Laundry Care in Thailand

Date: October 22, 2012
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L83F96C42D9EN
Leaflet:

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Laundry care in Thailand is still dynamic with new products launched in 2011 to appease consumers’ demand for more variety and product quality. Laundry detergents remains the most significant category in laundry care in 2011. The market for laundry detergent continues to grow as consumers tend to move to live on their own when working or after getting married. As the price of detergent is controlled by the government, the competition is focused more on product innovation rather than price...

Euromonitor International's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
  Table 9 Laundry Care Company Shares 2007-2011
  Table 10 Laundry Care Brand Shares 2008-2011
  Table 11 Laundry Aids Company Shares 2007-2011
  Table 12 Laundry Aids Brand Shares 2008-2011
  Table 13 Laundry Detergents Company Shares 2007-2011
  Table 14 Laundry Detergents Brand Shares 2008-2011
  Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Bio Consumer Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
  Summary 1 Bio Consumer Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Bio Consumer Co Ltd: Competitive Position 2011
Ip Manufacturing Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
  Summary 3 IP Manufacturing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 IP Manufacturing Co Ltd: Competitive Position 2011
Executive Summary
Growth Slows Due To Maturity
Hygiene and Safety Continue To Be Deciding Factors in Purchases
Multinationals and Private Label Dominate
Convenience Stores, Supermarkets and Hypermarkets Benefit From Chained Retailer Expansion
Innovative Product Development and Aggressive Marketing Support Will Be the Main Driving Force for Growth
Key Trends and Developments
Multiple-benefit Products Are Perceived As Value for Money
Chained Retailer Expansion Creates A Dynamic Environment
Emergence of Value-added and Premium Private Label Products Manufactured by Local Companies
New Product Development Focuses on Safety and Hygiene
New Products Launched Despite Maturing Market
Market Indicators
  Table 17 Households 2006-2011
Market Data
  Table 18 Sales of Home Care by Category: Value 2006-2011
  Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 20 Home Care Company Shares 2007-2011
  Table 21 Home Care Brand Shares 2008-2011
  Table 22 Penetration of Private Label by Category 2006-2011
  Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
  Summary 5 Research Sources
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