Lipstick Market Size, Share & Trends Analysis Report By Product (Shimmer, Matte, Cream, Long-wearing), By Applicator (Tube/Stick, Pencil, Palette, Liquid), By Age (Under 20, 20-30, 31-50, Over 50), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030
This report can be delivered to the clients within 3 Business Days
Lipstick Market Growth & Trends
The global lipstick market size is anticipated treach USD 23.77 billion by 2030, according ta new report by Grand View Research, Inc. The market is projected tgrow at a CAGR of 4.7% from 2025 t2030. Increasing number of female working professionals is expected tremain a key factor driving the market in the near future. Furthermore, rising awareness regarding appearance among the young and working class women has been fueling the demand for the product over the world.
Shimmer lip colors dominated the market in 2018, accounting for over 35.0% share of the total revenue. These types of products have gained remarkable popularity due ttheir high moisture content, which provides comfort on lips. Matte lip colors are anticipated twitness the fastest growth in the upcoming years owing tthe natural look and long-lasting features associated with the product forms.
Based on the applicator, the liquid segment is expected tregister the fastest CAGR of 7.9% from 2019 t2025. Increasing demand for matte finish product forms on a global level is projected tupscale the utility of liquid applicators.
As of 2018, the under 20 age group holds the largest share of the lipstick market in terms of age. More than 75% of teenage consumers use lip color. Use of social media such as YouTube, Instagram, and fashion blogs has been influencing this age group texperiment with new makeup products. The 20 - 30 age group is projected twitness the fastest growth owing tincreasing spending among working class women on beauty care in emerging economies including China and India.
Europe emerged as the largest regional market on account of predominant consumption in key countries including Germany, U.K., France, and Italy. Asia Pacific is anticipated twitness the fastest growth in the world due thigh concentration of middle-income consumer groups in developing economies including China and India. Lipstick is one of the fastest growing beauty products in China. Around 95.0% of the urban women in China use lip color. Key manufacturers are expanding their business in the above-mentioned developing countries in order tcater tthe growing demand for the product.
Key competitors of this industry include L'Orйal S.A.; ShiseidCompany, Limited; The Estйe Lauder Companies Inc.; Coty, Inc.; Revlon, Inc.; Avon Products, Inc.; AmorePacific Corporation; Oriflame Holding AG; Chanel S.A.; and Christian Dior SE.
Lipstick Market Report Highlights
Lipstick Market Growth & Trends
The global lipstick market size is anticipated treach USD 23.77 billion by 2030, according ta new report by Grand View Research, Inc. The market is projected tgrow at a CAGR of 4.7% from 2025 t2030. Increasing number of female working professionals is expected tremain a key factor driving the market in the near future. Furthermore, rising awareness regarding appearance among the young and working class women has been fueling the demand for the product over the world.
Shimmer lip colors dominated the market in 2018, accounting for over 35.0% share of the total revenue. These types of products have gained remarkable popularity due ttheir high moisture content, which provides comfort on lips. Matte lip colors are anticipated twitness the fastest growth in the upcoming years owing tthe natural look and long-lasting features associated with the product forms.
Based on the applicator, the liquid segment is expected tregister the fastest CAGR of 7.9% from 2019 t2025. Increasing demand for matte finish product forms on a global level is projected tupscale the utility of liquid applicators.
As of 2018, the under 20 age group holds the largest share of the lipstick market in terms of age. More than 75% of teenage consumers use lip color. Use of social media such as YouTube, Instagram, and fashion blogs has been influencing this age group texperiment with new makeup products. The 20 - 30 age group is projected twitness the fastest growth owing tincreasing spending among working class women on beauty care in emerging economies including China and India.
Europe emerged as the largest regional market on account of predominant consumption in key countries including Germany, U.K., France, and Italy. Asia Pacific is anticipated twitness the fastest growth in the world due thigh concentration of middle-income consumer groups in developing economies including China and India. Lipstick is one of the fastest growing beauty products in China. Around 95.0% of the urban women in China use lip color. Key manufacturers are expanding their business in the above-mentioned developing countries in order tcater tthe growing demand for the product.
Key competitors of this industry include L'Orйal S.A.; ShiseidCompany, Limited; The Estйe Lauder Companies Inc.; Coty, Inc.; Revlon, Inc.; Avon Products, Inc.; AmorePacific Corporation; Oriflame Holding AG; Chanel S.A.; and Christian Dior SE.
Lipstick Market Report Highlights
- In terms of products, shimmer lipsticks accounted for a leading revenue share of 37.2% in 2024. The demand for these products has steadily risen, particularly among consumers looking tinclude more diverse and attractive options in their makeup routines.
- The tube/stick segment accounted for a dominant revenue share in 2024, owing tthe easy application and portability features offered by these applicators.
- The under 20 segment accounted for a leading revenue share in the global market in 2024. This consumer age group is highly active on social media platforms such as Instagram and TikTok, as well as on fashion blogs and YouTube channels.
- Asia Pacific led the market with 31.6% of the global revenue share in 2024 and is further expected texpand at the fastest CAGR from 2025 t2030.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. LIPSTICK MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOUR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. LIPSTICK MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Lipstick Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Shimmer
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Matte
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Cream
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Long-wearing
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. LIPSTICK MARKET: APPLICATOR ESTIMATES & TREND ANALYSIS
6.1. Lipstick Market, By Applicator: Key Takeaways
6.2. Applicator Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Applicator, 2018 - 2030 (USD Million)
6.3.1. Palette
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Pencil
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Tube/Stick
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Liquid
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. LIPSTICK MARKET: AGE ESTIMATES & TREND ANALYSIS
7.1. Lipstick Market, By Age: Key Takeaways
7.2. Age Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, By Age, 2018 - 2030 (USD Million)
7.3.1. Under
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. 20 –
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. 31 –
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Over
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. LIPSTICK MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
8.1. Lipstick Market, By Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
8.3.1. Offline
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Online
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. LIPSTICK MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
9.1. Lipstick Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
9.3.1. North America
9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.2. U.S.
9.3.1.2.1. Key country dynamics
9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.3. Canada
9.3.1.3.1. Key country dynamics
9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.4. Mexico
9.3.1.4.1. Key country dynamics
9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2. Europe
9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.2. U.K.
9.3.2.2.1. Key country dynamics
9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.3. Germany
9.3.2.3.1. Key country dynamics
9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.4. France
9.3.2.4.1. Key country dynamics
9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.5. Italy
9.3.2.5.1. Key country dynamics
9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.6. Spain
9.3.2.6.1. Key country dynamics
9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3. Asia Pacific
9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.2. China
9.3.3.2.1. Key country dynamics
9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.3. India
9.3.3.3.1. Key country dynamics
9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.4. Japan
9.3.3.4.1. Key country dynamics
9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.5. Australia & New Zealand
9.3.3.5.1. Key country dynamics
9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.6. South Korea
9.3.3.6.1. Key country dynamics
9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.4. Latin America
9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.4.2. Brazil
9.3.4.2.1. Key country dynamics
9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.5. Middle East & Africa
9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.5.2. South Africa
9.3.5.2.1. Key country dynamics
9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 10. LIPSTICK MARKET: COMPETITIVE ANALYSIS
10.1. Recent developments & impact analysis, by key market participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. L’Orйal S.A.
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Estйe Lauder Inc
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. Revlon
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. Coty Inc.
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. Procter & Gamble
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Shiseido Co.,Ltd.
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. Unilever
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. Chanel S.A.
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. Parfums Christian Dior
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Beiersdorf AG
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. LIPSTICK MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOUR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. LIPSTICK MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Lipstick Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Shimmer
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Matte
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Cream
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Long-wearing
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. LIPSTICK MARKET: APPLICATOR ESTIMATES & TREND ANALYSIS
6.1. Lipstick Market, By Applicator: Key Takeaways
6.2. Applicator Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Applicator, 2018 - 2030 (USD Million)
6.3.1. Palette
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Pencil
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Tube/Stick
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Liquid
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. LIPSTICK MARKET: AGE ESTIMATES & TREND ANALYSIS
7.1. Lipstick Market, By Age: Key Takeaways
7.2. Age Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, By Age, 2018 - 2030 (USD Million)
7.3.1. Under
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. 20 –
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. 31 –
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Over
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. LIPSTICK MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
8.1. Lipstick Market, By Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
8.3.1. Offline
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Online
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. LIPSTICK MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
9.1. Lipstick Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
9.3.1. North America
9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.2. U.S.
9.3.1.2.1. Key country dynamics
9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.3. Canada
9.3.1.3.1. Key country dynamics
9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.4. Mexico
9.3.1.4.1. Key country dynamics
9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2. Europe
9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.2. U.K.
9.3.2.2.1. Key country dynamics
9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.3. Germany
9.3.2.3.1. Key country dynamics
9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.4. France
9.3.2.4.1. Key country dynamics
9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.5. Italy
9.3.2.5.1. Key country dynamics
9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2.6. Spain
9.3.2.6.1. Key country dynamics
9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3. Asia Pacific
9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.2. China
9.3.3.2.1. Key country dynamics
9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.3. India
9.3.3.3.1. Key country dynamics
9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.4. Japan
9.3.3.4.1. Key country dynamics
9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.5. Australia & New Zealand
9.3.3.5.1. Key country dynamics
9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3.6. South Korea
9.3.3.6.1. Key country dynamics
9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.4. Latin America
9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.4.2. Brazil
9.3.4.2.1. Key country dynamics
9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.5. Middle East & Africa
9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.5.2. South Africa
9.3.5.2.1. Key country dynamics
9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 10. LIPSTICK MARKET: COMPETITIVE ANALYSIS
10.1. Recent developments & impact analysis, by key market participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. L’Orйal S.A.
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Estйe Lauder Inc
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. Revlon
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. Coty Inc.
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. Procter & Gamble
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Shiseido Co.,Ltd.
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. Unilever
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. Chanel S.A.
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. Parfums Christian Dior
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Beiersdorf AG
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives
