India Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores)), By Region, By Company, Forecast & Opportunities, 2018-2028F
The Indian lingerie market is poised for growth in the forecast period due to the escalating popularity of social media platforms, increasing internet penetration, and the expansion of e-commerce avenues.
Lingerie, a term denoting women's undergarments, has evolved over time. Initially rooted in practicality or modesty, it now spans a spectrum from functional to ornamental. The contemporary lingerie market comprises two primary categories: one geared towards practicality, encompassing items like slips and camisoles worn under outer clothing, and the other, more ornate and alluring, featuring decorative corsets, elegant bra and underwear sets, nightgowns, and even stylish short robes and camisoles.
The role of lingerie in women's wardrobes is growing significantly, buoyed by India's urbanization. The market is undergoing substantial growth, and this trajectory is expected to persist.
Driving Factors: Social Media and Internet Penetration
India's robust internet usage is attributed to heightened consumer awareness of lingerie. Active user bases across various social media platforms, including Instagram (230.3 million users), Facebook Messenger (122.5 million users), and Twitter (23.60 million users), underscore the country's high engagement levels. As of January 2022, India had 658.0 million internet users, with 467.0 million active social media users. This substantial presence, amounting to 33.4% of the country's total population, augments the popularity of lingerie. Consequently, the rising popularity of social media platforms and increased internet penetration are set to drive demand for lingerie during the forecast period.
Marketing Strategies: Aiding Market Expansion
Companies investing in R&D and marketing tactics are poised to bolster the lingerie market in India. Celebrity endorsements, like Zivame's collaboration with Indian actress Kriti Sanon for the 'Grand Lingerie Festival,' serve as effective strategies to enhance brand visibility, attract customers, and drive sales. Zivame's biannual intimate wear event, featuring an extensive range of products, underscores the power of marketing efforts. Thus, amplified spending on strategic marketing initiatives contributes to the growth of the Indian lingerie market.
Market Expansion via Strategic Moves
Market demand for Indian lingerie is set to surge due to strategic moves by companies to attract customers. Mergers and acquisitions, such as Reliance Retail Ventures Limited's (RRVL) acquisition of a majority stake in Clovia and the purchase of retail lingerie companies under the brand 'Amante,' are instrumental in expanding the lingerie market. These strategic endeavors enhance market presence, product offerings, and customer reach, thereby contributing to market growth.
Fabrics and Trends: Key Market Drivers
The Indian lingerie market's growth is bolstered by the trend of using flexible fabrics. Materials like lace, cotton, nylon, silk, and sheer textiles cater to diverse consumer preferences. Designers emphasize opulent elements, including lace and embroidery, to create elegant undergarments that resonate with style-conscious consumers. This focus on versatile and fashionable designs encourages innovation and ensures the lingerie market's sustained growth.
In conclusion, the Indian lingerie market is poised for expansion due to a confluence of factors ranging from social media influence and internet penetration to marketing strategies, strategic business moves, and fabric trends. This growth trajectory is set to redefine the landscape of lingerie consumption in India.
Market Segmentation
The Indian lingerie market is segmented on the basis of product type, distribution channel, region, and company. Based on product type, the market is further segmented into bras, knickers & panties, loungewear, shapewear, and others. Based on distribution channels, the market is further segmented into supermarkets/hypermarkets, multi-branded stores, traditional stores, online, and others (exclusive stores). The market analysis also divided on the basis of region.
Market Players
Page Industries Ltd, Rupa & Company Limited, Triumph International (India) Pvt Ltd., Lovable Lingerie Ltd., Lux Industries Limited, Dixcy Textiles Pvt Ltd., Modenik Lifestyle Private Limited. (Enamor), Mas Brands India Private Limited, Reliance Retail Limited (Zivame), Tailor and Circus Clothing LLP are the major market players in the Indian lingerie market.
