Laminated Automotive Glass Market - Global Outlook and Forecast 2022-2028

March 2022 | 79 pages | ID: LE952F534548EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Laminated Automotive Glass in global, including the following market information:

Global Laminated Automotive Glass Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Laminated Automotive Glass Market Sales, 2017-2022, 2023-2028, (Kiloton)

Global top five Laminated Automotive Glass companies in 2021 (%)

The global Laminated Automotive Glass market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Windscreen Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Laminated Automotive Glass include AGC Ltd., Saint-Gobain, Fuyao Glass Industry Group Co., Ltd. and NSG Group, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Laminated Automotive Glass manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Laminated Automotive Glass Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (Kiloton)

Global Laminated Automotive Glass Market Segment Percentages, by Type, 2021 (%)

• Windscreen
• Backlite
• Sidelite
• Sunroof

Global Laminated Automotive Glass Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (Kiloton)

Global Laminated Automotive Glass Market Segment Percentages, by Application, 2021 (%)

• Original Equipment Manufacturer (OEM)
• Aftermarket Replacement (ARG)

Global Laminated Automotive Glass Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (Kiloton)

Global Laminated Automotive Glass Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Laminated Automotive Glass revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Laminated Automotive Glass revenues share in global market, 2021 (%)

Key companies Laminated Automotive Glass sales in global market, 2017-2022 (Estimated), (Kiloton)

Key companies Laminated Automotive Glass sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• AGC Ltd.
• Saint-Gobain
• Fuyao Glass Industry Group Co., Ltd.
• NSG Group

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Laminated Automotive Glass Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Laminated Automotive Glass Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL LAMINATED AUTOMOTIVE GLASS OVERALL MARKET SIZE

2.1 Global Laminated Automotive Glass Market Size: 2021 VS 2028
2.2 Global Laminated Automotive Glass Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Laminated Automotive Glass Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Laminated Automotive Glass Players in Global Market
3.2 Top Global Laminated Automotive Glass Companies Ranked by Revenue
3.3 Global Laminated Automotive Glass Revenue by Companies
3.4 Global Laminated Automotive Glass Sales by Companies
3.5 Global Laminated Automotive Glass Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Laminated Automotive Glass Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Laminated Automotive Glass Product Type
3.8 Tier 1, Tier 2 and Tier 3 Laminated Automotive Glass Players in Global Market
  3.8.1 List of Global Tier 1 Laminated Automotive Glass Companies
  3.8.2 List of Global Tier 2 and Tier 3 Laminated Automotive Glass Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Laminated Automotive Glass Market Size Markets, 2021 & 2028
  4.1.2 Windscreen
  4.1.3 Backlite
  4.1.4 Sidelite
  4.1.5 Sunroof
4.2 By Type - Global Laminated Automotive Glass Revenue & Forecasts
  4.2.1 By Type - Global Laminated Automotive Glass Revenue, 2017-2022
  4.2.2 By Type - Global Laminated Automotive Glass Revenue, 2023-2028
  4.2.3 By Type - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
4.3 By Type - Global Laminated Automotive Glass Sales & Forecasts
  4.3.1 By Type - Global Laminated Automotive Glass Sales, 2017-2022
  4.3.2 By Type - Global Laminated Automotive Glass Sales, 2023-2028
  4.3.3 By Type - Global Laminated Automotive Glass Sales Market Share, 2017-2028
4.4 By Type - Global Laminated Automotive Glass Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Laminated Automotive Glass Market Size, 2021 & 2028
  5.1.2 Original Equipment Manufacturer (OEM)
  5.1.3 Aftermarket Replacement (ARG)
5.2 By Application - Global Laminated Automotive Glass Revenue & Forecasts
  5.2.1 By Application - Global Laminated Automotive Glass Revenue, 2017-2022
  5.2.2 By Application - Global Laminated Automotive Glass Revenue, 2023-2028
  5.2.3 By Application - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
5.3 By Application - Global Laminated Automotive Glass Sales & Forecasts
  5.3.1 By Application - Global Laminated Automotive Glass Sales, 2017-2022
  5.3.2 By Application - Global Laminated Automotive Glass Sales, 2023-2028
  5.3.3 By Application - Global Laminated Automotive Glass Sales Market Share, 2017-2028
5.4 By Application - Global Laminated Automotive Glass Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Laminated Automotive Glass Market Size, 2021 & 2028
6.2 By Region - Global Laminated Automotive Glass Revenue & Forecasts
  6.2.1 By Region - Global Laminated Automotive Glass Revenue, 2017-2022
  6.2.2 By Region - Global Laminated Automotive Glass Revenue, 2023-2028
  6.2.3 By Region - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
6.3 By Region - Global Laminated Automotive Glass Sales & Forecasts
  6.3.1 By Region - Global Laminated Automotive Glass Sales, 2017-2022
  6.3.2 By Region - Global Laminated Automotive Glass Sales, 2023-2028
  6.3.3 By Region - Global Laminated Automotive Glass Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Laminated Automotive Glass Revenue, 2017-2028
  6.4.2 By Country - North America Laminated Automotive Glass Sales, 2017-2028
  6.4.3 US Laminated Automotive Glass Market Size, 2017-2028
  6.4.4 Canada Laminated Automotive Glass Market Size, 2017-2028
  6.4.5 Mexico Laminated Automotive Glass Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Laminated Automotive Glass Revenue, 2017-2028
  6.5.2 By Country - Europe Laminated Automotive Glass Sales, 2017-2028
  6.5.3 Germany Laminated Automotive Glass Market Size, 2017-2028
  6.5.4 France Laminated Automotive Glass Market Size, 2017-2028
  6.5.5 U.K. Laminated Automotive Glass Market Size, 2017-2028
  6.5.6 Italy Laminated Automotive Glass Market Size, 2017-2028
  6.5.7 Russia Laminated Automotive Glass Market Size, 2017-2028
  6.5.8 Nordic Countries Laminated Automotive Glass Market Size, 2017-2028
  6.5.9 Benelux Laminated Automotive Glass Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Laminated Automotive Glass Revenue, 2017-2028
  6.6.2 By Region - Asia Laminated Automotive Glass Sales, 2017-2028
  6.6.3 China Laminated Automotive Glass Market Size, 2017-2028
  6.6.4 Japan Laminated Automotive Glass Market Size, 2017-2028
  6.6.5 South Korea Laminated Automotive Glass Market Size, 2017-2028
  6.6.6 Southeast Asia Laminated Automotive Glass Market Size, 2017-2028
  6.6.7 India Laminated Automotive Glass Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Laminated Automotive Glass Revenue, 2017-2028
  6.7.2 By Country - South America Laminated Automotive Glass Sales, 2017-2028
  6.7.3 Brazil Laminated Automotive Glass Market Size, 2017-2028
  6.7.4 Argentina Laminated Automotive Glass Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Laminated Automotive Glass Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Laminated Automotive Glass Sales, 2017-2028
  6.8.3 Turkey Laminated Automotive Glass Market Size, 2017-2028
  6.8.4 Israel Laminated Automotive Glass Market Size, 2017-2028
  6.8.5 Saudi Arabia Laminated Automotive Glass Market Size, 2017-2028
  6.8.6 UAE Laminated Automotive Glass Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 AGC Ltd.
  7.1.1 AGC Ltd. Corporate Summary
  7.1.2 AGC Ltd. Business Overview
  7.1.3 AGC Ltd. Laminated Automotive Glass Major Product Offerings
  7.1.4 AGC Ltd. Laminated Automotive Glass Sales and Revenue in Global (2017-2022)
  7.1.5 AGC Ltd. Key News
7.2 Saint-Gobain
  7.2.1 Saint-Gobain Corporate Summary
  7.2.2 Saint-Gobain Business Overview
  7.2.3 Saint-Gobain Laminated Automotive Glass Major Product Offerings
  7.2.4 Saint-Gobain Laminated Automotive Glass Sales and Revenue in Global (2017-2022)
  7.2.5 Saint-Gobain Key News
7.3 Fuyao Glass Industry Group Co., Ltd.
  7.3.1 Fuyao Glass Industry Group Co., Ltd. Corporate Summary
  7.3.2 Fuyao Glass Industry Group Co., Ltd. Business Overview
  7.3.3 Fuyao Glass Industry Group Co., Ltd. Laminated Automotive Glass Major Product Offerings
  7.3.4 Fuyao Glass Industry Group Co., Ltd. Laminated Automotive Glass Sales and Revenue in Global (2017-2022)
  7.3.5 Fuyao Glass Industry Group Co., Ltd. Key News
7.4 NSG Group
  7.4.1 NSG Group Corporate Summary
  7.4.2 NSG Group Business Overview
  7.4.3 NSG Group Laminated Automotive Glass Major Product Offerings
  7.4.4 NSG Group Laminated Automotive Glass Sales and Revenue in Global (2017-2022)
  7.4.5 NSG Group Key News

8 GLOBAL LAMINATED AUTOMOTIVE GLASS PRODUCTION CAPACITY, ANALYSIS

8.1 Global Laminated Automotive Glass Production Capacity, 2017-2028
8.2 Laminated Automotive Glass Production Capacity of Key Manufacturers in Global Market
8.3 Global Laminated Automotive Glass Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 LAMINATED AUTOMOTIVE GLASS SUPPLY CHAIN ANALYSIS

10.1 Laminated Automotive Glass Industry Value Chain
10.2 Laminated Automotive Glass Upstream Market
10.3 Laminated Automotive Glass Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Laminated Automotive Glass Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Laminated Automotive Glass in Global Market
Table 2. Top Laminated Automotive Glass Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Laminated Automotive Glass Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Laminated Automotive Glass Revenue Share by Companies, 2017-2022
Table 5. Global Laminated Automotive Glass Sales by Companies, (Kiloton), 2017-2022
Table 6. Global Laminated Automotive Glass Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Laminated Automotive Glass Price (2017-2022) & (US$/Ton)
Table 8. Global Manufacturers Laminated Automotive Glass Product Type
Table 9. List of Global Tier 1 Laminated Automotive Glass Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Laminated Automotive Glass Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Laminated Automotive Glass Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Laminated Automotive Glass Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Laminated Automotive Glass Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Laminated Automotive Glass Sales (Kiloton), 2017-2022
Table 15. By Type - Global Laminated Automotive Glass Sales (Kiloton), 2023-2028
Table 16. By Application – Global Laminated Automotive Glass Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Laminated Automotive Glass Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Laminated Automotive Glass Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Laminated Automotive Glass Sales (Kiloton), 2017-2022
Table 20. By Application - Global Laminated Automotive Glass Sales (Kiloton), 2023-2028
Table 21. By Region – Global Laminated Automotive Glass Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Laminated Automotive Glass Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Laminated Automotive Glass Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Laminated Automotive Glass Sales (Kiloton), 2017-2022
Table 25. By Region - Global Laminated Automotive Glass Sales (Kiloton), 2023-2028
Table 26. By Country - North America Laminated Automotive Glass Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Laminated Automotive Glass Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Laminated Automotive Glass Sales, (Kiloton), 2017-2022
Table 29. By Country - North America Laminated Automotive Glass Sales, (Kiloton), 2023-2028
Table 30. By Country - Europe Laminated Automotive Glass Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Laminated Automotive Glass Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Laminated Automotive Glass Sales, (Kiloton), 2017-2022
Table 33. By Country - Europe Laminated Automotive Glass Sales, (Kiloton), 2023-2028
Table 34. By Region - Asia Laminated Automotive Glass Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Laminated Automotive Glass Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Laminated Automotive Glass Sales, (Kiloton), 2017-2022
Table 37. By Region - Asia Laminated Automotive Glass Sales, (Kiloton), 2023-2028
Table 38. By Country - South America Laminated Automotive Glass Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Laminated Automotive Glass Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Laminated Automotive Glass Sales, (Kiloton), 2017-2022
Table 41. By Country - South America Laminated Automotive Glass Sales, (Kiloton), 2023-2028
Table 42. By Country - Middle East & Africa Laminated Automotive Glass Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Laminated Automotive Glass Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Laminated Automotive Glass Sales, (Kiloton), 2017-2022
Table 45. By Country - Middle East & Africa Laminated Automotive Glass Sales, (Kiloton), 2023-2028
Table 46. AGC Ltd. Corporate Summary
Table 47. AGC Ltd. Laminated Automotive Glass Product Offerings
Table 48. AGC Ltd. Laminated Automotive Glass Sales (Kiloton), Revenue (US$, Mn) and Average Price (US$/Ton) (2017-2022)
Table 49. Saint-Gobain Corporate Summary
Table 50. Saint-Gobain Laminated Automotive Glass Product Offerings
Table 51. Saint-Gobain Laminated Automotive Glass Sales (Kiloton), Revenue (US$, Mn) and Average Price (US$/Ton) (2017-2022)
Table 52. Fuyao Glass Industry Group Co., Ltd. Corporate Summary
Table 53. Fuyao Glass Industry Group Co., Ltd. Laminated Automotive Glass Product Offerings
Table 54. Fuyao Glass Industry Group Co., Ltd. Laminated Automotive Glass Sales (Kiloton), Revenue (US$, Mn) and Average Price (US$/Ton) (2017-2022)
Table 55. NSG Group Corporate Summary
Table 56. NSG Group Laminated Automotive Glass Product Offerings
Table 57. NSG Group Laminated Automotive Glass Sales (Kiloton), Revenue (US$, Mn) and Average Price (US$/Ton) (2017-2022)
Table 58. Laminated Automotive Glass Production Capacity (Kiloton) of Key Manufacturers in Global Market, 2020-2022 (Kiloton)
Table 59. Global Laminated Automotive Glass Capacity Market Share of Key Manufacturers, 2020-2022
Table 60. Global Laminated Automotive Glass Production by Region, 2017-2022 (Kiloton)
Table 61. Global Laminated Automotive Glass Production by Region, 2023-2028 (Kiloton)
Table 62. Laminated Automotive Glass Market Opportunities & Trends in Global Market
Table 63. Laminated Automotive Glass Market Drivers in Global Market
Table 64. Laminated Automotive Glass Market Restraints in Global Market
Table 65. Laminated Automotive Glass Raw Materials
Table 66. Laminated Automotive Glass Raw Materials Suppliers in Global Market
Table 67. Typical Laminated Automotive Glass Downstream
Table 68. Laminated Automotive Glass Downstream Clients in Global Market
Table 69. Laminated Automotive Glass Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Laminated Automotive Glass Segment by Type
Figure 2. Laminated Automotive Glass Segment by Application
Figure 3. Global Laminated Automotive Glass Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Laminated Automotive Glass Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Laminated Automotive Glass Revenue, 2017-2028 (US$, Mn)
Figure 7. Laminated Automotive Glass Sales in Global Market: 2017-2028 (Kiloton)
Figure 8. The Top 3 and 5 Players Market Share by Laminated Automotive Glass Revenue in 2021
Figure 9. By Type - Global Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 10. By Type - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 11. By Type - Global Laminated Automotive Glass Price (US$/Ton), 2017-2028
Figure 12. By Application - Global Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 13. By Application - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 14. By Application - Global Laminated Automotive Glass Price (US$/Ton), 2017-2028
Figure 15. By Region - Global Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 16. By Region - Global Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 17. By Country - North America Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 18. By Country - North America Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 19. US Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 24. Germany Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 25. France Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 33. China Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 37. India Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 39. By Country - South America Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 40. Brazil Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Laminated Automotive Glass Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Laminated Automotive Glass Sales Market Share, 2017-2028
Figure 44. Turkey Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Laminated Automotive Glass Revenue, (US$, Mn), 2017-2028
Figure 48. Global Laminated Automotive Glass Production Capacity (Kiloton), 2017-2028
Figure 49. The Percentage of Production Laminated Automotive Glass by Region, 2021 VS 2028
Figure 50. Laminated Automotive Glass Industry Value Chain
Figure 51. Marketing Channels