Greeting Cards: Market Research Report

December 2011 | 85 pages | ID: G80D44F6979EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report offers a bird’s eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry.

Regional markets elaborated upon include United States, Canada, Europe, The United Kingdom, Asia, Australia, India, Japan and Thailand among others.

The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 187 companies active in the market.

Contents

1.GREETING CARDS

Expression Through Cards: An Undying Tradition Persevering Through Time
History of Greeting Cards: A Peek Into Its Intriguing Origin
Market Traits

2.CURRENT AND FUTURE ANALYSIS

Impact of Economic Recession on the Greeting Cards Industry
Everyday Cards and Spring Cards: Bright Spots Amid the Gloom
Going Forward…
Challenges to Reckon With…
Internet: A Major Threat

Table 1. World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region - US, Canada, Europe, Asia-Pacific (Including Japan), Latin American and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Table 2. World 6-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2011 and 2015

3.COMPETITIVE LANDSCAPE

Table 3. US Market for Greeting Cards (2011): Percentage Breakdown of Sales of Leading Players – Hallmark, American Greetings, Taylor Corp., Amscan, and Others

Hallmark & American Greetings: A Competitive Profile of the Two Global Greeting Cards Giants
What Makes Hallmark a Hallmark in the Greeting Cards Arena?
Hallmark & American Greetings: Insights Into Ploys & Strategies Adopted by the Antagonists

4.INDUSTRY OVERVIEW

A Holistic Scan of the Greeting Cards Market

Table 4. World Exports of Printed Greeting Cards and Illustrated Or Printed Postcards, (2010): Percentage Share Breakdown of Value Exports by Exporter– China, US, UK, Netherlands, Hong Kong and Others

Table 5. World Imports of Printed Greeting Cards, Illustrated or Printed Postcards, (2010): Percentage Share Breakdown of Value Imports by Select Countries – US, UK, Canada, Germany, Netherlands and Others

Traditional Greeting Cards vs. Electronic Greeting Cards
Demographics/Lifestyles & Cards: Drawing a Parallel
Players’ Initiatives amidst Shifting Demographics
ATM as a Retailing Medium - What the Future Holds

5.MAJOR TRENDS

Seasonal Cards Segment: Losing Sheen
Waxing Popularity of Business Christmas Cards
Calendar Card: the Latest Trend in Business Holiday Cards
Conventional Designs Rule the Roost in the Christmas Cards Segment
Handmade Cards: Going Strong
Craft Art: Back in Vogue
Innovative Products to Reinvigorate Sales
High-Tech Cards
Cards That Can Connect With the Mobile World
Fashion-Themed Cards
Creative Gift-Giving Catching Consumer Interest
Hilarious Greeting Cards Put the Fun Back into Wishing
Promotional Programs: A Euphemized Mechanism to Ensnare Customers
Heavy Non-Seasonal Discounts
High Voltage Promotional Campaigns
Environmentalism Has Manufacturers Rummaging Through Eco-friendly Options
Recycled Paper Greeting Cards: The In Thing
Licensing Agreements: Building Blocks for Improved Sales Turnover
Greeting Cards to Fortify Charitable Spirit
Multicultural Holiday Cards – Skirmish the Cultural Hitch
Workplace Greetings Attain Commonplace Stature
Valentine Cards are a Passé, How About an ‘Anti-Valentine’?
Innovative Strategies – Order of the Day
Trends in Manufacturing
Increased Demand for Cards Among the Blind
Sympathy Cards – Helped Sail through Difficult Times

6.ELECTRONIC GREETING CARDS

Electronic Greeting Cards: An Introduction
Customized Greeting Cards Lend a Personal Touch
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings Cards
Electronic Greeting Cards Complement the Virtual World
Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?
Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web
Men Twice as Likely to be Enthralled by E-greeting Cards Than Women
The Tussle in the E-Greeting Arena
AmericanGreetings.com – Heavily Trafficked Site for Online Greetings
American Greeting’s Recipe for Online Success

7.DISTRIBUTION CHANNELS

Direct Retail Outlets
Indirect Retail Outlet
Online/Virtual Retailing

8.PRODUCT OVERVIEW

Greeting Cards - A Definition
Business Greeting Cards
Disposable Feature
Prospects
C.A.R.D System: Endorsing the Tradition of Offering Business Cards
Advantages of the C.A.R.D. System
Applications of the Card System
Kids’ Greeting Cards
UNICEF Greeting Cards

9.RECENT INDUSTRY ACTIVITY

10.PRODUCT INNOVATIONS/ INTRODUCTIONS

REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Greeting Cards Industry at a Glance…

Table 6. US Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary and Other Everyday Cards) and Other Card

Women Dominate the Market
Who Wields the Leadership Scepter?
Distribution Channels

Table 7. Leading Retailers of Greeting Cards in the US by Store Type (2011): Percentage Breakdown of Value Sales for Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food Stores, Discount Party Stores, Dollar Stores and Others

Startling Facts and Figures
Sanguine Prospects Unfolds in Desperate Economy
Personalized Greeting Cards: Order of The Day
Saying Thank You: The Newfound Buzz Word
Hispanics: America’s Fastest Growing Ethnic Group
Evolution of E-Greeting Cards

Table 8. E-Greeting Card Usage in the US by Generation (2011): Percentage Breakdown of Number of Adults Sending Online Greeting Cards for Millenials, GenXers, Baby Boomers and Matures

Christmas Cards Go Green
Supermarkets – The New Haven
Trade Statistics

Table 9. US Exports of Printed Greeting Cards, Illustrated or Printed Postcards, Announcement or Message Cards (2009 & 2010): Value Exports in US$ Thousand by Country– Canada, Mexico, UK, Hong Kong, Japan, Australia, Brazil, UAE, Jamaica, Netherlands and Others

Table 10. US Imports of Printed Greeting Cards, Illustrated Or Printed Postcards, Announcement Or Message Cards (2009 & 2010): Value Imports in US$ Thousand by Country of Origin – China, Mexico, Canada, Hong Kong, UK, Switzerland, South Korea, Israel, Italy, Taiwan and Others

2.CANADA

Overview

Table 11. Canadian Greeting Card Sales by Occasion (2011) Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card

Trade Statistics

Table 12. Canadian Exports of Printed Greeting, Illustrated Or Printed Postcards, Announcement Or Message Cards (2009 & 2010): Value Exports in US$ Thousand by Destination –US, Jamaica, UK, Germany, Switzerland, Belgium Australia, China, Italy, UAE, and Others

3.EUROPE

A Current and Future Analysis

Table 13. European Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Table 14. European 6-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for the Years 2011 & 2015

By Product Category
By Occasion

Table 15. European Market Greeting Cards by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets

3A.THE UNITED KINGDOM

A Quick Primer
Demographics and Social Factors
Launch Pad of the Commercial Brands
Distribution Mode
A Synopsized Sketch of Greeting Cards Industry

Table 16. UK Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets

Competition

4.ASIA-PACIFIC

Table 17. Asia-Pacific Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets

An Overview of Select Markets
Australia
India
An Overview
Challenges
Noteworthy Trends
Organized Retail Gathering Momentum
Teenagers Avert Greeting Cards for SMS
Alliances Rise in the Indian Greeting Card Market
Rising Penetration of Internet Fuels e-Card Growth
Singapore
Hong Kong
Thailand
Japan

Table 18. Japanese Market Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets

Global Directory