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Highway Driving Assist Market by Vehicle Type (PC, BEV, HEV, PHEV, FCEV), Component (Radar, Camera, Ultrasonic Sensor, Software Module), Autonomous Level (Level 2, Level 3 & Above), Function (ACC, LKA, LCA, CAA) and Region - Global Forecast to 2027

October 2019 | 180 pages | ID: HECACC69B2D3EN
MarketsandMarkets

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“Increase in penetration of semi-autonomous vehicles is the significant factor for the growth of the highway driving assist market globally”

The highway driving assist market is projected to reach USD 10.7 billion by 2027 from an estimated USD 1.9 billion in 2019, at a CAGR of 23.9% during the forecast period. All the premium car makers like Tesla, BMW, Audi, Volvo, Nissan, and Maserati have highway driving assist feature in their higher-end car.

The luxury segment is sold mostly in the US, UK, and Germany, where these OEMs are providing this feature in many of its higher end models. However, lack of information technology, communication infrastructure in developing countries will restrict the market growth in the coming years.

“Increasing demand for ease in driving and safety & security is expected to drive the highway driving assist market in Level 3 & above vehicles during the forecast period”

Level 3 & above segment is expected to be the fastest-growing market. Level 3 & above is expected to be introduced in the market by 2021 as tier-1 company’s such as Bosch, ZF and Continental are developing level 3 featured highway assist system and committed to launching by 2021. Once the system introduces level 3 & above segment is expected to grow at the highest CAGR by value during the forecast period.

Software Module segment is expected to grow at the highest CAGR rate within the highway driving assist market

The automotive software market is growing rapidly, and with the gained traction of connected & autonomous vehicle technologies, the automotive embedded software has become a key area for innovation. The software module in automotive has been evolving owing to factors such as an increase in demand for advanced driving assistance features, and government mandates, which are more focused toward the safety and emission norms for vehicles. The major focused area for a software application is automated technologies.

The software module establishes the input and output relation between functions such as adaptive cruise control, blind-spot detection, lane-keeping assist, lane change assist, automatic emergency braking, and collision avoidance system. The various companies which provide a software platform to the highway driving assist manufacturers are Nvidia, Aptiv, Mobileye, Veoneer, and Intel, among others.

“The North America market is expected to register the fastest growth during the forecast period”

The North America highway driving assist market is estimated to be the largest and fastest-growing market. In North America, the US, Canada, and Mexico. Among these, the US and Canada are economically strong and have a high standard of living, and disposable income which leads to the demand for high-end features such as highway driving assist. Infrastructure availability in US and Canada attract the global OEMs and Tier 1 to test and develop such autonomous vehicle also supportive government policies help them to test vehicle on the road. As people have high standards of living and disposable income in these countries, they would like to spend more on safety and comfort features like highway driving assist systems. Global OEMs like Audi, BMW, Tesla, Volvo, Acura, Nissan, Cadillac, and Porsche provide these features in these countries in their premium mid and luxury cars.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
  • By Company Type: Tier I - 40%, Tier II - 42%, and Tier OEM - 18%
  • By Designation: C Level - 57%, D Level - 29%, and Others - 14%
  • By Region: North America - 39%, Europe - 31%, and Asia Pacific - 25%, Rest of the World – 5%
The highway driving assist market comprises major manufacturers such as Robert Bosch (Germany), ZF Friedrichshafen (Germany), Magna (Canada), Continental (Germany) and Valeo (France) among others.

Research Coverage:

The study segments the highway driving assist market and forecasts the market size based on passenger car (mid & luxury segment), EV type (BEV, HEV, PHEV, and FCEV), autonomous level (level 2 and level 3 & above)), functions (adaptive cruise control, lane-keeping assist, lane change assist, and collision avoidance assist), components (camera, radar, ultrasonic sensor, software module and navigation), and region (North America, Europe, Asia Pacific, and RoW). The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall highway driving assist market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 PRODUCT DEFINITION
  1.2.1 INCLUSIONS & EXCLUSIONS
1.3 MARKET SCOPE
1.4 LIMITATIONS
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key secondary sources for vehicle sales
    2.1.1.2 Key secondary sources for market sizing
    2.1.1.3 Key data from secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Sampling techniques & data collection methods
    2.1.2.2 Primary participants
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 ASSUMPTIONS & ASSOCIATED RISKS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE HIGHWAY DRIVING ASSIST MARKET
4.2 NORTH AMERICA TO LEAD THE HIGHWAY DRIVING ASSIST MARKET
4.3 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
4.4 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2019 VS. 2027 (USD MILLION)
4.5 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2019 VS. 2027 (USD MILLION)
4.6 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2019 VS. 2027 (USD MILLION)
4.7 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION)

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 YEARS CONSIDERED FOR THE STUDY
5.3 CURRENCY & PRICING
5.4 MARKET DYNAMICS
  5.4.1 DRIVERS
    5.4.1.1 Increase in road safety
    5.4.1.2 Advancements in ADAS and automated driving technologies
    5.4.1.3 Reduction in fuel consumption
  5.4.2 RESTRAINTS
    5.4.2.1 Cybersecurity and data security concerns
    5.4.2.2 Lack of information technology and communication infrastructure in developing nations
  5.4.3 OPPORTUNITIES
    5.4.3.1 Advancements in LiDAR technology
    5.4.3.2 Self-driving cars
  5.4.4 CHALLENGES
    5.4.4.1 High cost of system
    5.4.4.2 Legal and regulatory framework issues
5.5 REVENUE MISSED: OPPORTUNITIES FOR HIGHWAY DRIVING ASSIST MANUFACTURERS
5.6 HIGHWAY DRIVING ASSIST MARKET, SCENARIOS (2018–2027)
  5.6.1 HIGHWAY DRIVING ASSIST MARKET, MOST LIKELY SCENARIO
  5.6.2 HIGHWAY DRIVING ASSIST MARKET, OPTIMISTIC SCENARIO
  5.6.3 HIGHWAY DRIVING ASSIST MARKET, PESSIMISTIC SCENARIO

6 INDUSTRY TRENDS

6.1 TECHNOLOGY ANALYSIS
  6.1.1 AI AND MACHINE LEARNING TECHNOLOGY
  6.1.2 ADVANCED SENSOR AND FUSING OF SENSOR DATA
  6.1.3 INTELLIGENT MAPPING
6.2 PORTER’S FIVE FORCES ANALYSIS

7 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR

7.1 INTRODUCTION
  7.1.1 RESEARCH METHODOLOGY
  7.1.2 ASSUMPTIONS
  7.1.3 INDUSTRY INSIGHTS
7.2 OPERATIONAL DATA
  7.2.1 LUXURY AND MID SEGMENT VEHICLE SALES DATA 2017–2018
7.3 MID SEGMENT
  7.3.1 PROLIFERATION OF AUTOMATED TECHNOLOGIES FROM LUXURY TO PREMIUM MID SEGMENT VEHICLES IS THE KEY GROWTH AREA
7.4 LUXURY SEGMENT
  7.4.1 BEST SAFETY & COMFORT FEATURES ARE EQUIPPED IN LUXURY VEHICLES
7.5 MARKET LEADERS

8 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE

8.1 INTRODUCTION
  8.1.1 RESEARCH METHODOLOGY
  8.1.2 ASSUMPTIONS
  8.1.3 INDUSTRY INSIGHTS
8.2 OPERATIONAL DATA
  8.2.1 MAJOR EV MODELS IN NORTH AMERICA EQUIPPED WITH HIGHWAY DRIVING ASSIST
8.3 BEV
  8.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL INCREASE
THE DEMAND
8.4 FCEV
  8.4.1 GOVERNMENT EFFORTS TO PROMOTE FCEVS IS THE KEY GROWTH AREA
8.5 HEV
  8.5.1 ADVANCEMENTS IN TECHNOLOGY WILL INCREASE THE DEMAND
8.6 PHEV
  8.6.1 UPCOMING MODELS ARE EXPECTED TO BE EQUIPPED WITH HIGHWAY DRIVING ASSIST
8.7 MARKET LEADERS

9 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL

9.1 INTRODUCTION
  9.1.1 RESEARCH METHODOLOGY
  9.1.2 ASSUMPTIONS
  9.1.3 INDUSTRY INSIGHTS
9.2 OPERATIONAL DATA
  9.2.1 AUTOMATED DRIVING INITIATIVES BY MAJOR AUTOMAKERS
9.3 LEVEL 2
  9.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL BOOST DEMAND
9.4 LEVEL 3 & ABOVE
  9.4.1 INCREASING DEMAND FOR SELF DRIVING CARS WILL HELP THE MARKET
TO GROW
9.5 MARKET LEADERS

10 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION

10.1 INTRODUCTION
  10.1.1 RESEARCH METHODOLOGY
  10.1.2 ASSUMPTIONS
  10.1.3 INDUSTRY INSIGHTS
10.2 OPERATIONAL DATA
  10.2.1 TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS
  10.2.2 AUTOMOTIVE APPLICATION FEATURES
  10.2.3 LEVEL-WISE FUNCTIONS
10.3 ADAPTIVE CRUISE CONTROL (ACC)
  10.3.1 ADDITION OF NEW FEATURES IN ACC IS THE KEY AREA OF MARKET GROWTH
10.4 LANE KEEPING ASSIST (LKA)
  10.4.1 GROWING NEED FOR LANE KEEPING AND CENTERING DURING AUTONOMOUS DRIVING ON HIGHWAYS
10.5 LANE CHANGE ASSIST
  10.5.1 GROWING FOCUS ON REDUCING ACCIDENTS AND IMPROVING SAFETY WILL BOOST DEMAND
10.6 COLLISION AVOIDANCE ASSIST (CAA)
  10.6.1 NEED FOR DETECTION AND PREVENTION OF COLLISIONS DUE TO BLIND SPOT WILL DRIVE THE DEMAND
10.7 MARKET LEADERS

11 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT

11.1 INTRODUCTION
  11.1.1 RESEARCH METHODOLOGY
  11.1.2 ASSUMPTIONS
  11.1.3 INDUSTRY INSIGHTS
11.2 OPERATIONAL DATA
  11.2.1 NEXT GENERATION SENSOR FUSION
11.3 CAMERA
  11.3.1 HIGH ADAPTABILITY OF CAMERAS IN LUXURY VEHICLES WOULD POSITIVELY AFFECT DEMAND
11.4 RADAR
  11.4.1 DEMAND FOR LONG-RANGE RADAR IS FUELLING THE OVERALL MARKET
11.5 ULTRASONIC SENSOR
  11.5.1 MONITORING AND MANAGING BLIND SPOTS THROUGH ULTRASONIC SENSORS WOULD DRIVE DEMAND
11.6 SOFTWARE MODULE
  11.6.1 NEED FOR ROBUST AND HIGH PRECISION AUTOMATED FEATURES MAKES SOFTWARE MODULES MORE COMPLEX
11.7 NAVIGATION
  11.7.1 NEED FOR HIGH DEFINITION MAPS TO IMPLEMENT HIGHER LEVELS OF AUTONOMY
11.8 MARKET LEADERS

12 HIGHWAY DRIVING ASSIST MARKET, BY REGION

12.1 INTRODUCTION
  12.1.1 RESEARCH METHODOLOGY
  12.1.2 ASSUMPTIONS
  12.1.3 INDUSTRY INSIGHTS
12.2 NORTH AMERICA
  12.2.1 CANADA
    12.2.1.1 Large share of premium vehicles and proximity to US drives the Canadian market
  12.2.2 MEXICO
    12.2.2.1 Mexico does not have a market for highway driving assist currently
  12.2.3 US
    12.2.3.1 OEMs initiatives, technological advancements, and infrastructure drive the US market
12.3 EUROPE
  12.3.1 FRANCE
    12.3.1.1 Many OEMs in France are working on autonomous vehicles
  12.3.2 GERMANY
    12.3.2.1 Technological advancements, availability of infrastructure, and OEM initiatives drive the German market
  12.3.3 ITALY
    12.3.3.1 Government and OEM initiatives fuel the Italian market
  12.3.4 SPAIN
    12.3.4.1 Government support to establish laws and required infrastructure to drive the Spanish market
  12.3.5 UK
    12.3.5.1 OEMs offering high-end technologies and infrastructure availability drive the UK market
12.4 ASIA PACIFIC
  12.4.1 CHINA
    12.4.1.1 China is considered as the most promising country for autonomous vehicle initiatives
  12.4.2 INDIA
    12.4.2.1 There is no market available for highway driving assist in India
  12.4.3 JAPAN
    12.4.3.1 R&D strategies by established OEMs and government policies to propel the Japanese market
  12.4.4 SOUTH KOREA
    12.4.4.1 Advanced infrastructure and heavy investment in autonomous technologies are the Korean market drivers
12.5 ROW
  12.5.1 BRAZIL
    12.5.1.1 Establishment of proper infrastructure and R&D initiatives would fuel the Brazilian market
  12.5.2 RUSSIA
    12.5.2.1 Many nationally established companies are taking initiatives on autonomous driving

13 COMPETITIVE LANDSCAPE

13.1 OVERVIEW
13.2 MARKET RANKING ANALYSIS
13.3 PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS
13.4 COMPETITIVE LEADERSHIP MAPPING
  13.4.1 TERMINOLOGY
  13.4.2 VISIONARY LEADERS
  13.4.3 INNOVATORS
  13.4.4 DYNAMIC DIFFERENTIATORS
  13.4.5 EMERGING COMPANIES
  13.4.6 STRENGTH OF PRODUCT PORTFOLIO
  13.4.7 BUSINESS STRATEGY EXCELLENCE
13.5 WINNERS VS. TAIL-ENDERS
13.6 COMPETITIVE SCENARIO
  13.6.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES
  13.6.2 EXPANSIONS
  13.6.3 ACQUISITIONS
  13.6.4 PARTNERSHIPS/CONTRACTS

14 COMPANY PROFILES

(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*
14.1 ROBERT BOSCH
14.2 ZF FRIEDRICHSHAFEN
14.3 MAGNA
14.4 CONTINENTAL
14.5 VALEO
14.6 VISTEON
14.7 MANDO
14.8 AVL
14.9 APTIV
14.10 VEONEER
14.11 NVIDIA
14.12 TOYOTA MOTOR CORPORATION
14.13 HYUNDAI MOTOR COMPANY
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
14.14 OTHER KEY REGIONAL PLAYERS
  14.14.1 ASIA PACIFIC
    14.14.1.1 DENSO
    14.14.1.2 Hyundai Mobis
    14.14.1.3 Samsung Electro Mechanics
  14.14.2 EUROPE
    14.14.2.1 HELLA
    14.14.2.2 Volvo
  14.14.3 NORTH AMERICA
    14.14.3.1 Qualcomm
    14.14.3.2 Intel
    14.14.3.3 Tesla
  14.14.4 ROW
    14.14.4.1 Mobileye

15 RECOMMENDATIONS BY MARKETSANDMARKETS

15.1 NORTH AMERICA WILL BE THE MAJOR MARKET FOR HIGHWAY DRIVING ASSIST
15.2 LEVEL 3 & ABOVE AUTONOMOUS LEVEL CAN BE A KEY FOCUS FOR MANUFACTURERS
15.3 CONCLUSION

16 APPENDIX

16.1 KEY INSIGHTS OF INDUSTRY EXPERTS
16.2 DISCUSSION GUIDE
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.4 AVAILABLE CUSTOMIZATIONS
  16.4.1 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION
    16.4.1.1 Adaptive cruise control
    16.4.1.2 Lane keeping assist
    16.4.1.3 Lane change assist
    16.4.1.4 Collision avoidance assist
  16.4.2 COMPANY PROFILE
    16.4.2.1 Company overview
    16.4.2.2 Products offered
    16.4.2.3 Product development/expansion/partnership/acquisition
    16.4.2.4 SWOT analysis
16.5 RELATED REPORTS
16.6 AUTHOR DETAILS

12. LIST OF TABLES

TABLE 1 INCLUSIONS AND EXCLUSIONS FROM THE DEFINITION
TABLE 2 ASSUMPTIONS, ASSOCIATED RISKS AND IMPACT
TABLE 3 CURRENCY EXCHANGE RATES (WRT PER USD)
TABLE 4 AUTONOMOUS LEVEL FOR SELF DRIVING CARS
TABLE 5 HIGHWAY DRIVING ASSIST MARKET (MOST LIKELY), BY REGION, 2017–2027 (USD MILLION)
TABLE 6 HIGHWAY DRIVING ASSIST MARKET (OPTIMISTIC), BY REGION, 2017–2027 (USD MILLION)
TABLE 7 HIGHWAY DRIVING ASSIST MARKET (PESSIMISTIC), BY REGION, 2017–2027 (USD MILLION)
TABLE 8 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 9 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 10 MID SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 11 MID SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 12 LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 13 LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 14 RECENT DEVELOPMENTS
TABLE 15 US AND CANADA: MAJOR ELECTRIC VEHICLES EQUIPPED HIGHWAY DRIVING ASSIST WITH 2018 SALES
TABLE 16 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2017–2027 (THOUSAND UNITS)
TABLE 17 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2017–2027 (USD MILLION)
TABLE 18 BEV MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 19 BATTERY ELECTRIC VEHICLE MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 20 FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 21 FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 22 HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 23 HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 24 PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 25 PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 26 PRODUCT FEATURES
TABLE 27 MAJOR AUTOMAKERS INITIATIVE TOWARDS LEVEL 3 & ABOVE FUNCTIONALITY
TABLE 28 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2017–2027 (THOUSAND UNITS)
TABLE 29 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL TYPE, 2017–2027 (USD MILLION)
TABLE 30 LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 31 LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 32 LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 33 LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 34 RECENT DEVELOPMENTS
TABLE 35 TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS THAT SELECTED ADAS COULD POTENTIALLY HELP PREVENT INDIVIDUALLY AND ON AGGREGATE
TABLE 36 AUTOMOTIVE APPLICATION FEATURES RELATED TO SAFETY, COMFORT, AND ASSISTANCE
TABLE 37 MAJOR FUNCTIONS NEEDED FOR DIFFERENT AUTOMATED LEVELS
TABLE 38 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2017–2027 (USD MILLION)
TABLE 39 ADAPTIVE CRUISE CONTROL: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 40 LANE KEEPING ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 41 LANE CHANGE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 42 COLLISION AVOIDANCE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 43 RECENT DEVELOPMENT
TABLE 44 LEVEL-WISE REQUIREMENT OF SENSORS
TABLE 45 TECHNOLOGICAL SUPERIORITY OF COMPONENTS IN AUTOMOTIVE APPLICATIONS
TABLE 46 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2017–2027 (USD MILLION)
TABLE 47 CAMERA: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 48 RADAR: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 49 ULTRASONIC SENSOR: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 50 SOFTWARE MODULE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 51 NAVIGATION: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 52 RECENT DEVELOPMENTS
TABLE 53 COUNTRIES BEST PREPARED FOR AUTONOMOUS VEHICLES
TABLE 54 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS)
TABLE 55 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION)
TABLE 56 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (THOUSAND UNITS)
TABLE 57 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (USD MILLION)
TABLE 58 CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 59 CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 60 MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 61 MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 62 US: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 63 US: TRAILER ASSIST SYSTEM MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 64 EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (THOUSAND UNITS)
TABLE 65 EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (USD MILLION)
TABLE 66 FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 67 FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 68 GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 69 GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 70 ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 71 ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 72 SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 73 SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 74 UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 75 UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 76 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (THOUSAND UNITS)
TABLE 77 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (USD MILLION)
TABLE 78 CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 79 CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 80 INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 81 INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 82 JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 83 JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 84 SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 85 SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 86 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (THOUSAND UNITS)
TABLE 87 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017–2027 (USD MILLION)
TABLE 88 BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 89 BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 90 RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (THOUSAND UNITS)
TABLE 91 RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017–2027 (USD MILLION)
TABLE 92 PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS
TABLE 93 NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2017–2019
TABLE 94 EXPANSIONS, 2017–2019
TABLE 95 ACQUISITIONS, 2018–2019
TABLE 96 PARTNERSHIPS/CONTRACTS, 2017–2019
TABLE 97 ROBERT BOSCH: NEW PRODUCT DEVELOPMENTS, 2018–2019
TABLE 98 EXPANSIONS, 2018
TABLE 99 ROBERT BOSCH: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/
AGREEMENTS, 2017
TABLE 100 ZF FRIEDRICHSHAFEN: NEW PRODUCT DEVELOPMENTS, 2018–2019
TABLE 101 ZF FRIEDRICHSHAFEN: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017–2019
TABLE 102 MAGNA: NEW PRODUCT DEVELOPMENTS, 2017
TABLE 103 MAGNA: EXPANSIONS, 2019
TABLE 104 MAGNA: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
TABLE 105 CONTINENTAL: NEW PRODUCT DEVELOPMENTS, 2017–2019
TABLE 106 CONTINENTAL: EXPANSIONS, 2017
TABLE 107 CONTINENTAL: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018–2019
TABLE 108 VALEO: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018–2019
TABLE 109 VISTEON: EXPANSIONS, 2018
TABLE 110 VISTEON: PARTNERSHIP/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017–2019
TABLE 111 MANDO: EXPANSIONS, 2019
TABLE 112 MANDO: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
TABLE 113 AVL: EXPANSIONS, 2018
TABLE 114 APTIV: EXPANSIONS, 2019
TABLE 115 APTIV: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
TABLE 116 VEONEER: NEW PRODUCT DEVELOPMENTS, 2019
TABLE 117 VEONEER: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019
TABLE 118 NVIDIA: NEW PRODUCT DEVELOPMENTS, 2019
TABLE 119 NVIDIA: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019
TABLE 120 TOYOTA MOTOR CORPORATION: NEW PRODUCT DEVELOPMENTS, 2015–2018
TABLE 121 HYUNDAI MOTOR CORPORATION: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/ AGREEMENTS, 2019

12. LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION: HIGHWAY DRIVING ASSIST MARKET
FIGURE 2 HIGHWAY DRIVING ASSIST MARKET: RESEARCH DESIGN
FIGURE 3 RESEARCH DESIGN MODEL
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS
FIGURE 5 BOTTOM-UP APPROACH: HIGHWAY DRIVING ASSIST MARKET
FIGURE 6 TOP-DOWN APPROACH: HIGHWAY DRIVING ASSIST MARKET
FIGURE 7 DATA TRIANGULATION
FIGURE 8 HIGHWAY DRIVING ASSIST: MARKET OUTLOOK
FIGURE 9 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
FIGURE 10 INCREASING DEMAND FOR ROAD SAFETY AND AUTOMATED TECHNOLOGIES ARE DRIVING THE HIGHWAY DRIVING ASSIST MARKET, 2019–2027 (USD MILLION)
FIGURE 11 HIGHWAY DRIVING ASSIST MARKET, BY VALUE, BY REGION, 2019–2027 (USD MILLION)
FIGURE 12 MID SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
FIGURE 13 BEV SEGMENT IS EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
FIGURE 14 RADAR SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
FIGURE 15 LEVEL3 & ABOVE SEGMENT EXPECTED TO GROW FASTER DURING
THE FORECAST PERIOD
FIGURE 16 ADAPTIVE CRUISE CONTROL SEGMENT EXPECTED TO DOMINATE DURING
THE FORECAST PERIOD
FIGURE 17 HIGHWAY DRIVING ASSIST MARKET: MARKET DYNAMICS
FIGURE 18 US FATAL TRAFFIC CRASH DATA FOR 2016
FIGURE 19 AUTOMOTIVE ADAS MARKET, BY REGION 2018 VS. 2025 (USD BILLION)
FIGURE 20 REVENUE SHIFT DRIVING MARKET GROWTH
FIGURE 21 GLOBAL FUEL ECONOMY AND CO2 EMISSION DATA (2016–2025)
FIGURE 22 5G INFRASTRUCTURE MARKET, BY GEOGRAPHY, 2020–2026 (USD MILLION)
FIGURE 23 SALES DATA, BY PASSENGER CAR, 2017 VS. 2018 (THOUSAND UNITS)
FIGURE 24 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
FIGURE 25 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2019 VS. 2027 (USD MILLION)
FIGURE 26 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2019 VS. 2027 (USD MILLION)
FIGURE 27 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION)
FIGURE 28 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2019 VS. 2027 (USD MILLION)
FIGURE 29 HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 (USD MILLION)
FIGURE 30 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2019 VS. 2027 (USD MILLION)
FIGURE 31 HIGHWAY DRIVING ASSIST MARKET: REGIONAL MARKET SHARE
& GROWTH RATE, 2019 (VALUE)
FIGURE 32 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT
FIGURE 33 EUROPE: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT
FIGURE 34 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 VS. 2027 (USD MILLION)
FIGURE 35 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 VS. 2027 (USD MILLION)
FIGURE 36 HIGHWAY DRIVING ASSIST: MARKET RANKING ANALYSIS, 2018
FIGURE 37 HIGHWAY DRIVING ASSIST MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2018
FIGURE 38 HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE PRODUCT OFFERING ANALYSIS
FIGURE 39 HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE BUSINESS STRATEGY ANALYSIS
FIGURE 40 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS & PARTNERSHIPS/ AGREEMENTS/SUPPLY CONTRACTS/COLLABORATIONS/JOINT VENTURES AS
THE KEY GROWTH STRATEGY, 2017–2019
FIGURE 41 ROBERT BOSCH: COMPANY SNAPSHOT
FIGURE 42 ZF FRIEDRICHSHAFEN: COMPANY SNAPSHOT
FIGURE 43 MAGNA: COMPANY SNAPSHOT
FIGURE 44 CONTINENTAL AG: COMPANY SNAPSHOT
FIGURE 45 VALEO: COMPANY SNAPSHOT
FIGURE 46 VISTEON: COMPANY SNAPSHOT
FIGURE 47 MANDO: COMPANY SNAPSHOT
FIGURE 48 APTIV: COMPANY SNAPSHOT
FIGURE 49 VEONEER: COMPANY SNAPSHOT
FIGURE 50 NVIDIA: COMPANY SNAPSHOT
FIGURE 51 TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT
FIGURE 52 HYUNDAI MOTOR: COMPANY SNAPSHOT


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