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Hard Kombucha Market Size, Share & Trends Analysis Report By ABV Content (Up to 5.0% ABV, 6.0 to 10.0% ABV), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2022 - 2030

June 2022 | 80 pages | ID: H08E5944A994EN
Grand View Research, Inc.

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Hard Kombucha Market Growth & Trends

The global hard kombucha market size is expected to reach USD 273.2 million by 2030, registering a CAGR of 23.5% over the forecast period, according to a new report by Grand View Research, Inc. Shifting consumer preference for moderate alcohol content beverages, particularly among millennials and the working-class population, is expected to integrate well with the growth of the market. According to an article published by BNP Media, in February 2022, U.S. kombucha sales increased by 11% between the years 2018 and 2021. This suggests an upward growth trend for the hard market in the coming years. Rising product popularity as low-calorie, low-carb, and low-sugar alternative alcoholic drinks to traditional alcoholic beverages among the health-conscious demographics across the world is expected to accelerate the market.

Furthermore, the rising adoption of new flavors is likely to provide growth opportunities to the key market players. For instance, in July 2021, Bambucha launched a new line of organic hard kombucha, which is available in three flavors namely, Tropical Guava, Blueberry Vanilla, and Hawaiian Hibiscus. Hard kombucha with 6.0 to 10.0% ABV segment held the largest share of the global revenue in 2021 and is expected to maintain dominance over the forecast period. The high consumption and easy availability of a wide range of products in this category, especially in the North America region, are driving the growth of this segment. For instance, Local Roots Kombucha, a San-Diego based company offers Booch-Mosa a hard kombucha with an ABV content of 6%.

The company claims that its product is made with all organic ingredients, such as orange, ginger, and turmeric. The off-trade distribution channel segment accounted for the largest revenue share in 2021. The increasing availability of such products at Walmart, Target, Costco, and Tesco among others has helped in driving the sales through off-trade distribution channels. Furthermore, the closure of the on-trade channel due to the outbreak of COVID-19 has also boosted the sales through the off-trade channels, such as sales of hard kombucha through e-commerce platforms. For instance, Synergy offers its kombucha drink at various Walmart locations to increase product visibility.

Hard Kombucha Market Report Highlights
  • Hard kombucha with up to 5.0% ABV is projected to register the fastest CAGR from 2022 to 2030 owing to the high demand for low-alcoholic beverages among health-conscious millennials and Gen Z consumers
  • The on-trade channel segment is anticipated to register the fastest CAGR during the forecast period due to the rising product penetration across various e-commerce websites
  • Asia Pacific is expected to register the fastest CAGR during the forecast period. Countries, such as China, Japan, and Australia, are expected to see rapid growth in the product consumption due to increased product launches in the region
  • The market is characterized by the presence of a few major players and several small- and medium-scale players
  • The majority of the market share is captured by key players like Remedy Drinks, Jiant, Flying Embers, and JuneShine
  • There is fierce competition between players in this market as some of them are top manufacturers and have large customer bases at regional as well as global levels
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Products & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. ABV Content Outlook
2.3. Distribution Channel Outlook

CHAPTER 3. HARD KOMBUCHA MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Hard Kombucha Market
3.4. Industry Value Chain Analysis
  3.4.1. Sales/Retail Channel Analysis
  3.4.2. Profit Margin Analysis
3.5. Market Dynamics
  3.5.1. Market Driver Analysis
  3.5.2. Market Restraint Analysis
  3.5.3. Industry Challenges
  3.5.4. Industry Opportunities
3.6. Business Environment Analysis
  3.6.1. Industry Analysis – Porter’s
    3.6.1.1. Supplier Power
    3.6.1.2. Buyer Power
    3.6.1.3. Substitution Threat
    3.6.1.4. Threat from New Entrant
    3.6.1.5. Competitive Rivalry
3.7. Roadmap of Hard Kombucha Market
3.8. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

CHAPTER 5. HARD KOMBUCHA MARKET: ABV CONTENT ESTIMATES & TREND ANALYSIS

5.1. ABV Content Movement Analysis & Market Share, 2021 & 2030
5.2. Up to 5.0% ABV
  5.2.1. Market estimates and forecast for up to 5.0% ABV 2017 - 2030 (USD 000’)
5.3. 6.0% to 10.0% ABV
  5.3.1. Market estimates and forecast for 6.0% to 10.0% ABV 2017 - 2030 (USD 000)
5.4. Others
  5.4.1. Market estimates and forecast for others 2017 - 2030 (USD 000’)

CHAPTER 6. HARD KOMBUCHA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. On-trade
  6.2.1. Market estimates and forecast through on-trade 2017 - 2030 (USD 000’)
6.3. Off-trade
  6.3.1. Market estimates and forecast through off-trade 2017 - 2030 (USD 000’)

CHAPTER 7. HARD KOMBUCHA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
  7.2.1. Market estimates and forecast 2017 - 2030 (USD 000’)
  7.2.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
  7.2.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.2.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.2.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.2.5. Canada
    7.2.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.2.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.2.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.2.6. Mexico
    7.2.6.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.2.6.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.2.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
7.3. Europe
  7.3.1. Market estimates and forecast 2017 - 2030 (USD 000’)
  7.3.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
  7.3.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.3.4. Germany
    7.3.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.3.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.3.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.3.5. U.K.
    7.3.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.3.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.3.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.3.6. France
    7.3.6.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.3.6.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.3.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.3.7. The Netherlands
    7.3.7.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.3.7.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.3.7.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.3.8. Switzerland
    7.3.8.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.3.8.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.3.8.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
  7.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
  7.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.4.4. China
    7.4.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.4.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.4.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.4.5. Japan
    7.4.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.4.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.4.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.4.6. Australia
    7.4.6.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.4.6.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.4.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
7.5. Central & South America
  7.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
  7.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
  7.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.5.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.5.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.5.5. Argentina
    7.5.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.5.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.5.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
7.6. Middle East & Africa
  7.6.1. Market estimates and forecast 2017 - 2030 (USD 000’)
  7.6.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
  7.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.6.4. UAE
    7.6.4.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.6.4.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.6.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)
  7.6.5. South Africa
    7.6.5.1. Market estimates and forecast 2017 - 2030 (USD 000’)
    7.6.5.2. Market estimates and forecast, by ABV content 2017 - 2030 (USD 000’)
    7.6.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD 000’)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2021

CHAPTER 9. COMPANY PROFILES

9.1. Remedy Drinks
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Product Benchmarking
  9.1.4. Strategic Initiatives
9.2. Jiant
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Product Benchmarking
  9.2.4. Strategic Initiatives
9.3. Flying Embers
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Product Benchmarking
  9.3.4. Strategic Initiatives
9.4. JuneShine
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Product Benchmarking
  9.4.4. Strategic Initiatives
9.5. Boochcraft
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Product Benchmarking
  9.5.4. Strategic Initiatives
9.6. Kyla
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Product Benchmarking
  9.6.4. Strategic Initiatives
9.7. Unity Vibration
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Product Benchmarking
  9.7.4. Strategic Initiatives
9.8. Dr Hops
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Product Benchmarking
  9.8.4. Strategic Initiatives
9.9. Ventura Brewing Company
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Product Benchmarking
  9.9.4. Strategic Initiatives
9.10. Allkind
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Product Benchmarking
  9.10.4. Strategic Initiatives

LIST OF TABLES

1. Hard kombucha market– Key market driver analysis
2. Hard kombucha market– Key market restraint analysis
3. Global up to 5.0% ABV market estimates and forecast 2017 - 2030 (USD 000’)
4. Global 6.0% to 10.0% ABV market estimates and forecast 2017 - 2030 (USD 000’)
5. Global others market estimates and forecast 2017 - 2030 (USD 000’)
6. Global hard kombucha market estimates and forecast through on-trade 2017 - 2030 (USD 000’)
7. Global hard kombucha market estimates and forecast through off-trade 2017 - 2030 (USD 000’)
8. North America hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
9. North America hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
10. North America hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
11. U.S. hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
12. U.S. hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
13. U.S. hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
14. Canada hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
15. Canada hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
16. Canada hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
17. Mexico hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
18. Mexico hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
19. Mexico hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
20. Europe hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
21. Europe hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
22. Europe hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
23. Germany hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
24. Germany hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
25. Germany hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
26. U.K. hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
27. U.K. hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
28. U.K. hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
29. France hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
30. France hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
31. France hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
32. The Netherlands hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
33. The Netherlands hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
34. The Netherlands hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
35. Switzerland hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
36. Switzerland hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
37. Switzerland hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
38. Asia Pacific hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
39. Asia Pacific hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
40. Asia Pacific hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
41. China hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
42. China hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
43. China hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
44. Japan hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
45. Japan hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
46. Japan hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
47. Australia hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
48. Australia hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
49. Australia hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
50. Central & South America hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
51. Central & South America hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
52. Central & South America hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
53. Brazil hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
54. Brazil hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
55. Brazil hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
56. Argentina hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
57. Argentina hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
58. Argentina hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
59. Middle East & Africa hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
60. Middle East & Africa hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
61. Middle East & Africa hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
62. UAE hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
63. UAE hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
64. UAE hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
65. South Africa hard kombucha market estimates and forecast 2017 - 2030 (USD 000’)
66. South Africa hard kombucha market revenue estimates and forecast by ABV content 2017 - 2030 (USD 000’)
67. South Africa hard kombucha market revenue estimates and forecast by distribution channel 2017 - 2030 (USD 000’)
68. Company categorization

LIST OF FIGURES

1. Hard kombucha market segmentation & scope
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Hard kombucha market- Penetration & growth prospect mapping
7. Hard kombucha market- Value chain analysis
8. Hard kombucha market: Porter’s Five Forces Analysis
9. Hard kombucha market: Roadmap
10. Factors affecting the buying decision for hard kombucha market
11. Hard kombucha market: ABV content (%) analysis, 2021 & 2030
12. Hard kombucha market: Distribution channel share (%) analysis, 2021 & 2030
13. Hard kombucha market: Regional share (%) analysis, 2021 & 2030
14. Key hard kombucha company market share analysis, 2021


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