In-App Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030

November 2023 | 150 pages | ID: ICF839042B1CEN
Lucintel

Abstracts

Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
In-depth interviews of the major players in this market
Detailed secondary research from competitors’ financial statements and published data
Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.

Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.

Contents

1. EXECUTIVE SUMMARY


2. GLOBAL IN-APP ADVERTISING MARKET : MARKET DYNAMICS

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. MARKET TRENDS AND FORECAST ANALYSIS FROM 2018 TO 2030

3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global In-App Advertising Market by Platform
  3.3.1: Android
  3.3.2: iOS
  3.3.3: Others
3.4: Global In-App Advertising Market by Type
  3.4.1: Banner Ads
  3.4.2: Interstitial Ads
  3.4.3: Rich Media Ads
  3.4.4: Video Ads
  3.4.5: Native Ads
3.5: Global In-App Advertising Market by Application
  3.5.1: Entertainment
  3.5.2: Gaming
  3.5.3: Social
  3.5.4: Online Shopping
  3.5.5: Payment & Ticketing
  3.5.6: News
  3.5.7: Others

4. MARKET TRENDS AND FORECAST ANALYSIS BY REGION FROM 2018 TO 2030

4.1: Global In-App Advertising Market by Region
4.2: North American In-App Advertising Market
  4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
  4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.3: European In-App Advertising Market
  4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
  4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.4: APAC In-App Advertising Market
  4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
  4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.5: ROW In-App Advertising Market
  4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
  4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

5. COMPETITOR ANALYSIS

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis

6. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS

6.1: Growth Opportunity Analysis
  6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
  6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
  6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application
  6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region
6.2: Emerging Trends in the Global In-App Advertising Market
6.3: Strategic Analysis
  6.3.1: New Product Development
  6.3.2: Capacity Expansion of the Global In-App Advertising Market
  6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
  6.3.4: Certification and Licensing

7. COMPANY PROFILES OF LEADING PLAYERS

7.1: ironSource
7.2: Google AdMob
7.3: BYYD
7.4: Flurry
7.5: TUNE
7.6: Amobee
7.7: InMobi
7.8: Glispa
7.9: AppLovin
7.10: Chartboost