Households and Gender

June 2017 | 23 pages | ID: HD1633172F0EN
Euromonitor International Ltd

Abstracts

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. But as gender roles and characteristics evolve, predicting or assuming household behavioural patterns based on gender becomes a difficult proposition. This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
The Female Breadwinner
The New Male Consumer
Gender Case Studies
Conclusion