FOOTPRINT
TABLE 250 COMPANY VERTICAL FOOTPRINT
TABLE 251 COMPANY REGION FOOTPRINT
12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES
12.6.1 PROGRESSIVE COMPANIES
12.6.2 RESPONSIVE COMPANIES
12.6.3 DYNAMIC COMPANIES
12.6.4 STARTING BLOCKS
FIGURE 42 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
12.6.5 COMPETITIVE BENCHMARKING, 2023
TABLE 252 LIST OF KEY STARTUPS/SMES
TABLE 253 STARTUPS/SMES: COMPANY FOOTPRINT
TABLE 254 STARTUPS/SMES: OPERATOR FOOTPRINT
TABLE 255 STARTUPS/SMES: VERTICAL FOOTPRINT
TABLE 256 STARTUPS/SMES: REGION FOOTPRINT
12.7 COMPETITIVE SCENARIO
12.7.1 PRODUCT LAUNCHES
TABLE 257 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, MARCH 2020–MARCH 2024
12.7.2 DEALS
TABLE 258 LOYALTY MANAGEMENT MARKET: DEALS, JUNE 2021–AUGUST 2023
12.8 BRAND/PRODUCT COMPARISON
FIGURE 43 BRAND/PRODUCT COMPARISON
12.9 COMPANY VALUATION AND FINANCIAL METRICS
FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS
13 COMPANY PROFILES
13.1 MAJOR PLAYERS
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
13.1.1 EPSILON
TABLE 259 EPSILON: BUSINESS OVERVIEW
TABLE 260 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 261 EPSILON: PRODUCT LAUNCHES
TABLE 262 EPSILON: DEALS
13.1.2 ORACLE
TABLE 263 ORACLE: BUSINESS OVERVIEW
FIGURE 45 ORACLE: COMPANY SNAPSHOT
TABLE 264 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 265 ORACLE: PRODUCT LAUNCHES
TABLE 266 ORACLE: DEALS
13.1.3 ICF NEXT
TABLE 267 ICF NEXT: BUSINESS OVERVIEW
FIGURE 46 ICF NEXT: COMPANY SNAPSHOT
TABLE 268 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 269 ICF NEXT: DEALS
13.1.4 COMARCH
TABLE 270 COMARCH: BUSINESS OVERVIEW
FIGURE 47 COMARCH: COMPANY SNAPSHOT
TABLE 271 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 272 COMARCH: PRODUCT LAUNCHES
TABLE 273 COMARCH: DEALS
13.1.5 BOND BRAND LOYALTY
TABLE 274 BOND BRAND LOYALTY: BUSINESS OVERVIEW
TABLE 275 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 276 BOND BRAND LOYALTY: PRODUCT LAUNCHES
TABLE 277 BOND BRAND LOYALTY: DEALS
13.1.6 MERKLE
TABLE 278 MERKLE: BUSINESS OVERVIEW
TABLE 279 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 280 MERKLE: PRODUCT LAUNCHES
13.1.7 CAPILLARY
TABLE 281 CAPILLARY: BUSINESS OVERVIEW
TABLE 282 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 283 CAPILLARY: PRODUCT LAUNCHES
TABLE 284 CAPILLARY: DEALS
13.1.8 JAKALA
TABLE 285 JAKALA: BUSINESS OVERVIEW
TABLE 286 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 287 JAKALA: DEALS
13.1.9 KOBIE
TABLE 288 KOBIE: BUSINESS OVERVIEW
TABLE 289 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 290 KOBIE: DEALS
13.1.10 GIIFT MANAGEMENT
TABLE 291 GIIFT MANAGEMENT: BUSINESS OVERVIEW
TABLE 292 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 293 GIIFT MANAGEMENT: PRODUCT LAUNCHES
TABLE 294 GIIFT MANAGEMENT: DEALS
13.1.11 MARITZ MOTIVATION
TABLE 295 MARITZ MOTIVATION: BUSINESS OVERVIEW
TABLE 296 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 297 MARITZ MOTIVATION: DEALS
13.1.12 CHEETAH DIGITAL
TABLE 298 CHEETAH DIGITAL: BUSINESS OVERVIEW
TABLE 299 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 300 CHEETAH DIGITAL: DEALS
13.1.13 COLLINSON
TABLE 301 COLLINSON: BUSINESS OVERVIEW
TABLE 302 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 303 COLLINSON: DEALS
13.1.14 LOYALTY ONE
TABLE 304 LOYALTYONE: BUSINESS OVERVIEW
TABLE 305 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 306 LOYALTYONE: DEALS
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.2 STARTUP/SME PLAYERS
13.2.1 PUNCHH
13.2.2 EBBO
13.2.3 PREFERRED PATRON
13.2.4 LOOPYLOYALTY
13.2.5 PAYSTONE
13.2.6 LOYLOGIC
13.2.7 ASCENDA
13.2.8 LOYALTY JUGGERNAUT
13.2.9 GRATIFII
13.2.10 ANNEX CLOUD
13.2.11 APEX LOYALTY
13.2.12 SUMUP
13.2.13 KANGAROO
13.2.14 SMILE.IO
13.2.15 SESSIONM
13.2.16 LOYALTYLION
13.2.17 SAILPLAY
13.2.18 YOTPO
13.2.19 ZINRELO
13.2.20 SALESFORCE
14 ADJACENT/RELATED MARKETS
14.1 INTRODUCTION
14.2 LIMITATIONS
14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET
14.3.1 MARKET DEFINITION
14.3.2 MARKET OVERVIEW
14.3.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
14.3.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
TABLE 310 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
14.3.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
TABLE 311 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
TABLE 312 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
14.3.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
TABLE 313 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 314 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
14.3.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
TABLE 315 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 316 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
14.4 SOCIAL MEDIA ANALYTICS MARKET
14.4.1 MARKET DEFINITION
14.4.2 MARKET OVERVIEW
14.4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
TABLE 317 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 318 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
14.4.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
TABLE 319 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
TABLE 320 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
14.4.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
TABLE 321 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
TABLE 322 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
14.4.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
TABLE 323 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
TABLE 324 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
14.4.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
TABLE 325 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 326 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 CUSTOMIZATION OPTIONS
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
