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Global Sales Intelligence Market Size Study & Forecast, by Deployment (Cloud and On-premises), By Enterprise Type (Small & Mid-sized Enterprises (SMEs) and Large Enterprises), By Application (Lead Management, Data Management, Analytics & Reporting, and Others), By Industry Vertical (BFSI, IT and Telecom, Healthcare and Life Sciences, Retail and E-Commerce, Media and Entertainment, and Others), and Regional Analysis, 2023-2030

April 2024 | 200 pages | ID: GBA70D9ACD91EN
Bizwit Research & Consulting LLP

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Global Sales Intelligence Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Sales Intelligence involves leveraging data, analytics, and insights to enhance the sales process. It encompasses collecting and analyzing data from various sources to gain a deeper understanding of customers, prospects, and market trends. Sales Intelligence empowers sales teams to make informed decisions, personalize sales strategies, and maximize sales opportunities by prioritizing leads, creating customer profiles, analyzing competitors, and using predictive analytics. Sales Intelligence helps streamline workflows and drive more efficient and effective sales outcomes in data-driven sales environment as it is integrated with existing sales tools. The surge in demand for sales and marketing intelligence, increasing focus on optimizing return on investment (ROI) from sales and marketing activities, and rising demand for personalize sales approaches are the most prominent factors that are propelling the market demand across the globe.

In addition, the rapidly evolving data-driven trends is exhibiting a positive influence on the growth of the Sales Intelligence Market. Advancements in Blockchain and the Internet of Things (IoT) offer heightened security, expanded capabilities, and real-time insights, driving market trends. Integrating Customer Relationship Management (CRM) with sales intelligence emerges as a strategic approach, with over 78% of sales professionals recognizing CRM as pivotal for enhancing sales and marketing strategies. Collaboration with CRM providers is essential for seamless data exchange between systems. Artificial Intelligence (AI) and Machine Learning (ML) have witnessed significant progress, empowering sales teams with valuable insights for decision-making. AI enables salespeople to spend more time selling, build reports faster, and enhance prospecting efforts, as evidenced by industry statistics. For instance, in February 2023, ZoomInfo's unveiled the integration of GPT technology into its platform that highlights the company’s commitment to enhancing customer connections, reducing time constraints, and improving overall efficiency in delivering results. Moreover, the rise in inclination towards data-driven decision making, as well as the increasing adoption of cloud-based solutions presents various lucrative opportunities over the forecasting years. However, the complexity in maintaining data integrity for sales intelligence and the lack of awareness regarding data integrity in developing and underdeveloped regions are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Sales Intelligence Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rise in adoption of digitization and transformative technologies, along with the presence of key players like LinkedIn Corporation, Oracle Corporation, Dun & Bradstreet Corporation, and ZoomInfo Technologies LLC. Rapid growth in the retail and e-commerce sectors is a significant driver of the region's market expansion. According to Statista, in 2020, retail e-commerce sales in Canada was valued at USD 77.25 billion; in 2022 the market reached USD 109.28 billion, and it is anticipated to reach USD 157.07 billion by 2026. This trend is bolstered by the consistent rise in retail e-commerce sales in the U.S. Furthermore, factors such as population growth, the expansion of communication services, and increased smartphone adoption are contributing significantly to the sector's expansion, further solidifying its market share in the region. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. India, South Korea, and Japan are vigorously deploying information-intensive Artificial Intelligence (AI) and Machine Learning (ML) technologies across diverse sectors, driving heightened adoption of these tools. The growing need for advanced software to improve customer targeting and connect rates, as well as rise in adoption of data enrichment software to improve sales conversions are significantly propelling the market demand across the region.

Major market players included in this report are:

Clearbit (U.S.)

Demandbase, Inc. (U.S.)

Dun & Bradstreet Corporation (U.S.)

Data Axle (U.S.)

HG Insights (U.S.)

InsideView (U.S.)

LinkedIn Corporation (U.S.)

Oracle Corporation (U.S.)

ZoomInfo Technologies LLC (U.S.)

Zoho Corporation (India)

Recent Developments in the Market:
  • In August 2023, HG Insights, a leading provider of data-driven insights in the technology sector, unveiled the introduction of HG Functional Area Intelligence within its comprehensive HG Platform. This advancement signifies a layered approach to technology intelligence, incorporating departmental data and location information to offer deeper insights and analysis.
  • In June 2023, Dun & Bradstreet, renowned for its provision of business decision data and analytics, inaugurated D&B.AI Labs. This innovative initiative serves as a collaborative hub for consumers, fostering the co-development of pioneering solutions tailored to their unique requirements. D&B AI Labs excels in harnessing cutting-edge technologies such as AI, Machine Learning (ML), and LLM, alongside advanced analytics, to drive transformative outcomes.
  • In May 2023, Demandbase, a leading provider of account-based marketing, advertising, sales intelligence, and data solutions, unveiled significant enhancements to its 'Smarter GTM' sales intelligence solution. These updates introduce cutting-edge functionality aimed at streamlining the daily tasks of B2B sales professionals, enhancing efficiency and effectiveness in their initiatives.
Global Sales Intelligence Market Report Scope:
  • Historical Data – 2020 - 2021
  • Base Year for Estimation – 2022
  • Forecast period - 2023-2030
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Segments Covered - Deployment, Enterprise Type, Application, Industry Vertical, Region
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

