India Beauty Devices Market By Product Type (Trimmers & Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others), By Sales Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
The India Beauty Devices Market was valued at USD 1.81 Billion in 2024 and is projected t%li%reach USD 4.31 Billion by 2030, growing at a CAGR of 15.56%. This market is expanding rapidly due t%li%rising awareness around personal grooming and skin health. Increasing disposable incomes, especially among urban consumers, and a shift toward non-invasive beauty treatments have fueled interest in home-use devices such as facial massagers, hair removal tools, and anti-aging technologies. The proliferation of e-commerce platforms and growing accessibility t%li%international brands have further enhanced market reach. Demand is particularly strong among millennials and Gen Z, wh%li%are driving the adoption of tech-integrated, convenient, and personalized beauty care solutions at home.
Key Market Drivers
Rising Disposable Income and Urbanization
The steady growth of India’s middle class and their increasing disposable income are key factors fueling demand for advanced beauty devices. With more individuals moving t%li%urban areas and attaining higher income levels, spending on personal grooming and modern beauty solutions has surged. India’s per capita disposable income increased from USD 2.11 thousand in 2019 t%li%USD 2.54 thousand in 2023, reflecting a stronger consumer base willing t%li%invest in personal care. Urban lifestyles and increased exposure t%li%global beauty standards have boosted the popularity of devices like cleansing brushes, anti-aging tools, and hair removal systems. Additionally, higher purchasing power among women and dual-income households is driving the integration of high-end beauty devices int%li%everyday self-care routines.
Key Market Challenges
High Cost and Limited Affordability
The relatively high cost of advanced beauty devices poses a barrier t%li%widespread adoption in India. Despite growing interest, price sensitivity remains a challenge, especially in non-metropolitan and lower-income demographics. Devices such as IPL hair removers and LED masks can range from ?10,000 t%li%?50,000 or more, which many consumers consider a steep investment. Even when positioned as cost-effective alternatives t%li%salon treatments, the upfront expense restricts broader market penetration. Additionally, many consumers continue t%li%prefer traditional, affordable, and natural skincare methods, which diminishes the perceived need for technologically advanced devices. Without accessible pricing or flexible purchasing models like EMIs or rentals, demand will remain concentrated among upper-income groups in urban regions.
Key Market Trends
Surge in Demand for Smart and Connected Beauty Devices
An emerging trend in India’s beauty devices market is the increasing adoption of smart and connected tools that combine skincare with technology. These products, often app-enabled via Bluetooth or Wi-Fi, allow users t%li%personalize treatments based on real-time data such as skin hydration, tone, and texture. AI-powered devices can offer tailored routines and progress tracking, aligning with the preferences of tech-savvy millennials and Gen Z users. This integration of technology enhances convenience, effectiveness, and engagement in beauty routines. Global and domestic brands are introducing innovative devices like ultrasonic massagers, smart facial brushes, and AI-based acne detectors, appealing t%li%consumers wh%li%prioritize scientifically validated skincare. The rise of this tech-beauty convergence reflects growing demand for efficiency, personalization, and results in home-based beauty solutions.
Key Market Players
In this report, the India Beauty Devices Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
Company Profiles: Detailed analysis of the major companies present in the India Beauty Devices Market.
Available Customizations:
India Beauty Devices Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
Key Market Drivers
Rising Disposable Income and Urbanization
The steady growth of India’s middle class and their increasing disposable income are key factors fueling demand for advanced beauty devices. With more individuals moving t%li%urban areas and attaining higher income levels, spending on personal grooming and modern beauty solutions has surged. India’s per capita disposable income increased from USD 2.11 thousand in 2019 t%li%USD 2.54 thousand in 2023, reflecting a stronger consumer base willing t%li%invest in personal care. Urban lifestyles and increased exposure t%li%global beauty standards have boosted the popularity of devices like cleansing brushes, anti-aging tools, and hair removal systems. Additionally, higher purchasing power among women and dual-income households is driving the integration of high-end beauty devices int%li%everyday self-care routines.
Key Market Challenges
High Cost and Limited Affordability
The relatively high cost of advanced beauty devices poses a barrier t%li%widespread adoption in India. Despite growing interest, price sensitivity remains a challenge, especially in non-metropolitan and lower-income demographics. Devices such as IPL hair removers and LED masks can range from ?10,000 t%li%?50,000 or more, which many consumers consider a steep investment. Even when positioned as cost-effective alternatives t%li%salon treatments, the upfront expense restricts broader market penetration. Additionally, many consumers continue t%li%prefer traditional, affordable, and natural skincare methods, which diminishes the perceived need for technologically advanced devices. Without accessible pricing or flexible purchasing models like EMIs or rentals, demand will remain concentrated among upper-income groups in urban regions.
Key Market Trends
Surge in Demand for Smart and Connected Beauty Devices
An emerging trend in India’s beauty devices market is the increasing adoption of smart and connected tools that combine skincare with technology. These products, often app-enabled via Bluetooth or Wi-Fi, allow users t%li%personalize treatments based on real-time data such as skin hydration, tone, and texture. AI-powered devices can offer tailored routines and progress tracking, aligning with the preferences of tech-savvy millennials and Gen Z users. This integration of technology enhances convenience, effectiveness, and engagement in beauty routines. Global and domestic brands are introducing innovative devices like ultrasonic massagers, smart facial brushes, and AI-based acne detectors, appealing t%li%consumers wh%li%prioritize scientifically validated skincare. The rise of this tech-beauty convergence reflects growing demand for efficiency, personalization, and results in home-based beauty solutions.
Key Market Players
- Philips India Limited
- Panasonic Life Solutions India Private Limited
- Procter & Gamble Hygiene and Health Care Limited
- Vega Industries Private Limited
- Havells India Ltd
- Syska Led Lights Pvt Ltd
- Dyson Technology India Pvt Ltd
- Beurer India Private Limited
- SSIZ International Pvt Ltd
- Flawless Beauty Products and Services Private Limited
In this report, the India Beauty Devices Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
- India Beauty Devices Market, By Product Type:
- Trimmers & Shavers
- Hair Dryers
- Hair Straighteners
- Hair Curlers
- Epilators
- Face Cleanser
- Others
- India Beauty Devices Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Multi-branded Stores
- Online
- Others
- India Beauty Devices Market, By Region:
- North
- South
- East
- West
Company Profiles: Detailed analysis of the major companies present in the India Beauty Devices Market.
Available Customizations:
India Beauty Devices Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up t%li%five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. INDIA BEAUTY DEVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Trimmers & Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others)
5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. INDIA TRIMMERS & SHAVERS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Sales Channel
7. INDIA HAIR DRYERS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Sales Channel
8. INDIA HAIR STRAIGHTENERS MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Sales Channel
9. INDIA HAIR CURLERS MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Sales Channel
10. INDIA EPILATORS MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Sales Channel
11. INDIA FACE CLEANSER MARKET OUTLOOK
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Sales Channel
12. MARKET DYNAMICS
12.1. Drivers
12.2. Challenges
13. MARKET TRENDS & DEVELOPMENTS
13.1. Merger & Acquisition (If Any)
13.2. Product Launches (If Any)
13.3. Recent Developments
14. PORTERS FIVE FORCES ANALYSIS
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. INDIA ECONOMIC PROFILE
16. POLICY & REGULATORY LANDSCAPE
17. COMPETITIVE LANDSCAPE
17.1. Company Profiles
17.1.1. Philips India Limited
17.1.1.1. Business Overview
17.1.1.2. Company Snapshot
17.1.1.3. Products & Services
17.1.1.4. Financials (As Per Availability)
17.1.1.5. Key Market Focus & Geographical Presence
17.1.1.6. Recent Developments
17.1.1.7. Key Management Personnel
17.1.2. Panasonic Life Solutions India Private Limited
17.1.3. Procter & Gamble Hygiene and Health Care Limited
17.1.4. Vega Industries Private Limited
17.1.5. Havells India Ltd
17.1.6. Syska Led Lights Pvt Ltd
17.1.7. Dyson Technology India Pvt Ltd
17.1.8. Beurer India Private Limited
17.1.9. SSIZ International Pvt Ltd
17.1.10. Flawless Beauty Products and Services Private Limited
18. STRATEGIC RECOMMENDATIONS
19. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. INDIA BEAUTY DEVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Trimmers & Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others)
5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. INDIA TRIMMERS & SHAVERS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Sales Channel
7. INDIA HAIR DRYERS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Sales Channel
8. INDIA HAIR STRAIGHTENERS MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Sales Channel
9. INDIA HAIR CURLERS MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Sales Channel
10. INDIA EPILATORS MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Sales Channel
11. INDIA FACE CLEANSER MARKET OUTLOOK
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Sales Channel
12. MARKET DYNAMICS
12.1. Drivers
12.2. Challenges
13. MARKET TRENDS & DEVELOPMENTS
13.1. Merger & Acquisition (If Any)
13.2. Product Launches (If Any)
13.3. Recent Developments
14. PORTERS FIVE FORCES ANALYSIS
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. INDIA ECONOMIC PROFILE
16. POLICY & REGULATORY LANDSCAPE
17. COMPETITIVE LANDSCAPE
17.1. Company Profiles
17.1.1. Philips India Limited
17.1.1.1. Business Overview
17.1.1.2. Company Snapshot
17.1.1.3. Products & Services
17.1.1.4. Financials (As Per Availability)
17.1.1.5. Key Market Focus & Geographical Presence
17.1.1.6. Recent Developments
17.1.1.7. Key Management Personnel
17.1.2. Panasonic Life Solutions India Private Limited
17.1.3. Procter & Gamble Hygiene and Health Care Limited
17.1.4. Vega Industries Private Limited
17.1.5. Havells India Ltd
17.1.6. Syska Led Lights Pvt Ltd
17.1.7. Dyson Technology India Pvt Ltd
17.1.8. Beurer India Private Limited
17.1.9. SSIZ International Pvt Ltd
17.1.10. Flawless Beauty Products and Services Private Limited
18. STRATEGIC RECOMMENDATIONS
19. ABOUT US & DISCLAIMER
