Global Sensitive Toothpaste Market Size study & Forecast, by Application (Whitening, Rapid Relief, Herbal), by Age Group
Global Sensitive Toothpaste Market is valued at approximately USD 1.58 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 5.3% over the forecast period 2023-2030. Sensitive toothpaste is a specialized oral care product designed to alleviate tooth sensitivity and provide relief to individuals having discomfort or pain while consuming hot, cold, sweet, or acidic foods and beverages. It is formulated with ingredients that help reduce sensitivity by targeting the underlying causes and protecting sensitive tooth surfaces. The Sensitive Toothpaste market is expanding because of factors such as increasing oral health concerns and rising tobacco consumption. Sensitive toothpaste is designed to be used as part of a regular oral hygiene routine.
People are actively seeking specialized toothpaste solutions to address tooth sensitivity issues caused by factors such as enamel erosion, gum recession, or exposed dentin. Sensitive toothpaste, formulated with ingredients to alleviate discomfort and protect sensitive teeth, has become a popular choice for consumers aiming to enhance their oral health and alleviate discomfort associated with sensitivity. According to the World Health Organization's Global Oral Health Status Report, in 2022 oral diseases impact around 3.5 billion people worldwide, with 3 out of every 4 affected people residing in middle-income nations. Caries of permanent teeth affect an estimated 2 billion individuals worldwide, while caries of primary teeth affect 514 million children. Furthermore, in 2020, the global incidence of lip and oral cavity cancer accounts 377, 713 number of new cases and 177, 757 numbers of deaths. Another important factor that drives the Sensitive Toothpaste market is increasing tobacco consumption. Tobacco consumption, particularly smoking, can have negative effects on oral health, including tooth sensitivity. The chemicals and toxins present in tobacco products can damage teeth and gums, leading to various oral health issues. In addition, as per World Health Organization, in 2020, 22.3% of the worldwide population, 36.7% of men, and 7.8% of women consumed cigarettes. Moreover, the rising popularity of whitening toothpaste and increasing demand for herbal toothpaste is anticipated to create lucrative growth opportunities for the market over the forecast period. However, the lack of awareness regarding oral health and rising demand for liquid mouthwash stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Sensitive Toothpaste Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing demand for oral health care and the growing numbers of dental hospitals and clinics in the region. Furthermore, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as increasing demand for oral care products among consumers in China and India and growing awareness about oral hygiene in the region.
Major market player included in this report are:
Unilever Plc
Dabur
Amway Corp
Procter & Gamble
Coswell SPA
Colgate-Palmolive Company
Johnson & Johnson Services,Inc
Lion Corporation
Church & Dwight Co,Inc
Patanjali Ayurved
Recent Developments in the Market:
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
Whitening
Rapid Relief
Herbal
By Age Group
Kids
Adults
By Distribution Channel
Supermarket/Hypermarkets
Independent retail stores
Pharmacy
Online sales channel
By Type
Low Sensitive Toothpaste
Highly Sensitive Toothpaste
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
People are actively seeking specialized toothpaste solutions to address tooth sensitivity issues caused by factors such as enamel erosion, gum recession, or exposed dentin. Sensitive toothpaste, formulated with ingredients to alleviate discomfort and protect sensitive teeth, has become a popular choice for consumers aiming to enhance their oral health and alleviate discomfort associated with sensitivity. According to the World Health Organization's Global Oral Health Status Report, in 2022 oral diseases impact around 3.5 billion people worldwide, with 3 out of every 4 affected people residing in middle-income nations. Caries of permanent teeth affect an estimated 2 billion individuals worldwide, while caries of primary teeth affect 514 million children. Furthermore, in 2020, the global incidence of lip and oral cavity cancer accounts 377, 713 number of new cases and 177, 757 numbers of deaths. Another important factor that drives the Sensitive Toothpaste market is increasing tobacco consumption. Tobacco consumption, particularly smoking, can have negative effects on oral health, including tooth sensitivity. The chemicals and toxins present in tobacco products can damage teeth and gums, leading to various oral health issues. In addition, as per World Health Organization, in 2020, 22.3% of the worldwide population, 36.7% of men, and 7.8% of women consumed cigarettes. Moreover, the rising popularity of whitening toothpaste and increasing demand for herbal toothpaste is anticipated to create lucrative growth opportunities for the market over the forecast period. However, the lack of awareness regarding oral health and rising demand for liquid mouthwash stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Sensitive Toothpaste Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing demand for oral health care and the growing numbers of dental hospitals and clinics in the region. Furthermore, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as increasing demand for oral care products among consumers in China and India and growing awareness about oral hygiene in the region.
Major market player included in this report are:
Unilever Plc
Dabur
Amway Corp
Procter & Gamble
Coswell SPA
Colgate-Palmolive Company
Johnson & Johnson Services,Inc
Lion Corporation
Church & Dwight Co,Inc
Patanjali Ayurved
Recent Developments in the Market:
- In June 2023, Sensodyne has broadened its offerings in sensitivity and gum care by introducing a product designed to reinforce tooth enamel. The newly launched Sensodyne Sensitivity Gum & Enamel toothpaste boasts a comprehensive Daily Triple Action formula. This innovation is aimed at safeguarding sensitive teeth, counteracting plaque bacteria for improved gum health, and enhancing enamel strength. The product's novel Micro Foam formulation efficiently targets and eliminates plaque bacteria residing in challenging-to-access areas between teeth and along the gumline, contributing to the restoration of gum well-being.
- Historical Data – 2020 - 2021
- Base Year for Estimation – 2022
- Forecast period - 2023-2030
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered - Application, Age Group, Distribution Channel, Type, Region
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
Whitening
Rapid Relief
Herbal
By Age Group
Kids
Adults
By Distribution Channel
Supermarket/Hypermarkets
Independent retail stores
Pharmacy
Online sales channel
By Type
Low Sensitive Toothpaste
Highly Sensitive Toothpaste
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
CHAPTER 1. EXECUTIVE SUMMARY
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Sensitive Toothpaste Market, by Region, 2020-2030 (USD Billion)