Report Scope:
In this report, Indian lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Indian lingerie market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Lingerie, a term denoting women's undergarments, has evolved over time. Initially rooted in practicality or modesty, it now spans a spectrum from functional to ornamental. The contemporary lingerie market comprises two primary categories: one geared towards practicality, encompassing items like slips and camisoles worn under outer clothing, and the other, more ornate and alluring, featuring decorative corsets, elegant bra and underwear sets, nightgowns, and even stylish short robes and camisoles.
The role of lingerie in women's wardrobes is growing significantly, buoyed by India's urbanization. The market is undergoing substantial growth, and this trajectory is expected to persist.
Driving Factors: Social Media and Internet Penetration
India's robust internet usage is attributed to heightened consumer awareness of lingerie. Active user bases across various social media platforms, including Instagram (230.3 million users), Facebook Messenger (122.5 million users), and Twitter (23.60 million users), underscore the country's high engagement levels. As of January 2022, India had 658.0 million internet users, with 467.0 million active social media users. This substantial presence, amounting to 33.4% of the country's total population, augments the popularity of lingerie. Consequently, the rising popularity of social media platforms and increased internet penetration are set to drive demand for lingerie during the forecast period.
Marketing Strategies: Aiding Market Expansion
Companies investing in R&D and marketing tactics are poised to bolster the lingerie market in India. Celebrity endorsements, like Zivame's collaboration with Indian actress Kriti Sanon for the 'Grand Lingerie Festival,' serve as effective strategies to enhance brand visibility, attract customers, and drive sales. Zivame's biannual intimate wear event, featuring an extensive range of products, underscores the power of marketing efforts. Thus, amplified spending on strategic marketing initiatives contributes to the growth of the Indian lingerie market.
Market Expansion via Strategic Moves
Market demand for Indian lingerie is set to surge due to strategic moves by companies to attract customers. Mergers and acquisitions, such as Reliance Retail Ventures Limited's (RRVL) acquisition of a majority stake in Clovia and the purchase of retail lingerie companies under the brand 'Amante,' are instrumental in expanding the lingerie market. These strategic endeavors enhance market presence, product offerings, and customer reach, thereby contributing to market growth.
Fabrics and Trends: Key Market Drivers
The Indian lingerie market's growth is bolstered by the trend of using flexible fabrics. Materials like lace, cotton, nylon, silk, and sheer textiles cater to diverse consumer preferences. Designers emphasize opulent elements, including lace and embroidery, to create elegant undergarments that resonate with style-conscious consumers. This focus on versatile and fashionable designs encourages innovation and ensures the lingerie market's sustained growth.
In conclusion, the Indian lingerie market is poised for expansion due to a confluence of factors ranging from social media influence and internet penetration to marketing strategies, strategic business moves, and fabric trends. This growth trajectory is set to redefine the landscape of lingerie consumption in India.
Market Segmentation
The Indian lingerie market is segmented on the basis of product type, distribution channel, region, and company. Based on product type, the market is further segmented into bras, knickers & panties, loungewear, shapewear, and others. Based on distribution channels, the market is further segmented into supermarkets/hypermarkets, multi-branded stores, traditional stores, online, and others (exclusive stores). The market analysis also divided on the basis of region.
Market Players
Page Industries Ltd, Rupa & Company Limited, Triumph International (India) Pvt Ltd., Lovable Lingerie Ltd., Lux Industries Limited, Dixcy Textiles Pvt Ltd., Modenik Lifestyle Private Limited. (Enamor), Mas Brands India Private Limited, Reliance Retail Limited (Zivame), Tailor and Circus Clothing LLP are the major market players in the Indian lingerie market.
Report Scope:
In this report, Indian lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- India Lingerie Market, By Product Type:
- Bra
- Knickers & Panties
- Lounge Wear
- Shape Wear
- Others
- India Lingerie Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Multi-Branded Stores
- Traditional Stores
- Online
- Others
- India Lingerie Market, By Region:
- North
- West
- South
- East
Company Profiles: Detailed analysis of the major companies present in the Indian lingerie market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenges Faced After Purchase
5. INDIA LINGERIE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)
5.2.2. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores))
5.2.3. By Region Market Share Analysis
5.2.3.1. North Market Share Analysis
5.2.3.2. West Market Share Analysis
5.2.3.3. South Market Share Analysis
5.2.3.4. East Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India Lingerie Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Region Market Mapping & Opportunity Assessment
6. INDIA BRA MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis ((Padded-Wired, Non Padded-Wired, Padded-Non Wired and Non Padded- Non Wired)
6.2.2. By Distribution Channel Market Share Analysis
6.3. Best Selling SKUs
7. INDIA KNICKERS & PANTIES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis (No Line, French Cuts, Classic Brief and Others)
7.2.2. By Distribution Channel Market Share Analysis
7.3. Best Selling SKUs
8. INDIA LOUNGE WEAR MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis (Camisoles, Lingerie Sets, Nighty and Others)
8.2.2. By Distribution Channel Market Share Analysis
8.3. Best Selling SKUs
9. INDIA SHAPE WEAR MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis (Body Shaper, Tummy and Thigh Shaper, Shaper Brief, and Others)
