Global Participative Sport as Consumption: The New Rules of the Game
With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. This shift in behaviour, which spans the generational divide from baby boomer retirees to generation Y and even children, is helping to drive strong demand growth in markets as varied as sports apparel, energy drinks and consumer electronics.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: '|Products|'
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: '|Products|'
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Executive Summary
Demand Factors
Consumer Behaviour
Commercial Impact
Market Opportunities
Outlook
Summary 1 Global Participative Sport: Opportunities and Challenges
Demand Factors
Growing Awareness of Obesity Risks Raises the Perceived Payoff From Sport
Table 1 Obese Population (BMI 30kg/m2 or more), Top 20 Countries 2008/2013
Table 2 Overweight Population (BMI 25-30kg/m2), Top 20 Countries 2008/2013
Chart 1 Mean BMI, Top 10 Countries 2013
Table 3 'I am very worried about my health due to my lifestyle' - Selected Countries 2011
the Changing Shape of Role Models
Female Attitudes Towards Sport Shifting
Table 4 Global Participation in Adventure Sports over the Previous Five Years 2014
Shifts in Family Structure and Life Stages
Chart 2 Fertility Rates 2013 - Top 10 and Bottom 10 Countries
Chart 3 Participation in Surfing by Region over the Previous Five Years 2014
Increasingly Active Retirees
Table 5 Healthy Female Life Expectancy at 60 Years - Top 20 Countries 2008/2013
Table 6 Healthy Male Life Expectancy at 60 Years - Top 20 Countries 2008/2013
Urbanisation and Sedentarism Have Profound Lifestyle Impacts
Table 7 Urban Population - Top 30 Countries 2013
the Rise of Experiential Consumption
Table 8 Importance of Limited Daily Stress - Selected Countries 2011/2013
the Decline of Manual Labour
Chart 4 US: Employment in Selected Sectors 2003-2013
the Internet Lets A Thousand Sporting Flowers Bloom
Table 9 Percentage of the Population Using the Internet - Top 20 Countries 2008/2013
Table 10 Mobile Internet Subscriptions - Top 20 Countries 2008/2013
Sport As Signifier and Status Symbol
Table 11 Importance of Regular Exercise - Selected Countries 2011/2013
in Search of A Fountain of Youth
Chart 5 Median Age of Population - Top 10 Countries 2008/2013/2018
Chart 6 Population by Marital Status - Germany 2008/2013/2018
Chart 7 Participating at a Gym or Sports Facility (hours per week) - Youth in Selected Countries 2011-2013
Consumer Behaviour
Euromonitor International Surveys
Extreme Sports - in Search of Safe Danger?
Chart 8 Participation in Selected Sporting Activities in the UK 2005/06-2012/13
Chart 9 Participation in Mountaineering/Bouldering by Region over the Previous Five Years 2014
Adventure Sports - A Lifestyle for Some
Chart 10 Participation in Triathlons in the UK 2009-2012
Table 12 Number of Triathlon Clubs in the US 2000-2012
Chart 11 Participation in Adventure Races over the Previous Five Years by Region 2014
Cycling Revival
Table 13 Proportion of Households with a Bicycle - Top 20 Countries 2008/2013
Table 14 EU27 Bicycle Sales 2007-2012
Chart 12 Participation in Mountain Biking over the Previous Five Years over the Previous Five Years by Region 2014
Gyms Still Popular, But Competition Within the Sector Is Hotting Up
Chart 13 Participation in Fitness Activities in Australia 2009/2010
Winter Sports Struggle Against A Difficult Economic Background
Table 15 Participation in Snow Sport in the UK 2005/06-2012/13
Chart 14 Participation in Alpine/Downhill Skiing or Snowboarding by Region over the Previous Five Years 2014
Chart 15 Participation in Cross-Country Skiing by Region over the Previous Five Years 2014
Emerging Market Running Boom
Chart 16 Participation in Marathons over the Previous Five Years by Region 2014
Chart 17 Running Participation in the US 2012
Increased Emphasis on Structured Play in Childhood
Putting 'fun' Into Unemployment
Chart 18 Participation in Open Water Swimming over the Previous Five Years by Region 2014
'geek' and 'hipster' Sports - Sport for All?
