India Household Cleaners Market Report by Product (Laundry, Dishwashing, Surface Cleaner, Toilet Bowl Cleaner, Window Cleaner, Glass Cleaner, Scourers, and Others), Ingredients (Builders, Solvents, Surfactants, Antimicrobials, and Others), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Online, and Others), Income Group (Middle (INR 2.5 lacs- INR 27.5 lacs), Low (Less than INR 2.5 Lacs), High (Greater than INR 27.5 lacs)), Application (Fabric, Kitchen, Bathroom, Floor, and Others), Premiumization (Economy, Mid-Sized, Premium), and Region 2024-2032
The India household cleaners market size reached US$ 8,961.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 34,254.1 Million by 2032, exhibiting a growth rate (CAGR) of 15.58% during 2024-2032. The increasing consumer awareness towards maintaining household cleanliness, the growing prevalence of several virus-mediated diseases, and the easy availability of innovative cleaning products are bolstering the market.
India Household Cleaners Market Analysis:
Need for Sustainable Products
The rising health concerns among consumers associated with chemical cleaners are augmenting the adoption of non-toxic, biodegradable, and plant-based household cleaners. For example, in November 2023, the Organic World (TOW), one of the organic and natural retail store chains in India, introduced its three product ranges within its plant-based home care brand, Osh. Based in Bengaluru, the company aims to provide easier access to plant-based home cleaning solutions without straining the monthly budget of individuals. Moreover, the increasing investments by key players in plant-based cleaners are also strengthening the market in India. For instance, in February 2024, Koparo, a sustainable and plant-based home care brand offering cleaning products in India, secured an INR 70 Lakh investment. Besides this, government bodies across the country are implementing extended producer responsibility (EPR) regulations and supporting urban local bodies (ULBs), which are catalyzing the market. Furthermore, they have also launched awareness programs like Blue Flag Certification, the Coastal Clean Sea Campaign, and the Swachh Bharat Mission to combat ocean-bound plastic waste, thereby escalating the demand for sustainable cleaning products. For example, floor cleaners by Happi Planet are gaining extensive traction in India, as they are prepared from active microbes that eliminate germs and naturally derived surfactants that remove dirt. Other than that, in September 2021, one of the packaged consumer goods companies, Hindustan Unilever Ltd., announced the transition of its popular detergent brand Surf Excel to recyclable bottles made from 50% post-consumer recycled plastic while adopting 100% biodegradable actives in its formulation.
Rising Demand for Convenient Products
The busy lifestyles of the working population and the evolving preferences of consumers are increasing the requirement for multipurpose cleaners, as they offer convenience. This, in turn, is elevating the India household cleaners market's recent price. Moreover, these products offer the advantage of simplifying cleaning routines by providing versatile solutions that can be used on several surfaces, thereby reducing the need for multiple specialized cleaners. Multipurpose cleaners are particularly appealing to urban households where timesaving and efficiency are paramount. Products like all-in-one surface sprays, disinfectant wipes, and multipurpose liquid cleaners are gaining traction for their ability to tackle dirt, grime, and germs across kitchens, bathrooms, and living areas with ease. For example, the article published by Hindustan Unilever Limited in November 2023 highlighted the popularity of one of its brands, Vim, products, such as Vim Scrubber, Vim Liquid, and Vim Matic (Machine dishwash). Additionally, in October 2023, Vim launched a novel scrubber that provides the benefit of a steel scrubber and soft scrubber in one. Brands, such as Colin and Dettol, successfully tapped into this trend by offering effective, easy-to-use products that promise both convenience and comprehensive cleaning. For example, in September 2023, Dettol released a campaign urging individuals to use superior hand hygiene solutions, which provides germ-kill and efficient cleaning solutions.
Accessibility via E-Commerce
The expanding e-commerce industry is transforming the way consumers purchase cleaning products across the country. For example, online platforms, such as Flipkart, Amazon, Big Basket, etc., offer a wide array of household cleaners, ranging from detergents and disinfectants to specialized surface cleaners and eco-friendly options. Besides this, the rising popularity of D2C brands, as they allow consumers to browse, compare, and select products, benefiting from user reviews, detailed descriptions, competitive pricing, etc., is one of the India household cleaners market recent opportunities. According to a report published by Inc42 in May 2024, the direct-to-consumer (D2C) market in India is projected to reach a size of US$100 Billion by 2025. Additionally, in December 2023, one of the sustainable products brands based in India, Eco Soul Home, planned to expand its presence to all major e-commerce platforms. Apart from this, e-commerce platforms often provide attractive discounts, subscription services, and swift delivery options, catering to both urban and rural areas. For example, in May 2024, Empower India collaborated with LocalCircles, India’s leading public and consumer pulse aggregator, to gather the data of consumers on e-commerce shopping. The survey aimed to understand the shift in individual preferences towards online transactions, which is fueled by the demand for better options and unparalleled convenience. Apart from this, it indicated that approximately 37% of women and 63% of men were inclined towards digital transactions.
