Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region - Global Forecast to 2028
MarketsandMarkets forecasts the immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast period. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.
'By Hardware, the Sensors & Controllers segment is expected to grow with the highest CAGR during the forecast period'
Sensors and controllers play vital roles in enhancing immersive analytics. Sensors gather information about the user's surroundings and physical state, while controllers enable users to interact with the immersive environment. The collected data and interaction can be leveraged to enhance the user's experience and create more engaging and informative analytics. Positional tracking sensors track the user's movements and position, while handheld controllers enable users to manipulate and select virtual objects. Gesture recognition technology interprets hand gestures and body movements, while eye tracking monitors the user's gaze. Voice recognition allows for interaction through voice commands.
'By service, the managed services segment is expected to grow with the highest CAGR during the forecast period'
Managed services are important as they are specifically related to client experiences. A technological domain requires well-delivered managed services. The services offered must fit perfectly into the client's environment. Technical expertise, service consistency, and flexibility must be provided by vendors regardless of the client's location. Managed service providers offer technical expertise, consistency, and flexibility, regardless of the client's location. They deal with all the pre-and post-deployment questions and needs of clients.
'Asia Pacific is expected to have the largest market share during the forecast period'
Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
Research Coverage
The market study covers the immersive analytics market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the immersive analytics market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Advancement in immersive technology and increasing digitalization, the large amount and complexity of the data available for analysis will increase the demand of immersive analytics market, the rising demand to analyze and understand heterogeneous data with data visualization tools, growing adoption of Head-Mounted Displays (HMDs) for 3D data visualization), restraints (High cost to deploy infrastructure required for immersive analytics), opportunities (Immersive analytics will help to generate new revenue streams for businesses, increasing demand of IoT and will create huge potential for immersive analytics, adoption of immersive analytics will enable firms to provide more personalized customer experience), and challenges (Complex data ecosystem leading to data breaches and security issues, lack of analytical knowledge among the workforces) influencing the growth of the immersive analytics market.
'By Hardware, the Sensors & Controllers segment is expected to grow with the highest CAGR during the forecast period'
Sensors and controllers play vital roles in enhancing immersive analytics. Sensors gather information about the user's surroundings and physical state, while controllers enable users to interact with the immersive environment. The collected data and interaction can be leveraged to enhance the user's experience and create more engaging and informative analytics. Positional tracking sensors track the user's movements and position, while handheld controllers enable users to manipulate and select virtual objects. Gesture recognition technology interprets hand gestures and body movements, while eye tracking monitors the user's gaze. Voice recognition allows for interaction through voice commands.
'By service, the managed services segment is expected to grow with the highest CAGR during the forecast period'
Managed services are important as they are specifically related to client experiences. A technological domain requires well-delivered managed services. The services offered must fit perfectly into the client's environment. Technical expertise, service consistency, and flexibility must be provided by vendors regardless of the client's location. Managed service providers offer technical expertise, consistency, and flexibility, regardless of the client's location. They deal with all the pre-and post-deployment questions and needs of clients.
'Asia Pacific is expected to have the largest market share during the forecast period'
Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
- By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
- By Designation: C-level –25%, D-level – 35%, and Others – 40%
- By Region: North America – 38%, Europe – 40%, Asia Pacific – 21%, RoW- 1%
Research Coverage
The market study covers the immersive analytics market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the immersive analytics market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Advancement in immersive technology and increasing digitalization, the large amount and complexity of the data available for analysis will increase the demand of immersive analytics market, the rising demand to analyze and understand heterogeneous data with data visualization tools, growing adoption of Head-Mounted Displays (HMDs) for 3D data visualization), restraints (High cost to deploy infrastructure required for immersive analytics), opportunities (Immersive analytics will help to generate new revenue streams for businesses, increasing demand of IoT and will create huge potential for immersive analytics, adoption of immersive analytics will enable firms to provide more personalized customer experience), and challenges (Complex data ecosystem leading to data breaches and security issues, lack of analytical knowledge among the workforces) influencing the growth of the immersive analytics market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the immersive analytics market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the immersive analytics market across varied regions