1.2.2. Sensitive Toothpaste Market, by Application, 2020-2030 (USD Billion)
1.2.3. Sensitive Toothpaste Market, by Age Group, 2020-2030 (USD Billion)
1.2.4. Sensitive Toothpaste Market, by Distribution Channel, 2020-2030 (USD Billion)
1.2.5. Sensitive Toothpaste Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
CHAPTER 2. GLOBAL SENSITIVE TOOTHPASTE MARKET DEFINITION AND SCOPE
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
CHAPTER 3. GLOBAL SENSITIVE TOOTHPASTE MARKET DYNAMICS
3.1. Sensitive Toothpaste Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing oral health concerns
3.1.1.2. Rising tobacco consumption.
3.1.2. Market Challenges
3.1.2.1. Lack of awareness regarding oral health
3.1.2.2. Rising demand of liquid mouthwash
3.1.3. Market Opportunities
3.1.3.1. Rising popularity of whitening toothpaste
3.1.3.2. Increasing demand of herbal toothpaste
CHAPTER 4. GLOBAL SENSITIVE TOOTHPASTE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY APPLICATION
5.1. Market Snapshot
5.2. Global Sensitive Toothpaste Market by Application, Performance - Potential Analysis
5.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
5.4. Sensitive Toothpaste Market, Sub Segment Analysis
5.4.1. Whitening
5.4.2. Rapid Relief
5.4.3. Herbal
CHAPTER 6. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP
6.1. Market Snapshot
6.2. Global Sensitive Toothpaste Market by Age Group, Performance - Potential Analysis
6.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Age Group 2020-2030 (USD Billion)
6.4. Sensitive Toothpaste Market, Sub Segment Analysis
6.4.1. Kids
6.4.2. Adults
CHAPTER 7. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL
7.1. Market Snapshot
7.2. Global Sensitive Toothpaste Market by Distribution Channel, Performance - Potential Analysis
7.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Sensitive Toothpaste Market, Sub Segment Analysis
7.4.1. Supermarket/Hypermarkets
7.4.2. Independent retail stores
7.4.3. Pharmacy
7.4.4. Online sales channel
CHAPTER 8. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY TYPE
8.1. Market Snapshot
8.2. Global Sensitive Toothpaste Market by Type, Performance - Potential Analysis
8.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
8.4. Sensitive Toothpaste Market, Sub Segment Analysis
8.4.1. Low Sensitive Toothpaste
8.4.2. Highly Sensitive Toothpaste
CHAPTER 9. GLOBAL SENSITIVE TOOTHPASTE MARKET, REGIONAL ANALYSIS
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Sensitive Toothpaste Market, Regional Market Snapshot
9.4. North America Sensitive Toothpaste Market
9.4.1. U.S. Sensitive Toothpaste Market
9.4.1.1. Application breakdown estimates & forecasts, 2020-2030
9.4.1.2. Age Group breakdown estimates & forecasts, 2020-2030
9.4.1.3. Distribution Channel breakdown estimates & forecasts, 2020-2030
9.4.1.4. Type breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Sensitive Toothpaste Market
9.5. Europe Sensitive Toothpaste Market Snapshot
9.5.1. U.K. Sensitive Toothpaste Market
9.5.2. Germany Sensitive Toothpaste Market
9.5.3. France Sensitive Toothpaste Market
9.5.4. Spain Sensitive Toothpaste Market
9.5.5. Italy Sensitive Toothpaste Market
9.5.6. Rest of Europe Sensitive Toothpaste Market
9.6. Asia-Pacific Sensitive Toothpaste Market Snapshot
9.6.1. China Sensitive Toothpaste Market
9.6.2. India Sensitive Toothpaste Market
9.6.3. Japan Sensitive Toothpaste Market
9.6.4. Australia Sensitive Toothpaste Market
9.6.5. South Korea Sensitive Toothpaste Market
9.6.6. Rest of Asia Pacific Sensitive Toothpaste Market
9.7. Latin America Sensitive Toothpaste Market Snapshot
9.7.1. Brazil Sensitive Toothpaste Market
9.7.2. Mexico Sensitive Toothpaste Market
9.8. Middle East & Africa Sensitive Toothpaste Market
9.8.1. Saudi Arabia Sensitive Toothpaste Market
9.8.2. South Africa Sensitive Toothpaste Market
9.8.3. Rest of Middle East & Africa Sensitive Toothpaste Market
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. Company
10.1.2. Company
10.1.3. Company
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Unilever Plc
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Recent Developments
10.3.2. Dabur
10.3.3. Amway Corp
10.3.4. Procter & Gamble
10.3.5. Coswell SPA
10.3.6. Colgate-Palmolive Company
10.3.7. Johnson & Johnson Services,Inc
10.3.8. Lion Corporation
10.3.9. Church & Dwight Co,Inc
10.3.10. Patanjali Ayurved
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Sensitive Toothpaste Market, by Region, 2020-2030 (USD Billion)