India Household Cleaners Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with the India household cleaners market forecast at the country and regional levels for the period 2024-2032. Our report has categorized the market based on the product, ingredients, distribution channel, income group, application, and premiumization.
Breakup by Product:
The report has provided a detailed breakup and analysis of the market based on the product. This includes laundry, dishwashing, surface cleaner, toilet bowl cleaner, window cleaner, glass cleaner, scourers, and others. According to the report, laundry represented the largest segmentation.
The growing demand for clean and fresh clothing in Indian households is augmenting the growth in this segmentation. Consequently, consumers are inclined toward effective laundry solutions. For example, in January 2024, Clean Craft launched revolutionary laundry and dry-cleaning stores in India. Moreover, the cultural emphasis on personal hygiene and the preference for neatly ironed clothes for daily wear, work, and social occasions are also acting as significant growth-inducing factors. Additionally, the expansion of the middle class with higher disposable incomes has led to greater adoption of branded laundry detergents. For instance, in December 2023, Godrej Consumer Products introduced an enhanced brand of liquid detergent called Godrej Fab in South India.
Breakup by Ingredients:
The report has provided a detailed breakup and analysis of the market based on the ingredients. This includes builders, solvents, surfactants, antimicrobials, and others. According to the report, builders represented the largest segmentation.
Builders cater to a wide range of cleaning needs essential for new constructions and ongoing property maintenance. The inflating urbanization levels and infrastructure development are expanding the residential and commercial construction projects across the country. Builders require a variety of cleaning products to ensure that new properties are ready for occupancy, including heavy-duty cleaners for post-construction cleanup, floor and surface cleaners, and products for maintaining common areas. For example, KPS offers cleaning and maintenance services for homes as well as office spaces that are registered and certified by the Ministry of Micro, Small, and Medium Enterprises (MSME) in India. The high volume and frequency of cleaning required during and after construction projects drive substantial demand in this segment. Furthermore, builders often procure cleaning products in bulk, contributing significantly to market volume. Their focus on maintaining the aesthetic and sanitary standards of newly built spaces aligns with the rising expectations of property buyers and tenants.
Breakup by Distribution Channel:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes convenience stores, supermarkets and hypermarkets, online, and others. According to the report, convenience stores represented the largest segmentation.
Convenience stores are gaining traction owing to their widespread accessibility and crucial role in everyday consumer shopping habits. In India, they, often locally referred to as kirana stores, are deeply embedded in both urban and rural communities, providing essential goods, including household cleaners, to a vast and diverse population. Their proximity to residential areas makes them a preferred choice for quick and frequent purchases, especially for daily necessities like cleaning products. These stores often carry a wide range of affordable and familiar brands, catering to the price-sensitive nature of many Indian consumers. Some of the commonly available convenience stores across the country include Big Bazar, 24 SEVEN, Reliance Fresh, etc. Their ability to provide personalized service and the trust they have built within their communities further enhance their significance in the market. As a result, convenience stores dominate the distribution landscape of household cleaners in India, ensuring high product availability and consistent consumer demand.
Breakup by Income Group:
The report has provided a detailed breakup and analysis of the market based on the income group. This includes middle (INR 2.5 lacs- INR 27.5 lacs), low (less than INR 2.5 lacs), and high (greater than INR 27.5 lacs). According to the report, middle (INR 2.5 lacs- INR 27.5 lacs) represented the largest segmentation.
The rising preference among middle-class individuals across the country for branded cleaners over traditional methods is driven by convenience, superior results, and value for money. Apart from this, brands like Surf Excel and Vim dishwash liquid are popular choices, offering reliable performance at reasonable prices. Surf Excel, for instance, provides a range of laundry detergents suitable for both hand washing and machine washing, addressing the varied needs of middle-class households. Vim dishwash liquid, known for its grease-cutting capabilities, is a staple in many kitchens due to its cost-effectiveness and efficiency. Additionally, brands like Lizol offer multipurpose floor cleaners that promise hygiene and pleasant fragrances, catering to the increasing awareness among the middle-class population towards cleanliness and health. These products are often available in various pack sizes, allowing consumers to choose based on their budget and usage requirements, which is positively influencing the India household cleaners market outlook.
Breakup by Application:
The report has provided a detailed breakup and analysis of the market based on the application. This includes fabric, kitchen, bathroom, floor, and others. According to the report, fabric represented the largest segmentation.