9.2.2. By Distribution Channel Market Share Analysis
9.3. Best Selling SKUs
10. MARKET DYNAMICS
10.1. Drivers
10.1.1. Rising internet usage
10.1.2. Increasing collaborations among companies
10.1.3. Product introductions are becoming more frequent.
10.2. Challenges
10.2.1. Higher competition
10.2.2. Local and unorganized sellers provide reasonably priced goods.
11. IMPACT OF COVID-19 ON THE INDIA LINGERIE MARKET
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Countries Impacted
11.1.4. Key Distribution Channel Impacted
12. MARKET TRENDS & DEVELOPMENTS
12.1. Rising working women population
12.2. Growing popularity of social media platforms
12.3. Companies spending on marketing strategies
12.4. Rapid Urbanization
12.5. Increasing adherence to western culture
13. PORTER’S FIVE FORCES MODEL
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SUPPLY CHAIN ANALYSIS
15. IMPORT & EXPORT ANALYSIS
15.1. Top 5 Exporting Countries
15.1.1. By Value
15.2. Top 5 Importing Countries
15.2.1. By Value
16. SWOT ANALYSIS
16.1. Strengths
16.2. Weaknesses
16.3. Opportunities
16.4. Threats
17. POLICY & REGULATORY LANDSCAPE
18. INDIA ECONOMIC PROFILE
19. COMPETITIVE LANDSCAPE
19.1. Company Profiles
19.1.1. Page Industries Ltd
19.1.1.1. Company Details
19.1.1.2. Product & Services
19.1.1.3. Financials (As Per Availability)
19.1.1.4. Key Market Focus & Geographical Presence
19.1.1.5. Recent Developments
19.1.1.6. Key Management Personnel
19.1.2. RUPA & COMPANY LIMITED
19.1.2.1. Company Details
19.1.2.2. Product & Services
19.1.2.3. Financials (As Per Availability)
19.1.2.4. Key Market Focus & Geographical Presence
19.1.2.5. Recent Developments
19.1.2.6. Key Management Personnel
19.1.3. Triumph International (India) Pvt Ltd.
19.1.3.1. Company Details
19.1.3.2. Product & Services
19.1.3.3. Financials (As Per Availability)
19.1.3.4. Key Market Focus & Geographical Presence
19.1.3.5. Recent Developments
19.1.3.6. Key Management Personnel
19.1.4. Lovable Lingerie Ltd.
19.1.4.1. Company Details
19.1.4.2. Product & Services
19.1.4.3. Financials (As Per Availability)
19.1.4.4. Key Market Focus & Geographical Presence
19.1.4.5. Recent Developments
19.1.4.6. Key Management Personnel
19.1.5. Lux Industries Limited
19.1.5.1. Company Details
19.1.5.2. Product & Services
19.1.5.3. Financials (As Per Availability)
19.1.5.4. Key Market Focus & Geographical Presence
19.1.5.5. Recent Developments
19.1.5.6. Key Management Personnel
19.1.6. Dixcy Textiles Pvt Ltd.
19.1.6.1. Company Details
19.1.6.2. Product & Services
19.1.6.3. Financials (As Per Availability)
19.1.6.4. Key Market Focus & Geographical Presence
19.1.6.5. Recent Developments
19.1.6.6. Key Management Personnel
19.1.7. Modenik Lifestyle Private Limited. (Enamor)
19.1.7.1. Company Details
19.1.7.2. Product & Services
19.1.7.3. Financials (As Per Availability)
19.1.7.4. Key Market Focus & Geographical Presence
19.1.7.5. Recent Developments
19.1.7.6. Key Management Personnel
19.1.8. MAS BRANDS INDIA PRIVATE LIMITED
19.1.8.1. Company Details
19.1.8.2. Product & Services
19.1.8.3. Financials (As Per Availability)
19.1.8.4. Key Market Focus & Geographical Presence
19.1.8.5. Recent Developments
19.1.8.6. Key Management Personnel
19.1.9. Reliance Retail Limited (Zivame)
19.1.9.1. Company Details
19.1.9.2. Product & Services
19.1.9.3. Financials (As Per Availability)
19.1.9.4. Key Market Focus & Geographical Presence
19.1.9.5. Recent Developments
19.1.9.6. Key Management Personnel
19.1.10. Tailor and Circus Clothing LLP
19.1.10.1. Company Details
19.1.10.2. Product & Services
19.1.10.3. Financials (As Per Availability)
19.1.10.4. Key Market Focus & Geographical Presence
19.1.10.5. Recent Developments
19.1.10.6. Key Management Personnel
20. STRATEGIC RECOMMENDATIONS/ACTION PLAN
20.1. Key Focus Areas
20.2. Target Product Type
20.3. Target Distribution Channel
21. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenges Faced After Purchase
5. INDIA LINGERIE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)
5.2.2. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores))
5.2.3. By Region Market Share Analysis
5.2.3.1. North Market Share Analysis
5.2.3.2. West Market Share Analysis
5.2.3.3. South Market Share Analysis
5.2.3.4. East Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India Lingerie Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Region Market Mapping & Opportunity Assessment
6. INDIA BRA MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis ((Padded-Wired, Non Padded-Wired, Padded-Non Wired and Non Padded- Non Wired)
6.2.2. By Distribution Channel Market Share Analysis
6.3. Best Selling SKUs
7. INDIA KNICKERS & PANTIES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis (No Line, French Cuts, Classic Brief and Others)
7.2.2. By Distribution Channel Market Share Analysis
7.3. Best Selling SKUs
8. INDIA LOUNGE WEAR MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis (Camisoles, Lingerie Sets, Nighty and Others)
8.2.2. By Distribution Channel Market Share Analysis
8.3. Best Selling SKUs
9. INDIA SHAPE WEAR MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis (Body Shaper, Tummy and Thigh Shaper, Shaper Brief, and Others)
9.2.2. By Distribution Channel Market Share Analysis
9.3. Best Selling SKUs
10. MARKET DYNAMICS
10.1. Drivers
10.1.1. Rising internet usage
10.1.2. Increasing collaborations among companies
10.1.3. Product introductions are becoming more frequent.
10.2. Challenges
10.2.1. Higher competition
10.2.2. Local and unorganized sellers provide reasonably priced goods.
11. IMPACT OF COVID-19 ON THE INDIA LINGERIE MARKET
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Countries Impacted
11.1.4. Key Distribution Channel Impacted
12. MARKET TRENDS & DEVELOPMENTS
12.1. Rising working women population
12.2. Growing popularity of social media platforms
12.3. Companies spending on marketing strategies
12.4. Rapid Urbanization
12.5. Increasing adherence to western culture
13. PORTER’S FIVE FORCES MODEL
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SUPPLY CHAIN ANALYSIS
15. IMPORT & EXPORT ANALYSIS
15.1. Top 5 Exporting Countries
15.1.1. By Value
15.2. Top 5 Importing Countries
15.2.1. By Value
16. SWOT ANALYSIS
16.1. Strengths
16.2. Weaknesses
16.3. Opportunities
16.4. Threats
17. POLICY & REGULATORY LANDSCAPE
18. INDIA ECONOMIC PROFILE
19. COMPETITIVE LANDSCAPE
19.1. Company Profiles
19.1.1. Page Industries Ltd
19.1.1.1. Company Details
19.1.1.2. Product & Services
19.1.1.3. Financials (As Per Availability)
19.1.1.4. Key Market Focus & Geographical Presence
19.1.1.5. Recent Developments
19.1.1.6. Key Management Personnel
19.1.2. RUPA & COMPANY LIMITED
19.1.2.1. Company Details
19.1.2.2. Product & Services
19.1.2.3. Financials (As Per Availability)
19.1.2.4. Key Market Focus & Geographical Presence
19.1.2.5. Recent Developments
19.1.2.6. Key Management Personnel
19.1.3. Triumph International (India) Pvt Ltd.
19.1.3.1. Company Details
19.1.3.2. Product & Services
19.1.3.3. Financials (As Per Availability)
19.1.3.4. Key Market Focus & Geographical Presence
19.1.3.5. Recent Developments
19.1.3.6. Key Management Personnel
19.1.4. Lovable Lingerie Ltd.
19.1.4.1. Company Details
19.1.4.2. Product & Services
19.1.4.3. Financials (As Per Availability)
19.1.4.4. Key Market Focus & Geographical Presence
19.1.4.5. Recent Developments
19.1.4.6. Key Management Personnel
19.1.5. Lux Industries Limited
19.1.5.1. Company Details
19.1.5.2. Product & Services
19.1.5.3. Financials (As Per Availability)
19.1.5.4. Key Market Focus & Geographical Presence
19.1.5.5. Recent Developments
19.1.5.6. Key Management Personnel
19.1.6. Dixcy Textiles Pvt Ltd.
19.1.6.1. Company Details
19.1.6.2. Product & Services
19.1.6.3. Financials (As Per Availability)
19.1.6.4. Key Market Focus & Geographical Presence
19.1.6.5. Recent Developments
19.1.6.6. Key Management Personnel
19.1.7. Modenik Lifestyle Private Limited. (Enamor)
19.1.7.1. Company Details
19.1.7.2. Product & Services
19.1.7.3. Financials (As Per Availability)
19.1.7.4. Key Market Focus & Geographical Presence
19.1.7.5. Recent Developments
19.1.7.6. Key Management Personnel
19.1.8. MAS BRANDS INDIA PRIVATE LIMITED
19.1.8.1. Company Details
19.1.8.2. Product & Services
19.1.8.3. Financials (As Per Availability)
19.1.8.4. Key Market Focus & Geographical Presence
19.1.8.5. Recent Developments
19.1.8.6. Key Management Personnel
19.1.9. Reliance Retail Limited (Zivame)
19.1.9.1. Company Details
19.1.9.2. Product & Services
19.1.9.3. Financials (As Per Availability)
19.1.9.4. Key Market Focus & Geographical Presence
19.1.9.5. Recent Developments
19.1.9.6. Key Management Personnel
19.1.10. Tailor and Circus Clothing LLP
19.1.10.1. Company Details
19.1.10.2. Product & Services
19.1.10.3. Financials (As Per Availability)
19.1.10.4. Key Market Focus & Geographical Presence
19.1.10.5. Recent Developments
19.1.10.6. Key Management Personnel
20. STRATEGIC RECOMMENDATIONS/ACTION PLAN
20.1. Key Focus Areas
20.2. Target Product Type
20.3. Target Distribution Channel
21. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
