Laundry Care in the Czech Republic

Date: January 23, 2017
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L2FCB8250F2EN
Leaflet:

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According to statistical evidence, laundry care was the most often promoted category within not only home care, but among all retail categories in terms of price promotions and discounts in 2016. Intensive price competition led to price wars which took place throughout 2016. Czech consumers sought out discounted products, preferring brands with added value, such as washing at lower temperatures or products for sensitive skin, in 2016.

Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
  Summary 1 Dm-Drogerie Markt sro: Key Facts
  Summary 2 Dm-Drogerie Markt sro: Operational Indicators
Private Label
  Summary 3 Dm-Drogerie Markt sro: Private Label Portfolio
Henkel Cr Spol Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
  Summary 4 Henkel CR spol sro: Key Facts
  Summary 5 Henkel CR spol sro: Operational Indicators
Competitive Positioning
  Summary 6 Henkel CR spol sro: Competitive Position 2016
Procter & Gamble Czech Republic Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
  Summary 7 Procter & Gamble Czech Republic sro: Key Facts
  Summary 8 Procter & Gamble Czech Republic sro: Operational Indicators
Competitive Positioning
  Summary 9 Procter & Gamble Czech Republic sro: Competitive Position 2016
Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)
Strategic Direction
Key Facts
  Summary 10 Styl, druzstvo pro chemickou vyrobu: Key Facts
  Summary 11 Styl, druzstvo pro chemickou vyrobu: Operational Indicators
Competitive Positioning
  Summary 12 Styl, druzstvo pro chemickou vyrobu: Competitive Position 2016
Tomil Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
  Summary 13 Tomil sro: Key Facts
  Summary 14 Tomil sro: Operational Indicators
Competitive Positioning
  Summary 15 Tomil sro: Competitive Position 2016
Executive Summary
Home Care Value Sales Record Slight Growth in 2016
Environment-friendly Products Increasingly Generate Consumer Interest During 2016
Henkel Cr Leads Home Care in the Czech Republic in 2016
Internet Retailing Records the Most Significant Growth in Terms of Distribution Channels in 2016
Value Sales of Home Care Are Expected To Remain in Positive Growth Territory Over the Forecast Period
Key Trends and Developments
the Improving Economic Situation and A Developing Housing Market Positively Impact Home Care Sales in 2016
Czech Consumers' Growing Notion Regarding the Inferior Quality of Home Care Products Compared To Western European Countries Builds Up Pressure
Rising Health and Environmental Consciousness Gains in Importance in the Czech Republic in 2016
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 16 Research Sources












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