Home Fragrance Market Report by Product Type (Diffusers, Sprays, Scented Candles, and Others), Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, and Others), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Convenience Stores, and Others), and Region 2024-2032
The global home fragrance market size reached US$ 7.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.
Home fragrance is formulated using a mixture of chemicals to impart a scent or cover a malodor. It plays a crucial role in the physiological effects of mood, stress, and working capacity. It provides a soothing ambiance, delivers fresh air, reduces anxiety, and improves focus. Besides this, home fragrance can also repel insects and induce sleep. At present, there is a considerable rise in the construction of residential buildings, which, in turn, is catalyzing the demand for home fragrances around the world.
Home Fragrance Market Trends:
The increasing traction of personalized home fragrance products across the globe represents one of the key factors propelling the growth of the market. Moreover, there is a rise in the utilization of aromatherapy, which relies on essential oils and fragrance compounds for treating numerous psychological and physical disorders, including headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive problems. Besides this, oils like lemon, orange, rosemary, basil, sage, and peppermint aid in revitalizing the senses, improving concentration, and enhancing brain performance. In addition, oregano, ginger, eucalyptus, and frankincense may help protect the body against infections on account of their anti-inflammatory, antibacterial, and antiviral properties. This, coupled with product innovations, such as steam tablets and smart air fresheners, is creating a positive outlook for the market. Apart from this, nowadays, consumers are opting for vegan and cruelty-free home fragrance products due to the increasing awareness about the environmental, ethical, and health and wellbeing hazards of using animal-derived products. This, along with the thriving construction sector and the rapid expansion of online distribution channels, is anticipated to stimulate the growth of the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global home fragrance market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, fragrances and distribution channel.
Breakup by Product Type:
Diffusers
Sprays
Scented Candles
Others
Breakup by Fragrances:
Lemon
Lavender
Jasmine
Rose
Sandalwood
Vanilla
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Convenience Stores
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.
Key Questions Answered in This Report:
How has the global home fragrance market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global home fragrance market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the fragrances?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global home fragrance market and who are the key players?
What is the degree of competition in the industry?
Home fragrance is formulated using a mixture of chemicals to impart a scent or cover a malodor. It plays a crucial role in the physiological effects of mood, stress, and working capacity. It provides a soothing ambiance, delivers fresh air, reduces anxiety, and improves focus. Besides this, home fragrance can also repel insects and induce sleep. At present, there is a considerable rise in the construction of residential buildings, which, in turn, is catalyzing the demand for home fragrances around the world.
Home Fragrance Market Trends:
The increasing traction of personalized home fragrance products across the globe represents one of the key factors propelling the growth of the market. Moreover, there is a rise in the utilization of aromatherapy, which relies on essential oils and fragrance compounds for treating numerous psychological and physical disorders, including headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive problems. Besides this, oils like lemon, orange, rosemary, basil, sage, and peppermint aid in revitalizing the senses, improving concentration, and enhancing brain performance. In addition, oregano, ginger, eucalyptus, and frankincense may help protect the body against infections on account of their anti-inflammatory, antibacterial, and antiviral properties. This, coupled with product innovations, such as steam tablets and smart air fresheners, is creating a positive outlook for the market. Apart from this, nowadays, consumers are opting for vegan and cruelty-free home fragrance products due to the increasing awareness about the environmental, ethical, and health and wellbeing hazards of using animal-derived products. This, along with the thriving construction sector and the rapid expansion of online distribution channels, is anticipated to stimulate the growth of the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global home fragrance market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, fragrances and distribution channel.
Breakup by Product Type:
Diffusers
Sprays
Scented Candles
Others
Breakup by Fragrances:
Lemon
Lavender
Jasmine
Rose
Sandalwood
Vanilla
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Convenience Stores
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.
Key Questions Answered in This Report:
How has the global home fragrance market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global home fragrance market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the fragrances?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global home fragrance market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL HOME FRAGRANCE MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY PRODUCT TYPE
6.1 Diffusers
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Sprays
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Scented Candles
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY FRAGRANCES
7.1 Lemon
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Lavender
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Jasmine
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Rose
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Sandalwood
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Vanilla
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 3M Company
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.2 Bath & Body Works Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Bougie et Senteur
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Faultless Brands
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Godrej aer
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 NEST New York
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Newell Brands Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Nordstrom Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Reckitt Benckiser Group PLC
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Ripple Fragrances Private Limited
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 S. C. Johnson & Son Inc.
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 SWOT Analysis
14.3.12 Scentair Technologies LLC
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL HOME FRAGRANCE MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY PRODUCT TYPE
6.1 Diffusers
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Sprays
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Scented Candles
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY FRAGRANCES
7.1 Lemon
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Lavender
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Jasmine
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Rose
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Sandalwood
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Vanilla
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 3M Company
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.2 Bath & Body Works Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Bougie et Senteur
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Faultless Brands
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Godrej aer
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 NEST New York
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Newell Brands Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Nordstrom Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Reckitt Benckiser Group PLC
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Ripple Fragrances Private Limited
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 S. C. Johnson & Son Inc.
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 SWOT Analysis
14.3.12 Scentair Technologies LLC
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