1.2.2. Sensitive Toothpaste Market, by Application, 2020-2030 (USD Billion)
1.2.3. Sensitive Toothpaste Market, by Age Group, 2020-2030 (USD Billion)
1.2.4. Sensitive Toothpaste Market, by Distribution Channel, 2020-2030 (USD Billion)
1.2.5. Sensitive Toothpaste Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
CHAPTER 2. GLOBAL SENSITIVE TOOTHPASTE MARKET DEFINITION AND SCOPE
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
CHAPTER 3. GLOBAL SENSITIVE TOOTHPASTE MARKET DYNAMICS
3.1. Sensitive Toothpaste Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing oral health concerns
3.1.1.2. Rising tobacco consumption.
3.1.2. Market Challenges
3.1.2.1. Lack of awareness regarding oral health
3.1.2.2. Rising demand of liquid mouthwash
3.1.3. Market Opportunities
3.1.3.1. Rising popularity of whitening toothpaste
3.1.3.2. Increasing demand of herbal toothpaste
CHAPTER 4. GLOBAL SENSITIVE TOOTHPASTE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY APPLICATION
5.1. Market Snapshot
5.2. Global Sensitive Toothpaste Market by Application, Performance - Potential Analysis
5.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
5.4. Sensitive Toothpaste Market, Sub Segment Analysis
5.4.1. Whitening
5.4.2. Rapid Relief
5.4.3. Herbal
CHAPTER 6. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP
6.1. Market Snapshot
6.2. Global Sensitive Toothpaste Market by Age Group, Performance - Potential Analysis
6.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Age Group 2020-2030 (USD Billion)
6.4. Sensitive Toothpaste Market, Sub Segment Analysis
6.4.1. Kids
6.4.2. Adults
CHAPTER 7. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL
7.1. Market Snapshot
7.2. Global Sensitive Toothpaste Market by Distribution Channel, Performance - Potential Analysis
7.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Sensitive Toothpaste Market, Sub Segment Analysis
7.4.1. Supermarket/Hypermarkets
7.4.2. Independent retail stores
7.4.3. Pharmacy
7.4.4. Online sales channel
CHAPTER 8. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY TYPE
8.1. Market Snapshot
8.2. Global Sensitive Toothpaste Market by Type, Performance - Potential Analysis
8.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
8.4. Sensitive Toothpaste Market, Sub Segment Analysis
8.4.1. Low Sensitive Toothpaste
8.4.2. Highly Sensitive Toothpaste
CHAPTER 9. GLOBAL SENSITIVE TOOTHPASTE MARKET, REGIONAL ANALYSIS
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Sensitive Toothpaste Market, Regional Market Snapshot
9.4. North America Sensitive Toothpaste Market
9.4.1. U.S. Sensitive Toothpaste Market
9.4.1.1. Application breakdown estimates & forecasts, 2020-2030
9.4.1.2. Age Group breakdown estimates & forecasts, 2020-2030
9.4.1.3. Distribution Channel breakdown estimates & forecasts, 2020-2030
9.4.1.4. Type breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Sensitive Toothpaste Market
9.5. Europe Sensitive Toothpaste Market Snapshot
9.5.1. U.K. Sensitive Toothpaste Market
9.5.2. Germany Sensitive Toothpaste Market
9.5.3. France Sensitive Toothpaste Market
9.5.4. Spain Sensitive Toothpaste Market
9.5.5. Italy Sensitive Toothpaste Market
9.5.6. Rest of Europe Sensitive Toothpaste Market
9.6. Asia-Pacific Sensitive Toothpaste Market Snapshot
9.6.1. China Sensitive Toothpaste Market
9.6.2. India Sensitive Toothpaste Market
9.6.3. Japan Sensitive Toothpaste Market
9.6.4. Australia Sensitive Toothpaste Market
9.6.5. South Korea Sensitive Toothpaste Market
9.6.6. Rest of Asia Pacific Sensitive Toothpaste Market
9.7. Latin America Sensitive Toothpaste Market Snapshot
9.7.1. Brazil Sensitive Toothpaste Market
9.7.2. Mexico Sensitive Toothpaste Market
9.8. Middle East & Africa Sensitive Toothpaste Market
9.8.1. Saudi Arabia Sensitive Toothpaste Market
9.8.2. South Africa Sensitive Toothpaste Market
9.8.3. Rest of Middle East & Africa Sensitive Toothpaste Market
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. Company
10.1.2. Company
10.1.3. Company
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Unilever Plc
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Recent Developments
10.3.2. Dabur
10.3.3. Amway Corp
10.3.4. Procter & Gamble
10.3.5. Coswell SPA
10.3.6. Colgate-Palmolive Company
10.3.7. Johnson & Johnson Services,Inc
10.3.8. Lion Corporation
10.3.9. Church & Dwight Co,Inc
10.3.10. Patanjali Ayurved
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption
