India Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Staples & Cooking Essentials, Breakfast & Dairy), By Payment Method, By Region, And Segment Forecasts, 2021 - 2028
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India Online Grocery Market Growth & Trends
The India online grocery market size is projected to reach USD 38.9 billion by 2028, according to a study conducted by Grand View Research, Inc. It is expected to expand at a CAGR of 37.1% from 2021 to 2028. The online grocery market in India has been thriving with consumers favoring the convenience of online shopping over neighborhood grocery retailers. Amid the COVID-19 pandemic, people have been careful to step out from the safety of their homes.
A rising number of individuals are shifting toward online grocery shopping for meeting their needs during the time of social distancing. The online grocery market in India, while still in its nascent stage, witnessed remarkable growth during the pandemic period and is set to pick up significantly as social distancing becomes the new normal and as traditional grocery retailing loses appeal across hitherto experience. Additionally, growing smartphone usage, coupled with the proliferation of the internet, is a key factor expected to boost market growth over the forecast period.
Furthermore, a rise in investments of Venture Capital and Private Equity (PE) funds into India's consumer internet and online retail sectors are likely to support the growth of the market. Moreover, in the coming years, the industry is expected to be driven by consumers using local languages over English from Tier-I as well as Tier-II and III cities. Hence, key players in the market are looking forward to adapting their platforms to local languages and establish improved voice search features to build their potential consumer base. Other appealing offers like fast delivery or same-day delivery, low delivery charges, cashback offers, and flexible return policies by online grocery platforms are also expected to drive the market in the foreseeable future.
Online grocery shopping is seen to be highly convenient and user-friendly; however, it has its challenges. A personalized experience, lack of physical evidence, and checking the product for its freshness before the purchase is absent while shopping online. The growing awareness of fitness and well-being, eating fresh and healthy food raises concerns about buying groceries online. Moreover, frauds associated while making an online purchase and payments, delays in the delivery, and delivery of damaged or expired goods are some of the other factors that are likely to hinder the market growth. Nevertheless, the adoption of the Internet of Things (IoT) is projected to provide lucrative opportunities for the market over the forecast period. IoT aids e-commerce companies keep track of their inventory with the use of IoT enabled devices within the network. These IoT-enabled devices help retailers provide real-time data and analyze the demand for several products across different regions and cities.
India Online Grocery Market Report Highlights
India Online Grocery Market Growth & Trends
The India online grocery market size is projected to reach USD 38.9 billion by 2028, according to a study conducted by Grand View Research, Inc. It is expected to expand at a CAGR of 37.1% from 2021 to 2028. The online grocery market in India has been thriving with consumers favoring the convenience of online shopping over neighborhood grocery retailers. Amid the COVID-19 pandemic, people have been careful to step out from the safety of their homes.
A rising number of individuals are shifting toward online grocery shopping for meeting their needs during the time of social distancing. The online grocery market in India, while still in its nascent stage, witnessed remarkable growth during the pandemic period and is set to pick up significantly as social distancing becomes the new normal and as traditional grocery retailing loses appeal across hitherto experience. Additionally, growing smartphone usage, coupled with the proliferation of the internet, is a key factor expected to boost market growth over the forecast period.
Furthermore, a rise in investments of Venture Capital and Private Equity (PE) funds into India's consumer internet and online retail sectors are likely to support the growth of the market. Moreover, in the coming years, the industry is expected to be driven by consumers using local languages over English from Tier-I as well as Tier-II and III cities. Hence, key players in the market are looking forward to adapting their platforms to local languages and establish improved voice search features to build their potential consumer base. Other appealing offers like fast delivery or same-day delivery, low delivery charges, cashback offers, and flexible return policies by online grocery platforms are also expected to drive the market in the foreseeable future.
Online grocery shopping is seen to be highly convenient and user-friendly; however, it has its challenges. A personalized experience, lack of physical evidence, and checking the product for its freshness before the purchase is absent while shopping online. The growing awareness of fitness and well-being, eating fresh and healthy food raises concerns about buying groceries online. Moreover, frauds associated while making an online purchase and payments, delays in the delivery, and delivery of damaged or expired goods are some of the other factors that are likely to hinder the market growth. Nevertheless, the adoption of the Internet of Things (IoT) is projected to provide lucrative opportunities for the market over the forecast period. IoT aids e-commerce companies keep track of their inventory with the use of IoT enabled devices within the network. These IoT-enabled devices help retailers provide real-time data and analyze the demand for several products across different regions and cities.
India Online Grocery Market Report Highlights
- Based on product type, the staples and cooking essentials segment dominated the market with a share of 33.9% in 2020 owing to the constant shopping of staples
- The online payment method segment is expected to expand at the fastest CAGR over the forecast period. India’s online grocery market, traditionally dominated by cash, is evolving to meet the demands of its increasingly smartphone-led online shopping culture, with cards and digital wallets rising in prominence
- By region, South India accounted for 34.6% share in 2020 and is expected to witness significant growth over the coming years. The West India region is anticipated to witness the second-highest growth over the forecast period
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
CHAPTER 3. INDIA ONLINE GROCERY INDUSTRY OUTLOOK
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2017 - 2028
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint analysis
3.5. Penetration and Growth Prospect Mapping
3.6. Industry Analysis - Porter's Five Forces Analysis
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Substitution Threat
3.6.4. Threat from new entrant
3.7. PEST Analysis
3.7.1. Political Landscape
3.7.2. Environmental Landscape
3.7.3. Social Landscape
3.7.4. Technology Landscape
3.8. Consumer Behavior Analysis
3.9. India Online Grocery Market - COVID-19 Impact Analysis
CHAPTER 4. INDIA ONLINE GROCERY MARKET: PRODUCT TYPE OUTLOOK
4.1. India Online Grocery Market Estimates and Forecasts, By Product Type, 2020 & 2028 (USD Million)
4.2. Fresh Produce
4.2.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.3. Breakfast & Dairy
4.3.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.4. Snacks & Beverages
4.4.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.5. Meat & Seafood
4.5.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.6. Staples & Cooking Essentials
4.6.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.7. Others
4.7.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
CHAPTER 5. INDIA ONLINE GROCERY MARKET: PAYMENT METHOD OUTLOOK
5.1. India Online Grocery Market Estimates and Forecasts, By Payment Method, 2020 & 2028 (USD Million)
5.2. Online
5.2.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
5.3. Offline (Cash on Delivery)
5.3.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
CHAPTER 6. COMPETITIVE LANDSCAPE
6.1. Amazon India Pvt. Ltd.
6.1.1. Company overview
6.1.2. Financial performance
6.1.3. Product benchmarking
6.1.4. Recent developments
6.2. Godrej Nature's Basket Ltd.
6.2.1. Company overview
6.2.2. Financial performance
6.2.3. Product benchmarking
6.2.4. Recent developments
6.3. Grofers India Pvt. Ltd.
6.3.1. Company overview
6.3.2. Financial performance
6.3.3. Product benchmarking
6.3.4. Recent developments
6.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
6.4.1. Company overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.4. Recent developments
6.5. Reliance Retail Ltd. (Reliance Fresh)
6.5.1. Company overview
6.5.2. Financial performance
6.5.3. Product benchmarking
6.5.4. Recent developments
6.6. Spencer's Retail
6.6.1. Company overview
6.6.2. Financial performance
6.6.3. Product benchmarking
6.6.4. Recent developments
6.7. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
6.7.1. Company overview
6.7.2. Financial performance
6.7.3. Product benchmarking
6.7.4. Recent developments
6.8. UrDoorstep eRetail Pvt. Ltd.
6.8.1. Company overview
6.8.2. Financial performance
6.8.3. Product benchmarking
6.8.4. Recent developments
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
CHAPTER 3. INDIA ONLINE GROCERY INDUSTRY OUTLOOK
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2017 - 2028
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint analysis
3.5. Penetration and Growth Prospect Mapping
3.6. Industry Analysis - Porter's Five Forces Analysis
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Substitution Threat
3.6.4. Threat from new entrant
3.7. PEST Analysis
3.7.1. Political Landscape
3.7.2. Environmental Landscape
3.7.3. Social Landscape
3.7.4. Technology Landscape
3.8. Consumer Behavior Analysis
3.9. India Online Grocery Market - COVID-19 Impact Analysis
CHAPTER 4. INDIA ONLINE GROCERY MARKET: PRODUCT TYPE OUTLOOK
4.1. India Online Grocery Market Estimates and Forecasts, By Product Type, 2020 & 2028 (USD Million)
4.2. Fresh Produce
4.2.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.3. Breakfast & Dairy
4.3.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.4. Snacks & Beverages
4.4.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.5. Meat & Seafood
4.5.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.6. Staples & Cooking Essentials