The rising need for presentable attire in social, professional, and educational settings is propelling the segment's growth. According to Mintel's consumer research report, India's fabric care market is projected to grow from approximately INR 52,100 Crore in 2022 to INR 63,900 Crore in 2025. Moreover, the diverse and extensive wardrobe requirements, from daily wear to traditional outfits for special occasions, are escalating the demand for effective fabric cleaning solutions. Products like detergents, fabric softeners, and stain removers are indispensable, addressing the need for thorough cleaning, fabric care, and maintenance of clothing quality. This, in turn, is elevating the India household cleaners market revenue. For instance, in November 2023, one of the organic and natural retail store chains in India, the Organic World (TOW) launched three products under its plant-powered home care label, Osh.
Breakup by Premiumization:
The report has provided a detailed breakup and analysis of the market based on the premiumization. This includes economy, mid-sized, and premium. According to the report, economy represented the largest segmentation.
A significant portion of the population across the country prioritizes affordability when it comes to daily necessities, including cleaning products. Economy cleaners, such as budget-friendly detergents, surface cleaners, and dishwashing liquids, cater to this demand by providing effective cleaning solutions at lower price points. Brands like Ghadi detergent and Wheel detergent, known for their affordability and decent performance, are gaining widespread popularity. These products are often available in smaller pack sizes, making them accessible to lower-income households and those who prefer to manage their expenses on a daily or weekly basis. The emphasis on value for money, combined with the vast distribution network of local kirana stores, ensures that economy cleaners reach a broad audience across both urban and rural areas. This, in turn, is escalating the India household cleaners market demand.
Breakup by Region:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India household cleaners.
Major cities like Delhi, Jaipur, and Chandigarh lead the demand for a wide range of cleaning products, from basic detergents and floor cleaners to specialized bathroom and kitchen cleaners. The region's climatic conditions, with hot summers and cold winters, necessitate frequent cleaning, particularly for maintaining indoor air quality and reducing dust accumulation. Popular brands like Surf Excel, Lizol, and Vim are well-entrenched in both urban and semi-urban markets, offering products tailored to local needs and preferences. Additionally, the proliferation of retail chains is also bolstering the market. For example, in February 2024, homecare products start-up Happi Planet, founded by two former P&G executives, raised a funding round of approximately INR 8.47 Crore from Fireside Ventures to expand its offline presence and generate awareness campaigns regarding hygiene. The cultural emphasis on cleanliness, especially during festivals and social gatherings, further boosts the market. Overall, North India's household cleaners market is marked by strong growth potential, driven by evolving consumer habits and increasing penetration of branded cleaning solutions.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major India household cleaners market companies have been provided. Some of the key players in the market include:
India Household Cleaners Market Recent Developments:
1. What was the size of the India household cleaners market in 2023?
2. What is the expected growth rate of the India household cleaners market during 2024-2032?
3. What has been the impact of COVID-19 on the India household cleaners market?
4. What are the key factors driving the India household cleaners market?
5. What is the breakup of the India household cleaners market based on the product?
6. What is the breakup of the India household cleaners market based on the ingredient?
7. What is the breakup of the India household cleaners market based on the distribution channel?
8. What is the breakup of the India household cleaners market based on the income group?
9. What is the breakup of the India household cleaners market based on the application?
10. What is the breakup of the India household cleaners market based on the premiumization?
11. What are the key regions in the India household cleaners market?
12. Who are the key players/companies in the India household cleaners market?
India Household Cleaners Market Analysis:
- Major Market Drivers: The elevating occurrence of virus-mediated diseases that are causing flu-like symptoms and numerous other health complications is primarily propelling the market across the country. Besides this, the launch of policies by government bodies to inflate the need for maintaining household hygiene in rural areas is also contributing to the market growth.
- Key Market Trends: The development of toxic and chemical-free cleaners is one of the emerging trends stimulating the market. Apart from this, the growing number of organized retail stores is further catalyzing the market.
- Competitive Landscape: Some of the prominent companies in the market across the country include Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.), and Pitambari Products Private Limited, among many others.
- Geographical Trends: North India exhibits a clear dominance in the market, owing to the increasing construction of residential complexes. Moreover, the widespread awareness among individuals towards health and hygiene is acting as another significant growth-inducing factor.
- Challenges and Opportunities: Price sensitivity among consumers represents one of the factors hindering the market growth. However, the launch of household cleaners in small packs that provide affordability and accessibility to larger audiences will continue to fuel the market in the coming years.
