Laundry Care in South Africa

Date: February 24, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LD8E994F351EN
Leaflet:

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Laundry detergents continued to witness fierce competition in 2015 as brands competed to retain and grow their respective shares. As a result, constant price promotions throughout the year and across retails channels ensured that consumers received much sort after value. Value offerings were reflected in heavy price promotions which prompted bulk purchasing by consumers.

Euromonitor International's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2010-2015
  Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 4 Sales of Laundry Aids by Category: Value 2010-2015
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bliss Chemicals (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
  Summary 1 Bliss Chemicals (Pty) Ltd: Key Facts
Competitive Positioning
  Summary 2 Bliss Chemicals (Pty) Ltd: Competitive Position 2015
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
  Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Competitive Positioning
  Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Competitive Position 2015
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
  Summary 5 Reckitt Benckiser South Africa (Pty) Ltd: Key Facts
Competitive Positioning
  Summary 6 Reckitt Benckiser South Africa (Pty) Ltd: Competitive Position 2015
Tiger Consumer Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
  Summary 7 Tiger Consumer Brands Ltd: Key Facts
Competitive Positioning
  Summary 8 Tiger Consumer Brands Ltd: Competitive Position 2015
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
  Summary 9 Unilever South Africa (Pty) Ltd: Key Facts
Competitive Positioning
  Summary 10 Unilever South Africa (Pty) Ltd: Competitive Position 2015
Executive Summary
Poor Economic Climate
Value Proposition Remains Important
Tough Competition Drives Industry Performance
Supermarkets Remains the Dominant Distribution Channel
Positive Forecast Performance
Key Trends and Developments
South Africa's Poor Economic Climate
Value Propositions Remain Relevant
Private Label Raises Competition
Market Indicators
  Table 16 Households 2010-2015
Market Data
  Table 17 Sales of Home Care by Category: Value 2010-2015
  Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Home Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 22 Distribution of Home Care by Format: % Value 2010-2015
  Table 23 Distribution of Home Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 11 Research Sources
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