Healthy Foods Market Size, Share & Trends Analysis Report By Product (Functional Foods, Organic Foods), By Distribution (Supermarket & Hypermarket, Convenience Stores), By Region, And Segment Forecasts, 2024 - 2030
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Healthy Foods Market Size & Trends
The global healthy foods market size was estimated at USD 653 billion in 2023 and is projected tgrow at a CAGR of 10.0% from 2024 t2030. One of the most significant drivers of the market growth is the increasing awareness of health and nutrition among consumers. As more individuals recognize the importance of a balanced diet and its impact on overall well-being, there has been a marked shift towards healthier eating habits. This trend is fueled by rising incidences of lifestyle-related diseases such as obesity and diabetes, prompting consumers tseek out foods that offer nutritional benefits and support weight management. The demand for protein-rich products, organic foods, and those free from allergens is rising as people prioritize their health through dietary choices.
Adopting plant-based diets has emerged as a powerful trend influencing the market for healthy foods. With growing concerns about animal welfare, environmental sustainability, and personal health, many consumers are shifting from animal-based products tvegan and vegetarian options. This transition is supported by an increasing number of individuals whare lactose intolerant or have other dietary restrictions, further driving demand for plant-based alternatives. The popularity of dairy-free milk, gluten-free snacks, and plant-based proteins reflects this significant market shift.
The modern lifestyle has alsplayed a crucial role in shaping the market. As more people work from home or lead busy lives, there is a growing preference for convenient food options that dnot compromise health. Ready-to-eat meals and snacks that are nutritious and easy tprepare are gaining traction among consumers seeking quick yet healthy meal solutions. This trend aligns with the increasing focus on clean-label products emphasizing transparency in ingredients, catering thealth-conscious consumers whprefer minimal processing in their food choices.
Technological advancements in food production and distribution are facilitating the growth of the market. Innovations such as fortified foods, functional beverages, and probiotic-rich products are becoming increasingly popular as consumers seek additional health benefits beyond basic nutrition. Moreover, e-commerce platforms have made it easier for consumers taccess various health food products, further driving sales and expanding market reach.
Finally, there is a growing emphasis on preventive health measures among consumers. Many individuals are now more proactive about their health, seeking foods that enhance their immune systems and overall vitality. This shift towards preventive nutrition encourages manufacturers tdevelop products that cater tthese needs, including supplements, functional foods, and snacks designed tboost energy levels and support long-term health. As awareness about the connection between diet and disease prevention grows, the demand for health-oriented food products is expected trise correspondingly.
One of the primary challenges in the healthy foods industry is the shorter shelf life of fresh products. While fresh foods are often preferred for their superior nutritional content and flavor, their perishable nature necessitates quick consumption or refrigeration. This limitation can lead tincreased production costs and higher waste rates due tunsold inventory, ultimately affecting profitability and sustainability efforts within the market. Retailers may struggle tkeep fresh, healthy food items in stock, which can deter consumers whprioritize convenience and availability.
Another significant barrier is the high prices associated with health foods. Many consumers find that organic and wellness-focused products come at a premium compared tconventional options, which can limit accessibility for a broader audience. The perception that healthy eating is expensive can discourage individuals from adopting more nutritious diets, particularly in regions with prevalent economic constraints. This challenge is particularly acute in markets like India, where a substantial portion of the population cannot afford a nutritious diet.
The market alsfaces regulatory challenges, particularly concerning fortified foods and beverages. Stricter regulations aimed at ensuring product safety and transparency can create hurdles for manufacturers whmay struggle tcomply with these standards. Failure tmeet regulatory requirements can limit the availability of certain products in the market, stifling innovation and reducing consumer choices. Manufacturers must navigate these complex regulations while maintaining product quality and meeting consumer expectations.
Global Healthy Foods Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 t2030. For this study, Grand View Research has segmented the global healthy foods market report based on product, distribution, and region.
Healthy Foods Market Size & Trends
The global healthy foods market size was estimated at USD 653 billion in 2023 and is projected tgrow at a CAGR of 10.0% from 2024 t2030. One of the most significant drivers of the market growth is the increasing awareness of health and nutrition among consumers. As more individuals recognize the importance of a balanced diet and its impact on overall well-being, there has been a marked shift towards healthier eating habits. This trend is fueled by rising incidences of lifestyle-related diseases such as obesity and diabetes, prompting consumers tseek out foods that offer nutritional benefits and support weight management. The demand for protein-rich products, organic foods, and those free from allergens is rising as people prioritize their health through dietary choices.
Adopting plant-based diets has emerged as a powerful trend influencing the market for healthy foods. With growing concerns about animal welfare, environmental sustainability, and personal health, many consumers are shifting from animal-based products tvegan and vegetarian options. This transition is supported by an increasing number of individuals whare lactose intolerant or have other dietary restrictions, further driving demand for plant-based alternatives. The popularity of dairy-free milk, gluten-free snacks, and plant-based proteins reflects this significant market shift.
The modern lifestyle has alsplayed a crucial role in shaping the market. As more people work from home or lead busy lives, there is a growing preference for convenient food options that dnot compromise health. Ready-to-eat meals and snacks that are nutritious and easy tprepare are gaining traction among consumers seeking quick yet healthy meal solutions. This trend aligns with the increasing focus on clean-label products emphasizing transparency in ingredients, catering thealth-conscious consumers whprefer minimal processing in their food choices.
Technological advancements in food production and distribution are facilitating the growth of the market. Innovations such as fortified foods, functional beverages, and probiotic-rich products are becoming increasingly popular as consumers seek additional health benefits beyond basic nutrition. Moreover, e-commerce platforms have made it easier for consumers taccess various health food products, further driving sales and expanding market reach.
Finally, there is a growing emphasis on preventive health measures among consumers. Many individuals are now more proactive about their health, seeking foods that enhance their immune systems and overall vitality. This shift towards preventive nutrition encourages manufacturers tdevelop products that cater tthese needs, including supplements, functional foods, and snacks designed tboost energy levels and support long-term health. As awareness about the connection between diet and disease prevention grows, the demand for health-oriented food products is expected trise correspondingly.
One of the primary challenges in the healthy foods industry is the shorter shelf life of fresh products. While fresh foods are often preferred for their superior nutritional content and flavor, their perishable nature necessitates quick consumption or refrigeration. This limitation can lead tincreased production costs and higher waste rates due tunsold inventory, ultimately affecting profitability and sustainability efforts within the market. Retailers may struggle tkeep fresh, healthy food items in stock, which can deter consumers whprioritize convenience and availability.
Another significant barrier is the high prices associated with health foods. Many consumers find that organic and wellness-focused products come at a premium compared tconventional options, which can limit accessibility for a broader audience. The perception that healthy eating is expensive can discourage individuals from adopting more nutritious diets, particularly in regions with prevalent economic constraints. This challenge is particularly acute in markets like India, where a substantial portion of the population cannot afford a nutritious diet.
The market alsfaces regulatory challenges, particularly concerning fortified foods and beverages. Stricter regulations aimed at ensuring product safety and transparency can create hurdles for manufacturers whmay struggle tcomply with these standards. Failure tmeet regulatory requirements can limit the availability of certain products in the market, stifling innovation and reducing consumer choices. Manufacturers must navigate these complex regulations while maintaining product quality and meeting consumer expectations.
Global Healthy Foods Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 t2030. For this study, Grand View Research has segmented the global healthy foods market report based on product, distribution, and region.
- Product Outlook (Revenue, USD Billion, 2018 - 2030)
- Functional Foods
- Organic Foods
- BFY Foods
- Others
- Distribution Outlook (Revenue, USD Billion, 2018 - 2030)
- Supermarket & Hypermarket
- Convenience Stores
- Specialty Stores
- Online Retailers
- Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. HEALTHY FOODS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Dairy Alternative Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. HEALTHY FOODS MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
4.1. Healthy Foods Market, by Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2023 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
4.3.1. Functional Foods
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.2. Organic Foods
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.3. BFY Foods
4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.4. Others
4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 5. HEALTHY FOODS MARKET: DISTRIBUTION ESTIMATES & TREND ANALYSIS
5.1. Healthy Foods Market, by Distribution: Key Takeaways
5.2. Distribution Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Billion)
5.3.1. Supermarket & hypermarket
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Convenience Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Specialty Stores
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Online
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. HEALTHY FOODS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Healthy Foods Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
6.3.1. North America
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.2. U.S.
6.3.1.2.1. Key country dynamics
6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.3. Canada
6.3.1.3.1. Key country dynamics
6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.4. Mexico
6.3.1.4.1. Key country dynamics
6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Europe
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.2. Germany
6.3.2.2.1. Key country dynamics
6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.3. UK
6.3.2.3.1. Key country dynamics
6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.4. France
6.3.2.4.1. Key country dynamics
6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.5. Italy
6.3.2.5.1. Key country dynamics
6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.6. Spain
6.3.2.6.1. Key country dynamics
6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Asia Pacific
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.2. China
6.3.3.2.1. Key country dynamics
6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.3. Japan
6.3.3.3.1. Key country dynamics
6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.4. India
6.3.3.4.1. Key country dynamics
6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key country dynamics
6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.6. South Korea
6.3.3.6.1. Key country dynamics
6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Central & South America
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4.2. Brazil
6.3.4.2.1. Key country dynamics
6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5. Middle East & Africa
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5.2. South Africa
6.3.5.2.1. Key country dynamics
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Nestlй S.A.
7.9.2. Danone S.A.
7.9.3. PepsiCo Inc.
7.9.4. General Mills Inc.
7.9.5. Kraft Heinz Company
7.9.6. Mondelez International Inc.
7.9.7. GlaxoSmithKline PLC
7.9.8. Abbott Laboratories
7.9.9. Herbalife Nutrition Ltd.
7.9.10. Archer Daniels Midland Company
7.9.11. Chobani Global Holdings LLC
7.9.12. Clif Bar & Company
7.9.13. Dairy Farmers of America Inc.
7.9.14. Glanbia PLC
7.9.15. Yakult Honsha Co., Ltd.
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. HEALTHY FOODS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Dairy Alternative Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. HEALTHY FOODS MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
4.1. Healthy Foods Market, by Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2023 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
4.3.1. Functional Foods
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.2. Organic Foods
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.3. BFY Foods
4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.3.4. Others
4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 5. HEALTHY FOODS MARKET: DISTRIBUTION ESTIMATES & TREND ANALYSIS
5.1. Healthy Foods Market, by Distribution: Key Takeaways
5.2. Distribution Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Billion)
5.3.1. Supermarket & hypermarket
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Convenience Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Specialty Stores
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Online
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. HEALTHY FOODS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Healthy Foods Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
6.3.1. North America
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.2. U.S.
6.3.1.2.1. Key country dynamics
6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.3. Canada
6.3.1.3.1. Key country dynamics
6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.1.4. Mexico
6.3.1.4.1. Key country dynamics
6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Europe
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.2. Germany
6.3.2.2.1. Key country dynamics
6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.3. UK
6.3.2.3.1. Key country dynamics
6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.4. France
6.3.2.4.1. Key country dynamics
6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.5. Italy
6.3.2.5.1. Key country dynamics
6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.6. Spain
6.3.2.6.1. Key country dynamics
6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Asia Pacific
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.2. China
6.3.3.2.1. Key country dynamics
6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.3. Japan
6.3.3.3.1. Key country dynamics
6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.4. India
6.3.3.4.1. Key country dynamics
6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key country dynamics
6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3.6. South Korea
6.3.3.6.1. Key country dynamics
6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Central & South America
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4.2. Brazil
6.3.4.2.1. Key country dynamics
6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5. Middle East & Africa
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5.2. South Africa
6.3.5.2.1. Key country dynamics
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Nestlй S.A.
7.9.2. Danone S.A.
7.9.3. PepsiCo Inc.
7.9.4. General Mills Inc.
7.9.5. Kraft Heinz Company
7.9.6. Mondelez International Inc.
7.9.7. GlaxoSmithKline PLC
7.9.8. Abbott Laboratories
7.9.9. Herbalife Nutrition Ltd.
7.9.10. Archer Daniels Midland Company
7.9.11. Chobani Global Holdings LLC
7.9.12. Clif Bar & Company
7.9.13. Dairy Farmers of America Inc.
7.9.14. Glanbia PLC
7.9.15. Yakult Honsha Co., Ltd.