4.6.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
4.7. Others
4.7.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
CHAPTER 5. INDIA ONLINE GROCERY MARKET: PAYMENT METHOD OUTLOOK
5.1. India Online Grocery Market Estimates and Forecasts, By Payment Method, 2020 & 2028 (USD Million)
5.2. Online
5.2.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
5.3. Offline (Cash on Delivery)
5.3.1. Market estimates and forecasts, 2017 - 2028 (USD Million)
CHAPTER 6. COMPETITIVE LANDSCAPE
6.1. Amazon India Pvt. Ltd.
6.1.1. Company overview
6.1.2. Financial performance
6.1.3. Product benchmarking
6.1.4. Recent developments
6.2. Godrej Nature's Basket Ltd.
6.2.1. Company overview
6.2.2. Financial performance
6.2.3. Product benchmarking
6.2.4. Recent developments
6.3. Grofers India Pvt. Ltd.
6.3.1. Company overview
6.3.2. Financial performance
6.3.3. Product benchmarking
6.3.4. Recent developments
6.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
6.4.1. Company overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.4. Recent developments
6.5. Reliance Retail Ltd. (Reliance Fresh)
6.5.1. Company overview
6.5.2. Financial performance
6.5.3. Product benchmarking
6.5.4. Recent developments
6.6. Spencer's Retail
6.6.1. Company overview
6.6.2. Financial performance
6.6.3. Product benchmarking
6.6.4. Recent developments
6.7. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
6.7.1. Company overview
6.7.2. Financial performance
6.7.3. Product benchmarking
6.7.4. Recent developments
6.8. UrDoorstep eRetail Pvt. Ltd.
6.8.1. Company overview
6.8.2. Financial performance
6.8.3. Product benchmarking
6.8.4. Recent developments
LIST OF TABLES
Table 1 India Online Grocery Market - Industry snapshot & key buying criteria, 2017 - 2028
Table 2 India Online Grocery Market, 2017 - 2028 (USD Million)
Table 3 India Online Grocery Market, by Product Type, 2017 - 2028 (USD Million)
Table 4 Fresh Produce market, 2017 - 2028 (USD Million)
Table 5 Fresh Produce market by region, 2017 - 2028 (USD Million)
Table 6 Breakfast & Dairy market, 2017 - 2028 (USD Million)
Table 7 Breakfast & Diary market by region, 2017 - 2028 (USD Million)
Table 8 Snacks & Beverages market, 2017 - 2028 (USD Million)
Table 9 Snacks & Beverages market by region, 2017 - 2028 (USD Million)
Table 10 Meat & Seafood market, 2017 - 2028 (USD Million)
Table 11 Meat & Seafood market by region, 2017 - 2028 (USD Million)
Table 12 Staples & Cooking Essentials market, 2017 - 2028 (USD Million)
Table 13 Staples & Cooking Essentials market by region, 2017 - 2028 (USD Million)
Table 14 Others market, 2017 - 2028 (USD Million)
Table 15 Others market by region, 2017 - 2028 (USD Million)
Table 16 India Online Grocery Market, by Payment Method, 2017 - 2028 (USD Million)
Table 17 Online market, 2017 - 2028 (USD Million)
Table 18 Online market by region, 2017 - 2028 (USD Million)
Table 19 Offline market, 2017 - 2028 (USD Million)
Table 20 Offline market by region, 2017 - 2028 (USD Million)
Table 21 South India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 22 South India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 23 North India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 24 North India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 25 West India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 26 West India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 27 East India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 28 East India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 1 India Online Grocery Market - Industry snapshot & key buying criteria, 2017 - 2028
Table 2 India Online Grocery Market, 2017 - 2028 (USD Million)
Table 3 India Online Grocery Market, by Product Type, 2017 - 2028 (USD Million)
Table 4 Fresh Produce market, 2017 - 2028 (USD Million)
Table 5 Fresh Produce market by region, 2017 - 2028 (USD Million)
Table 6 Breakfast & Dairy market, 2017 - 2028 (USD Million)
Table 7 Breakfast & Diary market by region, 2017 - 2028 (USD Million)
Table 8 Snacks & Beverages market, 2017 - 2028 (USD Million)
Table 9 Snacks & Beverages market by region, 2017 - 2028 (USD Million)
Table 10 Meat & Seafood market, 2017 - 2028 (USD Million)
Table 11 Meat & Seafood market by region, 2017 - 2028 (USD Million)
Table 12 Staples & Cooking Essentials market, 2017 - 2028 (USD Million)
Table 13 Staples & Cooking Essentials market by region, 2017 - 2028 (USD Million)
Table 14 Others market, 2017 - 2028 (USD Million)
Table 15 Others market by region, 2017 - 2028 (USD Million)
Table 16 India Online Grocery Market, by Payment Method, 2017 - 2028 (USD Million)
Table 17 Online market, 2017 - 2028 (USD Million)
Table 18 Online market by region, 2017 - 2028 (USD Million)
Table 19 Offline market, 2017 - 2028 (USD Million)
Table 20 Offline market by region, 2017 - 2028 (USD Million)
Table 21 South India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 22 South India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 23 North India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 24 North India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 25 West India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 26 West India Online Grocery market by payment method, 2017 - 2028 (USD Million)
Table 27 East India Online Grocery market by product type, 2017 - 2028 (USD Million)
Table 28 East India Online Grocery market by payment method, 2017 - 2028 (USD Million)
LIST OF FIGURES
FIG. 1 Research process
FIG. 2 Information procurement
FIG. 3 India Online Grocery regional marketplace: Key takeaways
FIG. 4 India Online Grocery Market - Trends & outlook
FIG. 5 India Online Grocery - Market segmentation & scope
FIG. 6 India Online Grocery - Market size and growth prospects (USD Million)
FIG. 7 India Online Grocery - Value chain analysis
FIG. 8 India Online Grocery - Market dynamics
FIG. 9 India Online Grocery - Market driver relevance analysis (Current & future impact)
FIG. 10 India Online Grocery - Market restraint/challenge relevance analysis (Current & future impact)
FIG. 11 India Online Grocery - Market opportunity relevance analysis (Current & future impact)
FIG. 12 India Online Grocery - Porter’s analysis
FIG. 13 India Online Grocery - Company market share analysis, 2020
FIG. 14 India Online Grocery - PEST analysis
FIG. 15 India Online grocery market - Key product type analysis
FIG. 16 India online grocery product type outlook, 2020 & 2028
FIG. 17 India Online grocery market: Product type outlook key takeaways
FIG. 18 India Online grocery market: Regional outlook key takeaways
FIG. 19 India Online grocery market - Key payment method analysis
FIG. 20 India online grocery payment method outlook, 2020 & 2028
FIG. 21 India Online grocery market: Payment method outlook key takeaways
FIG. 22 India Online grocery market: Regional outlook key takeaways
FIG. 23 India online grocery regional outlook, 2020 & 2028
FIG. 24 South India online grocery market - Key takeaways
FIG. 25 South India online grocery: Market analysis
FIG. 26 North India online grocery market - Key takeaways
FIG. 27 North India online grocery: Market analysis
FIG. 28 West India online grocery market - Key takeaways
FIG. 29 West India online grocery: Market analysis
FIG. 30 East India online grocery market - Key takeaways
FIG. 31 East India online grocery: Market analysis
FIG. 1 Research process
FIG. 2 Information procurement
FIG. 3 India Online Grocery regional marketplace: Key takeaways
FIG. 4 India Online Grocery Market - Trends & outlook
FIG. 5 India Online Grocery - Market segmentation & scope
FIG. 6 India Online Grocery - Market size and growth prospects (USD Million)
FIG. 7 India Online Grocery - Value chain analysis
FIG. 8 India Online Grocery - Market dynamics
FIG. 9 India Online Grocery - Market driver relevance analysis (Current & future impact)
FIG. 10 India Online Grocery - Market restraint/challenge relevance analysis (Current & future impact)
FIG. 11 India Online Grocery - Market opportunity relevance analysis (Current & future impact)
FIG. 12 India Online Grocery - Porter’s analysis
FIG. 13 India Online Grocery - Company market share analysis, 2020
FIG. 14 India Online Grocery - PEST analysis
FIG. 15 India Online grocery market - Key product type analysis
FIG. 16 India online grocery product type outlook, 2020 & 2028
FIG. 17 India Online grocery market: Product type outlook key takeaways
FIG. 18 India Online grocery market: Regional outlook key takeaways
FIG. 19 India Online grocery market - Key payment method analysis
FIG. 20 India online grocery payment method outlook, 2020 & 2028
FIG. 21 India Online grocery market: Payment method outlook key takeaways
FIG. 22 India Online grocery market: Regional outlook key takeaways
FIG. 23 India online grocery regional outlook, 2020 & 2028
FIG. 24 South India online grocery market - Key takeaways
FIG. 25 South India online grocery: Market analysis
FIG. 26 North India online grocery market - Key takeaways
FIG. 27 North India online grocery: Market analysis
FIG. 28 West India online grocery market - Key takeaways
FIG. 29 West India online grocery: Market analysis
FIG. 30 East India online grocery market - Key takeaways
FIG. 31 East India online grocery: Market analysis
