Insecticides in Greece

October 2011 | 23 pages | ID: IEDC509F249EN
Euromonitor International Ltd

Abstracts

Insecticides is a recession-proof market. These products enjoy a commodity status in Greece, as they cannot be substituted by an alternative and they deal with an important problem, so volume sales were not affected despite the economic downturn. However, in order not to lose sales, all players started to sell their products on offers, hence promotions were widely available within insecticides, regardless of the satisfactory results in terms of units sales.

Euromonitor International's Insecticides in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Insecticides market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

INSECTICIDES IN GREECE

Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Insecticides by Category: Value 2005-2010
  Table 2 Sales of Insecticides by Category: % Value Growth 2005-2010
  Table 3 Spray Insecticides by Type: % Value Breakdown 2007-2010
  Table 4 Insecticides Company Shares 2006-2010
  Table 5 Insecticides Brand Shares 2007-2010
  Table 6 Forecast Sales of Insecticides by Category: Value 2010-2015
  Table 7 Forecast Sales of Insecticides by Category: % Value Growth 2010-2015
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
  Summary 1 Eureka Hellas SA: Key Facts
Company Background
Production
  Summary 2 Eureka Hellas SA: Production Statistics 2010
Competitive Positioning
  Summary 3 Eureka Hellas SA: Competitive Position 2010
Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
  Summary 4 Sarantis SA: Key Facts
  Summary 5 Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Sarantis SA: Competitive Position 2010
Executive Summary
Recession Has Strong Impact on Home Care
Extensive Promotions Used To Protect Sales
Sara Lee Planning To Withdraw From Home Care
Supermarkets/hypermarkets Remains the Leading Distribution Channel
Sales Expected To Decline Further Over the Forecast Period
Key Trends and Developments
Economic Crisis Leads To Changes in Consumer Behaviour
'green' Claims Secure Growth in 2010
Private Label Has Rapid Growth During Economic Crisis

2010 SEES A LARGE NUMBER OF PROMOTIONS

Demand Increases for Products With Disinfectant Properties
Market Indicators
  Table 8 Households 2005-2010
Market Data
  Table 9 Sales of Home Care by Category: Value 2005-2010
  Table 10 Sales of Home Care by Category: % Value Growth 2005-2010
  Table 11 Home Care Company Shares 2006-2010
  Table 12 Home Care Brand Shares 2007-2010
  Table 13 Penetration of Private Label by Category 2005-2010
  Table 14 Sales of Home Care by Distribution Format: % Analysis 2005-2010
  Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2010
  Table 16 Forecast Sales of Home Care by Category: Value 2010-2015
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
  Summary 7 Research Sources