Commercial Impact
Gyms Seek Specialised Niches
in Search of Peak Performance With Coaching and Training
Sportswear on the Catwalk
Chart 19 Global Value Sales of Sportswear 2008-2013
Chart 20 Sales of Sportswear by Region 2008/2013
Table 16 Global Sales of Sportswear by Category 2008/2013
Middle Aged Men Splash Out on Sports Equipment
Chart 21 Global Value Sales of Sunglasses 2008-2013
Chart 22 Purchase of Specialised Equipment or Apparel 2014
Emerging Markets Drive Growth in Sports and Energy Drinks
Chart 23 Global Off-trade Volume Sales of Sports Drinks 2008-2013
Table 17 Sports Drinks - Top 20 Markets 2008/2013
Chart 24 Global Off-trade Volume Sales of Energy Drinks 2008-2013
Table 18 Energy Drinks - Top 20 Markets 2008/2013
Vitamin and Dietary Supplements - Popular, But Sometimes Controversial
Chart 25 Global Value Sales of Vitamin and Dietary Supplements 2008-2013
Table 19 Vitamin and Dietary Supplements - Top 20 Markets 2008/2013
Table 20 Taking Dietary/Nutritional Supplements, Selected Countries 2011/2013
Sports Nutrition Goes Mainstream
Chart 26 Global Sales of Sports Nutrition 2008-2013
Chart 27 Global Sales of Protein Products in Sports Nutrition 2013
Chart 28 Sales of Sports Nutrition, Selected Countries 2008/2013
Market Opportunities
Luxury Brands Eye Sportswear Market
Tourists Get Active
in the Search of the Food of Champions
Chart 29 Global Sales of Health and Wellness Food and Beverages by Type 2008/2013
Table 21 Sales of Health and Wellness Food and Beverages - Top 20 Markets 2008/2013
Digging Deep To Boost Performance
Gadgets Facilitate the Evolution of the 'quantified Self'
Chart 30 Global Sales of Video Games Hardware by Type 2007-2012
Chart 31 Global Sales of HD Camcorders 2007-2012
on the Cusp of An App Revolution
Table 22 Current and Forecast Volume Sales of Smartphones 2007-2017
Table 23 Volume Sales of Smartphones Top 20 Countries 2012
Active Wear for the Sporty Pet
Outlook and Implications
An Urban Future Bodes Well for Sports Participation
Table 24 Urban vs Rural Population - Selected Countries 2013/2030
Obesity Problem Spreading Beyond Developed Economies
Chart 32 Mean BMI - Selected Western European Countries 2013/2020
Chart 33 Mean BMI - Selected Middle Eastern Countries 2008/2013
Table 25 China: Obese and Overweight Population 2008-2013
Increased Segmentation in Gym Market?
Chart 34 Gini Index - Selected Countries 2008/2013
Diet Is More Important Than Exercise?
Table 26 Global Sales of Vitamins and Dietary Supplements 2013-2018
Chart 35 Global Sales of Health and Wellness Food and Beverages 2013-2018
the Real Tech Revolution Is Yet To Come
Chart 36 Global Smartphone Sales by Region 2012/2017
Too Much of A Good Thing?
Epigenetics Posits Potential Generational Benefits for Exercisers
A Playful Reaction To Hypercompetitivity?
Demand Factors
Consumer Behaviour
Commercial Impact
Market Opportunities
Outlook
Summary 1 Global Participative Sport: Opportunities and Challenges
Demand Factors
Growing Awareness of Obesity Risks Raises the Perceived Payoff From Sport
Table 1 Obese Population (BMI 30kg/m2 or more), Top 20 Countries 2008/2013
Table 2 Overweight Population (BMI 25-30kg/m2), Top 20 Countries 2008/2013
Chart 1 Mean BMI, Top 10 Countries 2013
Table 3 'I am very worried about my health due to my lifestyle' - Selected Countries 2011
the Changing Shape of Role Models
Female Attitudes Towards Sport Shifting
Table 4 Global Participation in Adventure Sports over the Previous Five Years 2014
Shifts in Family Structure and Life Stages
Chart 2 Fertility Rates 2013 - Top 10 and Bottom 10 Countries
Chart 3 Participation in Surfing by Region over the Previous Five Years 2014
Increasingly Active Retirees
Table 5 Healthy Female Life Expectancy at 60 Years - Top 20 Countries 2008/2013
Table 6 Healthy Male Life Expectancy at 60 Years - Top 20 Countries 2008/2013
Urbanisation and Sedentarism Have Profound Lifestyle Impacts
Table 7 Urban Population - Top 30 Countries 2013
the Rise of Experiential Consumption
Table 8 Importance of Limited Daily Stress - Selected Countries 2011/2013
the Decline of Manual Labour
Chart 4 US: Employment in Selected Sectors 2003-2013
the Internet Lets A Thousand Sporting Flowers Bloom
Table 9 Percentage of the Population Using the Internet - Top 20 Countries 2008/2013
Table 10 Mobile Internet Subscriptions - Top 20 Countries 2008/2013
Sport As Signifier and Status Symbol
Table 11 Importance of Regular Exercise - Selected Countries 2011/2013
in Search of A Fountain of Youth
Chart 5 Median Age of Population - Top 10 Countries 2008/2013/2018
Chart 6 Population by Marital Status - Germany 2008/2013/2018
Chart 7 Participating at a Gym or Sports Facility (hours per week) - Youth in Selected Countries 2011-2013
Consumer Behaviour
Euromonitor International Surveys
Extreme Sports - in Search of Safe Danger?