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the immersive analytics market.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SCOPE
FIGURE 1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATE, 2020–2022
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primary interviews
2.1.2.4 Primary sources
2.1.2.5 Key industry insights
2.2 MARKET SIZE ESTIMATION
FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES
2.2.1 BOTTOM-UP APPROACH
FIGURE 5 BOTTOM-UP APPROACH
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS
2.2.2 TOP-DOWN APPROACH
FIGURE 7 TOP-DOWN APPROACH
2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
2.3 DATA TRIANGULATION
FIGURE 9 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS AND RISK ASSESSMENT
FIGURE 10 LIMITATIONS
2.7 RECESSION IMPACT
3 EXECUTIVE SUMMARY
FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION)
FIGURE 12 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION)
FIGURE 13 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION)
FIGURE 14 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023
4 PREMIUM INSIGHTS
4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW
FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH
4.2 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023)
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.3 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.4 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.5 GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET
FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 MARKET OVERVIEW
5.2 MARKET DYNAMICS
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET
5.2.1 DRIVERS
5.2.1.1 Advancements in immersive technology and increasing digitalization
5.2.1.2 Large amount and complexity of data available for analysis to increase demand
5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools
5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization
5.2.2 RESTRAINTS
5.2.2.1 High cost to deploy infrastructure required for immersive analytics
5.2.3 OPPORTUNITIES
5.2.3.1 Immersive analytics to generate new revenue streams for businesses
5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics
5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience
5.2.4 CHALLENGES
5.2.4.1 Complex data ecosystem to lead to data breaches and security issues
5.2.4.2 Lack of analytical knowledge in workforce
5.3 HISTORY OF IMMERSIVE ANALYTICS
FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS
5.4 ECOSYSTEM ANALYSIS
FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM
TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM
5.5 VALUE CHAIN ANALYSIS
FIGURE 23 IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023
5.6.2 AVERAGE SELLING PRICE TREND
5.7 TECHNOLOGY ANALYSIS
5.7.1 RELATED TECHNOLOGIES
5.7.1.1 Virtual reality
5.7.1.2 Augmented reality
5.7.1.3 Mixed reality
5.7.1.4 Haptic technology
5.7.1.5 Machine learning and artificial intelligence
5.7.1.6 3D modeling and animation
5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES
5.8 INDUSTRY USE CASES
5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE
5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS
5.8.3 USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY
5.8.4 USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT
5.9 PATENT ANALYSIS
5.9.1 DOCUMENT OF PATENTS
TABLE 5 PATENTS FILED, 2018–2023
5.9.2 INNOVATION AND PATENT APPLICATIONS
FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023
FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS
TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023
TABLE 7 LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–2023
FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET
5.10 PORTER’S FIVE FORCES ANALYSIS
TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL
5.10.1 THREAT OF NEW ENTRANTS
5.10.2 THREAT OF SUBSTITUES
5.10.3 BARGAINING POWER OF BUYERS
5.10.4 BARGAINING POWER OF SUPPLIERS
5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 REGULATORY LANDSCAPE
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.11.1 ISO/TC 184/SC 4
5.11.2 ISO/ TC 184
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP)
5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA)
5.11.5 DIGITAL SIGNATURE ACT
5.11.6 GDPR
5.11.7 FINANCIAL SERVICES MODERNIZATION ACT
5.11.8 SOX ACT
5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD
5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
5.12.2 BUYING CRITERIA
FIGURE 28 KEY BUYING CRITERIA
TABLE 15 KEY BUYING CRITERIA
5.13 KEY CONFERENCES AND EVENTS, 2023–2024
TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
5.14 BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET
5.15 FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE
5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030
5.15.1.1 Short-term roadmap (2023-2025)
5.15.1.2 Mid-term roadmap (2026-2028)
5.15.1.3 Long-term roadmap (2029-2030)
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 17 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
6.2 HARDWARE
6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D