Need for Sustainable Products
The rising health concerns among consumers associated with chemical cleaners are augmenting the adoption of non-toxic, biodegradable, and plant-based household cleaners. For example, in November 2023, the Organic World (TOW), one of the organic and natural retail store chains in India, introduced its three product ranges within its plant-based home care brand, Osh. Based in Bengaluru, the company aims to provide easier access to plant-based home cleaning solutions without straining the monthly budget of individuals. Moreover, the increasing investments by key players in plant-based cleaners are also strengthening the market in India. For instance, in February 2024, Koparo, a sustainable and plant-based home care brand offering cleaning products in India, secured an INR 70 Lakh investment. Besides this, government bodies across the country are implementing extended producer responsibility (EPR) regulations and supporting urban local bodies (ULBs), which are catalyzing the market. Furthermore, they have also launched awareness programs like Blue Flag Certification, the Coastal Clean Sea Campaign, and the Swachh Bharat Mission to combat ocean-bound plastic waste, thereby escalating the demand for sustainable cleaning products. For example, floor cleaners by Happi Planet are gaining extensive traction in India, as they are prepared from active microbes that eliminate germs and naturally derived surfactants that remove dirt. Other than that, in September 2021, one of the packaged consumer goods companies, Hindustan Unilever Ltd., announced the transition of its popular detergent brand Surf Excel to recyclable bottles made from 50% post-consumer recycled plastic while adopting 100% biodegradable actives in its formulation.
Rising Demand for Convenient Products
The busy lifestyles of the working population and the evolving preferences of consumers are increasing the requirement for multipurpose cleaners, as they offer convenience. This, in turn, is elevating the India household cleaners market's recent price. Moreover, these products offer the advantage of simplifying cleaning routines by providing versatile solutions that can be used on several surfaces, thereby reducing the need for multiple specialized cleaners. Multipurpose cleaners are particularly appealing to urban households where timesaving and efficiency are paramount. Products like all-in-one surface sprays, disinfectant wipes, and multipurpose liquid cleaners are gaining traction for their ability to tackle dirt, grime, and germs across kitchens, bathrooms, and living areas with ease. For example, the article published by Hindustan Unilever Limited in November 2023 highlighted the popularity of one of its brands, Vim, products, such as Vim Scrubber, Vim Liquid, and Vim Matic (Machine dishwash). Additionally, in October 2023, Vim launched a novel scrubber that provides the benefit of a steel scrubber and soft scrubber in one. Brands, such as Colin and Dettol, successfully tapped into this trend by offering effective, easy-to-use products that promise both convenience and comprehensive cleaning. For example, in September 2023, Dettol released a campaign urging individuals to use superior hand hygiene solutions, which provides germ-kill and efficient cleaning solutions.
Accessibility via E-Commerce
The expanding e-commerce industry is transforming the way consumers purchase cleaning products across the country. For example, online platforms, such as Flipkart, Amazon, Big Basket, etc., offer a wide array of household cleaners, ranging from detergents and disinfectants to specialized surface cleaners and eco-friendly options. Besides this, the rising popularity of D2C brands, as they allow consumers to browse, compare, and select products, benefiting from user reviews, detailed descriptions, competitive pricing, etc., is one of the India household cleaners market recent opportunities. According to a report published by Inc42 in May 2024, the direct-to-consumer (D2C) market in India is projected to reach a size of US$100 Billion by 2025. Additionally, in December 2023, one of the sustainable products brands based in India, Eco Soul Home, planned to expand its presence to all major e-commerce platforms. Apart from this, e-commerce platforms often provide attractive discounts, subscription services, and swift delivery options, catering to both urban and rural areas. For example, in May 2024, Empower India collaborated with LocalCircles, India’s leading public and consumer pulse aggregator, to gather the data of consumers on e-commerce shopping. The survey aimed to understand the shift in individual preferences towards online transactions, which is fueled by the demand for better options and unparalleled convenience. Apart from this, it indicated that approximately 37% of women and 63% of men were inclined towards digital transactions.
India Household Cleaners Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with the India household cleaners market forecast at the country and regional levels for the period 2024-2032. Our report has categorized the market based on the product, ingredients, distribution channel, income group, application, and premiumization.
Breakup by Product:
- Laundry
- Dishwashing
- Surface Cleaner
- Toilet Bowl Cleaner
- Window Cleaner
- Glass Cleaner
- Scourers
- Others
The report has provided a detailed breakup and analysis of the market based on the product. This includes laundry, dishwashing, surface cleaner, toilet bowl cleaner, window cleaner, glass cleaner, scourers, and others. According to the report, laundry represented the largest segmentation.
The growing demand for clean and fresh clothing in Indian households is augmenting the growth in this segmentation. Consequently, consumers are inclined toward effective laundry solutions. For example, in January 2024, Clean Craft launched revolutionary laundry and dry-cleaning stores in India. Moreover, the cultural emphasis on personal hygiene and the preference for neatly ironed clothes for daily wear, work, and social occasions are also acting as significant growth-inducing factors. Additionally, the expansion of the middle class with higher disposable incomes has led to greater adoption of branded laundry detergents. For instance, in December 2023, Godrej Consumer Products introduced an enhanced brand of liquid detergent called Godrej Fab in South India.
