Hydrolyzed Wheat Protein Market Size, Share & Trends Analysis Report By Application (Food & Beverages, Personal Care), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030
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Hydrolyzed Wheat Protein Market Growth & Trends
The global hydrolyzed wheat protein market size is expected treach USD 243.93 million by 2030, according ta new report by Grand View Research, Inc., registering a CAGR of 7.5% from 2025 t2030. Increased use of plant-based products due tchanging food habits and rising geriatric population across the globe are some of the key factors driving the market.
Hydrolyzed wheat proteins are plant-based, non-genetically modified products obtained through a process of hydrolysis of wheat germ textract nutrients, especially proteins and peptides. Wheat is the main ingredient of the final product and is free from unnecessary side-effects; it is hence used by various food and beverage manufacturers. Companies such as Cargill Inc. and Agridient are spending a large portion of their capital on R&D tdevelop numerous organic food and beverage formulations, especially targeting the growing vegan population around the world. For instance, Cargill Inc. developed a vegetable-protein formulation that could be used in a variety of beverages. The company alslaunched a soft drink formulation that contains soluble hydrolyzed wheat proteins, thereby witnessing escalating demand from end-consumers looking for newer protein-rich consumables.
Increasing adoption of organic ingredients in personal care products has marked a growing need amongst manufacturers, thereby contributing tthe growth of the personal care segment. This segment is expected tregister a CAGR of 7.9% over the forecast period. Hydrolyzed wheat proteins are often used as a main ingredient in a number of skincare and hair-care products. The product has properties of hydrating and retaining moisture and alsrepairs damaged hair follicles, thus nourishing and softening the hair. A key trend that has imparted robust momentum tthe market for hydrolyzed wheat protein is the natural and non-toxic claims made by a growing number of personal care product manufacturers like Body Shop, Logona, and Cush, especially in the APAC market.
Easy availability of raw material and supportive government policies are a few other factors driving the market. Surging requirement of plant-based ingredients in food processing has led governments tbecome proactive in terms of agricultural development. For instance, the Food Safety & Standard Authority of India (FSSAI) introduced new standards in eight categories under food additives, mostly involving wheat proteins. Now with the approval of FSSAI, manufacturers are permitted tuse wheat production of food and beverages.
Online channel is the fastest growing segment under distribution channels, exhibiting a CAGR of 8.0% over the forecast period. Increasing mobile penetration, ease of access, 24/7 availability, and multiple options available are some of the factors driving online sales. Moreover, regular availability of discounts and offers on multiple products is a crucial factor fueling online sales over the forecast period.
Asia Pacific accounts for major demand in the personal care industry and is likely tregister a CAGR of 8.4% over the forecast period, making it the fastest growing segment in the overall market. Apart from Asian countries, European countries are alsknown for their beauty trends and innovations, featuring sophisticated ingredients in their personal care regime. For instance, Korres, a Greek brand, manufactures an entire haircare range using organic ingredients like olive oil, where hydrolyzed wheat protein is a main ingredient trepair dull and damaged hair.
Hydrolyzed Wheat Protein Market Report Highlights
Hydrolyzed Wheat Protein Market Growth & Trends
The global hydrolyzed wheat protein market size is expected treach USD 243.93 million by 2030, according ta new report by Grand View Research, Inc., registering a CAGR of 7.5% from 2025 t2030. Increased use of plant-based products due tchanging food habits and rising geriatric population across the globe are some of the key factors driving the market.
Hydrolyzed wheat proteins are plant-based, non-genetically modified products obtained through a process of hydrolysis of wheat germ textract nutrients, especially proteins and peptides. Wheat is the main ingredient of the final product and is free from unnecessary side-effects; it is hence used by various food and beverage manufacturers. Companies such as Cargill Inc. and Agridient are spending a large portion of their capital on R&D tdevelop numerous organic food and beverage formulations, especially targeting the growing vegan population around the world. For instance, Cargill Inc. developed a vegetable-protein formulation that could be used in a variety of beverages. The company alslaunched a soft drink formulation that contains soluble hydrolyzed wheat proteins, thereby witnessing escalating demand from end-consumers looking for newer protein-rich consumables.
Increasing adoption of organic ingredients in personal care products has marked a growing need amongst manufacturers, thereby contributing tthe growth of the personal care segment. This segment is expected tregister a CAGR of 7.9% over the forecast period. Hydrolyzed wheat proteins are often used as a main ingredient in a number of skincare and hair-care products. The product has properties of hydrating and retaining moisture and alsrepairs damaged hair follicles, thus nourishing and softening the hair. A key trend that has imparted robust momentum tthe market for hydrolyzed wheat protein is the natural and non-toxic claims made by a growing number of personal care product manufacturers like Body Shop, Logona, and Cush, especially in the APAC market.
Easy availability of raw material and supportive government policies are a few other factors driving the market. Surging requirement of plant-based ingredients in food processing has led governments tbecome proactive in terms of agricultural development. For instance, the Food Safety & Standard Authority of India (FSSAI) introduced new standards in eight categories under food additives, mostly involving wheat proteins. Now with the approval of FSSAI, manufacturers are permitted tuse wheat production of food and beverages.
Online channel is the fastest growing segment under distribution channels, exhibiting a CAGR of 8.0% over the forecast period. Increasing mobile penetration, ease of access, 24/7 availability, and multiple options available are some of the factors driving online sales. Moreover, regular availability of discounts and offers on multiple products is a crucial factor fueling online sales over the forecast period.
Asia Pacific accounts for major demand in the personal care industry and is likely tregister a CAGR of 8.4% over the forecast period, making it the fastest growing segment in the overall market. Apart from Asian countries, European countries are alsknown for their beauty trends and innovations, featuring sophisticated ingredients in their personal care regime. For instance, Korres, a Greek brand, manufactures an entire haircare range using organic ingredients like olive oil, where hydrolyzed wheat protein is a main ingredient trepair dull and damaged hair.
Hydrolyzed Wheat Protein Market Report Highlights
- Offline channels include hypermarkets and supermarkets, drug stores, and direct-to-customer services. All these constituted about 53.8% of the total market in 2024. The segment, however, is projected texhibit a slight decline in the coming years due tincreased number of mobile phone users across the global
- North America hydrolyzed wheat protein industry dominated the global market with the largest revenue share of 39.9% in 2024
- Asia Pacific is a key contender in the global hydrolyzed wheat protein market and is anticipated tbe the fastest growing regional segment with a CAGR of 8.4%. This trend is projected tcontinue over the next few years due trise in geriatric population and increased disposable income of people in this region
- With increased vegan population in countries like Italy and Germany, a positive trend is seen in terms of purchase of wheat protein products in these regions
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. HYDROLYZED WHEAT PROTEIN MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. HYDROLYZED WHEAT PROTEIN MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Hydrolyzed Wheat Protein Market, By Application: Key Takeaways
5.2. Application Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
5.3.1. Food & Beverages
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Personal Care
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Animal Feed
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. HYDROLYZED WHEAT PROTEIN MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Hydrolyzed Wheat Protein Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Offline
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. HYDROLYZED WHEAT PROTEIN MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Hydrolyzed Wheat Protein Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Brazil
7.3.4.1.1. Key country dynamics
7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. UAE
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. HYDROLYZED WHEAT PROTEIN MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. ADM
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Agridient B.V
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. MGP
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. ROQUETTE AMILINA
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Cargill, Incorporated
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Manildra Group
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Crespel & Deiters GmbH & Co. KG
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. CropEnergies AG
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Kroener-Staerke GmbH
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Roquette Fr?res
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. HYDROLYZED WHEAT PROTEIN MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. HYDROLYZED WHEAT PROTEIN MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Hydrolyzed Wheat Protein Market, By Application: Key Takeaways
5.2. Application Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
5.3.1. Food & Beverages
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Personal Care
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Animal Feed
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. HYDROLYZED WHEAT PROTEIN MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Hydrolyzed Wheat Protein Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Offline
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. HYDROLYZED WHEAT PROTEIN MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Hydrolyzed Wheat Protein Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Brazil
7.3.4.1.1. Key country dynamics
7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. UAE
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. HYDROLYZED WHEAT PROTEIN MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. ADM
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Agridient B.V
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. MGP
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. ROQUETTE AMILINA
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Cargill, Incorporated
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Manildra Group
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Crespel & Deiters GmbH & Co. KG
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. CropEnergies AG
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Kroener-Staerke GmbH
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Roquette Fr?res
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
