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Intimate Lingerie Market Size, Share & Trends Analysis Report By Product Type (Briefs, Bras, Shapewear), By Distribution Channel (Offline, Online), By Region (North America, Asia Pacific), And Segment Forecasts, 2023 - 2030

July 2023 | 111 pages | ID: I2361E787967EN
Grand View Research, Inc.

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Intimate Lingerie Market Growth & Trends

The global intimate lingerie market size is estimated to reach USD 27.37 billion in 2030 and is anticipated to expand at a CAGR of 8.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The social perspective on body positivity and self-acceptance has undergone a considerable change. As a result, people are more aware of and accepting of different body types and sizes. Customers now look for intimate lingerie that celebrates their uniqueness, compliments their body type, and fosters confidence. As a result, lingerie companies now provide a wider variety of items and have expanded their size ranges as a result of body positivity. The briefs segment dominated the market with a major share in 2022. Soft and comfortable fabrics like cotton, modal, microfiber, or combinations of these are frequently used to make briefs.

They are available in many different cuts and patterns, such as high-cut, low-cut, bikini, hipster, and boyshorts. Briefs have a number of benefits, such as they are a suitable option for everyday use and are appropriate for a variety of activities, including sports and physical activity. Due to their comfortable and practical shape, briefs are becoming increasingly popular as intimate clothing. In addition, briefs come in a variety of fashionable patterns and hues to accommodate different tastes and preferences. The offline distribution channel segment held the largest market share in 2022. Offline stores provide a wide selection of products to accommodate different sizes and preferences. Customers can try on various product styles and sizes in these stores to ensure a perfect fit and comfort. In their specialized lingerie section, department shops frequently provide a variety of intimate underwear.

They have a wide range of brands and product options. Asia Pacific accounted for a significant share of the global market in 2022. The region is home to numerous nations with different cultural conventions, tastes, and levels of income, making it a thriving and dynamic market for intimate clothing. The growing middle-class population and rising disposable income levels in nations like China, India, and Southeast Asian countries are key factors driving the regional market. Consumers are investing more of their budget in personal care and fashion, especially intimate lingerie. The rising demand for a wide variety of lingerie products, from everyday necessities to premium designs is further fueled by this trend. Companies have adopted many strategies including partnerships, mergers & acquisitions, global expansion, etc. to gain higher market shares.

Intimate Lingerie Market Report Highlights
  • Europe is expected to grow with a considerable CAGR over the forecast period. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability
  • The shapewear segment is estimated to register the fastest CAGR over the forecast period
  • The rising demand for stylish, trendy, comfortable shapewear designs and options to achieve a streamlined and smooth silhouette is driving the segment’s growth
  • The online distribution channel segment is expected to grow at the fastest CAGR from 2023 to 2030
  • The segment growth is being driven by the increasing use of online channels for shopping purposes as it provides convenience and comfort
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Products & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Type Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook

CHAPTER 3. INTIMATE LINGERIE MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
  3.2.1. Raw Material Outlook
  3.2.2. Manufacturing and Technology Outlook
  3.2.3. Profit Margin Analysis
3.3. Market Dynamics
  3.3.1. Market Driver Analysis
  3.3.2. Market Restraint Analysis
  3.3.3. Market Opportunities
  3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Demographics Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Key Observations & Findings

CHAPTER 5. INTIMATE LINGERIE MARKET: PRODUCT TYPE ESTIMATES & TREND ANALYSIS

5.1. Product Type Movement Analysis & Market Share, 2022 & 2030
5.2. Briefs
  5.2.1.Briefs market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Bras
  5.3.1.Bras market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Shapewear
  5.4.1.Shapewear market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Others
  5.5.1.Others market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 6. INTIMATE LINGERIE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
6.2. Offline
  6.2.1.Intimate lingerie market estimates and forecast through offline channels, 2017 - 2030 (USD Million)
6.3. Online
  6.3.1.Intimate lingerie market estimates and forecast through online channels, 2017 - 2030 (USD Million)

CHAPTER 7. INTIMATE LINGERIE MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2022 & 2030
7.2. North America
  7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.2.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.5.Canada
    7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.6. Mexico
    7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.2.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.1.1. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)1
    7.3.1.2. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.2. UK
    7.3.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.2.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.3.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.3. Germany
    7.3.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.3.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.3.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.4. France
    7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.5. Italy
    7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.6. Spain
    7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.5.Japan
    7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.6. India
    7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.7. South Korea
    7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.7.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.8. Indonesia
    7.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.8.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.9. Australia
    7.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.9.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.4.9.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.5.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
  7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.6.4. South Africa
    7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.6.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
    7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2022 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. List of key companies analyzed in this section include:
  8.9.1. Victoria's Secret
  8.9.2. Zivame
  8.9.3. Gap, Inc.
  8.9.4. Triumph International
  8.9.5. Calvin Klein
  8.9.6. WACOAL HOLDINGS CORP.
  8.9.7. Chantelle
  8.9.8. HanesBrands Inc
  8.9.9. Hunkemцller
  8.9.10. Natori
LIST OF TABLES

Table 1 List of 10 Body-Inclusive Intimate Lingerie Brands
Table 2 Intimate Lingerie market estimates & forecast, by Product Type (USD Million)
Table 3 Intimate lingerie market estimates & forecast, by distribution channel (USD Million)
Table 4 U.S. macro-economic outlay
Table 5 Canada macro-economic outlay
Table 6 Mexico macro-economic outlay
Table 7 UK macro-economic outlay
Table 8 Germany macro-economic outlay
Table 9 France macro-economic outlay
Table 10 Italy macro-economic outlay
Table 11 Spain macro-economic outlay
Table 12 China macro-economic outlay
Table 13 Japan macro-economic outlay
Table 14 India macro-economic outlay
Table 15 South Korea macro-economic outlay
Table 16 Indonesia macro-economic outlay
Table 17 Brazil macro-economic outlay
Table 18 South Africa macro-economic outlay
Table 19 Recent Developments & Impact Analysis, By Key Market Participants
Table 20 Company market share, 2022 (Value % Share)
Table 21 Company heat map analysis
Table 22 Companies undergoing product launches
Table 23 Companies entering into partnerships
Table 24 Companies undergoing other strategies
LIST OF FIGURES

Fig. 1 Intimate lingerie market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive Landscape Snapshot
Fig. 9 Lingerie Market Size, in billion, 2022
Fig. 10 Intimate Lingerie Market, Industry Value Chain (1/2)
Fig. 11 Intimate Lingerie Market, Industry Value Chain (2/2)
Fig. 12 Intimate Lingerie Market, Profit Margin Analysis
Fig. 13 Intimate lingerie market dynamics
Fig. 14 Effect of the pandemic on lingerie shopping, India 2022
Fig. 15 Intimate apparel market: Porter’s five force analysis
Fig. 16 U.S. and UK bra recycle percentage increase YoY, 2021 vs 2022
Fig. 17 Factors influencing buying decision of intimate lingerie customers
Fig. 18 Buying Lingerie Online in India, 2022
Fig. 19 U.S. and UK Cotton Underwear Percentage Increase YoY, 2021 vs 2022
Fig. 20 Intimate Lingerie market, by Product Type: Key takeaways
Fig. 21 Intimate Lingerie market, by Product Type: Market share, 2022 & 2030
Fig. 22 Intimate briefs lingerie market estimates & forecasts 2017 - 2030 (USD Million)
Fig. 23 Intimate bras lingerie market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 24 Intimate shapewear lingerie market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 25 Others intimate lingerie market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 26 Intimate Lingerie market, by distribution channel: Key takeaways
Fig. 27 Intimate Lingerie market, by distribution channel: Market share, 2022 & 2030
Fig. 28 Intimate Lingerie market estimates & forecasts, through online channel, 2017 - 2030 (USD Million)
Fig. 29 Intimate lingerie market estimates & forecasts, through offline channel, 2017 - 2030 (USD Million)
Fig. 30 Intimate Lingerie market revenue, by region, 2022 & 2030 (USD Million)
Fig. 31 Regional marketplace: Key takeaways
Fig. 32 Regional marketplace: Key takeaways
Fig. 33 North America intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 34 U.S. intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 35 Canada intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 36 Mexico intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 37 Europe intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 38 UK intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 39 Germany intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 40 France intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 41 Italy intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 42 Spain intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 43 Asia Pacific intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 44 China intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 45 Japan intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 46 India intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 47 South Korea intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 48 Indonesia intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 49 Central & South America Intimate Lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 50 Brazil intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 51 Middle East & Africa Intimate Lingerie market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 52 South Africa intimate lingerie market estimates & forecast, 2017 - 2030 (USD Million)


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