Chart 8 Participation in Selected Sporting Activities in the UK 2005/06-2012/13
Chart 9 Participation in Mountaineering/Bouldering by Region over the Previous Five Years 2014
Adventure Sports - A Lifestyle for Some
Chart 10 Participation in Triathlons in the UK 2009-2012
Table 12 Number of Triathlon Clubs in the US 2000-2012
Chart 11 Participation in Adventure Races over the Previous Five Years by Region 2014
Cycling Revival
Table 13 Proportion of Households with a Bicycle - Top 20 Countries 2008/2013
Table 14 EU27 Bicycle Sales 2007-2012
Chart 12 Participation in Mountain Biking over the Previous Five Years over the Previous Five Years by Region 2014
Gyms Still Popular, But Competition Within the Sector Is Hotting Up
Chart 13 Participation in Fitness Activities in Australia 2009/2010
Winter Sports Struggle Against A Difficult Economic Background
Table 15 Participation in Snow Sport in the UK 2005/06-2012/13
Chart 14 Participation in Alpine/Downhill Skiing or Snowboarding by Region over the Previous Five Years 2014
Chart 15 Participation in Cross-Country Skiing by Region over the Previous Five Years 2014
Emerging Market Running Boom
Chart 16 Participation in Marathons over the Previous Five Years by Region 2014
Chart 17 Running Participation in the US 2012
Increased Emphasis on Structured Play in Childhood
Putting 'fun' Into Unemployment
Chart 18 Participation in Open Water Swimming over the Previous Five Years by Region 2014
'geek' and 'hipster' Sports - Sport for All?
Commercial Impact
Gyms Seek Specialised Niches
in Search of Peak Performance With Coaching and Training
Sportswear on the Catwalk
Chart 19 Global Value Sales of Sportswear 2008-2013
Chart 20 Sales of Sportswear by Region 2008/2013
Table 16 Global Sales of Sportswear by Category 2008/2013
Middle Aged Men Splash Out on Sports Equipment
Chart 21 Global Value Sales of Sunglasses 2008-2013
Chart 22 Purchase of Specialised Equipment or Apparel 2014
Emerging Markets Drive Growth in Sports and Energy Drinks
Chart 23 Global Off-trade Volume Sales of Sports Drinks 2008-2013
Table 17 Sports Drinks - Top 20 Markets 2008/2013
Chart 24 Global Off-trade Volume Sales of Energy Drinks 2008-2013
Table 18 Energy Drinks - Top 20 Markets 2008/2013
Vitamin and Dietary Supplements - Popular, But Sometimes Controversial
Chart 25 Global Value Sales of Vitamin and Dietary Supplements 2008-2013
Table 19 Vitamin and Dietary Supplements - Top 20 Markets 2008/2013
Table 20 Taking Dietary/Nutritional Supplements, Selected Countries 2011/2013
Sports Nutrition Goes Mainstream
Chart 26 Global Sales of Sports Nutrition 2008-2013
Chart 27 Global Sales of Protein Products in Sports Nutrition 2013
Chart 28 Sales of Sports Nutrition, Selected Countries 2008/2013
Market Opportunities
Luxury Brands Eye Sportswear Market
Tourists Get Active
in the Search of the Food of Champions
Chart 29 Global Sales of Health and Wellness Food and Beverages by Type 2008/2013
Table 21 Sales of Health and Wellness Food and Beverages - Top 20 Markets 2008/2013
Digging Deep To Boost Performance
Gadgets Facilitate the Evolution of the 'quantified Self'
Chart 30 Global Sales of Video Games Hardware by Type 2007-2012
Chart 31 Global Sales of HD Camcorders 2007-2012
on the Cusp of An App Revolution
Table 22 Current and Forecast Volume Sales of Smartphones 2007-2017
Table 23 Volume Sales of Smartphones Top 20 Countries 2012
Active Wear for the Sporty Pet
Outlook and Implications
An Urban Future Bodes Well for Sports Participation
Table 24 Urban vs Rural Population - Selected Countries 2013/2030
Obesity Problem Spreading Beyond Developed Economies
Chart 32 Mean BMI - Selected Western European Countries 2013/2020
Chart 33 Mean BMI - Selected Middle Eastern Countries 2008/2013
Table 25 China: Obese and Overweight Population 2008-2013
Increased Segmentation in Gym Market?
Chart 34 Gini Index - Selected Countries 2008/2013
Diet Is More Important Than Exercise?
Table 26 Global Sales of Vitamins and Dietary Supplements 2013-2018
Chart 35 Global Sales of Health and Wellness Food and Beverages 2013-2018
the Real Tech Revolution Is Yet To Come
Chart 36 Global Smartphone Sales by Region 2012/2017
Too Much of A Good Thing?
Epigenetics Posits Potential Generational Benefits for Exercisers
A Playful Reaction To Hypercompetitivity?
