Laundry Care in Turkey

Date: January 12, 2017
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L19A6D45B63EN
Leaflet:

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Automatic washing machine sales have slowed down recently, with the government limiting credit card instalments to reduce consumer expenditure in the latter stages of 2014 and 2015. This brought about a slower growth rate in laundry care given that manual laundry washing is not widespread in Turkey, with the category registering slow volume growth of less than 1% in 2015. As retailers found ways to circumvent regulations that limit credit card instalments and the government eased instalment cond...

Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Eczacibasi Girisim Pazarlama in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 1 Eczacibasi Girisim Pazarlama: Key Facts
  Summary 2 Eczacibasi Girisim Pazarlama: Operational Indicators
Competitive Positioning
  Summary 3 Eczacibasi Girisim Pazarlama: Competitive Position 2016
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 4 Unilever Türk San ve Tic AS: Key Facts
  Summary 5 Unilever Türk San ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 6 Unilever Türk San ve Tic AS: Competitive Position 2016
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 7 Uzay Kimya San Ltd: Key Facts
Competitive Positioning
  Summary 8 Uzay Kimya San Ltd: Competitive Position 2016
Executive Summary
Home Care Retail Sales Continue To Increase
Rapid Liquid Detergents and Automatic Dishwashing Tablets Growth Drives Home Care Sales
Domestic Players Gain Value Share, Along With New Entries in 2016
Consumer Behaviour Changing As Retailing Channels Diversify
Home Care Value Sales To Continue Growing Over Forecast Period
Key Trends and Developments
Strong Interest in Economy Products Continues To Slow Economic Growth
Manufacturers Focus on Child-specific Home Care in View of Growing Demand
Home Care Sales Rising Rapidly Via Internet Retailing Channel
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 9 Research Sources












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