TABLE 18 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
6.2.2 AR/VR/MR HEADSETS
6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets
TABLE 19 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.3 DISPLAYS
6.2.3.1 Use of HMDs to display images in immersive environment to drive market
TABLE 20 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.4 SENSORS & CONTROLLERS
6.2.4.1 Sensors to capture user inputs and interactions within immersive environment
TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.5 OTHER HARDWARE
TABLE 22 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.3 SOLUTIONS
6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS
6.4 SERVICES
6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE
TABLE 23 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
6.4.2 PROFESSIONAL SERVICES
TABLE 24 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.4.3 MANAGED SERVICES
TABLE 25 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION
7.1 INTRODUCTION
7.1.1 APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS
7.2 EDUCATION & TRAINING
7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS
7.3 SALES & MARKETING
7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET
7.4 DESIGN & VISUALIZATION
7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS
7.5 STRATEGY PLANNING
7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS
7.6 OTHER APPLICATIONS
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY
8.1 INTRODUCTION
8.1.1 END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS
FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 26 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
8.2 MEDIA & ENTERTAINMENT
8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE
TABLE 27 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.1.1 Use Cases
8.2.1.1.1 Taking theme parks to next level by enriching experience of viewers
8.2.1.1.2 Creating engaging and immersive experiences with AR, VR, and XR technologies
8.2.2 HEALTHCARE
8.2.2.1 Revolutionization of medical education, clinical care, and medical research with immersive analytical tools
TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.2.2 Use Cases
8.2.2.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality
8.2.3 AUTOMOTIVE & TRANSPORTATION
8.2.3.1 Visualizing and analyzing data from sensors and other sources to identify potential issues
TABLE 29 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.3.2 Use Cases
8.2.3.2.1 Improving driving skills and preparing drivers for challenges
8.2.4 CONSTRUCTION
TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.4.1 Use Cases
8.2.4.1.1 FMT AB to use near eye-based AR technology to assist efficient construction activities
8.2.5 GOVERNMENT & DEFENSE
8.2.5.1 Solutions to provide training on usage of equipment and perform complex construction tasks
TABLE 31 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.5.2 Use Cases
8.2.5.2.1 Use of VR technology for training on simulators in aerospace applications
8.2.5.2.2 Use of immersive technology such as AR for military training and development programs
8.2.6 OTHER END-USE INDUSTRIES
TABLE 32 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
9 IMMERSIVE ANALYTICS MARKET, BY REGION
9.1 INTRODUCTION
FIGURE 31 IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023)
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 33 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
9.2 NORTH AMERICA
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT
9.2.1 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS
9.2.2 NORTH AMERICA: RECESSION IMPACT
TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 35 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 36 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 37 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 38 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.2.3 US
9.2.3.1 Strong presence of AR/VR companies to drive market
TABLE 39 US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 40 US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 41 US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 42 US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.2.4 CANADA
9.3 EUROPE
9.3.1 EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS
9.3.2 EUROPE: RECESSION IMPACT
TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 44 EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 45 EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 46 EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 47 EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.3.3 UK
9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market
TABLE 48 UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 49 UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 50 UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 51 UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.3.4 GERMANY
9.3.4.1 Surging adoption of new technologies to drive market
9.3.5 FRANCE
9.3.5.1 Key focus on online advertisement and adoption of digital display
9.3.6 REST OF EUROPE
9.4 ASIA PACIFIC
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT
9.4.1 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS
9.4.2 RECESSION IMPACT: ASIA PACIFIC
TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 53 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 54 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 55 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 56 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.4.3 CHINA
9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth
9.4.4 SINGAPORE
9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences
9.4.5 INDIA
9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth
TABLE 57 INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 58 INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 59 INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 60 INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.4.6 JAPAN
9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth
9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ)
9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector
9.4.8 REST OF ASIA PACIFIC
9.5 ROW
9.5.1 ROW: IMMERSIVE ANALYTICS MARKET DRIVERS
9.5.2 RECESSION IMPACT: ROW
TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 62 ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 63 ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 64 ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 65 ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.5.3 MIDDLE EAST AND AFRICA
9.5.3.1 Saudi Arabia
9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth
9.5.3.2 South Africa
9.5.3.2.1 Rising government support to drive growth
9.5.3.3 UAE
9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making
9.5.3.4 Rest of Middle East and Africa
9.5.4 LATIN AMERICA
9.5.4.1 Brazil
9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies
9.5.4.2 Mexico
9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market
9.5.4.3 Rest of Latin America
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET
10.3 COMPETITIVE SCENARIO
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS
TABLE 67 IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION
10.5 COMPETITIVE BENCHMARKING
TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE
TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION
TABLE 70 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME
10.6 MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023
10.7 COMPANY EVALUATION QUADRANT
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
10.7.1 STARS
10.7.2 EMERGING LEADERS
10.7.3 PERVASIVE PLAYERS
10.7.4 PARTICIPANTS
FIGURE 37 IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
10.8.1 PROGRESSIVE COMPANIES
10.8.2 RESPONSIVE COMPANIES
10.8.3 DYNAMIC COMPANIES
10.8.4 STARTING BLOCKS
FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023
10.9 COMPETITIVE SCENARIO
10.9.1 PRODUCT LAUNCHES
TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023
10.9.2 DEALS
TABLE 72 DEALS, JANUARY 2019–MARCH 2023
11 COMPANY PROFILES
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1 MAJOR PLAYERS
11.1.1 IBM
TABLE 73 IBM: BUSINESS OVERVIEW
FIGURE 40 IBM: COMPANY SNAPSHOT
TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 75 IBM: PRODUCT LAUNCHES
TABLE 76 IBM: DEALS
11.1.2 MICROSOFT
TABLE 77 MICROSOFT: BUSINESS OVERVIEW
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT
TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 79 MICROSOFT: PRODUCT LAUNCHES
11.1.3 GOOGLE
TABLE 80 GOOGLE: BUSINESS OVERVIEW
FIGURE 42 GOOGLE: COMPANY SNAPSHOT
TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED
TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 83 GOOGLE: DEALS
11.1.4 HTC
TABLE 84 HTC: BUSINESS OVERVIEW
FIGURE 43 HTC: COMPANY SNAPSHOT
TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 86 HTC: PRODUCT LAUNCHES
TABLE 87 HTC: DEALS
11.1.5 META
TABLE 88 META: BUSINESS OVERVIEW
FIGURE 44 META: COMPANY SNAPSHOT
TABLE 89 META: SOLUTIONS/SERVICES OFFERED
TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 91 META: DEALS
11.1.6 TIBCO
TABLE 92 TIBCO: BUSINESS OVERVIEW
TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 94 TIBCO: PRODUCT LAUNCHES
TABLE 95 TIBCO: DEALS
11.1.7 HEWLETT PACKARD ENTERPRISE(HPE)
TABLE 96 HPE: BUSINESS OVERVIEW
FIGURE 45 HPE: COMPANY SNAPSHOT
TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 98 HPE: PRODUCT LAUNCHES
TABLE 99 HPE: DEALS
11.1.8 MAGIC LEAP
TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW
TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES
TABLE 103 MAGIC LEAP: DEALS
11.1.9 SAP
TABLE 104 SAP: BUSINESS OVERVIEW
FIGURE 46 SAP: COMPANY SNAPSHOT
TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 106 SAP: PRODUCT LAUNCHES
11.1.10 ACCENTURE
TABLE 107 ACCENTURE: BUSINESS OVERVIEW
FIGURE 47 ACCENTURE: COMPANY SNAPSHOT
TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
11.1.11 TABLEAU
TABLE 109 TABLEAU: BUSINESS OVERVIEW
TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED
TABLE 111 TABLEAU: DEALS
11.1.12 REPLY
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2 SMES/START-UPS
11.2.1 KOGNITIV SPARK
11.2.2 AVENTIOR
11.2.3 IMMERSION ANALYTICS
11.2.4 BADVR
11.2.5 VIRTUALITICS
11.2.6 SOFTCARE STUDIOS
11.2.7 JUJU IMMERSIVE LIMITED
11.2.8 ARSOME TECHNOLOGY
11.2.9 VARJO
11.2.10 COGNITIVE3D
11.2.11 SENSEGLOVE
11.2.12 DPVR
11.2.13 PICO
12 ADJACENT/RELATED MARKETS
12.1 ADVANCED ANALYTICS MARKET
12.1.1 MARKET DEFINITION
12.1.2 MARKET OVERVIEW
12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT
TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
12.2 SOLUTION
TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
12.3 SERVICES
TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
12.3.1 PROFESSIONAL SERVICES
12.3.2 MANAGED SERVICES
12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET
12.4.1 MARKET DEFINITION
12.4.2 MARKET OVERVIEW
TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
12.5 HARDWARE
TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION)
TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION)
TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION)
TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION)
12.6 SOFTWARE
12.6.1 SOFTWARE DEVELOPMENT KITS
12.6.1.1 Case study: Arcore for Tendar
12.6.2 CLOUD-BASED SERVICES
12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs
TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION)
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SCOPE
FIGURE 1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATE, 2020–2022
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primary interviews
2.1.2.4 Primary sources
2.1.2.5 Key industry insights
2.2 MARKET SIZE ESTIMATION
FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES
2.2.1 BOTTOM-UP APPROACH
FIGURE 5 BOTTOM-UP APPROACH
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS
2.2.2 TOP-DOWN APPROACH
FIGURE 7 TOP-DOWN APPROACH
2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
2.3 DATA TRIANGULATION
FIGURE 9 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS AND RISK ASSESSMENT
FIGURE 10 LIMITATIONS
2.7 RECESSION IMPACT
3 EXECUTIVE SUMMARY
FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION)
FIGURE 12 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION)
FIGURE 13 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION)
FIGURE 14 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023
4 PREMIUM INSIGHTS
4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW
FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH
4.2 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023)
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.3 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.4 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
4.5 GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET
FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 MARKET OVERVIEW
5.2 MARKET DYNAMICS
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET
5.2.1 DRIVERS
5.2.1.1 Advancements in immersive technology and increasing digitalization
5.2.1.2 Large amount and complexity of data available for analysis to increase demand
5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools
5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization
5.2.2 RESTRAINTS
5.2.2.1 High cost to deploy infrastructure required for immersive analytics
5.2.3 OPPORTUNITIES
5.2.3.1 Immersive analytics to generate new revenue streams for businesses
5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics
5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience
5.2.4 CHALLENGES
5.2.4.1 Complex data ecosystem to lead to data breaches and security issues
5.2.4.2 Lack of analytical knowledge in workforce
5.3 HISTORY OF IMMERSIVE ANALYTICS
FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS
5.4 ECOSYSTEM ANALYSIS
FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM
TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM
5.5 VALUE CHAIN ANALYSIS
FIGURE 23 IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023
5.6.2 AVERAGE SELLING PRICE TREND
5.7 TECHNOLOGY ANALYSIS
5.7.1 RELATED TECHNOLOGIES
5.7.1.1 Virtual reality
5.7.1.2 Augmented reality
5.7.1.3 Mixed reality
5.7.1.4 Haptic technology
5.7.1.5 Machine learning and artificial intelligence
5.7.1.6 3D modeling and animation
5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES
5.8 INDUSTRY USE CASES
5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE
5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS
5.8.3 USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY
5.8.4 USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT
5.9 PATENT ANALYSIS
5.9.1 DOCUMENT OF PATENTS
TABLE 5 PATENTS FILED, 2018–2023
5.9.2 INNOVATION AND PATENT APPLICATIONS
FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023
FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS
TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023
TABLE 7 LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–2023
FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET
5.10 PORTER’S FIVE FORCES ANALYSIS
TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL
5.10.1 THREAT OF NEW ENTRANTS
5.10.2 THREAT OF SUBSTITUES
5.10.3 BARGAINING POWER OF BUYERS
5.10.4 BARGAINING POWER OF SUPPLIERS
5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 REGULATORY LANDSCAPE
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.11.1 ISO/TC 184/SC 4
5.11.2 ISO/ TC 184
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP)
5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA)
5.11.5 DIGITAL SIGNATURE ACT
5.11.6 GDPR
5.11.7 FINANCIAL SERVICES MODERNIZATION ACT
5.11.8 SOX ACT
5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD
5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
5.12.2 BUYING CRITERIA
FIGURE 28 KEY BUYING CRITERIA
TABLE 15 KEY BUYING CRITERIA
5.13 KEY CONFERENCES AND EVENTS, 2023–2024
TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
5.14 BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET
5.15 FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE
5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030
5.15.1.1 Short-term roadmap (2023-2025)
5.15.1.2 Mid-term roadmap (2026-2028)
5.15.1.3 Long-term roadmap (2029-2030)
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 17 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
6.2 HARDWARE
6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D
TABLE 18 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
6.2.2 AR/VR/MR HEADSETS
6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets
TABLE 19 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.3 DISPLAYS
6.2.3.1 Use of HMDs to display images in immersive environment to drive market
TABLE 20 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.4 SENSORS & CONTROLLERS
6.2.4.1 Sensors to capture user inputs and interactions within immersive environment
TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.2.5 OTHER HARDWARE
TABLE 22 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.3 SOLUTIONS
6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS
6.4 SERVICES
6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE
TABLE 23 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
6.4.2 PROFESSIONAL SERVICES
TABLE 24 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
6.4.3 MANAGED SERVICES
TABLE 25 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION
7.1 INTRODUCTION
7.1.1 APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS
7.2 EDUCATION & TRAINING
7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS
7.3 SALES & MARKETING
7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET
7.4 DESIGN & VISUALIZATION
7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS
7.5 STRATEGY PLANNING
7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS
7.6 OTHER APPLICATIONS
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY
8.1 INTRODUCTION
8.1.1 END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS
FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 26 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
8.2 MEDIA & ENTERTAINMENT
8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE
TABLE 27 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.1.1 Use Cases
8.2.1.1.1 Taking theme parks to next level by enriching experience of viewers
8.2.1.1.2 Creating engaging and immersive experiences with AR, VR, and XR technologies
8.2.2 HEALTHCARE
8.2.2.1 Revolutionization of medical education, clinical care, and medical research with immersive analytical tools
TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.2.2 Use Cases
8.2.2.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality
8.2.3 AUTOMOTIVE & TRANSPORTATION
8.2.3.1 Visualizing and analyzing data from sensors and other sources to identify potential issues
TABLE 29 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.3.2 Use Cases
8.2.3.2.1 Improving driving skills and preparing drivers for challenges
8.2.4 CONSTRUCTION
TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.4.1 Use Cases
8.2.4.1.1 FMT AB to use near eye-based AR technology to assist efficient construction activities
8.2.5 GOVERNMENT & DEFENSE
8.2.5.1 Solutions to provide training on usage of equipment and perform complex construction tasks
TABLE 31 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
8.2.5.2 Use Cases
8.2.5.2.1 Use of VR technology for training on simulators in aerospace applications
8.2.5.2.2 Use of immersive technology such as AR for military training and development programs
8.2.6 OTHER END-USE INDUSTRIES
TABLE 32 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
9 IMMERSIVE ANALYTICS MARKET, BY REGION
9.1 INTRODUCTION
FIGURE 31 IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023)
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 33 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
9.2 NORTH AMERICA
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT
9.2.1 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS
9.2.2 NORTH AMERICA: RECESSION IMPACT
TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 35 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 36 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 37 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 38 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.2.3 US
9.2.3.1 Strong presence of AR/VR companies to drive market
TABLE 39 US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 40 US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 41 US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 42 US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.2.4 CANADA
9.3 EUROPE
9.3.1 EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS
9.3.2 EUROPE: RECESSION IMPACT
TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 44 EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 45 EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 46 EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 47 EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.3.3 UK
9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market
TABLE 48 UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 49 UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 50 UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 51 UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.3.4 GERMANY
9.3.4.1 Surging adoption of new technologies to drive market
9.3.5 FRANCE
9.3.5.1 Key focus on online advertisement and adoption of digital display
9.3.6 REST OF EUROPE
9.4 ASIA PACIFIC
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT
9.4.1 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS
9.4.2 RECESSION IMPACT: ASIA PACIFIC
TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 53 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 54 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 55 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 56 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.4.3 CHINA
9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth
9.4.4 SINGAPORE
9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences
9.4.5 INDIA
9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth
TABLE 57 INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 58 INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 59 INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 60 INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
9.4.6 JAPAN
9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth
9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ)
9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector
9.4.8 REST OF ASIA PACIFIC
9.5 ROW
9.5.1 ROW: IMMERSIVE ANALYTICS MARKET DRIVERS
9.5.2 RECESSION IMPACT: ROW
TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 62 ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
TABLE 63 ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)
TABLE 64 ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
TABLE 65 ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
9.5.3 MIDDLE EAST AND AFRICA
9.5.3.1 Saudi Arabia
9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth
9.5.3.2 South Africa
9.5.3.2.1 Rising government support to drive growth
9.5.3.3 UAE
9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making
9.5.3.4 Rest of Middle East and Africa
9.5.4 LATIN AMERICA
9.5.4.1 Brazil
9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies
9.5.4.2 Mexico
9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market
9.5.4.3 Rest of Latin America
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET
10.3 COMPETITIVE SCENARIO
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS
TABLE 67 IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION
10.5 COMPETITIVE BENCHMARKING
TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE
TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION
TABLE 70 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME
10.6 MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023
10.7 COMPANY EVALUATION QUADRANT
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
10.7.1 STARS
10.7.2 EMERGING LEADERS
10.7.3 PERVASIVE PLAYERS
10.7.4 PARTICIPANTS
FIGURE 37 IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
10.8.1 PROGRESSIVE COMPANIES
10.8.2 RESPONSIVE COMPANIES
10.8.3 DYNAMIC COMPANIES
10.8.4 STARTING BLOCKS
FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023
10.9 COMPETITIVE SCENARIO
10.9.1 PRODUCT LAUNCHES
TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023
10.9.2 DEALS
TABLE 72 DEALS, JANUARY 2019–MARCH 2023
11 COMPANY PROFILES
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1 MAJOR PLAYERS
11.1.1 IBM
TABLE 73 IBM: BUSINESS OVERVIEW
FIGURE 40 IBM: COMPANY SNAPSHOT
TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 75 IBM: PRODUCT LAUNCHES
TABLE 76 IBM: DEALS
11.1.2 MICROSOFT
TABLE 77 MICROSOFT: BUSINESS OVERVIEW
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT
TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 79 MICROSOFT: PRODUCT LAUNCHES
11.1.3 GOOGLE
TABLE 80 GOOGLE: BUSINESS OVERVIEW
FIGURE 42 GOOGLE: COMPANY SNAPSHOT
TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED
TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 83 GOOGLE: DEALS
11.1.4 HTC
TABLE 84 HTC: BUSINESS OVERVIEW
FIGURE 43 HTC: COMPANY SNAPSHOT
TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 86 HTC: PRODUCT LAUNCHES
TABLE 87 HTC: DEALS
11.1.5 META
TABLE 88 META: BUSINESS OVERVIEW
FIGURE 44 META: COMPANY SNAPSHOT
TABLE 89 META: SOLUTIONS/SERVICES OFFERED
TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 91 META: DEALS
11.1.6 TIBCO
TABLE 92 TIBCO: BUSINESS OVERVIEW
TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 94 TIBCO: PRODUCT LAUNCHES
TABLE 95 TIBCO: DEALS
11.1.7 HEWLETT PACKARD ENTERPRISE(HPE)
TABLE 96 HPE: BUSINESS OVERVIEW
FIGURE 45 HPE: COMPANY SNAPSHOT
TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 98 HPE: PRODUCT LAUNCHES
TABLE 99 HPE: DEALS
11.1.8 MAGIC LEAP
TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW
TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES
TABLE 103 MAGIC LEAP: DEALS
11.1.9 SAP
TABLE 104 SAP: BUSINESS OVERVIEW
FIGURE 46 SAP: COMPANY SNAPSHOT
TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 106 SAP: PRODUCT LAUNCHES
11.1.10 ACCENTURE
TABLE 107 ACCENTURE: BUSINESS OVERVIEW
FIGURE 47 ACCENTURE: COMPANY SNAPSHOT
TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
11.1.11 TABLEAU
TABLE 109 TABLEAU: BUSINESS OVERVIEW
TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED
TABLE 111 TABLEAU: DEALS
11.1.12 REPLY
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2 SMES/START-UPS
11.2.1 KOGNITIV SPARK
11.2.2 AVENTIOR
11.2.3 IMMERSION ANALYTICS
11.2.4 BADVR
11.2.5 VIRTUALITICS
11.2.6 SOFTCARE STUDIOS
11.2.7 JUJU IMMERSIVE LIMITED
11.2.8 ARSOME TECHNOLOGY
11.2.9 VARJO
11.2.10 COGNITIVE3D
11.2.11 SENSEGLOVE
11.2.12 DPVR
11.2.13 PICO
12 ADJACENT/RELATED MARKETS
12.1 ADVANCED ANALYTICS MARKET
12.1.1 MARKET DEFINITION
12.1.2 MARKET OVERVIEW
12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT
TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
12.2 SOLUTION
TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
12.3 SERVICES
TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
12.3.1 PROFESSIONAL SERVICES
12.3.2 MANAGED SERVICES
12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET
12.4.1 MARKET DEFINITION
12.4.2 MARKET OVERVIEW
TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
12.5 HARDWARE
TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION)
TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION)
TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION)
TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION)
12.6 SOFTWARE
12.6.1 SOFTWARE DEVELOPMENT KITS
12.6.1.1 Case study: Arcore for Tendar
12.6.2 CLOUD-BASED SERVICES
12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs
TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION)
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