Cloud

On-premises

By Enterprise Type:

Small and Mid-sized Enterprises (SMEs)

Large Enterprises

By Application:

Lead Management

Data Management

Analytics and Reporting

Others

By Industry Vertical:

BFSI

IT and Telecom

Healthcare and Life Sciences

Retail and E-Commerce

Media and Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Middle East & Africa

Saudi Arabia

South Africa

Rest of Middle East & Africa
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  1.2.1. Sales Intelligence Market, by Region, 2020-2030 (USD Billion)
  1.2.2. Sales Intelligence Market, by Deployment, 2020-2030 (USD Billion)
  1.2.3. Sales Intelligence Market, by Enterprise Type, 2020-2030 (USD Billion)
  1.2.4. Sales Intelligence Market, by Application, 2020-2030 (USD Billion)
  1.2.5. Sales Intelligence Market, by Industry Vertical, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL SALES INTELLIGENCE MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Industry Evolution
  2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL SALES INTELLIGENCE MARKET DYNAMICS

3.1. Sales Intelligence Market Impact Analysis (2020-2030)
  3.1.1. Market Drivers
    3.1.1.1. Rapidly evolving data-driven trends
    3.1.1.2. Rising demand for personalize sales approaches
  3.1.2. Market Challenges
    3.1.2.1. Complexity in maintaining data integrity for sales intelligence
    3.1.2.2. Lack of awareness regarding data integrity in developing and under developed regions
  3.1.3. Market Opportunities
    3.1.3.1. Rise in inclination towards data-driven decision making
    3.1.3.2. Increasing adoption of cloud-based solutions

CHAPTER 4. GLOBAL SALES INTELLIGENCE MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
  4.3.1. Political
  4.3.2. Economical
  4.3.3. Social
  4.3.4. Technological
  4.3.5. Environmental
  4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL SALES INTELLIGENCE MARKET, BY DEPLOYMENT

5.1. Market Snapshot
5.2. Global Sales Intelligence Market by Deployment, Performance - Potential Analysis
5.3. Global Sales Intelligence Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
5.4. Sales Intelligence Market, Sub Segment Analysis
  5.4.1. Cloud
  5.4.2. On-premises

CHAPTER 6. GLOBAL SALES INTELLIGENCE MARKET, BY ENTERPRISE TYPE

6.1. Market Snapshot
6.2. Global Sales Intelligence Market by Enterprise Type, Performance - Potential Analysis
6.3. Global Sales Intelligence Market Estimates & Forecasts by Enterprise Type 2020-2030 (USD Billion)
6.4. Sales Intelligence Market, Sub Segment Analysis
  6.4.1. Small and Mid-sized Enterprises (SMEs)
  6.4.2. Large Enterprises

CHAPTER 7. GLOBAL SALES INTELLIGENCE MARKET, BY APPLICATION

7.1. Market Snapshot
7.2. Global Sales Intelligence Market by Application, Performance - Potential Analysis
7.3. Global Sales Intelligence Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
7.4. Sales Intelligence Market, Sub Segment Analysis
  7.4.1. Lead Management
  7.4.2. Data Management
  7.4.3. Analytics and Reporting

CHAPTER 8. OTHERS SALES INTELLIGENCE MARKET, BY INDUSTRY VERTICAL

8.1. Market Snapshot
8.2. Global Sales Intelligence Market by Industry Vertical, Performance - Potential Analysis
8.3. Global Sales Intelligence Market Estimates & Forecasts by Industry Vertical 2020-2030 (USD Billion)
8.4. Sales Intelligence Market, Sub Segment Analysis
  8.4.1. BFSI
  8.4.2. IT and Telecom
  8.4.3. Healthcare and Life Sciences
  8.4.4. Retail and E-Commerce
  8.4.5. Media and Entertainment
  8.4.6. Others

CHAPTER 9. GLOBAL SALES INTELLIGENCE MARKET, REGIONAL ANALYSIS

9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Sales Intelligence Market, Regional Market Snapshot
9.4. North America Sales Intelligence Market
  9.4.1. U.S. Sales Intelligence Market
    9.4.1.1. Deployment breakdown estimates & forecasts, 2020-2030
    9.4.1.2. Enterprise Type breakdown estimates & forecasts, 2020-2030
    9.4.1.3. Application breakdown estimates & forecasts, 2020-2030
    9.4.1.4. Industry Vertical breakdown estimates & forecasts, 2020-2030
  9.4.2. Canada Sales Intelligence Market
9.5. Europe Sales Intelligence Market Snapshot
  9.5.1. U.K. Sales Intelligence Market
  9.5.2. Germany Sales Intelligence Market
  9.5.3. France Sales Intelligence Market
  9.5.4. Spain Sales Intelligence Market
  9.5.5. Italy Sales Intelligence Market
  9.5.6. Rest of Europe Sales Intelligence Market
9.6. Asia-Pacific Sales Intelligence Market Snapshot
  9.6.1. China Sales Intelligence Market
  9.6.2. India Sales Intelligence Market
  9.6.3. Japan Sales Intelligence Market
  9.6.4. Australia Sales Intelligence Market
  9.6.5. South Korea Sales Intelligence Market
  9.6.6. Rest of Asia Pacific Sales Intelligence Market
9.7. Latin America Sales Intelligence Market Snapshot
  9.7.1. Brazil Sales Intelligence Market
  9.7.2. Mexico Sales Intelligence Market
9.8. Middle East & Africa Sales Intelligence Market
  9.8.1. Saudi Arabia Sales Intelligence Market
  9.8.2. South Africa Sales Intelligence Market
  9.8.3. Rest of Middle East & Africa Sales Intelligence Market

CHAPTER 10. COMPETITIVE INTELLIGENCE

10.1. Key Company SWOT Analysis
  10.1.1. Company
  10.1.2. Company
  10.1.3. Company
10.2. Top Market Strategies
10.3. Company Profiles
  10.3.1. Clearbit (U.S.)
    10.3.1.1. Key Information
    10.3.1.2. Overview
    10.3.1.3. Financial (Subject to Data Availability)
    10.3.1.4. Product Summary
    10.3.1.5. Recent Developments
  10.3.2. Demandbase, Inc. (U.S.)
  10.3.3. Dun & Bradstreet Corporation (U.S.)
  10.3.4. Data Axle (U.S.)
  10.3.5. HG Insights (U.S.)
  10.3.6. InsideView (U.S.)
  10.3.7. LinkedIn Corporation (U.S.)
  10.3.8. Oracle Corporation (U.S.)
  10.3.9. ZoomInfo Technologies LLC (U.S.)
  10.3.10. Zoho Corporation (India)

CHAPTER 11. RESEARCH PROCESS

11.1. Research Process
  11.1.1. Data Mining
  11.1.2. Analysis
  11.1.3. Market Estimation
  11.1.4. Validation
  11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Sales Intelligence Market, report scope
TABLE 2. Global Sales Intelligence Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Sales Intelligence Market estimates & forecasts by Deployment 2020-2030 (USD Billion)
TABLE 4. Global Sales Intelligence Market estimates & forecasts by Enterprise Type 2020-2030 (USD Billion)
TABLE 5. Global Sales Intelligence Market estimates & forecasts by Application 2020-2030 (USD Billion)
TABLE 6. Global Sales Intelligence Market estimates & forecasts by Industry Vertical 2020-2030 (USD Billion)
TABLE 7. Global Sales Intelligence Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Sales Intelligence Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Sales Intelligence Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Sales Intelligence Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Sales Intelligence Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Sales Intelligence Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Sales Intelligence Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Sales Intelligence Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. Global Sales Intelligence Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. Global Sales Intelligence Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 17. U.S. Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 18. U.S. Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 19. U.S. Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20. Canada Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 21. Canada Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 22. Canada Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23. UK Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 24. UK Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 25. UK Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26. Germany Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 27. Germany Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 28. Germany Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29. France Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 30. France Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 31. France Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32. Italy Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 33. Italy Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 34. Italy Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35. Spain Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 36. Spain Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 37. Spain Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38. RoE Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 39. RoE Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 40. RoE Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41. China Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 42. China Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 43. China Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44. India Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 45. India Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 46. India Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47. Japan Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 48. Japan Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 49. Japan Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50. South Korea Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 51. South Korea Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 52. South Korea Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53. Australia Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 54. Australia Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 55. Australia Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56. RoAPAC Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 57. RoAPAC Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 58. RoAPAC Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59. Brazil Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 60. Brazil Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 61. Brazil Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62. Mexico Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 63. Mexico Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 64. Mexico Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65. RoLA Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 66. RoLA Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 67. RoLA Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68. Saudi Arabia Sales Intelligence Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 69. South Africa Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 70. RoMEA Sales Intelligence Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 71. List of secondary sources, used in the study of global Sales Intelligence Market
TABLE 72. List of primary sources, used in the study of global Sales Intelligence Market
TABLE 73. Years considered for the study
TABLE 74. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Sales Intelligence Market, research methodology
FIG 2. Global Sales Intelligence Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Sales Intelligence Market, key trends 2022
FIG 5. Global Sales Intelligence Market, growth prospects 2023-2030
FIG 6. Global Sales Intelligence Market, porters 5 force model
FIG 7. Global Sales Intelligence Market, pest analysis
FIG 8. Global Sales Intelligence Market, value chain analysis
FIG 9. Global Sales Intelligence Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Sales Intelligence Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Sales Intelligence Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Sales Intelligence Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Sales Intelligence Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Sales Intelligence Market, regional snapshot 2020 & 2030
FIG 15. North America Sales Intelligence Market 2020 & 2030 (USD Billion)
FIG 16. Europe Sales Intelligence Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Sales Intelligence Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Sales Intelligence Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Sales Intelligence Market 2020 & 2030 (USD Billion)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable


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