Breakup by Ingredients:
- Builders
- Solvents
- Surfactants
- Antimicrobials
- Others
The report has provided a detailed breakup and analysis of the market based on the ingredients. This includes builders, solvents, surfactants, antimicrobials, and others. According to the report, builders represented the largest segmentation.
Builders cater to a wide range of cleaning needs essential for new constructions and ongoing property maintenance. The inflating urbanization levels and infrastructure development are expanding the residential and commercial construction projects across the country. Builders require a variety of cleaning products to ensure that new properties are ready for occupancy, including heavy-duty cleaners for post-construction cleanup, floor and surface cleaners, and products for maintaining common areas. For example, KPS offers cleaning and maintenance services for homes as well as office spaces that are registered and certified by the Ministry of Micro, Small, and Medium Enterprises (MSME) in India. The high volume and frequency of cleaning required during and after construction projects drive substantial demand in this segment. Furthermore, builders often procure cleaning products in bulk, contributing significantly to market volume. Their focus on maintaining the aesthetic and sanitary standards of newly built spaces aligns with the rising expectations of property buyers and tenants.
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online
- Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes convenience stores, supermarkets and hypermarkets, online, and others. According to the report, convenience stores represented the largest segmentation.
Convenience stores are gaining traction owing to their widespread accessibility and crucial role in everyday consumer shopping habits. In India, they, often locally referred to as kirana stores, are deeply embedded in both urban and rural communities, providing essential goods, including household cleaners, to a vast and diverse population. Their proximity to residential areas makes them a preferred choice for quick and frequent purchases, especially for daily necessities like cleaning products. These stores often carry a wide range of affordable and familiar brands, catering to the price-sensitive nature of many Indian consumers. Some of the commonly available convenience stores across the country include Big Bazar, 24 SEVEN, Reliance Fresh, etc. Their ability to provide personalized service and the trust they have built within their communities further enhance their significance in the market. As a result, convenience stores dominate the distribution landscape of household cleaners in India, ensuring high product availability and consistent consumer demand.
Breakup by Income Group:
- Middle (INR 2.5 lacs- INR 27.5 lacs)
- Low (Less than INR 2.5 Lacs)
- High (Greater than INR 27.5 lacs)
The report has provided a detailed breakup and analysis of the market based on the income group. This includes middle (INR 2.5 lacs- INR 27.5 lacs), low (less than INR 2.5 lacs), and high (greater than INR 27.5 lacs). According to the report, middle (INR 2.5 lacs- INR 27.5 lacs) represented the largest segmentation.
The rising preference among middle-class individuals across the country for branded cleaners over traditional methods is driven by convenience, superior results, and value for money. Apart from this, brands like Surf Excel and Vim dishwash liquid are popular choices, offering reliable performance at reasonable prices. Surf Excel, for instance, provides a range of laundry detergents suitable for both hand washing and machine washing, addressing the varied needs of middle-class households. Vim dishwash liquid, known for its grease-cutting capabilities, is a staple in many kitchens due to its cost-effectiveness and efficiency. Additionally, brands like Lizol offer multipurpose floor cleaners that promise hygiene and pleasant fragrances, catering to the increasing awareness among the middle-class population towards cleanliness and health. These products are often available in various pack sizes, allowing consumers to choose based on their budget and usage requirements, which is positively influencing the India household cleaners market outlook.
Breakup by Application:
- Fabric
- Kitchen
- Bathroom
- Floor
- Others
The report has provided a detailed breakup and analysis of the market based on the application. This includes fabric, kitchen, bathroom, floor, and others. According to the report, fabric represented the largest segmentation.
The rising need for presentable attire in social, professional, and educational settings is propelling the segment's growth. According to Mintel's consumer research report, India's fabric care market is projected to grow from approximately INR 52,100 Crore in 2022 to INR 63,900 Crore in 2025. Moreover, the diverse and extensive wardrobe requirements, from daily wear to traditional outfits for special occasions, are escalating the demand for effective fabric cleaning solutions. Products like detergents, fabric softeners, and stain removers are indispensable, addressing the need for thorough cleaning, fabric care, and maintenance of clothing quality. This, in turn, is elevating the India household cleaners market revenue. For instance, in November 2023, one of the organic and natural retail store chains in India, the Organic World (TOW) launched three products under its plant-powered home care label, Osh.
