Laundry Care in Turkey

Date: February 9, 2016
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L19A6D45B63EN
Leaflet:

Download PDF Leaflet

Laundry care continued to grow by 6% in volume terms in 2015, largely thanks to a rapid increase in the urban population. Despite stagnation in consumers’ incomes, laundry care registered a similar volume performance to the review period CAGR in 2015. Stagnation in consumers’ incomes resulted in higher number of Turkish consumers opting for economy products, rather than completely avoiding purchasing laundry care products; thus volume sales were not significantly affected by this phenomenon at...

Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Sales of Automatic Detergents by Type: % Value 2010/2015
  Table 3 Sales of Laundry Care by Category: Value 2010-2015
  Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 5 Sales of Laundry Aids by Category: Value 2010-2015
  Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Eczacibasi Girisim Pazarlama in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 1 Eczacibasi Girisim Pazarlama: Key Facts
  Summary 2 Eczacibasi Girisim Pazarlama: Operational Indicators
Competitive Positioning
  Summary 3 Eczacibasi Girisim Pazarlama: Competitive Position 2015
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 4 Hayat Kimya Sanayi AS: Key Facts
  Summary 5 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
  Summary 6 Hayat Kimya Sanayi AS: Competitive Position 2015
Unilever Turk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 7 Unilever Turk San ve Tic AS: Key Facts
  Summary 8 Unilever Turk San ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 9 Unilever Turk San ve Tic AS: Competitive Position 2015
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 10 Uzay Kimya San Ltd: Key Facts
Competitive Positioning
  Summary 11 Uzay Kimya San Ltd: Competitive Position 2015
Executive Summary
Home Care Continues To Demonstrate A Positive Performance in 2015
Liquid Detergents Significantly Contributes To Value Growth
International Players Maintain Their Dominance in Home Care in Turkey
Sales Through Non-store Retailing Increase in Home Care in 2015
the Positive Performance of Home Care Is Set To Continue in the Forecast Period
Key Trends and Developments
Average Unit Prices Rise Sharply in Various Home Care Categories, But Powder Detergents Is An Exception
Stagnation in Incomes Leads To Changes in Consumer Behaviour in Home Care
Thanks To Increasing Education, High-end Consumers Increasingly Demand Greener Home Care Solutions
Market Indicators
  Table 17 Households 2010-2015
Market Data
  Table 18 Sales of Home Care by Category: Value 2010-2015
  Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 20 NBO Company Shares of Home Care: % Value 2011-2015
  Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 23 Distribution of Home Care by Format: % Value 2010-2015
  Table 24 Distribution of Home Care by Format and Category: % Value 2015
  Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 12 Research Sources
Skip to top


Baby Care in Turkey US$ 990.00 Jun, 2011 · 32 pages
Hair Care in Turkey US$ 990.00 Apr, 2016 · 36 pages
Laundry Care - Kenya US$ 900.00 Jul, 2010 · 16 pages
Laundry Care in Lithuania US$ 990.00 Jan, 2016 · 23 pages

Ask Your Question

Laundry Care in Turkey
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: