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Indonesia Over-the-top Market by Component (Solution and Service), Device Type (Smartphones, Smart TV's, Laptops Desktops and Tablets, Gaming Consoles, Set-Top Box, and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Subscription, Advertisement, Hybrid, and Others), User Type (Personal and Commercial), End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2018-2026

November 2019 | 167 pages | ID: I42E7C1CF270EN
Allied Market Research

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An over-the-top (OTT) application is a service, which is used to deliver film and TV content via internet, without the need for users to subscribe to a traditional cable or satellite pay-tv service such as a Time Warner Cable and Comcast. Services that are provided by over-the-top platforms are low in cost as compared to services delivered by traditional methods. The demand for OTT services is expected to increase exponentially in the coming years, due to upsurge in penetration of smartphones and their compatibility with OTT applications. Moreover, affordable rates of high-speed mobile internet boosts the adoption of OTT services, which significantly contributes toward the growth of the Indonesia market.

The growth of the Indonesia over-the-top market is driven by factors such as increase in popularity of direct carrier billing in over-the-top market and rise in subscription of over-the-top video (SVoD) in Indonesia. In addition, economical charges of OTT services and high internet speed fuel the growth of the market. However, challenges in consumer engagement and rise in piracy of digital streaming ecosystem hinder the market growth. On the contrary, shifting focus toward the generation of local content and integration of advanced technologies such as machine learning, artificial intelligence, and others in OTT services are anticipated to offer lucrative opportunities for the market.

The Indonesia over-the-top market is segmented into component, device type, content type, revenue model, user type, end user. Depending on component, the market is bifurcated into solutions and services. On the basis of device type, it is classified into smart devices, laptops, desktops & tablets, gaming consoles, set-top box, and others. The content type segment includes video, audio/VoIP, games, communication, and others. By revenue model, the market is categorized into subscription, advertisement, transactional, and hybrid. The industry vertical segment is segregated into media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, E-commerce, BFSI, government, and others.

The report analyzes the profiles of key players operating in the market, which include CatchPlay, HOOQ, Iflix, Mola TV, PT. Media Nusantara Citra Tbk. (MNC Media), Netflix Indonesia, PT Telekomunikasi Selular (Telkomsel), PT. Telekomunikasi Indonesia, Tbk (Telkom Indonesia), Vidio.com, and Viu.

KEY BENEFITS FOR STAKEHOLDERS
  • The study provides an in-depth analysis of the Indonesia over-the-top market and current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the Indonesia over-the-top industry.
  • The quantitative analysis of the market from 2018 to 2026 is provided to determine the market potential.
KEY MARKET SEGMENTS

BY COMPONENT
  • Solution
  • Services
BY DEVICE TYPE
  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Box
  • others
BY CONTENT TYPE
  • Video
  • Audio/VoIP
  • Games
  • Communication
  • Others
BY REVENUE MODEL
  • Subscription
  • Advertisement
  • Hybrid
  • Others
BY USER TYPE
  • Personal
  • Commercial
BY END USER
  • Media & Entertainment
  • Education & Training
  • Health & Fitness
  • IT & Telecom
  • E-commerce
  • BFSI
  • Government
  • Others
KEY MARKET PLAYERS
  • CatchPlay
  • HOOQ
  • Iflix
  • Mola TV, PT.
  • Media Nusantara Citra Tbk. (MNC Media)
  • Netflix Indonesia
  • PT Telekomunikasi Selular (Telkomsel)
  • PT. Telekomunikasi Indonesia, Tbk (Telkom Indonesia)
  • Vidio.com
  • Viu
CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Research Methodology
  1.3.1. Secondary Research
  1.3.2. Primary Research
  1.3.3. Analyst Tools & Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key Findings
  2.1.1. Top Impacting Factors
  2.1.2. Top Investment Pockets
2.2. Cxo Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market Definition And Scope
3.2. Market Evolution/Industry Roadmap
3.3. Porter'S Five Forces Analysis
3.4. Market Dynamics
  3.4.1. Drivers
    3.4.1.1. Increase In Popularity Of Direct Carrier Billing In Over-The-Top Market
    3.4.1.2. Increase In Subscription Of Over-The-Top Video (Svod) In Indonesia
    3.4.1.3. Rise In Penetration Of Smartphones And Their Compatibility With Ott Applications
    3.4.1.4. Economical Charges Of Ott Services
    3.4.1.5. High Internet Speed
  3.4.2. Restraints
    3.4.2.1. Challenges In Consumer Engagement
    3.4.2.2. Dominance In Piracy Of Digital Streaming Ecosystem
  3.4.3. Opportunities
    3.4.3.1. Shift In Focus Toward The Generation Of Local Content
    3.4.3.2. Integration Of Advanced Technologies In Ott Services
3.5. Impact Of Government Regulations On Indonesia Over-The-Top (Ott) Market

CHAPTER 4: INDONESIA OVER-THE-TOP MARKET, BY COMPONENT

4.1. Overview
4.2. Solution
  4.2.1. Key Market Trends, Growth Factors, And Opportunities
  4.2.2. Market Size And Forecast
4.3. Service
  4.3.1. Key Market Trends, Growth Factors, And Opportunities
  4.3.2. Market Size And Forecast

CHAPTER 5: INDONESIA OVER-THE-TOP MARKET, BY DEVICE TYPE

5.1. Overview
5.2. Smartphones
  5.2.1. Key Market Trends, Growth Factors, And Opportunities
  5.2.2. Market Size And Forecast
5.3. Smart Tvs
  5.3.1. Key Market Trends, Growth Factors, And Opportunities
  5.3.2. Market Size And Forecast
5.4. Laptops, Desktops, And Tablets
  5.4.1. Key Market Trends, Growth Factors, And Opportunities
  5.4.2. Market Size And Forecast
5.5. Gaming Consoles
  5.5.1. Key Market Trends, Growth Factors, And Opportunities
  5.5.2. Market Size And Forecast
5.6. Set-Top Box
  5.6.1. Key Market Trends, Growth Factors, And Opportunities
  5.6.2. Market Size And Forecast
5.7. Others
  5.7.1. Key Market Trends, Growth Factors, And Opportunities
  5.7.2. Market Size And Forecast

CHAPTER 6: INDONESIA OVER-THE-TOP MARKET, BY CONTENT TYPE

6.1. Overview
6.2. Video
  6.2.1. Key Market Trends, Growth Factors, And Opportunities
  6.2.2. Market Size And Forecast
6.3. Audio/ Voip
  6.3.1. Key Market Trends, Growth Factors, And Opportunities
  6.3.2. Market Size And Forecast
6.4. Games
  6.4.1. Key Market Trends, Growth Factors, And Opportunities
  6.4.2. Market Size And Forecast
6.5. Communication
  6.5.1. Key Market Trends, Growth Factors, And Opportunities
  6.5.2. Market Size And Forecast
6.6. Others
  6.6.1. Key Market Trends, Growth Factors, And Opportunities
  6.6.2. Market Size And Forecast

CHAPTER 7: INDONESIA OVER-THE-TOP MARKET, BY REVENUE MODEL

7.1. Overview
7.2. Subscription
  7.2.1. Key Market Trends, Growth Factors, And Opportunities
  7.2.2. Market Size And Forecast
7.3. Advertisement
  7.3.1. Key Market Trends, Growth Factors, And Opportunities
  7.3.2. Market Size And Forecast
7.4. Hybrid
  7.4.1. Key Market Trends, Growth Factors, And Opportunities
  7.4.2. Market Size And Forecast
7.5. Others
  7.5.1. Key Market Trends, Growth Factors, And Opportunities
  7.5.2. Market Size And Forecast

CHAPTER 8: INDONESIA OVER-THE-TOP MARKET, BY USER TYPE

8.1. Overview
8.2. Personal
  8.2.1. Key Market Trends, Growth Factors, And Opportunities
  8.2.2. Market Size And Forecast
8.3. Commercial
  8.3.1. Key Market Trends, Growth Factors, And Opportunities
  8.3.2. Market Size And Forecast

CHAPTER 9: INDONESIA OVER-THE-TOP MARKET, BY END USER

9.1. Overview
9.2. Media & Entertainment
  9.2.1. Key Market Trends, Growth Factors, And Opportunities
  9.2.2. Market Size And Forecast
9.3. Education & Training
  9.3.1. Key Market Trends, Growth Factors, And Opportunities
  9.3.2. Market Size And Forecast
9.4. Health & Fitness
  9.4.1. Key Market Trends, Growth Factors, And Opportunities
  9.4.2. Market Size And Forecast
9.5. It & Telecom
  9.5.1. Key Market Trends, Growth Factors, And Opportunities
  9.5.2. Market Size And Forecast
9.6. E-Commerce
  9.6.1. Key Market Trends, Growth Factors, And Opportunities
  9.6.2. Market Size And Forecast
9.7. Bfsi
  9.7.1. Key Market Trends, Growth Factors, And Opportunities
  9.7.2. Market Size And Forecast
9.8. Government
  9.8.1. Key Market Trends, Growth Factors, And Opportunities
  9.8.2. Market Size And Forecast
9.9. Others
  9.9.1. Key Market Trends, Growth Factors, And Opportunities
  9.9.2. Market Size And Forecast

CHAPTER 10: COMPETITIVE LANDSCAPE

10.1. Key Player Positioning
10.2. Competitive Dashboard
10.3. Top Winning Strategies
10.4. Key Developments
10.5. New Product Launches
  10.5.1. Partnership
  10.5.2. Business Expansion
  10.5.3. Collaboration
  10.5.4. Product Development

CHAPTER 11: COMPANY PROFILE

11.1. Catchplay
  11.1.1. Company Overview
  11.1.2. Key Executives
  11.1.3. Company Snapshot
  11.1.4. Product Portfolio
  11.1.5. Key Strategic Moves And Developments
11.2. Hooq
  11.2.1. Company Overview
  11.2.2. Key Executives
  11.2.3. Company Snapshot
  11.2.4. Product Portfolio
  11.2.5. Key Strategic Moves And Developments
11.3. Iflix
  11.3.1. Company Overview
  11.3.2. Key Executives
  11.3.3. Company Snapshot
  11.3.4. Product Portfolio
  11.3.5. Key Strategic Moves And Developments
11.4. Mola Tv
  11.4.1. Company Overview
  11.4.2. Key Executives
  11.4.3. Company Snapshot
  11.4.4. Product Portfolio
  11.4.5. Key Strategic Moves And Developments
11.5. Pt. Media Nusantara Citra Tbk. (Mnc Media)
  11.5.1. Company Overview
  11.5.2. Key Executives
  11.5.3. Company Snapshot
  11.5.4. Operating Business Segments
  11.5.5. Product Portfolio
  11.5.6. Business Performance
11.6. Netflix, Inc.
  11.6.1. Company Overview
  11.6.2. Key Executives
  11.6.3. Company Snapshot
  11.6.4. Operating Business Segments
  11.6.5. Product Portfolio
  11.6.6. R&D Expenditure
  11.6.7. Business Performance
  11.6.8. Key Strategic Moves And Developments
11.7. Pt Telekomunikasi Selular (Telkomsel)
  11.7.1. Company Overview
  11.7.2. Key Executives
  11.7.3. Company Snapshot
  11.7.4. Product Portfolio
  11.7.5. Business Performance
  11.7.6. Key Strategic Moves And Developments
11.8. Pt. Telekomunikasi Indonesia, Tbk (Telkom Indonesia)
  11.8.1. Company Overview
  11.8.2. Key Executives
  11.8.3. Company Snapshot
  11.8.4. Operating Business Segments
  11.8.5. Product Portfolio
  11.8.6. Business Performance
  11.8.7. Key Strategic Moves And Developments
11.9. Vidio.Com
  11.9.1. Company Overview
  11.9.2. Key Executives
  11.9.3. Company Snapshot
  11.9.4. Product Portfolio
  11.9.5. Key Strategic Moves And Developments
11.10. Viu
  11.10.1. Company Overview
  11.10.2. Key Executives
  11.10.3. Company Snapshot
  11.10.4. Operating Business Segments
  11.10.5. Product Portfolio
  11.10.6. Business Performance
  11.10.7. Key Strategic Moves And Developments

LIST OF TABLES

Table 01. Indonesia Over-The-Top Market Revenue, By Component, 2018–2026 ($Million)
Table 02. Indonesia Over-The-Top Market Revenue For Solution, 2018–2026 ($Million)
Table 03. Indonesia Over-The-Top Market Revenue For Service, 2018–2026 ($Million)
Table 04. Indonesia Over-The-Top Market Revenue, By Device Type, 2018–2026 ($Million)
Table 05. Indonesia Over-The-Top Market Revenue For Smartphones, 2018–2026 ($Million)
Table 06. Indonesia Over-The-Top Market Revenue For Smart Tvs, 2018–2026 ($Million)
Table 07. Indonesia Over-The-Top Market Revenue For Laptops, Desktops, And Tablets, 2018–2026 ($Million)
Table 08. Indonesia Over-The-Top Market Revenue For Gaming Consoles, 2018–2026 ($Million)
Table 09. Indonesia Over-The-Top Market Revenue For Set-Top Box, 2018–2026 ($Million)
Table 10. Indonesia Over-The-Top Market Revenue For Other, 2018–2026 ($Million)
Table 11. Indonesia Over-The-Top Market Revenue, By Content Type, 2018–2026 ($Million)
Table 12. Indonesia Over-The-Top Market Revenue For Video, 2018–2026 ($Million)
Table 13. Indonesia Over-The-Top Market Revenue For Audio/ Voip, 2018–2026 ($Million)
Table 14. Indonesia Over-The-Top Market Revenue For Games, 2018–2026 ($Million)
Table 15. Indonesia Over-The-Top Market Revenue For Communication, 2018–2026 ($Million)
Table 16. Indonesia Over-The-Top Market Revenue For Others, 2018–2026 ($Million)
Table 17. Indonesia Over-The-Top Market Revenue, By Revenue Model, 2018–2026 ($Million)
Table 18. Indonesia Over-The-Top Market Revenue For Subscription, 2018–2026 ($Million)
Table 19. Indonesia Over-The-Top Market Revenue For Advertisement, 2018–2026 ($Million)
Table 20. Indonesia Over-The-Top Market Revenue For Hybrid, 2018–2026 ($Million)
Table 21. Indonesia Over-The-Top Market Revenue For Others, 2018–2026 ($Million)
Table 22. Indonesia Over-The-Top Market Revenue, By User Type, 2018–2026 ($Million)
Table 23. Indonesia Over-The-Top Market Revenue For Personal User, 2018–2026 ($Million)
Table 24. Indonesia Over-The-Top Market Revenue For Commercial User, 2018–2026 ($Million)
Table 25. Indonesia Over-The-Top Market Revenue, By End User, 2018–2026 ($Million)
Table 26. Indonesia Over-The-Top Market Revenue For Media & Entertainment, 2018–2026 ($Million)
Table 27. Indonesia Over-The-Top Market Revenue For Education & Training, 2018–2026 ($Million)
Table 28. Indonesia Over-The-Top Market Revenue For Health & Fitness, 2018–2026 ($Million)
Table 29. Indonesia Over-The-Top Market Revenue For It & Telecom, 2018–2026 ($Million)
Table 30. Indonesia Over-The-Top Market Revenue For E-Commerce, 2018–2026 ($Million)
Table 31. Indonesia Over-The-Top Market Revenue For Bfsi, 2018–2026 ($Million)
Table 32. Indonesia Over-The-Top Market Revenue For Government, 2018–2026 ($Million)
Table 33. Indonesia Over-The-Top Market Revenue For Others, 2018–2026 ($Million)
Table 34. Key New Product Launches, 2016–019
Table 35. Partnership, 2016–2019
Table 36. Key Expansions, 2016–2019
Table 37. Collaboration, 2017–2019
Table 38. Product Development (2016-2019)
Table 39. Catchplay: Key Executives
Table 40. Catchplay: Company Snapshot
Table 41. Catchplay: Product Portfolio
Table 42. Hooq: Key Executives
Table 43. Hooq: Company Snapshot
Table 44. Hooq: Product Portfolio
Table 45. Iflix: Key Executives
Table 46. Iflix: Company Snapshot
Table 47. Iflix: Product Portfolio
Table 48. Mola Tv: Key Executives
Table 49. Mola Tv: Company Snapshot
Table 50. Mola Tv: Product Portfolio
Table 51. Mnc Media: Key Executives
Table 52. Mnc Media: Company Snapshot
Table 53. Mnc Media: Operating Segments
Table 54. Mnc Media: Product Portfolio
Table 55. Key Executives
Table 56. Netflix, Inc.: Company Snapshot
Table 57. Netflix, Inc.: Operating Segments
Table 58. Netflix, Inc.: Product Portfolio
Table 59. Pt Telekomunikasi Selular: Key Executives
Table 60. Pt Telekomunikasi Selular: Company Snapshot
Table 61. Pt Telekomunikasi Selular: Product Portfolio
Table 62. Pt. Telekomunikasi Indonesia, Tbk: Key Executives
Table 63. Pt. Telekomunikasi Indonesia, Tbk: Company Snapshot
Table 64. Pt. Telekomunikasi Indonesia, Tbk: Operating Segments
Table 65. Pt. Telekomunikasi Indonesia, Tbk: Product Portfolio
Table 66. Vidio.Com: Key Executives
Table 67. Vidio.Com: Company Snapshot
Table 68. Vidio.Com: Product Portfolio
Table 69. Pccw Enterprises Limited: Key Executives
Table 70. Viu: Company Snapshot
Table 71. Pccw Enterprises Limited: Operating Segments
Table 72. Viu: Product Portfolio

LIST OF FIGURES

Figure 01. Indonesia Over-The-Top Market, 2019–2026
Figure 02. Indonesia Over-The-Top Market, 2019–2026
Figure 03. Top Impacting Factor
Figure 04. Top Investment Pockets
Figure 05. Indonesia Over-The-Top Market Segmentation
Figure 06. Market Evolution/Industry Roadmap
Figure 07. Moderate-To-High Bargaining Power of Suppliers
Figure 08. High Bargaining Power of Buyers
Figure 09. Low-To-Moderate Threat of Substitutes
Figure 10. Moderate-To-High Threat of New Entrants
Figure 11. High Competitive Rivalry
Figure 12. Drivers, Restraints, And Opportunities
Figure 13. Indonesia Over-The-Top Market Revenue, By Content Type, 2018–2026 ($Million)
Figure 14. Indonesia Over-The-Top Market Revenue, By Revenue Model, 2018–2026 ($Million)
Figure 15. Indonesia Over-The-Top Market Revenue, By User Type, 2018–2026 ($Million)
Figure 16. Indonesia Over-The-Top Market Revenue, By Industry Vertical, 2018–2026 ($Million)
Figure 17. Indonesia Over-The-Top Market: Key Player Positioning, 2018
Figure 18. Competitive Dashboard
Figure 19. Competitive Dashboard
Figure 20. Competitive Heatmap of Key Players
Figure 21. Top Winning Strategies, By Year, 2016–2019
Figure 22. Top Winning Strategies, By Development, 2016–2019
Figure 23. Top Winning Strategies, By Company, 2016–2019
Figure 24. Mnc Media: Revenue, 2016–2018 ($Million)
Figure 25. Mnc Media: Revenue Share By Segment, 2018 (%)
Figure 26. R&D Expenditure, 2016–2018 ($Million)
Figure 27. Netflix, Inc.: Revenue, 2016–2018 ($Million)
Figure 28. Netflix, Inc.: Revenue Share By Segment, 2018 (%)
Figure 29. Pt Telekomunikasi Selular: Revenue, 2016–2018 ($Million)
Figure 30. Pt. Telekomunikasi Indonesia, Tbk: Revenue, 2016–2018 ($Million)
Figure 31. Pt. Telekomunikasi Indonesia, Tbk: Revenue Share By Segment, 2018 (%)
Figure 32. Pt. Telekomunikasi Indonesia, Tbk: Revenue Share By Region, 2018 (%)
Figure 33. Pccw Enterprises Limited: Revenue, 2016–2018 ($Million)
Figure 34. Pccw Enterprises Limited: Revenue Share By Segment, 2018 (%)
Figure 35. Pccw Enterprises Limited: Revenue Share By Region, 2018 (%)


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