Breakup by Premiumization:
- Economy
- Mid-Sized
- Premium
The report has provided a detailed breakup and analysis of the market based on the premiumization. This includes economy, mid-sized, and premium. According to the report, economy represented the largest segmentation.
A significant portion of the population across the country prioritizes affordability when it comes to daily necessities, including cleaning products. Economy cleaners, such as budget-friendly detergents, surface cleaners, and dishwashing liquids, cater to this demand by providing effective cleaning solutions at lower price points. Brands like Ghadi detergent and Wheel detergent, known for their affordability and decent performance, are gaining widespread popularity. These products are often available in smaller pack sizes, making them accessible to lower-income households and those who prefer to manage their expenses on a daily or weekly basis. The emphasis on value for money, combined with the vast distribution network of local kirana stores, ensures that economy cleaners reach a broad audience across both urban and rural areas. This, in turn, is escalating the India household cleaners market demand.
Breakup by Region:
- North India
- West and Central India
- South India
- East India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India household cleaners.
Major cities like Delhi, Jaipur, and Chandigarh lead the demand for a wide range of cleaning products, from basic detergents and floor cleaners to specialized bathroom and kitchen cleaners. The region's climatic conditions, with hot summers and cold winters, necessitate frequent cleaning, particularly for maintaining indoor air quality and reducing dust accumulation. Popular brands like Surf Excel, Lizol, and Vim are well-entrenched in both urban and semi-urban markets, offering products tailored to local needs and preferences. Additionally, the proliferation of retail chains is also bolstering the market. For example, in February 2024, homecare products start-up Happi Planet, founded by two former P&G executives, raised a funding round of approximately INR 8.47 Crore from Fireside Ventures to expand its offline presence and generate awareness campaigns regarding hygiene. The cultural emphasis on cleanliness, especially during festivals and social gatherings, further boosts the market. Overall, North India's household cleaners market is marked by strong growth potential, driven by evolving consumer habits and increasing penetration of branded cleaning solutions.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major India household cleaners market companies have been provided. Some of the key players in the market include:
- Hindustan Unilever Limited (Unilever)
- Rohit Surfactants Private Limited
- Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
- Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
- Jyothy Labs Limited
- Nirma Limited
- Fena (P) Limited
- Dabur India Limited
- S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
- Pitambari Products Private Limited
India Household Cleaners Market Recent Developments:
- February 2024: One of the plant-based household cleaners brands in India, Koparo, secured funding of approximately INR 5.2 Crore from 4P Capital Partners, in addition to INR 70 Lakhs from Shark Tank India.
- February 2024: Specializing in toxin-free and plant-based home care products, Happi Planet, raised a funding round of INR 8.47 Crore from Fireside Ventures to expand their offline presence.
1. What was the size of the India household cleaners market in 2023?
2. What is the expected growth rate of the India household cleaners market during 2024-2032?
3. What has been the impact of COVID-19 on the India household cleaners market?
4. What are the key factors driving the India household cleaners market?
5. What is the breakup of the India household cleaners market based on the product?
6. What is the breakup of the India household cleaners market based on the ingredient?
7. What is the breakup of the India household cleaners market based on the distribution channel?
8. What is the breakup of the India household cleaners market based on the income group?
9. What is the breakup of the India household cleaners market based on the application?
10. What is the breakup of the India household cleaners market based on the premiumization?
11. What are the key regions in the India household cleaners market?
12. Who are the key players/companies in the India household cleaners market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 INDIA HOUSEHOLD CLEANERS MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Ingredient
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Income Group
5.8 Market Breakup by Application
5.9 Market Breakup by Premiumization
5.10 Market Breakup by Region
5.11 Market Forecast
6 MARKET BREAKUP BY PRODUCT
6.1 Laundry
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dishwashing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Surface Cleaner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Toilet Bowl Cleaner
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Window Cleaner
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Glass Cleaner
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Scourers
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 MARKET BREAKUP BY INGREDIENTS
7.1 Builders
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Solvents
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Surfactants
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Antimicrobials
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Convenience Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY INCOME GROUP
9.1 Middle (INR 2.5 lacs- INR 27.5 lacs)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low (Less than INR 2.5 Lacs)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 High (Greater than INR 27.5 lacs)
9.3.1 Market Trends
9.3.2 Market Forecast
10 MARKET BREAKUP BY APPLICATION
10.1 Fabric
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Kitchen
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Bathroom
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Floor
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 MARKET BREAKUP BY PREMIUMIZATION
11.1 Economy
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Mid-Sized
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Premium
11.3.1 Market Trends
11.3.2 Market Forecast
12 MARKET BREAKUP BY REGION
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by States
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by States
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by States
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by States
12.4.3 Market Forecast
13 SWOT ANALYSIS
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14 VALUE CHAIN ANALYSIS
15 PORTERS FIVE FORCES ANALYSIS
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 PRICE ANALYSIS
17 COMPETITIVE LANDSCAPE
17.1 Market Structure
17.2 Key Players
17.3 Profile of Key Players
17.3.1 Hindustan Unilever Limited (Unilever)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.2 Rohit Surfactants Private Limited
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.4 Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.5 Jyothy Labs Limited
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Financials
17.3.6 Nirma Limited
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.7 Fena (P) Limited
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Dabur India Limited
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9 S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.10 Pitambari Products Private Limited
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 INDIA HOUSEHOLD CLEANERS MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Ingredient
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Income Group
5.8 Market Breakup by Application
5.9 Market Breakup by Premiumization
5.10 Market Breakup by Region
5.11 Market Forecast
6 MARKET BREAKUP BY PRODUCT
6.1 Laundry
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dishwashing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Surface Cleaner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Toilet Bowl Cleaner
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Window Cleaner
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Glass Cleaner
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Scourers
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 MARKET BREAKUP BY INGREDIENTS
7.1 Builders
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Solvents
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Surfactants
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Antimicrobials
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Convenience Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY INCOME GROUP
9.1 Middle (INR 2.5 lacs- INR 27.5 lacs)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low (Less than INR 2.5 Lacs)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 High (Greater than INR 27.5 lacs)
9.3.1 Market Trends
9.3.2 Market Forecast
10 MARKET BREAKUP BY APPLICATION
10.1 Fabric
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Kitchen
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Bathroom
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Floor
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 MARKET BREAKUP BY PREMIUMIZATION
11.1 Economy
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Mid-Sized
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Premium
11.3.1 Market Trends
11.3.2 Market Forecast
12 MARKET BREAKUP BY REGION
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by States
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by States
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by States
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by States
12.4.3 Market Forecast
13 SWOT ANALYSIS
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14 VALUE CHAIN ANALYSIS
15 PORTERS FIVE FORCES ANALYSIS
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 PRICE ANALYSIS
17 COMPETITIVE LANDSCAPE
17.1 Market Structure
17.2 Key Players
17.3 Profile of Key Players
17.3.1 Hindustan Unilever Limited (Unilever)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.2 Rohit Surfactants Private Limited
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.4 Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.5 Jyothy Labs Limited
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Financials
17.3.6 Nirma Limited
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.7 Fena (P) Limited
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Dabur India Limited
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9 S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.10 Pitambari Products Private Limited
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
LIST OF TABLES
Table 1: India: Household Cleaners Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Household Cleaners Market: Breakup by Product (in Million US$), 2018 & 2023
Table 3: India: Household Cleaners Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 4: India: Household Cleaners Market: Breakup by Ingredient (in Million US$), 2018 & 2023
Table 5: India: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
Table 6: India: Household Cleaners Market: Breakup by Distribution Channel (in Million US$), 2018 & 2023
Table 7: India: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 8: India: Household Cleaners Market: Breakup by Income Group (in Million US$), 2018 & 2023
Table 9: India: Household Cleaners Market Forecast: Breakup by Income Group (in Million US$), 2024-2032
Table 10: India: Household Cleaners Market: Breakup by Application (in Million US$), 2018 & 2023
Table 11: India: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 12: India: Household Cleaners Market: Breakup by Premiumization (in Million US$), 2018 & 2023
Table 13: India: Household Cleaners Market Forecast: Breakup by Premiumization (in Million US$), 2024-2032
Table 14: India: Household Cleaners Market: Breakup by Region (in Million US$), 2018 & 2023
Table 15: India: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 16: India: Household Cleaners Market: Key Price Indicators
Table 17: India: Household Cleaners Market: Market Structure
Table 18: India: Household Cleaners Market: Key Players
Table 1: India: Household Cleaners Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Household Cleaners Market: Breakup by Product (in Million US$), 2018 & 2023
Table 3: India: Household Cleaners Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 4: India: Household Cleaners Market: Breakup by Ingredient (in Million US$), 2018 & 2023
Table 5: India: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
Table 6: India: Household Cleaners Market: Breakup by Distribution Channel (in Million US$), 2018 & 2023
Table 7: India: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 8: India: Household Cleaners Market: Breakup by Income Group (in Million US$), 2018 & 2023
Table 9: India: Household Cleaners Market Forecast: Breakup by Income Group (in Million US$), 2024-2032
Table 10: India: Household Cleaners Market: Breakup by Application (in Million US$), 2018 & 2023
Table 11: India: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 12: India: Household Cleaners Market: Breakup by Premiumization (in Million US$), 2018 & 2023
Table 13: India: Household Cleaners Market Forecast: Breakup by Premiumization (in Million US$), 2024-2032
Table 14: India: Household Cleaners Market: Breakup by Region (in Million US$), 2018 & 2023
Table 15: India: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 16: India: Household Cleaners Market: Key Price Indicators
Table 17: India: Household Cleaners Market: Market Structure
Table 18: India: Household Cleaners Market: Key Players
LIST OF FIGURES
Figure 1: India: Household Cleaners Market: Major Drivers and Challenges
Figure 2: India: Household Cleaners Market: Sales Value (in Million US$), 2018-2023
Figure 3: India: Household Cleaners Market: Breakup by Product (in %), 2023
Figure 4: India: Household Cleaners Market: Breakup by Ingredient (in %), 2023
Figure 5: India: Household Cleaners Market: Breakup by Distribution Channel (in %), 2023
Figure 6: India: Household Cleaners Market: Breakup by Income Group (in %), 2023
Figure 7: India: Household Cleaners Market: Breakup by Application (in %), 2023
Figure 8: India: Household Cleaners Market: Breakup by Premiumization (in %), 2023
Figure 9: India: Household Cleaners Market: Breakup by Region (in %), 2023
Figure 10: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: India: Household Cleaners (Laundry) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: India: Household Cleaners (Laundry) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: India: Household Cleaners (Dishwashing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: India: Household Cleaners (Dishwashing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: India: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: India: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: India: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: India: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: India: Household Cleaners (Window Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: India: Household Cleaners (Window Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: India: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: India: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: India: Household Cleaners (Scourers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: India: Household Cleaners (Scourers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: India: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: India: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: India: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: India: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: India: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: India: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: India: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: India: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: India: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: India: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: India: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: India: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: India: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: India: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: India: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: India: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: India: Household Cleaners (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: India: Household Cleaners (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: India: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: India: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: India: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: India: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: India: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: India: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: India: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: India: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: India: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: India: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: India: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: India: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: India: Household Cleaners (Economy) Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: India: Household Cleaners (Economy) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: India: Household Cleaners (Mid-Sized) Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: India: Household Cleaners (Mid-Sized) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: India: Household Cleaners (Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: India: Household Cleaners (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: North India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: North India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 69: North India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: West and Central India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: West and Central India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 72: West and Central India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: South India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: South India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 75: South India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: East India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: East India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 78: East India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: India: Household Cleaners Industry: SWOT Analysis
Figure 80: India: Household Cleaners Industry: Value Chain Analysis
Figure 81: India: Household Cleaners Industry: Porter’s Five Forces Analysis
Figure 1: India: Household Cleaners Market: Major Drivers and Challenges
Figure 2: India: Household Cleaners Market: Sales Value (in Million US$), 2018-2023
Figure 3: India: Household Cleaners Market: Breakup by Product (in %), 2023
Figure 4: India: Household Cleaners Market: Breakup by Ingredient (in %), 2023
Figure 5: India: Household Cleaners Market: Breakup by Distribution Channel (in %), 2023
Figure 6: India: Household Cleaners Market: Breakup by Income Group (in %), 2023
Figure 7: India: Household Cleaners Market: Breakup by Application (in %), 2023
Figure 8: India: Household Cleaners Market: Breakup by Premiumization (in %), 2023
Figure 9: India: Household Cleaners Market: Breakup by Region (in %), 2023
Figure 10: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: India: Household Cleaners (Laundry) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: India: Household Cleaners (Laundry) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: India: Household Cleaners (Dishwashing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: India: Household Cleaners (Dishwashing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: India: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: India: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: India: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: India: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: India: Household Cleaners (Window Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: India: Household Cleaners (Window Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: India: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: India: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: India: Household Cleaners (Scourers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: India: Household Cleaners (Scourers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: India: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: India: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: India: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: India: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: India: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: India: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: India: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: India: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: India: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: India: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: India: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: India: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: India: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: India: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: India: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: India: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: India: Household Cleaners (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: India: Household Cleaners (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: India: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: India: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: India: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: India: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: India: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: India: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: India: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: India: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: India: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: India: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: India: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: India: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: India: Household Cleaners (Economy) Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: India: Household Cleaners (Economy) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: India: Household Cleaners (Mid-Sized) Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: India: Household Cleaners (Mid-Sized) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: India: Household Cleaners (Premium) Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: India: Household Cleaners (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: North India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: North India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 69: North India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: West and Central India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: West and Central India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 72: West and Central India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: South India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: South India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 75: South India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: East India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: East India: Household Cleaners Market: Breakup by States (in %), 2023
Figure 78: East India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: India: Household Cleaners Industry: SWOT Analysis
Figure 80: India: Household Cleaners Industry: Value Chain Analysis
Figure 81: India: Household Cleaners Industry: Porter’s Five Forces Analysis
