Keel Cooler Market, Global Outlook and Forecast 2022-2028

April 2022 | 79 pages | ID: K1CFA8006378EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Keel Cooler in global, including the following market information:

Global Keel Cooler Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Keel Cooler Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Keel Cooler companies in 2021 (%)

The global Keel Cooler market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Copper Nickel Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Keel Cooler include RW Fernstrum & Company, Weka Marine, Duramax Marine, Alphaver Marine, NRG Marine Ltd, Vetus, SOLE DIESEL and Pacific Marine & Industrial, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Keel Cooler manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Keel Cooler Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Keel Cooler Market Segment Percentages, by Type, 2021 (%)

• Copper Nickel
• Aluminum
• Others

Global Keel Cooler Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Keel Cooler Market Segment Percentages, by Application, 2021 (%)

• Sailboat
• Ship
• Others

Global Keel Cooler Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Keel Cooler Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Keel Cooler revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Keel Cooler revenues share in global market, 2021 (%)

Key companies Keel Cooler sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Keel Cooler sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• RW Fernstrum & Company
• Weka Marine
• Duramax Marine
• Alphaver Marine
• NRG Marine Ltd
• Vetus
• SOLE DIESEL
• Pacific Marine & Industrial

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Keel Cooler Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Keel Cooler Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL KEEL COOLER OVERALL MARKET SIZE

2.1 Global Keel Cooler Market Size: 2021 VS 2028
2.2 Global Keel Cooler Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Keel Cooler Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Keel Cooler Players in Global Market
3.2 Top Global Keel Cooler Companies Ranked by Revenue
3.3 Global Keel Cooler Revenue by Companies
3.4 Global Keel Cooler Sales by Companies
3.5 Global Keel Cooler Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Keel Cooler Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Keel Cooler Product Type
3.8 Tier 1, Tier 2 and Tier 3 Keel Cooler Players in Global Market
  3.8.1 List of Global Tier 1 Keel Cooler Companies
  3.8.2 List of Global Tier 2 and Tier 3 Keel Cooler Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Keel Cooler Market Size Markets, 2021 & 2028
  4.1.2 Copper Nickel
  4.1.3 Aluminum
  4.1.4 Others
4.2 By Type - Global Keel Cooler Revenue & Forecasts
  4.2.1 By Type - Global Keel Cooler Revenue, 2017-2022
  4.2.2 By Type - Global Keel Cooler Revenue, 2023-2028
  4.2.3 By Type - Global Keel Cooler Revenue Market Share, 2017-2028
4.3 By Type - Global Keel Cooler Sales & Forecasts
  4.3.1 By Type - Global Keel Cooler Sales, 2017-2022
  4.3.2 By Type - Global Keel Cooler Sales, 2023-2028
  4.3.3 By Type - Global Keel Cooler Sales Market Share, 2017-2028
4.4 By Type - Global Keel Cooler Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Keel Cooler Market Size, 2021 & 2028
  5.1.2 Sailboat
  5.1.3 Ship
  5.1.4 Others
5.2 By Application - Global Keel Cooler Revenue & Forecasts
  5.2.1 By Application - Global Keel Cooler Revenue, 2017-2022
  5.2.2 By Application - Global Keel Cooler Revenue, 2023-2028
  5.2.3 By Application - Global Keel Cooler Revenue Market Share, 2017-2028
5.3 By Application - Global Keel Cooler Sales & Forecasts
  5.3.1 By Application - Global Keel Cooler Sales, 2017-2022
  5.3.2 By Application - Global Keel Cooler Sales, 2023-2028
  5.3.3 By Application - Global Keel Cooler Sales Market Share, 2017-2028
5.4 By Application - Global Keel Cooler Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Keel Cooler Market Size, 2021 & 2028
6.2 By Region - Global Keel Cooler Revenue & Forecasts
  6.2.1 By Region - Global Keel Cooler Revenue, 2017-2022
  6.2.2 By Region - Global Keel Cooler Revenue, 2023-2028
  6.2.3 By Region - Global Keel Cooler Revenue Market Share, 2017-2028
6.3 By Region - Global Keel Cooler Sales & Forecasts
  6.3.1 By Region - Global Keel Cooler Sales, 2017-2022
  6.3.2 By Region - Global Keel Cooler Sales, 2023-2028
  6.3.3 By Region - Global Keel Cooler Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Keel Cooler Revenue, 2017-2028
  6.4.2 By Country - North America Keel Cooler Sales, 2017-2028
  6.4.3 US Keel Cooler Market Size, 2017-2028
  6.4.4 Canada Keel Cooler Market Size, 2017-2028
  6.4.5 Mexico Keel Cooler Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Keel Cooler Revenue, 2017-2028
  6.5.2 By Country - Europe Keel Cooler Sales, 2017-2028
  6.5.3 Germany Keel Cooler Market Size, 2017-2028
  6.5.4 France Keel Cooler Market Size, 2017-2028
  6.5.5 U.K. Keel Cooler Market Size, 2017-2028
  6.5.6 Italy Keel Cooler Market Size, 2017-2028
  6.5.7 Russia Keel Cooler Market Size, 2017-2028
  6.5.8 Nordic Countries Keel Cooler Market Size, 2017-2028
  6.5.9 Benelux Keel Cooler Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Keel Cooler Revenue, 2017-2028
  6.6.2 By Region - Asia Keel Cooler Sales, 2017-2028
  6.6.3 China Keel Cooler Market Size, 2017-2028
  6.6.4 Japan Keel Cooler Market Size, 2017-2028
  6.6.5 South Korea Keel Cooler Market Size, 2017-2028
  6.6.6 Southeast Asia Keel Cooler Market Size, 2017-2028
  6.6.7 India Keel Cooler Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Keel Cooler Revenue, 2017-2028
  6.7.2 By Country - South America Keel Cooler Sales, 2017-2028
  6.7.3 Brazil Keel Cooler Market Size, 2017-2028
  6.7.4 Argentina Keel Cooler Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Keel Cooler Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Keel Cooler Sales, 2017-2028
  6.8.3 Turkey Keel Cooler Market Size, 2017-2028
  6.8.4 Israel Keel Cooler Market Size, 2017-2028
  6.8.5 Saudi Arabia Keel Cooler Market Size, 2017-2028
  6.8.6 UAE Keel Cooler Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 RW Fernstrum & Company
  7.1.1 RW Fernstrum & Company Corporate Summary
  7.1.2 RW Fernstrum & Company Business Overview
  7.1.3 RW Fernstrum & Company Keel Cooler Major Product Offerings
  7.1.4 RW Fernstrum & Company Keel Cooler Sales and Revenue in Global (2017-2022)
  7.1.5 RW Fernstrum & Company Key News
7.2 Weka Marine
  7.2.1 Weka Marine Corporate Summary
  7.2.2 Weka Marine Business Overview
  7.2.3 Weka Marine Keel Cooler Major Product Offerings
  7.2.4 Weka Marine Keel Cooler Sales and Revenue in Global (2017-2022)
  7.2.5 Weka Marine Key News
7.3 Duramax Marine
  7.3.1 Duramax Marine Corporate Summary
  7.3.2 Duramax Marine Business Overview
  7.3.3 Duramax Marine Keel Cooler Major Product Offerings
  7.3.4 Duramax Marine Keel Cooler Sales and Revenue in Global (2017-2022)
  7.3.5 Duramax Marine Key News
7.4 Alphaver Marine
  7.4.1 Alphaver Marine Corporate Summary
  7.4.2 Alphaver Marine Business Overview
  7.4.3 Alphaver Marine Keel Cooler Major Product Offerings
  7.4.4 Alphaver Marine Keel Cooler Sales and Revenue in Global (2017-2022)
  7.4.5 Alphaver Marine Key News
7.5 NRG Marine Ltd
  7.5.1 NRG Marine Ltd Corporate Summary
  7.5.2 NRG Marine Ltd Business Overview
  7.5.3 NRG Marine Ltd Keel Cooler Major Product Offerings
  7.5.4 NRG Marine Ltd Keel Cooler Sales and Revenue in Global (2017-2022)
  7.5.5 NRG Marine Ltd Key News
7.6 Vetus
  7.6.1 Vetus Corporate Summary
  7.6.2 Vetus Business Overview
  7.6.3 Vetus Keel Cooler Major Product Offerings
  7.6.4 Vetus Keel Cooler Sales and Revenue in Global (2017-2022)
  7.6.5 Vetus Key News
7.7 SOLE DIESEL
  7.7.1 SOLE DIESEL Corporate Summary
  7.7.2 SOLE DIESEL Business Overview
  7.7.3 SOLE DIESEL Keel Cooler Major Product Offerings
  7.7.4 SOLE DIESEL Keel Cooler Sales and Revenue in Global (2017-2022)
  7.7.5 SOLE DIESEL Key News
7.8 Pacific Marine & Industrial
  7.8.1 Pacific Marine & Industrial Corporate Summary
  7.8.2 Pacific Marine & Industrial Business Overview
  7.8.3 Pacific Marine & Industrial Keel Cooler Major Product Offerings
  7.8.4 Pacific Marine & Industrial Keel Cooler Sales and Revenue in Global (2017-2022)
  7.8.5 Pacific Marine & Industrial Key News

8 GLOBAL KEEL COOLER PRODUCTION CAPACITY, ANALYSIS

8.1 Global Keel Cooler Production Capacity, 2017-2028
8.2 Keel Cooler Production Capacity of Key Manufacturers in Global Market
8.3 Global Keel Cooler Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 KEEL COOLER SUPPLY CHAIN ANALYSIS

10.1 Keel Cooler Industry Value Chain
10.2 Keel Cooler Upstream Market
10.3 Keel Cooler Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Keel Cooler Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Keel Cooler in Global Market
Table 2. Top Keel Cooler Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Keel Cooler Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Keel Cooler Revenue Share by Companies, 2017-2022
Table 5. Global Keel Cooler Sales by Companies, (K Units), 2017-2022
Table 6. Global Keel Cooler Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Keel Cooler Price (2017-2022) & (US$/Unit)
Table 8. Global Manufacturers Keel Cooler Product Type
Table 9. List of Global Tier 1 Keel Cooler Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Keel Cooler Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Keel Cooler Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Keel Cooler Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Keel Cooler Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Keel Cooler Sales (K Units), 2017-2022
Table 15. By Type - Global Keel Cooler Sales (K Units), 2023-2028
Table 16. By Application – Global Keel Cooler Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Keel Cooler Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Keel Cooler Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Keel Cooler Sales (K Units), 2017-2022
Table 20. By Application - Global Keel Cooler Sales (K Units), 2023-2028
Table 21. By Region – Global Keel Cooler Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Keel Cooler Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Keel Cooler Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Keel Cooler Sales (K Units), 2017-2022
Table 25. By Region - Global Keel Cooler Sales (K Units), 2023-2028
Table 26. By Country - North America Keel Cooler Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Keel Cooler Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Keel Cooler Sales, (K Units), 2017-2022
Table 29. By Country - North America Keel Cooler Sales, (K Units), 2023-2028
Table 30. By Country - Europe Keel Cooler Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Keel Cooler Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Keel Cooler Sales, (K Units), 2017-2022
Table 33. By Country - Europe Keel Cooler Sales, (K Units), 2023-2028
Table 34. By Region - Asia Keel Cooler Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Keel Cooler Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Keel Cooler Sales, (K Units), 2017-2022
Table 37. By Region - Asia Keel Cooler Sales, (K Units), 2023-2028
Table 38. By Country - South America Keel Cooler Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Keel Cooler Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Keel Cooler Sales, (K Units), 2017-2022
Table 41. By Country - South America Keel Cooler Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Keel Cooler Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Keel Cooler Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Keel Cooler Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Keel Cooler Sales, (K Units), 2023-2028
Table 46. RW Fernstrum & Company Corporate Summary
Table 47. RW Fernstrum & Company Keel Cooler Product Offerings
Table 48. RW Fernstrum & Company Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 49. Weka Marine Corporate Summary
Table 50. Weka Marine Keel Cooler Product Offerings
Table 51. Weka Marine Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 52. Duramax Marine Corporate Summary
Table 53. Duramax Marine Keel Cooler Product Offerings
Table 54. Duramax Marine Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 55. Alphaver Marine Corporate Summary
Table 56. Alphaver Marine Keel Cooler Product Offerings
Table 57. Alphaver Marine Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 58. NRG Marine Ltd Corporate Summary
Table 59. NRG Marine Ltd Keel Cooler Product Offerings
Table 60. NRG Marine Ltd Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 61. Vetus Corporate Summary
Table 62. Vetus Keel Cooler Product Offerings
Table 63. Vetus Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 64. SOLE DIESEL Corporate Summary
Table 65. SOLE DIESEL Keel Cooler Product Offerings
Table 66. SOLE DIESEL Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 67. Pacific Marine & Industrial Corporate Summary
Table 68. Pacific Marine & Industrial Keel Cooler Product Offerings
Table 69. Pacific Marine & Industrial Keel Cooler Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 70. Keel Cooler Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 71. Global Keel Cooler Capacity Market Share of Key Manufacturers, 2020-2022
Table 72. Global Keel Cooler Production by Region, 2017-2022 (K Units)
Table 73. Global Keel Cooler Production by Region, 2023-2028 (K Units)
Table 74. Keel Cooler Market Opportunities & Trends in Global Market
Table 75. Keel Cooler Market Drivers in Global Market
Table 76. Keel Cooler Market Restraints in Global Market
Table 77. Keel Cooler Raw Materials
Table 78. Keel Cooler Raw Materials Suppliers in Global Market
Table 79. Typical Keel Cooler Downstream
Table 80. Keel Cooler Downstream Clients in Global Market
Table 81. Keel Cooler Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Keel Cooler Segment by Type
Figure 2. Keel Cooler Segment by Application
Figure 3. Global Keel Cooler Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Keel Cooler Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Keel Cooler Revenue, 2017-2028 (US$, Mn)
Figure 7. Keel Cooler Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Keel Cooler Revenue in 2021
Figure 9. By Type - Global Keel Cooler Sales Market Share, 2017-2028
Figure 10. By Type - Global Keel Cooler Revenue Market Share, 2017-2028
Figure 11. By Type - Global Keel Cooler Price (US$/Unit), 2017-2028
Figure 12. By Application - Global Keel Cooler Sales Market Share, 2017-2028
Figure 13. By Application - Global Keel Cooler Revenue Market Share, 2017-2028
Figure 14. By Application - Global Keel Cooler Price (US$/Unit), 2017-2028
Figure 15. By Region - Global Keel Cooler Sales Market Share, 2017-2028
Figure 16. By Region - Global Keel Cooler Revenue Market Share, 2017-2028
Figure 17. By Country - North America Keel Cooler Revenue Market Share, 2017-2028
Figure 18. By Country - North America Keel Cooler Sales Market Share, 2017-2028
Figure 19. US Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Keel Cooler Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Keel Cooler Sales Market Share, 2017-2028
Figure 24. Germany Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 25. France Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Keel Cooler Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Keel Cooler Sales Market Share, 2017-2028
Figure 33. China Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 37. India Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Keel Cooler Revenue Market Share, 2017-2028
Figure 39. By Country - South America Keel Cooler Sales Market Share, 2017-2028
Figure 40. Brazil Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Keel Cooler Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Keel Cooler Sales Market Share, 2017-2028
Figure 44. Turkey Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Keel Cooler Revenue, (US$, Mn), 2017-2028
Figure 48. Global Keel Cooler Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Keel Cooler by Region, 2021 VS 2028
Figure 50. Keel Cooler Industry Value Chain
Figure 51. Marketing Channels